Reasons Why This Might Be the Right Time to Invest in SEO

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Search Engine Optimization or SEO can probably be one of the biggest assets you have for your business.
Investing in SEO has some amazing, long term benefits that are hard to beat.
If you haven’t invested in SEO yet, this might be the right time. SEO is not as it used to be a few years ago.
Today, the competition for getting on the first page of Google is extremely high. Hence you should start focusing on SEO right now.
You must be wondering why top businesses swear by SEO. And why you should also start focusing on it.
Here are some of the top reasons why SEO can be a game-changer for your business.

1. SEO is More Cost-Effective than Other Paid Strategies

SEO is one of the best inbound strategies out there. Of course, you need to make an initial investment to reach on top of SERPs. But, once you reach the top, you’d almost be indispensable.
SEO has some initial investment. But the ROI that you get out of it, in the long run, is very high. SEO is far cheaper than other forms of advertising.
When you rank high on Google, you won’t have to spend on advertisements extensively.
There is another thing that makes SEO a cost-effective strategy. Most of the traffic from search engines is highly qualified.
When users search for products and services, only then will they land on your website. Thus, their chances of converting into customers are higher.
Suppose that you work on your website’s SEO and reach the top position. Then the amount you spend on it will be much lower. This is in comparison to the amount of money you’d have to spend for running ads for the top keywords.

2. SEO is Vital for Building a Strong Online Presence in the Post-COVID Era

The outbreak of the COVID-19 has completely changed the world. Today, consumerism and businesses are not what we knew a year ago. The most important learning we had from the COVID-19 outbreak is the importance of going online.
Before the pandemic, many businesses relied on traditional marketing and advertising strategies. This outlook has changed after that. Today, having an online presence and digital marketing has become mandatory for growth.
If you want to sustain yourself in the post-COVID world, then using digital means for marketing is necessary. SEO is one of the most impactful digital marketing strategies.
SEO helps you bring in steady online traffic. It helps you to stay relevant and build authority. All these are important for building a strong online presence. Without SEO, you won’t see accelerated growth in your business.
Hence, if you want to survive in the world we live in, then investing in SEO is necessary. Also, this is the right time to do so. With every passing hour, your competitors might be getting ahead of you in SEO.

3. SEO Takes Time, and Hence this is the Right Time to Start Investing in it

Though SEO is extremely powerful and budget-friendly, it comes with its downfalls. And the major one being, SEO takes a considerable amount of time.
For paid strategies, you can see results immediately after you run ads. But for SEO, it may take you months or even years to show some results. But, this is what gives you an edge over your competitors.
Implementing SEO might not yield you results for the longest time initially. This might be discouraging for most. Many businesses want instant results and thus stop focusing on SEO. Understanding this can help you get ahead of them.
When you work on SEO with patience and perseverance, you’ll see results over time. But if you keep putting it off, you’ll get late for the game. If you want to arise as a winner in your industry, it is best to start SEO. Better late than never.

4. SEO Helps You Increase the Sales and Revenue for Your Business

The ultimate goal for every business is to increase sales and revenue. SEO services can play an essential role in that.
There’s a reason why top positions on Google are so coveted. According to studies, top positions on Google get the most share of traffic.
With an increase in Google rankings, there is a massive difference in your traffic.
This increased traffic has many benefits. It leads to an increase in the number of leads generated for your business.
With the increase in the number of highly-qualified leads, your conversions and sales will also increase.
Moreover, the increase in traffic also leads to an increase in the effects of other monetization methods.

• It includes methods such as affiliate marketing and paid ads.
• It ultimately leads to the overall profitability of your business.

If you want to enjoy these benefits, then you should start investing in SEO now.

5. SEO Helps Generate Highly-ualified Leads for your Business

The kind of targeting for outbound and inbound strategies are very different. Consider a typical outbound strategy, such as social media advertising.
You’ll be able to target users based on demographics and interests. This might not yield the best results.
The leads generated from such outbound campaigns won’t be very high-quality. The chances of their conversion would be relatively low.
We can compare that to an inbound marketing strategy such as SEO. Google sends users to your traffic when the user has searched for a reliant keyword. It indicates that the user is interested in that topic. The user may even be looking to make a purchase directly.
Hence, the traffic generated from SEO is a source of highly-qualified leads for your business. These leads are more likely to convert. This is because they are already interested in your products or services.
Hence, if you find that your leads are not converting well, you must focus on SEO.
The traffic coming from search engines will be much more profitable to you than other sources.

