Local SEO Tips for HVAC Contractors

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HVAC contractors need to expand their local online presence. Search Engine Optimization (SEO) is an effective way to establish your business within the local area.
Optimization (SEO) is an effective way to establish your business within the local area.
Are you looking for tips to market your HVAC business locally?
Here are some HVAC SEO tips that will help you get more customers.

1. Increase Google Search and Google Maps rankings

Increasing your Google search rankings is essential to get organic traffic. However, as your company is a local business, you need to also rank on Google Maps. In this way, you will rank twice if someone searches for HVAC contractors in the nearby areas. Remember that the proximity to the searcher is an important ranking factor for Google Maps.
For example, here’s the result for the New York location where businesses have a chance to rank right on top as well as on local 3-pack below it.
Create quality content that is specifically written for your target audience. Create dedicated landing pages for the services you provide. E.g., if you provide AC installation, repair, and maintenance, create three separate pages.
Your potential customers will have several questions before choosing an HVAC contractor. Make sure your website content answers your customers’ questions. Include FAQs, troubleshooting tips, and buyer guides on your blog page.

2. Optimize Your GMB listing

You need an accurate GMB listing to make your local search campaigns successful. Ensure that your business name, address, and phone number (NAP) are properly updated.
Take a look at the below business that has listed name and address but missed mentioning the phone number.
This GMB information appears in Google search results. Therefore, it is essential to claim and verify your listing. Sometimes, this information gets incorrectly changed; keep reviewing and correcting them. Also, check and remove if you have any duplicate listings.
Choose the most relevant category as your primary business category.
In your case,

• Select an HVAC contractor.
• You can choose up to 5 secondary categories.
• Include information like operation hours, payment methods, and contact methods in an emergency.
• Write a business description and create some GMB posts.

Relevant : Benefits of a Google My Business Listing

3. Get Online Directory Citations

Getting your HVAC business listed in online directories is important. People check online directories when trying to find the right local HVAC contractor. Also, quality citations improve your local SEO rankings and online visibility.
Create and optimize your HVAC business listing on Yellowpages, Yelp, Homeadvisor, and Foursquare sites.
Here’s how the HVAC business results appear on online directories. The customers refer to high-quality, responsive, authentic, and best service providers nearby.
You can also consider HVAC directories such as AngiesList.com and ThomasNet.com.
The best HVAC SEO tip is steadily getting your business cited on online directories. Getting too many listings too quickly can negatively affect your rankings.

Relevant : Negative SEO: How to Prevent and Recover?

Search on Google and find out which directories contain your business listings. Check if they are correct, especially NAP consistency. If they are inaccurate, contact the directories and ask them to correct your listing. This is essential as Google compares NAP information to your GMB listing. It changes your GMB NAP if it finds any discrepancy.

4. Get Quality Backlinks

Your HVAC SEO strategy should include link building. Quality backlinks show Google that your HVAC website is trusted and popular. Low-quality links can hurt your SEO efforts. Make sure you get quality links from diverse, trusted, and relevant sites.
You can get a backlink to your site by writing guest posts on quality sites or being quoted on online news sites.
You can find high-quality sites using several keywords that help find sites accepting guest posts, updated content, and other useful resources.
Check and submit reporter requests at online sites such as HARO, ProfNet. Try to get backlinks from local news publications. For this, you can host events or offer scholarships.

5. Perform Keyword Research

Keep reviewing and updating your keyword research strategy whenever needed.
You can do it by performing keyword research on Ahrefs or other tools.
Check whether the keywords are still effective or they have evolved as per the HVAC industry. Ask yourself the following questions:

• Are you using the relevant keywords on your website?
• Are you still getting traffic on your selected keywords?
• When did you perform the last keyword research as part of your HVAC SEO strategy?
• Did the competition change since your last keyword research?

You can use keyword research tools such as Google Keyword Planner, Ahrefs, and SEMrush. Or, you can outsource this task to an HVAC digital marketing agency.

6. Conduct Technical SEO Analysis

The three essential elements of technical SEO are:

• Site navigation and organization
• Internal page linking
• Page loading speed

Your site should be easy to use and navigate. Put your services listing to the far left of the navigation bar. Then, list your services in a sub-navigation bar.
Take a look at Hubspot. They have listed the services tab on the far left, a drop-down offering easy navigation for users.
Your visitors will stay longer when your website is well organized. They will stick around if your content provides valuable information. You can also interlink your internal pages. This will help increase engagement metrics such as the number of pages viewed and time spent on site. All these play an important role in increasing your site rankings.
Page speed is one of the important ranking factors for desktop as well as mobile searches. Test and improve your page speed. A faster website will attract potential customers who need emergency HVAC services.

