Local SEO: Your Questions. Our answers

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Q1. What Impact Does Local SEO Have On My Business?

Ans. Local SEO wins you perks like: 

• Ranking for the local-intent search queries
• Winning call or in-person inquiries for your local business, a survey by hubspot shows how high it is.

• Increasing the store traffic and conversions for your business
• Enhancing your brand’s social proof and reputation

Q2. How Can I Differentiate Local SEO with General SEO?

Ans. 

Take a look at this screenshot showing the geographic difference that local and national SEO has while targeting the audience. 

• Local Search Optimization is a set of tactics that allow your business to target a defined local audience. It helps you show up for local queries & attract local customers to your business. 

Here, you lead by building local citations, targeting location-specific keywords, etc. 

• General/Global SEO represents a set of optimization tactics to appeal to the global customer base. Here your products/services are not bound by location-specific boundaries. And you try to attain global search visibility on the internet. 

Q3. What are the Advantages and Limitations of Local SEO? 

Ans. 

Local SEO helps you with: 

• Growing your local popularity and appearing for local-intent search queries
• It earns you online & offline traffic and customers
• It grows your brand’s reputation
• You do not pay Google any charge for the organic rankings.

Some Limitations of Local SEO include: 

• Local SEO requires weeks or months of effort before offering returns
• It is an ongoing strategy, and you need to continue your local SEO efforts

Q4. What are the Main Fundamentals for Local SEO?

Ans. 

Some of the fundamentals for local SEO include: 

• Optimized GMB profile
• Abundant positive reviews, better the reviews, higher the rankings
• High location authority
• Valuable local citations
• Authoritative backlinks 
• Optimized on-page performance & mobile optimization

Q5. Is there a Definite Way to Measure My Local SEO Performance? 

Ans. 

Some good ways to measure my local reputation include:

• Use Google Alerts and Mention to check your local citations and mentions
• Use Google Search Console and Google Analytics to measure site traffic, ranking keywords, backlinks, etc. These tools show if your web pages are pulling the right local audience.

• Also, check monthly clicks/conversions and phone call inquiries. 

Q6. Should I Invest in Local SEO If My Business Doesn’t Have a Physical Location? 

Ans. 

Yes, of course. Service businesses like plumbing, home services, home tutors, etc., use local SEO without a physical location. 

Local SEO helps you rank for the area where you serve. You can also mark yourself as a “Service Area Business” in your GMB profile. 

Q7. Why Local SEO is a Survival Strategy rather than a Mere Marketing Tactic? 

Ans. 

80% of US consumersstart with online research even while purchasing offline. And as per another survey, it doesn’t differ much in the entire world.

34% of the US consumers search the internet for local businesses at least once every day. 

And, Google is already powering over 97 billion monthly local intent searches. 

That said, if you aren’t optimizing for local SEO, you are straightaway losing over 50% of your consumers. 

Q8. Do Local Reviews Have a Say in Your Local SEO Performance? 

Ans. 

Yes,local reviews form a crucial factor when gearing up for local search engine rankings. Google has an eye on your GMB reviews and user reviews on your site and business listings. 

For example, take a look at the below screenshot.

So, local reviews build your location authority and add to your ranking probability. Positive GMB reviews also represent strong social proof. Thus, start attracting reviews!

Q9. How Can You Enhance Local Reviews for Your Business? 

Ans. Use these tips: 

• Link a barcode to your GMB profile and add it to your feedback form. Your in-store customers can scan it and post a review seamlessly.

• Have a feedback request page as this dental hospital

• Use SurveyMonkey and GetFeedback to make feedback generation easier.
• Send Thank You emails to customers and request feedback by linking your GMB or Yelp profiles. 

• Incentivize the feedback generation process by offering discount codes for each feedback.
• Respond to your positive and negative reviews. 89% of consumers are likely to appreciate your engagement. 

• Add feedback reminders (popups) on your site with rewards for repeat customers. 

• Request popular local influencers or bloggers to review your business or offerings. 

Q10. How Would You Define Local Citations? 

Ans. Local citations define the mention of a local business on an external site. These sites usually back the business reference with the data like name, address, and contact info. 

The citations look richer with additional info like images, reviews, product info, offers, etc. 

Business directory sites and listings offer you structured citations. And PR mentions, guest post blogs, and reviews form the unstructured local citations. 

Here is a common example of local citation: 

Q11. Why Local SEO Experts Focus Attention on Local Citations? 

Ans. 

