Amazon Is the Best at Conversion, so Why Not Learn from Them?

Amazon is the world's largest platform for ecommerce. There is much to learn from the business model of Amazon, seeing the exponential growth in its revenue and customer base. 

However, here we will focus on some tips and tricks to increase the conversion rate of your website and business. 

7 Conversion Rate Tips That You Can Learn from Amazon

1. Calculate Your Conversion Rate

Before moving on to the following technical tips, you must first analyze your company's current conversion rate. 

By doing so, you would be able to track your growth when you work on the other tips and tricks to increase your conversion rate

The formula for finding the conversion rate is:

Total Number of Orders / Total Number of Product Listing Sessions = Conversion Rate

Besides, you need to understand different conversions: online shopping, account creation, site engagement, newsletter sign-ups, business calls, information requests, digital asset download, etc. 

Understand that your conversions are not only in terms of money; they could also be in building your email list. Therefore, choosing which conversion rate you need to focus on is essential.

You can use this tool to calculate the online conversion rate of your business:


2. Target Only The Relevant Keywords

Keyword research is related with the buyer's journey. 

Understand how excellent keyword research can boost your company's success by making the buyer's journey full of keywords that would help the buyer take the desired action. 

Identifying the customers' needs and leveraging the keywords they might enter in the search query increases your chances of getting quality leads. 

Tips To Use:

  • Make a list of words your target audience might enter at each stage of the buyer's journey. 
  • Use your marketing knowledge or take help from a professional to set you afloat. 
  • Focus on your customer's requirements at each stage and provide content/services relevant to their needs by adding relevant keywords. 

Tools To Use:

  • Google Keyword Planner is a free tool that gives you a plethora of keywords. 
  • Ubersuggest is a paid tool but provides high-quality keywords and phrases. 
  • BuzzSumo is yet another valuable tool for finding worthy keywords. 

Here’s a screenshot of Google Keyword Planner:


Read: Tips To Gain Visitors For Your Enterprise Using These Keyword Research Tips

3. Generate High-Quality Product Descriptions

When you go to a physical store, you have a salesperson attending you to give all the details about the products you are searching for. 

However, your product description works as a spokesperson for your product/service in the online world. The better it is written, the more conversions you'll get. 

The role of product descriptions is to help our product qualify for the requirement of the potential customers and persuade them to buy your product. 

Tips to follow:

  • Write user-friendly product descriptions with a more straightforward vocabulary and all the necessary information about the product.
  • Touch the human side of the product by discussing the advantage of buying the product. 
  • Embed relevant keywords into your product description to help search engines show your product when a customer enters the same keyword in the search query. 

Here’s an example of a good product description:


4. Optimize Your Product Listing 

Listing optimization refers to the process of tailoring your product listing so that you rank as high in the search results as possible. To achieve the desired results, you need to take care of the following key things:

  • Optimizing images to lure the audience to buy from you. You should present your main image in high quality. 
  • The image should have a white background with a crystal clear look. 
  • The title you choose determines your conversion rate— make it catchy and keyword-rich. 
  • Try to answer the questions that might arise in the buyer's mind in crisp bullet points. 
  • Come up with creative, informative, and authentic product descriptions.

Tools To Use:

  • Helium 10 has tools that are the real deal - tested and trusted by the biggest names in the FBA space.
  • AccelerList offers Amazon product listing, repricing, and accounting in a single application.
  • Seller. Tools is the Amazon optimization platform created by the top 1% of Amazon sellers.

Here’s a screenshot of Helium 10:


5. Work At A Competitive Price

Haven't you ever been to a bustling market to buy some ordinary stuff from a streetside store? Who buys things immediately without looking for the best deal in the market? 

Therefore, having your products valued at a competitive price makes your price reasonable. After all, who would buy a local toothbrush for a thousand bucks? Therefore, keeping your price after evaluating the product's market price seems to be the wisest thing for you and your company. 

Benefits Of Competitive Pricing:

  • Helps maintain the customer base.
  • Helps establish the business in a competitive market. 
  • Helps create opportunities for increased revenue. 

You can use prisync to track and monitor competitor pricing:


6. Seek As Many Good Reviews As You Can

Great reviews are your sure-shot way to lure customers into buying your product. 

In today's era, written reviews have more value than regular word-of-mouth referrals. Therefore, seeking reviews from your customers once they buy from you is the need of the hour. 

Reviews help customers make better choices as they get an opportunity to compare products before making a purchase. Besides, an honest customer review helps establish credibility for the product in the market. 

Tips to follow:

  • Respect the time and efforts of your customers when they are logging in to review their purchases. Always send a message showing gratitude. 
  • Focus on negative reviews as much as you do on positive ones. Resolve the customer issue as early as possible. 
  • Make it easier for your customers to add reviews to your site. Make it a hassle-free process.

Here’s a screenshot of reviews on


7. Stay Connected With Your Buyers

Who doesn't want their customers to buy from them again? 

Once you have provided a quality product to a customer and have understood their needs well, the chances of buying again from you increase. 

Maintaining a good relationship with the present customers can fetch you great future deals. 

Engage with your customers on social media platforms by organizing contests, polls, games, etc. You can create an email list to update your customers about the latest products and offers. 

Moreover, you can ask them to contribute to improving your products or services by calling them on board. 

There are innumerable ways to establish strong connections with your customer base; find a couple of them according to your business requirements. 

Tips To Follow:

  • You can send them newsletters or other pamphlets with the latest information about your products.
  • Turn your existing customers into brand ambassadors with this contest & referral marketing tools such as Vyper.
  • Stay active on social media to grab your audience's attention. 

Here’s a screenshot of Vyper:


Amazon CRO Tips – FAQs

Q1: What Are The Fundamentals Of Conversion Rate Optimization?

  • Calculate your present conversion rate for better analysis. 
  • Know the needs of your audience
  • Establish your business needs and goals beforehand.
  • Work on improving the overall user-experience

Q2: How Does Conversion Rate Optimization Work?

By working on keywords, reviews, product descriptions, and other fundamental and technical aspects of your website/product, you can optimize your conversion rate to increase revenue per visitor, acquire more customers, and grow your business.

Q3: What Are Some Relatively New Conversion Rate Optimization Tips?

Key Takeaways

1. Calculate your Conversion Rate to keep track of the growth. 

2. Target only the relevant keywords according to the buyer's journey.

3. Generate high-quality product descriptions to lure customers into buying your product/service. 

4. Optimize your product listing by posting high-quality images and videos. 

5. Work at a competitive price to become credible and buyable.

6. Seek as many good reviews as you can to build credibility and authority.

7. Stay connected with your buyers to develop good relations. 

Rank Your Website

Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.


Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.

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