Local SEO Tips for Accountants

If you have a business without an online presence, you lose many opportunities.
With the world moving to digital platforms, it is no secret that businesses have started making the shift. No matter if you are running a dance class or providing accounting services, your digital presence matters.
If you have an accounting business and are looking for a more extensive client base, you must focus on SEO. It is one of the cheapest ways of marketing with the highest efficiency in the long run.
Let's look at ten local SEO tips which will help you scale your business online.

10 Essential Local SEO Tips for Accountants

Before moving on to the tips, let us understand what local SEO is. An SEO strategy is built to ensure that your business pops up on SERP for location-based searches.
For example, you have an accounting business in Boston. You have aced the local SEO game. Someone types 'Accountants in Boston,' your business will likely appear in the searches.
But this doesn't happen in a snap. You will have to work on the local SEO strategy. Below are the ten tips to help you grow your accounting business online.

1. Sign up for Google My Business

'Yellow Pages' days are gone. If someone wants to look up a business or service, they will type it on a search engine. Google My Business sets the first impression of your accounting business.
GMB has Google Maps integration, making it easier for customers to check your business hours, contact details, reviews, etc.
Here are a few tips for you to update GMB:

  • Sign in with your business email ID, don’t use personal email
  • Fill in all the details such as name, address, contact details, website, operational hours, products and services provided, etc.
  • Ask your existing customers to post their reviews for your services
  • Actively post on your business profile about any offers or additional services

Here’s an example of what your business will look like once you finish setting up the Google My Business profile:
Related: Step-by-step Setup Guide for Google My Business Set up

2. Set Up A Good Website

If you have a website, then actively work on it. Many small and big businesses miss out on online opportunities because their websites don't meet up.
Your website speaks for your credibility. It will enhance information exchange, help with the sale of your services, and be a cost-effective marketing option.
Here are a few tips to help you set up a website:

  • The website design should be simple and easy to navigate
  • Make it mobile-friendly
  • Ensure load time is not more than 2 seconds
  • It should convey everything about your business and services

You can create a website on,, WordPress, etc.
You can test your mobile website speed using a tool from dareboost:

3. Do an In-depth Keyword Research

While setting up your website, you will also focus on keywords.
Find the list of proper accounting and financial keywords for your preferred locality. Think of phrases that people will type to look for an accounting business in that area.
For example, you can include search terms like Accountants in Boston, Accountants in Boston UK, Best Accountants in Boston, etc.
Check out tips for better local keyword research:

  • Pick the locations you want to rank in
  • Focus on the keywords relating to your keywords - accounting, finances, financial advisor, accountants, etc.
  • Pick implicit and explicit keywords.

You can do keyword research using various tools such as SEMrush, Ahrefs,, etc.
Here’s a screenshot of showing various types of keywords in response to a search query:

4. Create High-Quality Problem-Solving Content

Setting up a website isn't enough. If you are serious about scaling your business, you will also focus on content marketing. To run an SEO campaign, you must create informative content that gives value and relevancy.
To create problem-solving content, you must:

  • Choose topics related to your services
  • Include the locality-based and other keywords related to your services
  • Upload videos, downloadable guides, and newsletters

You can use SEMrush and Ahrefs tools to get content ideas and relevant keywords.

5. Test Your CTA

When you are finalizing website content and blog content, optimize the CTAs. While creating landing pages for your website, ensure that you have clear CTAs. Call to Action buttons will drive more leads for your services. If you have started an informational blog, add CTAs to your services at relevant places.
Check out tips to write good CTAs:

  • Keep it short
  • Use action words like; Click here, Subscribe, View, Buy, Sign Up, etc.
  • Play on FOMO by adding provocative text such as: Get 50% off, limited period offer, etc.

You can use to generate desired CTAs.
Here’s an example of a good CTA:

6. Focus on Backlinking and Interlinking

One of the most powerful SEO tools is hyperlinking. You must prepare a strategy to interlink all the landing pages and blogs with each other. Create backlinks by doing guest posts.
You can reach out to local bloggers and create content on their platforms. Get backlinks from them. Don't forget to leverage social media.
Important tips for creating backlinks and interlinks:

  • Look for top referral sources in your field
  • Create informative content and post it on other pages. Get backlinks from them
  • Create more content for interlinking within the website
  • Use keyword-focused anchor texts

You can check backlink reports using these tools: Majestic and Ahrefs.
Here’s a screenshot of Ahrefs backlink analysis results of a website:

7. Gain Good Reviews

Reviews play an integral role in bringing more business.
A good review has the potential to draw more customers. You must get reviews from your existing customers for Google My Business and your website. It will help in creating awareness about the quality of your accounting services. Having reviews helps in increasing authenticity and credibility online.
These are a few tips that will help you get customer reviews:

  • Ask for a review. Be straightforward
  • Send them a thank you note online or via SMS. Attach a link to leave a review.
  • Offer discounts on the next service as a perk of leaving a review
  • Get a star-based or points-based ranking system for your website.

Use to add a star rating scale to your website.
Here’s a screenshot of a banner announcing discounts in exchange for reviews:

8. Submit to Local listing

It is crucial to get your business and services in local listings and citations along with Google My Business. It will help you get a backlink and help customers find you easily. Check for different accountants, financial advisors, and tax directories to get your name in.
You can use these tips to get your name in local listings and citations:

  • Reach out to listing management services to get your services registered
  • Pitch to local blogs and online publications to include your business in their listings
  • Reach out to biggies like Facebook, Apple Maps, etc.

You can use the Ahrefs link intersect tool to find potential websites to get citations from
Here’s a screenshot of Ahref showing potential websites from which you can get citations:

9. Track And Improve

Lastly, if you want to improve local SEO, you will have to keep a close tab on the data. You can track the keyword performance, page performance, search engine visibility, etc.
Based on the numbers you see, you can modify your SEO strategy and enhance the overall performance of your business.
Here are a few tips for tracking your SEO strategy:

Here’s a screenshot of Google Analytics showing website insights:

10. Be Patient and Consistent

You must keep in mind that SEO takes time and is continuous. You should wait for three months to start seeing the results.
Remember that the right SEO strategy will help generate more leads for your accounting business. Besides, you need to work on it consistently. Keep generating high-quality content and give experimentation a chance.
Here is how you can maintain consistency in your SEO efforts:

  • Expand your keyword range and diversify
  • Create credible and informative content
  • Set goals and track progress to make necessary changes

You can use Google Analytics to track the progress of your SEO efforts:

Local SEO for Accountants - FAQs

Q1. Why Is Local SEO Important For Accountants?

Ans. Local SEO boosts your business or services in a particular locality. If someone searched for accountant's services in your location, an excellent local SEO would help you appear in the top searches.

Q2. Which Is Better: Local SEO Or Paid Search For Accountants?

Ans. Local SEO will benefit you in the long term by establishing your online presence on search engines. It is a cost-effective method. In contrast, paid ads may not be as suitable. Paid ads are an expensive model to get customers comparatively.

Q3. How To Check The Local SEO Score For Your Website?

Ans. You can check the Local SEO score for your website using Moz Local Listing Score.

Key Takeaways

  • Update your Google My Business page with name, contact details, photos, operational hours, etc.
  • Get your services enlisted in local citations and listings
  • Set up a website with high-quality content and local target keywords.
  • Ensure that your website is user-friendly, has easy navigation, and is optimized for mobile view.
  • Have clear and intriguing CTAs for your services across the website
  • Get reviews from your customers on various platforms
  • Prepare a strategy for interlinking and backlinking
  • Track the performance of your local SEO strategy. Analyze and adapt according to reports.

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