Local citations earn you a prominent business awareness online. Your GMB listing resembles the official presence of your local business online. And the other local citations together build your location authority. 

Moreover, when you attract backlinks from your local citations, these add to your authority. For instance, Yelp is considered one of the most trusted local directories. So, a backlink from here will boost your local profile. 

Together, these factor into your local SEO performance and rankings.

Q12. Which are the Top Local SEO Tools for My Business? 

Ans. Some good tools to help your local SEO efforts include: 

• Yext This tool helps you build local citations and respond to local reviews with the Review Monitoring feature. Yext’s Business Scan tool allows you to scan if your business isn’t yet listed on a popular platform. 

Read: Does Yext Local Listing Boost Local SEO?

• SEMRush Listing Management Tool: This tool assists you in listing your business on several prominent directories as per your location. It helps you eliminate errors, maintain NAP accuracy, and let you visit customer reviews on multiple channels. 

• Georanker: It tracks and showcases a site’s rankings across different locations. 

• Synup: It keeps you updated about your performance in search engines, review platforms, and directories.

• Google Keyword Planner, Ahrefs, and SEMRush These assist you with keyword research and competitor analysis. 

Q13. Why Must You Connect with a Professional Local SEO Expert? 

Ans. 

The local SEO ecosystem is marked with the daunting competition. And the local 3-pack captures a significant part of the traffic. 

Moreover, you cannot witness instant results in terms of rankings or awareness. 

So, an experienced local SEO expert creates a fail-proof long-term SEO strategy for you. He helps you draw backlinks, valuable local citations, and top rankings. 

Q14. What would be Some Ways to Practice Local SEO by Myself?

Ans. Some tips include: 

• Make your Google My Business profile insightful and follow NAP consistency
• Encourage your customers to offer a review on your site, GMB, and listing sites which make users whether or not to click through

• Submit business profiles on valuable local directories like TripAdvisor, Foursquare, Yelp, etc.
• Optimize your Meta Tags and content for location-specific long-tail keywords
• Produce quality content to earn authoritative backlinks
• Ensure your site performance is good on mobile and the desktop platform

Q15. How does Your Google My Business Profile Influence Your Local SEO Performance? 

Ans. 

As per Moz, your Google My Business signals have 25.4% dominance in the local 3-pack rankings. 

Further,

• Your GMB profile is an official representation of your local business on Google. 
• Your GMB reviews have a significant impact on rankings and social proof
• It helps your business appear for relevant queries in Google Maps
• You can post offers, images, business details, contact info, etc. for direct inquiries

Q16. Can Small Business Owners Leverage Local SEO? 

Ans. 

Yes, local SEO works amazing for small local businesses. Google doesn’t charge you a single penny for your local SEO efforts. Anyone can go to Google Business page to create a page and manage. 

You can build and optimize your GMB listing and update other crucial local listings. Moreover, your efforts can earn you a position in the local 3-pack or other organic rankings. 

You might only have to invest substantial efforts or hire local SEO experts to assist you. 

Q17. How to Screen the Right Keywords for My Local Business?

Ans. 

You can use several keyword research tools like KWFinder, Google Keyword Planner, and Long Tail Pro.

Here you can search for keywords related to your category, offerings (products/services), and location. For example, here’s a screenshot showing how you can find local keywords confined to a location. 

Moreover, you can use Ahrefs and SEMRush for checking the keywords your local competitors use. 

Q18. Does Local SEO Include On-page Optimization? 

Ans. 

On-page optimization holds a crucial prominence for local SEO. 

• It is crucial for indexing your site in search engines
• It builds your brand’s relevancy and local presence online
• It has an impact on your site’s authority and keyword relevancy
• Your user metrics have a say in your local SEO performance
• It houses your content marketing efforts

Read: On-Page SEO Checklists Every Team Should Keep Handy

Q19. How Can I Locally Optimize My Site? 

Ans. Some ways include: 

• Search and create a list of business & location-specific keywords for your web pages. 
• Make intriguing Meta Titles and Descriptions, and add the focus keywords 
• Add Location Schema Markup to your site 
• Add location-specific long-tail keyword combinations to your site content
• Ensure to add updated address and contact details on your site
• Use your local language, currency localization, etc. 

Q20. How does Off-page SEO Impacts Local SEO? 

Ans. 

Off-page SEO efforts remain a dominant deciding factor in your local SEO performance. 

• Your GMB profile and off-page business listings directly affect your online presence.

• Your GMB signals measure your probability to rank in the local 3-pack results.