7. Optimize Your On-page

While writing content for your website, use keywords strategically. You can include keywords in the following places:

• Title tag – the most important element of the page, which is 55-65 characters long.
• Heading tags - they include blog titles and subheadings on the page.
• Meta description tags - mention your services and create compelling content in this tag. Take a look at these meta descriptions. They help the pages to rank on top for competitive search terms.
  
• URLs - the URL structure should be good.
• Schema - use page markup to create rich snippets for your HVAC business on Google SERPs.

Pay attention to the word count as well. Check your competitors’ pages and see how long they have written about the services. Write an optimized copy that is longer than the high-ranking pages.

8. Perform Off-page Optimization

Off-page SEO will help you get backlinks from other sites. People share useful information either by linking back to the pages or putting it on other platforms. This will help you improve your ranking in search results. Use analysis tools to check how often your website is linked back.
Ubersuggest lets you analyze backlinks freely, as shown in the below image.
Include engaging videos on your site that showcase your services and customer testimonials. This will attract more visitors to your site. Also, encourage them to share these videos with others and link back from their sites.

9. Focus on Long-Form Content

Long-form content can rank highly in SERPS as Google favors quality long-form content.
Take a look at Hubspot’s detailed chart on the length of the content and SERP results correlation.
Longer content helps you get more inbound links. Visitors engage more with long-form content, spending more time on the page.
Create preventive maintenance and basic DIY repair guides, checklists, and FAQs. You can talk about the deals and discounts available to the customers. Also, add content around the local community. Mention the things happening around you to show that you are a part of the community.

10. Ask for Customer Reviews

Customer reviews are essential to convince your prospects. They also help Google know that you are a trusted HVAC contractor. Reviews are an important local SEO ranking factor. They help you stand out from your competitors in Google SERPs and Maps.
Ask your loyal and satisfied customers to write reviews for you. Send them a link to your GMB profile and ask them to write a review on your profile directly. Keep monitoring your reviews. Always respond to negative reviews professionally.

11. Build a Strong Social Media Presence

A strong social media presence will establish your brand and outpace your competitors.
Use Facebook marketing to target the right segment of people. Facebook pages will help you align your business with the right marketplace category. Display your business contact information prominently on the page. Add category tags that display you as an HVAC contractor and your location.
Instagram marketing is another way to improve your social media presence.
It’s one of the most used platforms nowadays and gets a lot of engagement on posts. Below is an example of an HVAC business with a good number of followers.
Create stories about your brand and services. Showcase your team and any community involvement. This will let you personalize your business and help customers relate to your brand.
Another way to connect with your potential customers is through Quora. Answer HVAC-related questions that they post on Quora. Instead of promoting your business, try to give quality advice to the users. This will help win their trust and confidence.

12. Track the Results of Your HVAC SEO campaign

It’s essential to track the results to check whether your HVAC SEO strategy is successful. Monitor your rankings once a month through Google Search Console. You can use Google Analytics to track your website visitors.
It clearly shows the channels giving more traction for your business and the channels to improvise your performance on.
Check how much traffic you are getting on a page, how many visitors have come through Google Search.
Use Google Analytics to track the conversions you are getting through the web and phone. Check which services and landing pages have the most conversions. Find out which pages have the lowest conversion rates.

13. Optimize for Mobile Searches

Most of the searches are now done on phones and IoT devices. Make sure the layout of your landing pages can adapt to mobile screens and other devices.
Take a look at the below screenshot showing that a lot of impressions and clicks are getting on mobile devices as well.
Ensure that the visitors can easily navigate your website on their phones. Make it easy for them to initiate a call from their phone.
Don’t forget to optimize for voice search as it is an emerging trend. These voice queries are mostly questions. In your keyword research, account for questions users may ask or put to AI devices. Include long-tail keywords into your landing pages. Create content that naturally covers the answer to voice queries.

14. Hire a Professional HVAC SEO Agency

If you don’t have the time and resources to manage the SEO activities, you can hire a professional HVAC SEO agency. They can handle all the tasks of creating a strong online presence for your HVAC business. This will allow you to focus on other important business activities.
The agency will create HVAC SEO strategies based on your business needs and competitor analysis. They will help in code and website content optimization and new content creation. They will also assist in tracking and monitoring results and reporting. All these will help you stay ahead of your competition and increase your revenue.
Want help with your local HVAC SEO campaigns? Contact us.
We specialize in HVAC SEO and have years of experience in this field. We have been helping businesses get more customers through successful online marketing campaigns.