The Best Guide to Social Media Keyword Research, Ever!

Need some new, trending keywords that people are using? 

If you are like other marketers or businesses tired of using the same keyword that everyone is using, it's time to move toward social media. 

Social Media and keywords? 

Yes! Social media are mini search engines that have their algorithm to rank the content. 

This means you can find numerous high-value, user-generated keywords that drive tons of traffic and revenue. 

So let's get started.

7 Tips To Use Social Media For Keyword Research

1. Instagram Hashtags

Till November 2020, hashtags were the official keywords of Instagram. But then Instagram made a major SEO update. 

So, instead of being able to search by names, locations, and hashtags, now you can search Instagram with general terms.

Here's how to conduct keyword research with Instagram

  • Go To The Search Tab. Add in seed keywords. As an example, we will use 'Fashion tips,' and the results appear as shown in the below screenshot. 
  • Instagram would now show general terms just above the profile. Click on 'see more…' to get more keywords. 
  • You Can Also Click On Top Profile Ranking For Seed Keywords. They are ranking for a reason. These profiles are optimized for the search term you used. Explore these top profiles and look for common keywords you want to rank. 

Read: Instagram SEO: Benefits & Step-by-step Process to Optimize It

2. Pinterest Search Trends 

If you are selling something, then you cannot ignore Pinterest. This social bookmarking site competes with Google to become the first visual search engine. 

But, unlike Google, Pinterest has power users. They often come with a mission to find things and buy. According to reports, 86% of Pinterest users regularly visit Pinterest while shopping online. They are also known to spend more than any social site users. 

Here's how to leverage Pinterest to find high-converting keywords. 

  • Explore The Popular Topics. Pinterest has organized all the content into popular topics to help you easily find relevant content. Click on popular categories, and then you will notice subcategories under the main categories. 
  • Use The Pinterest Search Feature To Find Popular Keywords. Simply start typing, and it will do the rest of the work for you. Take a look at the below screenshot showing how it shows the keywords. 
  • Use A Guided Search Feature. Simply search for the keyword in the search box and click on it. You will now notice small boxes with keywords on top. These are the most searched keywords and the search term you just entered. 
  • Leverage Pinterest Ads. To use this feature, you will need to create a business account. Then, go to the Ads' creation tool. Create a new ad. Name your campaign. Then you will notice the terms box. 

3. Twitter Search Functionality

Twitter is a goldmine of data. The platform receives 6000 tweets per second, which equals 600 million tweets daily! That's an insane amount of data generated. 

The good news is you can leverage this data with Twitter's advanced search functionality. 

Here's how to use Twitter to search keywords. 

  • Search For Specific Keywords. It will provide you with various options like all these words, this exact phrase, any of these words, hashtags, etc. 
  • Search For People Or Accounts. It has three filters, from these accounts to these accounts and mentioning them. This function will help you find accounts. For example, if you search @Buffer, it will show all the accounts mentioning @Buffer. The below screenshot shows how it looks on Twitter.
  • Search By Date. There is only one filter from this date to this date. It's useful to find trendy topics within a specific period. 

4. YouTube's Autocomplete Feature

YouTube is the second-largest search engine after Google. But, most people use YouTube differently than Google. That's why keyword research on YouTube is completely different from Google. 

Here's how to conduct keyword research using YouTube:

  • Use YouTube's Autocomplete Feature. It's similar to Google's autosuggest. Simply start typing in your keywords, which will suggest popular keywords most searched by users. See the screenshot below showing autocomplete suggestions for the “how-to” search. 
  • Search Other Popular Videos In Your Niche. When you find the video, simply hit 'view page source,' and it will show your HTML code. Press Ctrl + F and search for keywords. It will highlight keywords in videos.
  • Automate Keyword Research With YouTube Tools. Tools like Keyword Keg, vidIQ, and TubeBuddy are among the most popular keyword research tools for YouTube.

Read: YouTube SEO Techniques to Get Increasing Video Views

5. Facebook's Ads

Facebook is a powerhouse of data. Facebook knows everything about your audience that you probably have no idea about. 

Facebook consistently gathers data from what you bought, liked, post, and other things. The good news is that you can access this data through Facebook ads. 

Here's how to leverage Facebook for keyword research.

  • Create A New Ad In The Facebook Ads Manager. Don't worry; you don't have to pay. You will now see Facebook's targeting options. You can learn more about your audience's location, age, gender, interest, etc. The below screenshot shows a sample Facebook ad creation copy. 
  • Use Facebook Groups. These are another fantastic resource to search for popular keywords that people are talking about. Go to popular groups in your niche. Search for popular topics. These popular topics will provide you with keyword ideas. 

6. Listen To What People Are Talking About On LinkedIn 

LinkedIn is a unique social media platform specially designed for professionals. 

Since its inception, it has come a long way from being just an online resume for professionals. With over 740 million visitors, it has huge SEO potential. 

Like Google, LinkedIn uses its algorithm to rank the content. Most importantly, LinkedIn gives importance to relevancy or recency. This means user intent behind keywords is of prime importance. 

Here's how to leverage LinkedIn for keyword research.

  • Search The Seed Keyword In The Search Box. For example, let's take 'SEO Copywriter'. You will see that LinkedIn shows a profile that contains the search term. 

See the screenshot below, as these profiles are optimized to rank for keywords you just searched. 

  • Search For Influencers. Another way to conduct keyword research on LinkedIn is to search for top influencers. See what they are talking about. Are people reacting to the post? If yes, then there's a demand. Find the common patterns in these top influencers' posts. These will form the base of your keyword.

7. Explore Subreddits 

Reddit is an outcast social media that most marketers ignore. But, they forget Reddit is known as the front page of the internet for a reason. 

It has a quirky and unique vibe which is very different from other platforms. With a massive active 430 million users, you can quickly gauge the popularity of topics and find golden keywords that can help you with SEO. 

Here are some tips for conducting keyword research on Reddit 

  • Choose Five Subreddits To Focus On. It will help you explore each topic in detail instead of only finding surface-level things. 
  • Search Through The Subreddit To Get The Idea Of Popular Topics. Jot down the most talked about topics and comments. You can easily find a trend through comments. 

The below screenshot shows an ever-trending topic discussed on the internet. 

  • Understand User Intent While Searching For Keywords. Suppose you want to build brand awareness; you should focus on content specifically related to your brand instead of DIY. This is because even though the DIY will get more traffic, it won't convert into leads. After all, people are not ready to buy. 
  • Use AMA To Find Subject Matters. AMA is an Ask Me Anything Subreddit that has been used by top experts like Barack Obama, Bill Gates, Elon Musk, etc. It's a literal goldmine of fresh, updated content and topics. 

Social Media And Keyword Research FAQs 

1. Do Keywords Work On Social Media? 

Yes! They do. Social media have search engines like Google. This means the algorithms understand content through keywords. 

2. What Are Some Top Tools For Social Media Keywords Research? 

Buzzsumo is hands-down the best tool for social media keyword research. 

3. Is There Any Facebook Keyword Search Tool?

Yes. Facebook has its keyword search tool, which you can access through Facebook ads. Simply create an ad using Facebook ads manager to access advanced targeting options. 

Key Takeaways

  • Leverage Facebook's advanced targeting option to find keywords. 
  • Use Pinterest-guided search features to search new keywords that people are using. 
  • Explore Subreddits communities to look for common trends. 
  • Make use of YouTube's autocomplete feature to find keywords. 
  • Use Twitter's advanced search box.

Rank Your Website

Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.


Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.

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