• Off-page efforts like link building help you attract unstructured citations (PR mentions, reviews, and blog mentions). These build your site authority and support your ascent up the SERPs. 

Q21. What Makes Local 3-pack Rankings Special? 

Ans.

Google offers Local 3-pack rankings the privilege to dominate the zero position. These appear below the paid search ads for at least 93% of local-intent searches.

Moreover, the Local 3-pack results win 100% higher clicks than the results following them. 

The high CTR of these results is owing to its insightful information. They represent the website, directions, phone number, ratings, and business/service hours. 

Here is an example: 

Q22. How to Pave My Way into the Local 3-pack Results? 

Ans. Some tips to rank in the Local 3-pack positions: 

• Update the info on your GMB profile and make it NAP consistent
• Locate and list your business in directories and niche-specific listings for local citations. The survey by Brighlocal shows how vital it is. 

• Devise a strategy to encourage user reviews on your GMB, listings, and site
• Attract citations through guest blogging, PR mentions, and influencer reviews
• Create highly relevant content and share it on social media for authority backlinks. 
• Add location-specific keywords to meta tags, and optimize the mobile compatibility and speed of your site 
• Optimize your Meta Tags, page speed, and other on-page elements for better SEO value
• Produce highly relevant content and use social sharing to win backlinks and authority

Q23. What Are Some Effective Competitive Strategies for Local SEO? 

Ans. You can leverage competitive marketing in several ways for local SEO: 

• You can use Google Alerts or Mention to track platforms where your competitors are listed. You can also draw citations from the same platforms. Here’s the options that Google alerts allow:

•  Ahrefs and SEMRush allow marketers to analyze which sites offer backlinks to their competitors. You can pitch relevant content to these sites or bloggers to gain mentions and backlinks. 

•  The same tools help you gain location-specific keyword inspirations from competitors. 

• You can also check your competitor’s GMB profile to see the categories and secondary categories they use. Also, check their entire listing for inspiration. 

Q24. How does Content Marketing Impact Local SEO? 

Ans. 

Content marketing holds an essential role in all types of SEO efforts. It allows you to grow your keyword relevancy for the local-intent search queries. 

Creating content for the local audience makes you a go-to business for the local audience. E.g., creating blogs to resolve their queries. 

Moreover, content marketing efforts earn unstructured citations (PR mentions, reviews, blog mentions) for your local business. 

Q25. How Can I Leverage Content Marketing for Local SEO? 

Ans. Some tips for leveraging content marketing for local SEO include: 

• Use Ahrefs or BuzzSumo to track top content ideas from competitive research. You can also use the Skyscraper tactic to produce an upgraded version of competitive content. Further, you can share and promote it to gain backlinks. Links from high DA sites help a lot. 

• Next, produce highly relevant content and optimize it by adding location-specific keyword combinations. Also, reach more webmasters by sharing on social media. 

•  Repurpose content on Medium, Tumblr, Quora, and Reddit 

• Search the “People also ask” section on Google to cover relevant FAQs on your site and GMB profile. 

Q26. Does Your Social Media Popularity Affect Your Local SEO?

Ans. Social signals might have an indirect impact on your local SEO. But, your social media popularity grabs you with high content reach and better customer relationships. You can use the popularity for attracting user reviews and local citations. 

Read: Social Media SEO

Q27. How to Grow My Local SEO Value with Social Media Marketing Efforts? 

Ans. Social media platforms can catalyze and support your local SEO efforts. 

• Social media sharing expands your content’s reach. This translates into higher referral traffic, increased brand awareness, and engagement. Thus, most businesses leverage all social platforms to make the most out of it. 

The image below shows how many people like content from this business. 

• It also allows interested webmasters to mention your brand and link to your content.

• Social media is an effective platform to create your local business awareness. You can earn direct inquiries and referral traffic from here.
• You can leverage social media to enhance your customer relationships. This will help you earn more local reviews for your business. 

Q28. Why Google Deems Mobile Optimization Crucial for Local SEO? 

Ans. When you search for a location or a local business, you will most likely use your mobile device. 

Mobile devices power over 50% of local queries on Google. 

Moreover, businesses like HVAC services, plumbing, etc., attract business queries through mobile. So, keeping a mobile friendly site as in screenshot is crucial to rank on top. 

So, Google considers mobile optimization a key criterion for sorting local SEO rankings. 

Thus, you must ensure that your site offers an impressive experience to mobile users. 

Q29. How Can I Ensure that My Site is Mobile-optimized? 

