Email Marketing & Its Importance for an Ecommerce Website

Email Marketing is one of the highly underrated yet underused marketing strategies. Keeping track of your online store visitors by sending them emails with offers and discounts is essential for your ecommerce website's success.
Online stores that are serious about email marketing enjoy great Return on Investment (ROI).

1. Email Marketing is Inexpensive

Among the myriad of marketing strategies, email marketing is one of the cheapest forms of advertisement. It is direct, personalized, and not-so intrusive. Compared to traditional marketing strategies such as print advertising, email marketing is way more affordable.
Statistics say that advertising on platforms such as TV and print will cost you at least 30 times higher than the expenditure required for email marketing.
Here is another data piece for you: Among all marketing strategies, email marketing has the highest ROI and will give you $44 in return for every $1 spent.

2. Email Marketing is Extremely Effective

Studies show that at least 30 percent of receivers open the emails that you send them. Of the 30 percent, at least 4.24 percent visit the target website and make a purchase. This number is phenomenal considering the average reach of other marketing forms such as Facebook and Instagram advertising.

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For example, only 0.59 percent of the social media target audience buys products upon seeing an advertisement. When compared to social media, the conversion rate of email marketing is seven times higher.
The credit for email marketing's success goes to its direct and personalized approach. You can segment your audience, send different emails to different audience groups in different time intervals. The possibilities with email marketing are pretty high.

3. You Can Have Supreme Control Over Your Audience

One of the significant downsides of not having your own email audience is the lack of sovereignty. You may have hundreds and thousands of social media followers. But remember, you don't have control over your audience.
What if the social medium you rely upon becomes irrelevant and vanishes?
The list of defunct social media platforms is quite long. Orkut, Vine, Friendster, and Google Wave, are some of the social media platforms that have gone obsolete.
Another pitfall with social media platforms is that they often tweak their algorithm to suit their needs. However, this is a nightmare for businesses.
For example, the audience reach on Instagram dropped drastically when the social medium made a few changes to its algorithm in 2020. However, you can have supreme control over your audience if you have their emails.

Top 6 Email Marketing Tools For Your Ecommerce Website

1. MailChimp

With over 14 million customers worldwide, this American email marketing tool is a popular pick among small and medium-sized businesses. MailChimp's rise to fame came from its seamless integration with ecommerce platforms such as Shopify, WooCommerce, etc.
According to MailChimp, it integrates with more than 250 apps. Some of the popular web services that integrate well with MailChimp are LinkedIn, Facebook, Twitter, Google Analytics, and Adobe Photoshop.
MailChimp is also famous among its users for its excellent customer support. In 2020, users voted MailChimp as TrustRadius's Top Rated in All-in-one Marketing Software and Email Marketing categories.

2. Drip

Drip provides independent brands and ecommerce startups deeper personalization and automation capabilities that only big marketplaces like Amazon and eBay have been using.
The company functions by its five Guiding Principles -- Customers First, All In, Row Together, Seek Growth, Relationships Matter. The company began its journey in 2013.
Drip is the first-ever CRM resource built exclusively for ecommerce. Throughout its journey, the tool has evolved a lot to cater to the users' needs.
Drip offers its partners hands-on training, marketing materials, and a dedicated success manager. Some of the distinct features Drip provides to its customers are Deep Segmentation, Behavior-based automation, and Personalized content.

3. SendinBlue

A feature-rich marketing tool, SendinBlue claims to be responsible for 100+ million emails every single day. The company boasts a whopping 1,75,000+ users across 160 nations.
Tissot, Louis Vuitton, Amnesty International, Michelin, and Greenpeace are some of the renowned partners of SendinBlue. Akin to Drip, SendinBlue aims at serving small and medium-sized businesses.
The tool offers an easy-to-use drag-and-drop editor for professional-looking emails. Using SendinBlue's Machine Learning-powered Send Time Optimization, users can send emails at perfect times.

4. Sender

A 100% free-to-use email marketing tool, Sender allows one to sign up for their services without a credit card. The company has several multinational companies as users. A few notable companies that use Sender are Disney, Emirates, Deloitte, HP, Pizza Hut, and WWF.
Sender has a Free Forever plan that allows one to send up to 15,000 emails every month. One of the unique things about Sender is that it provides users enterprise-level ecommerce marketing tools at an affordable price tag.
Sender provides the following features: Automated abandoned cart emails, Segmentation, Pop-ups, and Forms. The Product Wizard feature of Sender enables users to add products to the newsletter effortlessly.

5. Constant Contact

A user-friendly dashboard, phenomenal live chat and phone support, and loads of training materials make Constant Contact stand out from the crowd. Using Constant Contact, you can resend emails to those who have not opened your previous emails.
Constant Contact offers hundreds of mobile-optimized templates that suit a wide range of businesses. Since the world has moved to mobile phones, it would be wise to rely on mobile-friendly email templates.
Users can track the status of their campaigns in real-time, thanks to Constant Contact's sophisticated analytics. Constant Contact also has an Artificial Intelligence-powered (AI) Website Builder.

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6. Klaviyo

Upon extracting customer data from your online store, Klaviyo can create 360-degree customer profiles. The extracting process is crucial as one can use the data to target the right audience at the right time.
Klaviyo offers a free account using which one can send up to 500 mails. If you are a Shopify store owner, Klaviyo may be your best bet since the integration between both platforms is deep and exceptional.
Personalized product recommendations, post-purchase engagement campaigns, and automatic abandonment cart emails are some of the notable features of Klaviyo.

7. Remarkety

If you are looking for a quick solution for your email marketing needs, Remarkety may be the right pick for you. Priced at a premium end, Remarkety offers Advanced Customer Segmentation, Predictive Product Recommendations, Personalized Dynamic Coupons, Abandoned Cart Recovery, etc.
Store owners can also send Personalized Newsletters by segmenting the visitors based on their shopping behavior and history. This segmentation process will pay off when you send personalized newsletters to your audience with new products, offers, coupon codes, etc.
Another great thing about Remarkety is that it easily integrates with leading ecommerce platforms. Integration with Shopify, WooCommerce, and BigCommerce takes only a few minutes to set up.
Remarkety's plans start from $25 per month and go all the way up to $800. The company also offers a 14-day free trial.
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