6. SEO Improves the Reputation of Your Business

Most users have placed a lot of trust in Google. When we are looking for some information, the first thing we do is search for it on Google. And, we trust the topmost result that comes up on Google search. And the source that ranks on top also gains credibility.
The top positions on Google come with a lot of respect. Suppose your users repeatedly see you rank high on Google. Then, they will perceive you as an authentic and trustworthy brand. Hence, SEO helps you gain a massive improvement in your brand’s reputation.
Apart from people’s perception, there are other factors to it as well. Typically the top search results tend to get many backlinks from other websites.
An increased number of backlinks is also an indication of the authority of your website.
When you consistently work on your SEO, people will start viewing your website as a trusted source. It will lead to increased brand awareness and word of mouth marketing. All this will have a significant impact on the growth of your business.

7. SEO Yields Long-term Results for Your Business

There’s a noteworthy reason why businesses focus so hard on SEO. SEO is for those who want to win the long race. SEO is not an overnight strategy. It takes time to take effect. But when it does, SEO helps you stay on top of Google searches for a long-time.
This means that the initial struggle for ranking your website will be long. But over time, it will get easier for you to rank for the toughest keywords. Once your site starts ranking on the first page of Google targeted keywords, you’ll get a steady stream of traffic.
Though Google algorithms may lead to variations in your overall rankings, the change won’t be much if you focus on the right SEO strategies.
Over time, your website’s Domain Authority (DA) score will also improve. So, as your website gets old, you’ll get even more authority and traffic from Google.
Therefore, we can safely say that SEO is a long-term strategy. At the same time, paid strategies give you instantaneous results. When you compare the two, SEO will help you stay and win for longer.

8. SEO Improves Your User Experience

User experience is a vital part of your business. Users will come to your site and convert because they want to solve their pain points. If you offer a good user experience while solving their pain points, you’ll be the clear winner.
SEO strategies mostly align with user experience. Most of the SEO techniques that you implement will contribute towards a good user experience. This is because a good user experience is the ultimate goal of Google as well. Google only wants to rank those websites on top that provide a good user experience.
Google’s algorithms heavily rely on UX signals for ranking a website. These UX signals can be bounce rate, dwell time, exit rate, and more. While implementing SEO, you’d also be consistently improving your website users’ experience.
SEO efforts to improve UX signal would involve making your content more engaging and valuable. It will also offer easy navigation and a minimalistic website design.
All these will also contribute towards a good user experience. SEO can be a good approach if you are looking for ways to improve your user experience.

9. SEO Builds Trust with Your Audience

Trust plays a major role in determining the success of your business.

• Users have to trust your content to be valuable.
• They have to trust your content’s credibility to provide them your contact information in exchange for lead magnets.
• They also have to place immense trust in you to give you their money and finally convert.

SEO can be vital in building trust with your audience. Google stresses the importance of having an SSL certificate.
With an SSL certificate, your website turns much more trustworthy. Also, SEO helps with building high-quality outbound links. When other websites link to you can refer to your content, this also helps with the trust.
Google also gives more value to trustworthy and authoritative content. You can attribute this to Google’s algorithms related to the E-A-T score.
E-A-T stands for Expertise-Authoritativeness-Trustworthiness.
If you want to rank on Google, your website needs to score high on all these factors.
These things ultimately help to build trust with your audience. When users trust you more, they will convert, become your repeat customers, and even turn into loyal brand advocates. So, it is better to start investing in SEO starting now.

10. SEO is Quantifiable

The problem with many marketing strategies is that they are not measurable. Some strategies won’t be accurately measurable. This can make it a big challenge to optimize them.
But with SEO, one of the benefits is that it is quantifiable. Tools such as Google Search Console and Google Analytics provide you with accurate analytics. You can access all these analytics for free, which can be very helpful.
Google Analytics provides you in-depth insights about your website visitors.

• It will help you understand your audiences’ demographics.
• You’ll also get a view of their behavior on your site.
• You’d know which are the top-performing pages on your website. And how much of your traffic is coming from SEO.

With Google Search Console:

• You’ll be able to see how your pages are doing on Google search results pages.
• You’d know the impressions of your pages and the positions of rankings.
• You’d also know the number of clicks to understand the click-through rate.