Ans. Start by checking your site’s mobile-compatibility issues through Google’s Mobile-friendly Test Tool. And request your developer to fix these issues.

Q30. What Are Some Popular Local Citation Sites, to Begin with? 

Ans. Some globally popular sites to attract local citations include:

 

• Google My Business
• Yelp
• Bing Places
• Facebook and LinkedIn 
• TripAdvisor
• Apple Maps
• Foursquare
• BBB
• Angi
• Expertise

Q31. What are Some Sure Shot Tips to Grow Local Citations? 

Ans.

• Leverage data aggregators to list your business on various crucial directories. Important data aggregators in the US are - Express Update, Neustar Localeze.
• Create a listing on platforms like GMB, Foursquare, Yelp, Facebook, TripAdvisor, etc.
• Yext’s Business Scan tool helps you scrutinize the platforms on which you haven’t yet listed. So, check and manually list your business on these platforms. 
• HARO is a good platform to gain PR mentions for your business. Sign up as a source to receive requirements from journalists and send regular content get local exposure.

• Mention.com allows you to check the sites that mention your competitors. Check these valuable sites and list your business on the same. 
• Use Ahrefs and SEMRush to find sites that offer links to your competitors. Pitch these sites with highly relevant content, and you can win citations & links. 

Q32. How Can I Track the Local Citations for My Business? 

Ans. You can simply check the domains that link to your business using Google Analytics.

Moreover, Google Alerts is a reliable tool to check mentions about your products, services, or business. 

Q33. What is a Recommended Way to Optimize GMB for Local SEO? 

Ans. You must take care of several factors while optimizing your GMB listing. The key elements include: 

NAP Consistency: Use your original brand name to add updated contact and address details for your listing. 

Category: Clearly define your business category and add all the relevant secondary categories. You can inspect your competitors’ listings to check their secondary categories. 

Services/Products: Add all the services or your product catalog for the viewers. Also, highlight your crucial sub-services or specialties. 

Description: Make good use of the 750 characters description box. Define your business USPs, experience, specialties, etc. And draw SEO value by sprinkling location-specific and niche-specific keywords. 

Service Area Business: If you serve on the client’s location (home care services, HVAC, etc.), use the ‘service area business’ option. By mentioning your service radius and areas, you become eligible to rank for these locations. 

Hours: Ensure to mention and update your business hours or service hours on your profile. 

GMB Reviews: Your GMB reviews have a crucial impact on your local SEO value. So, focus on earning more customer reviews here. 

Images: Add images of your products, catalogs, venue, staff, food, ambiance, etc. 

Posts: Leverage this feature to create offers events, and showcase new products with CTAs.

FAQs: Add relevant FAQs to grow your relevancy and engagement on your profile.

Q34. Can I Set Up a Google My Business Profile By Myself?

Ans. Yes, follow the below steps to create an optimized GMB profile for local SEO: 

• The first step is to create your Google Account for your business. You can also use your official Gmail ID. 

• Next, use this link to get to the Google My Business setup page and click on “Manage Now.”

• Next, you use the search box to find your business. If you see your business already listed on Google, you can claim this listing (Request Access). Or, if you do not find your business listing, you must click on “Add your business to Google.” 

• Now, add your official Business Name and Business Category to the listing. 

• Further, add your business address. If you serve at the customer’s location or online, you can click “No” for this question: 

• Then, you can represent your business as a ‘Service area business’ and choose the service locations. 

• Next, you need to add all the crucial GMB elements discussed in the 29th FAQ. And you need to follow the verification process. 

• If Phone or Email verification options aren’t available, choose the Postcard Verification process. 

Q35. What is NAP Consistency in Local SEO? 

Ans. NAP consistency is the practice of using the same name, address, and phone number across your several listings. This defines the authenticity of your business info and makes Google trust your business. 

As GMB is considered the most trusted directory, mention accurate Name, Address, Phone number, and all other third-party business directories. 

Q36. How Do You Define Location Authority? 

Ans. Location authority represents the credibility and value of your local business. 

It substantially impacts your local search rankings in the search engines. Moreover, high location authority makes your business more visible in Google Maps.

Q37. How Can I Improve My Location Authority?

Ans. You can enhance your location authority by:

• Following NAP consistency using tools like Brightlocal or Mozlocal

• Creating an authentic and insightful GMB listing, 
• Attracting more positive reviews, and 
• Gaining adequate local citations

Q38. Is Local SEO Better Than PPC? 

