Content Marketing Tips for Hospitality

For any hospitality business, content marketing is a must. Unfortunately, the way we’ve been doing this for years is not working anymore. It’s time to think about how we can improve how we create content.

We’ll share 7 top tips for creating content to help your business grow in this article.

7 Tips to Get More Bookings With These Content Marketing Tips

1. Incorporate Videos 

Unless you were living under the rock, videos have taken over the world. And for an industry like hospitality that depends on visuals, video is an essential part of content marketing. It helps in showing the entire property in detail. 

If a picture speaks a thousand words, then a video speaks infinite words. Here's how to incorporate videos in hospitality content marketing. 

  • Give A Virtual Tour Of Your Property. The virtual tool enables your customers to see your property, its amenities, staff, and how versatile it is. It gives them a good idea of what they can expect upon arrival. 
  • Introduce Your Team. Here you can highlight the achievements of your staff and what they do throughout the day. If you have a world-renowned chef, then put a spotlight on them.
  • Interview your previous customers and talk about what they liked the most about services. 

Here’s an example of a team introduction video:


2. Not Sure What To Post? Start With Content Pillars 

Content pillars are one of the best content marketing strategies that top brands leverage to gain high traffic. So what are content pillars? 

It's simply a bunch of content bundled together under one main topic. For example, suppose travel tips are your content pillar. You can include all the travel tips-related content under this pillar. 

Here is the list of content pillars you can use for hotels

  • Travel Tips. Here you can give detailed information about the country’s currency, public transportation, average living costs, etc. Think more about what travelers should know when they travel to your neighborhood or other destinations in the country. 

Some content ideas include

1. Common words you must know when visiting (destination)

2. What to pack for your summer trip to your (destination)

3. X things female travelers should know when traveling (destination)

  • Foods and Beverages. If you want to get to know other cultures, you need to try their food and beverage. Here you can include specialty cuisine that's very popular in your neighborhood. For example, when we think of the Maldives, the first food that comes to our mind is seafood and tropical fruits. 

Some examples include:

1. Best breakfast spots in (neighborhood)

2. Best rooftop bars in (destination)

Other Content Pillars You Can Cover For The Hospitality Industry Include

1. Places of interest

2. Travel Itineraries

3. Local areas

4. Local events

Here’s an example of a content pillar:


3. Utilize the Perspective Of Your Staff 

If there is someone who knows your audience well, it's your frontline staff. They are the ones who interact with your visitors every single day. You can bet they have the juiciest information. 

Here's how you can take your staff’s perspective and turn it into amazing content. 

  • Ask Them About Challenges. Your staff may have ideas about the challenges that people face—for example, the problem of loud neighbors or any closed amenity in the hotel.
  • Request Them To Write A Blog From Their Perspective. You can ask your managers to write a blog on what it is like to work with your hotel daily. An example could be a day in the life of a hotel manager of (hotel name). 

Here’s an example of a blog from an employee’s perspective:


4. Repurpose Your Popular Content In Different Ways 

The Internet is vast; people are busy. Users will forget what they saw or read in the morning. That’s why you must repurpose your popular content as a reminder. 

Another reason to repurpose content is that producing quality content is expensive. So, why not use the existing content already popular amongst your users and breathe a life of fresh air into it? 

Here's how you can repurpose your existing content.

  • Repurpose Blog Posts Into Social Media Posts. So, you have a very high-quality blog post attracting lots of traffic. Great. Let's repurpose it into social media. Take some good photos from your blog and create a mini social media post. Voila!! 
  • Repurpose Social Media Posts Into Blogs. Coming up with a good idea for your blog is not easy. But wait. Don't forget your social media. Open your Instagram, Facebook, or other social media you are active on. Look for the posts with the most likes, comments, and saves. These are the ones that your audience loved. See the pattern in the post. Can you create a useful blog about it? Sure you can! 

Here’s an example of a social media post with a good photo:


5. Leverage Influencers 

The power of social media is unimaginable. And with social media comes influencers. So, you need to take advantage of this opportunity. 

Whether you love them or hate them, influencers run the social media. And one of the industries where influencer marketing has taken a key place is hospitality. Brands like you can read a much wider audience and attract targeted consumers ready to pay money by using influencer marketing. 

Here's how to get started with influencers marketing in the hospitality

  • Search For Local Influencers. These influencers know the area much better than influencers from outside your area. They have special insights that others won't have. 
  • Get The Metrics Right. It is critical to or blinding hire influencers based on their following when choosing influencers. Doesn't matter how many millions of followers the influencer has; if very few people engage with their post, it's not worth it. Look for conversion rates.

Here’s an example of an influencer’s post about a hospitality business:


6. Leverage User-Generated Content 

People trust people. User-generated content is content created by users themselves without you paying them to do so. 

Potential customers value user-generated content more because users have no reasons to be dishonest. They are not paid to review your brand or say good things. 

User-generated content generally includes reviews, testimonials, or comments regarding your brand online. 

So how to make it happen? Here’s how.

  • Always Encourage Users To Post Reviews to share their experiences on social media or on your site. 
  • Create A Hashtag and have customers use them for everything they post something about you. For example, Hawaii tourism uses #LetHawaiiHappen.

Here’s an example of a hashtag:


7. Consistency Matters 

Like any other marketing strategy, consistency matters a lot in content marketing. Customers can quickly sense when the brand is not consistent. This can make them abandon you sooner or later. 

Here are key areas where you must strive to remain consistent.

  • Process: From idea to publishing, the entire process should be outlined and consistent. Having a consistent process makes sure your content is published on time and protects the quality of your content. 
  • Formatting: Formatting is another key area where consistency matters. When you start publishing content, your users will expect you to publish the content in a way they are used to. For example, if one blog is formatted differently from others, they may get confused. Inconsistencies in style can cause you to lose customers’ trust.

Here’s an infographic that helps with publishing consistent content:


Content Marketing & Hospitality FAQs

1. What Are Some Of The Most Important Tips For Hotel Marketing?

Ans. Hotel marketing is very competitive. Be creative and work hard to get the attention of your guests. You can do this by having a strong website, excellent service, and a great location.

2. What Are Some Of The Most Effective Ways To Market Your Hotel?

Ans. You can market your hotel through the Internet, word of mouth, and social media. You can also print ads in newspapers and magazines.

3. How Do I Ensure I'm Staying Current With The Latest Trends?

Ans. Stay current by reading industry magazines. Also, look for blogs and other sites that will tell you about what's going on in the industry.

4. How Do I Know If I'm Getting Enough Referrals?

Ans. You can use the Google Keyword Planner to determine how many people search for hotels in your area.

Key Takeaways

  • Incorporate videos in your content marketing strategy. 
  • Repurpose your popular content into different formats.
  • Leverage user-generated content. E.g., reviews and testimonials. 
  • Use the perspective of your ground staff to target your audience’s pain points. 
  • Make sure you are consistent in your efforts. Any inconsistencies in your content marketing can harm your brand image.

Rank Your Website

Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.


Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.

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