Such in-depth analytics can be very useful to understand your audience and your website performance better.
Using this data, you can focus on the right things. This will, in turn, help you rank higher and keep accelerating your growth.

11. SEO Gives 24/7 Promotion of your Business

SEO is a 24/7, inbound marketing strategy for your business. This is because users are always searching on Google. You are generating leads and revenue for your business even when you are asleep. It is another great way to think about SEO starting now.
SEO works like a lead generation machine for your website. Users are going to come to your websites daily looking for information. Hence, the initial investment that you put into SEO becomes nothing compared to the results you get.
Suppose you start ranking for the search terms on Google. You do not open your website for a month. Or do not publish any content.
Even after that, you’ll be consistently generating leads and revenue. This is because, with SEO, Google is promoting your business 24/7. Having such an amazing incoming traffic source can do wonders for your business’s growth.

12. Lack of SEO May Lead to Downturn of Your Business in the Post-pandemic Times

As mentioned in the previous points, there has been a profound change after the pandemic outbreak.
Businesses have no other choice but to go digital with their marketing strategies. Traditional means of lead generation are not that effective anymore.
And within a few months of the pandemic, many businesses have realized this. They have taken swift action to take steps to make amends. Many have started building their online presence and started working on SEO.
Moreover, many businesses have stopped investing in paid strategies. This is because of the losses incurred during the pandemic. This has led to increased competition for SEO. The trends are the same for every industry, be it B2B or B2C.
All this is a clear indication that there are lots of front-runners for SEO in your very industry. Hence, it is high time that you start working on SEO starting right now. Anytime wasted would be a big blow to your business’s revenue.
Without investing in SEO, you are leaving money on the table. Your competitors will soon boost their SEO efforts and occupy Google’s top positions. To ensure that you have a fair fight, you should focus on SEO now.

13. SEO Helps with PR

SEO and PR may seem like different marketing approaches. But they go hand-in-hand. The effect of one boosts the other. If you’ve been solely focusing on PR, you will not make the most out of it.
One of the most prominent strings that tie both is backlinks. Backlink building is essential for SEO. It involves finding linking opportunities on top sites, including news publications. Hence, this approach ultimately helps you boost your PR even more.
With consistent SEO efforts, you can get increased brand recognition. Your visibility will improve., and you will find more backlinks your way. All these will increase your chances of getting more media coverage.
Top Google rankings and brand recognition are the benefits of SEO implementation.

• It will help you come to the notice of top industry new publications and journalists.
• It will be of great help to your current PR efforts.

14. SEO Generates More Clicks than PPC Ads

If you think that you think PPC ads work better than organic results, then you are wrong. Studies show that the first organic search result gets 71.33% of traffic. More people click on organic results than ads.
The reason for this might be that users do not trust ads. They have trust in Google’s organic rankings. Anyone can run ads and climb on top of Google search. But, only consistent SEO efforts will bring you up organically.
Hence, suppose your aim is more clicks and traffic. Then, PPC ads should not be the approach that you take. It is because SEO generates a significantly higher percentage of clicks compared to PPC. So, SEO is a clear winner when it comes to clicks and traffic.

15. Local SEO Can Massively Increase the Number of Local Customers for Your Business

If you are a local business, then SEO for you is an even bigger necessity. Local SEO helps you generate highly-targeted local leads your way. Suppose you are operating from a physical location and want more people to come there. Then, local SEO can help you do that.
Local SEO consists of a slightly different set of strategies. These can be local citations, NAP consistency, and local link building.
When you focus on these strategies, you’ll be able to rank for local keywords. When users search for these local keywords, your business will come up.
It will help you generate a lot of local leads. It will ultimately lead to an increase in profitability for your local business. Since the pandemic, most people rely on Google search to find local businesses. And thus, SEO will be much profitable for you to drive local customers.
Focusing on local SEO will help you survive through these tough times. And hence, this is the right time for you to invest in SEO.

Conclusion

Now you have a list of reasons that more than justify the importance of SEO. Suppose you do not take action to implement SEO. Then, with every passing day, you miss out on a lot of revenue for your business.
So, start taking action now. It is the right time to invest in SEO for your business. If you take this step now, you’ll reap the benefits of it in the long run. Contact us to get some tips before investing.