Ans. Local SEO and PPC both have their specific set of perks and limitations. 

Local SEO perks over PPC:

• Gain rankings without paying to Google
• The organic ranks are even more sustainable 
• Local 3-pack results gain high CTR 
• You can rank for a long list of keywords and attract high referral traffic
• You can manage your local business’s reputation 

PPC perks over Local SEO

• Paid ads offer you instant rankings. Take a look at the example below.

• Paid ad campaign performance is more measurable and allows A/B testing
• Local Service Ads by Google have high CTR

Q39. How Can I Grow Store Traffic through Local SEO? 

Ans. Local SEO allows you to grow your brand presence online. These tactics allow you to rank for relevant location-specific queries. 

And you can highlight your business info and contact details across several platforms. This attracts more site traffic, inquiries, and even store footfall traffic. 

Q40. Does My Brand Reputation Stay Crucial for Local SEO? 

Ans. Yes, Google deems your brand’s credibility and reputation important for local search rankings. The reason being users have multiple choices to fulfill their requirements. For example, take a look at the below screenshot:

The reviews on your site, GMB profile, review sites, directories, etc., have an impact on your local SEO. 

Q41. What would be a Good Way to Track My Local Reviews? 

Ans. Yes, you can use tools like Synup or Mention to track your local reviews. Also, a good way is to set up alerts for your brand mentions or product mentions through Google Alerts. 

As you track your mentions, you get to see what people write about your brand. You can even manage negative reviews with this approach. 

Q42. How Do Influencer Collaborations Influence Your Local SEO Efforts? 

Ans. Influencer collaborations come in handy to catalyze your local SEO efforts. 

You can request your niche-specific influencers to review your local business. For example, Ed Sheeran is a huge fan of Heinz ketchup. He even has a tattoo of it. So, undoubtedly he was a good influencer for them. 

Influencers can share the experience with their fans, and you can even highlight this review. This is solid social proof; it attracts direct inquiries, encouraging more reviews. 

Bloggers and local journalists can also offer you reputable brand mentions and backlinks. 

Q43. How to Do Local SEO for a Business with Multiple Outlets?

Ans. A good way is to showcase multiple locations on your GMB profile. Here is the way you do it: 

• Switch to your Google My Business account and click on the “Add a business” option. 

• You see a dropdown with two options - “Add a single business” and “Import businesses.” 

• Use the “Add single business” option to add one more location. 

• Meanwhile, the “Import businesses” option comes in handy when adding more than 10 locations at once. Here you create a spreadsheet with business info and import it to the account. 

• Once businesses are added, continue with the verification process for these new locations. 

These multiple locations start appearing in SERPs as an example here.

You must also mention different location-specific keywords on your site and other listings. 

Read: Important Tips to do Local SEO for Multiple locations.

Q44. How Long Would I Have To Invest in a Local SEO Strategy? 

Ans. You must continue your local SEO efforts as long as you wish to sustain or grow your rankings. Though these rankings aren’t as volatile as PPC, your competitors are most likely working to dethrone you.

Q45. Do I Need a Website for Local SEO? 

Ans. Not particularly, you can still do and win local SEO without a website. Google allows you to create and adorn your Google My Business page. Moreover, you can win valuable local citations and backlinks from authoritative sites. 

Take a look at the screenshot below, where a couple of businesses rank in local 3-pack and have no website. 

You can win PR mentions, awesome GMB reviews, and influencer reviews. 

You must also buff up your social media profiles for good engagement and direct inquiries. 

All these factors have an impact on your location authority. And these help your listings and social presence to appear in relevant searches.

Q46. Does Having a Business Website Benefits Local SEO Value? 

Ans. Yes, definitely; having a website has perks like:

• Better keyword relevancy,
• Leveraging content marketing,
• Better traffic capturing and real-estate to capture leads, and
• Eventually, a higher probability of ranking in local search results 

Q47. How Can I Grow Engagement on Google My Business Listing? 

Ans. Use the following tips: 

• Use this link to enable your Google Business profile’s ‘chat’ option. You would be able to add an automated welcome message to gain attention. 
• Make your GM profile more relevant for customers by adding FAQs. 
• Consumers might love offers, so use the ‘Posts’ feature to add the same with CTAs.
• Attract more and more reviews and video testimonials
• Add impressive images showing your venue, products, catalogs, ambiance, staff, etc.

Q48. How Do I Know If My Local SEO Efforts Are Paying Off? 

Ans. You can use Google Analytics and Google Search Console to check your referral traffic, backlinks, conversions, etc. Here’s a screenshot showing it in the GA. 

Moreover, you can use Mention or Google Alerts to track a rise in your business mentions and reviews. 

Q49. What Would Be Definite Parameters & Metrics to Check My Local SEO Performance? 

Ans. The key metrics to track for your local SEO performance include: 

• Organic and Referral Traffic
• Top Ranking Pages or Listings 
• Ranking Keywords (for location-specific searches) 
• Local Reviews and Local Citations (including Brand Mentions)
• Click—through Rate
• No. of Clicks, Enquiries, and Conversions
• New Backlinks
• Bounce Rate

Q50. How Long Local SEO Takes to Reflect Evident Results? 

Ans. Your local SEO results depend upon your local competition and your strategic efforts. It may take around 6 to 12 weeks to achieve local search rankings. 

However, you may start to receive inquiries and traffic within a week owing to increased business visibility. 

Q51. Why Might Local SEO Fail to Serve Your Local Business? 

Ans. Local SEO might not serve you in cases like: 

• The search volume for your business-specific keywords is very low
• The competition for the limited keywords is highly daunting

For example, if you use any of these keywords, it’ll be difficult to secure a top position consistently.

• Consumers need more awareness about your products and services to do local searches.

Q52. What Are Some Technical Site Optimization Tips for Local SEO? 

Ans. Some inevitably crucial technical SEO parameters include: 

• Feed the updated XML sitemap to Google and Bing webmasters
• Add location schema mark-up to your site; it helps your business appear as in the shown image

• Optimize the meta tags for CTR, keyword relevancy, and character length 
• Use asynchronous loading, minify JS, and compress media files for increasing site speed
• Optimize your content and site to offer intriguing experience on mobile platforms
• Check Robots.txt and Noindex tag to fix any indexing issues

Q53. What If I Receive Negative Reviews for My Business? 

Ans. Negative reviews are likely to fade your business reputation. This also faints your location authority and local SEO performance. 

Q54. How Can I Manage Negative Reviews to Safeguard My Local SEO Performance? 

Ans. Use these tips: 

• Use Google Alerts to keep a tap on each new business mention or review earned. 

•  Directly respond to negative reviews and take this conversation on a private channel. Unattended negative reviews like in the below image are a bad sign that will hammer your rank on SERPs.

• You can opt for the “Flag as inappropriate” option or “Report a policy violation” for removing defaming GMB reviews.

Q55. How Crucial is Site’s Speed for Local SEO? 

Ans. Google has been transparent about leveraging site speed as a ranking factor. 

And Google’s Page Experience Update also mentions the importance of site speed in SEO. 

So, your site speed also gives a considerable push to your local SEO ranks. 

Q56. Is There a Quick Fix for My Website Performance?

Ans. Use Google’s PageSpeed Insights tool to take a speed performance test. If your speed exceeds 3 seconds, request your developer to fix the same. 

Some good ways to fix it are: 

• Compressing images
• Minifying JS, HTML, and CSS
• Using asynchronous loading 
• Enabling Gzip compression

Q57. Why Might Businesses Be Reluctant to Invest in Local SEO?

Ans. There might be multiple reasons, and some of the most common ones are: 

• They might wish to seek instant results and traffic with PPC
• They might have a negative experience in SEO, which is generally owing to the wrong SEO partner 
• They lack the right knowledge of local SEO capabilities

Q58. Does Server Location have an Impact on Local SEO? 

Ans. Yes, Google considers server location important when compiling results for a specific geo-location. 

Another related factor: 

Country-code Top Level Domain Names (ccLTD): If your domain reflects your country code (.au or .in or .co.uk) you gain a considerable advantage in local results. 

Q59. What If I Have A Generic Top Level Domain? Can I Rank in Local Search Queries? 

Ans. 

It is common for businesses to have Generic Top-Level Domain Names (gTLDs) like .com or .net. 

Here you can use Google Search Console to set your geographic location (Australia, US, UK, etc.) 

Q60. What are Some Definite Benefits of Hiring a Professional Local SEO Company?

Ans. Some evident perks are: 

• You get a tried & tested local SEO strategy.
• Professional local SEO providers help you set the right expectations and take accountability.
• They offer you monthly or weekly reports to analyze the performance and results.
• You can access crucial paid local SEO tools. 
• You do not have to use your resources for local SEO tasks.
• Companies with significant experience and expertise draw you evident local SEO results. These can include rankings, traffic, store traffic, call inquiries, and conversions.