SEO Glossary - Terms & Definitions You Need to Know

We have already heard that SEO is synonymous with success in the web world. However, with the growing competition in the web world, understanding and executing SEO has become challenging. And therefore, here we bring you the ultimate SEO Glossary.
This SEO dictionary lists 200+ SEO terms with their simple definitions to help you comprehend SEO. It is a shortcut to learning all you need for SEO success.
We have tried to simplify and place almost all the SEO terms and jargon in one place. It can be an excellent build-up for your SEO knowledge.
Let us continue reading:

1. Above the Fold

It refers to the part of the content that appears on your webpage before a user scrolls the page. It is the first visual of your webpage for the user. And therefore, it should retain a user and engage him to scroll down or take positive action.
Most conversion-focused landing pages contain a CTA above the fold content itself.

2. Algorithm

An SEO algorithm means a complex computer program that search engines follow to list the search query results.
The algorithms work in coordination with several ranking factors to rank websites on results pages.

3. Algorithm Penalty

It is a type of Google Penalty which causes you to suppress your rankings in the search results pages. You may receive it if any element or SEO parameter in your website fails to follow Google's guidelines. To notice an Algorithm Penalty, you need to check for any unexpected drops in your rankings. It is milder than a Manual Penalty.

4. Algorithm Update

Algorithm update refers to any change in the search engine algorithm. It can be the addition of new rules or modifications to the already existing rules. Moreover, there are two types of algorithm update:

  • Minor updates - that are more frequent and less crucial
  • Major updates - that come once or twice a year and can have a significant impact on rankings. Panda, Penguin, Mobile Friendly, and RankBrain are few popular major algorithm updates.

5. Alt Attribute

It is popularly known as Alt Text and Alt Description. Alt Text is an HTML tag used to describe the contents of an image.
Alt Attribute allows search engines to read the image and rank it for image search. Screen readers also read it to help blind or visually impaired people understand the image.

6. Anchor Text

Anchor text is the clickable text on which one places the hyperlink. One must create an anchor text such that it provides information about the linked webpage. E.g., if you wish to link this article, you can use an anchor text like "Comprehensive SEO Glossary." Make sure the anchor text is more relevant, and you should not focus on exact keywords.

7. Authority

Authority refers to a set of factors or signals that search engines use to rank websites. These signals can include trust, authenticity, reputation, quality, etc.

8. Backlink

When an external domain links back to your website, you consider it as a backlink. This link may be pointing to a useful resource on your website from the external website.
Search engines judge the quality of a backlink based on its authority and relevancy with the source. And the number of backlinks pointing to a website are a crucial ranking factor.

9. Baidu

Baidu is the leading search engine in China. It functions akin to Google and has a Chinese market share of 69.54%. Robin Li and Eric Xu founded it in January 2000.

10. Bait and Switch

It is a black hat SEO technique in which the spammers use quality content to rank a page high in the SERPs. Once they attain desirable rankings, they switch the content on this page with new content. This new content is usually promotional and may not have ranked if used on the page initially.

11. Bing

Bing is another popular global search engine owned by Microsoft. It came into existence in 2009, and it holds a global market share of 2.69%.
Bing is more prevalent in the US, with 85% of its users from the US. And it powers organic search results from Yahoo.

12. Black Box

It refers to a complex environment or a computer program that follows undisclosed processes. One can study the inputs and outputs of this environment to understand its processes. But these processes require more understanding. The Black Box creator may keep its processes protected and hidden based on their preference.

13. Black Hat

Black hat SEO includes risky (and mostly unethical) tactics to gain good rankings in the SERPs. These tactics try to manipulate Google's algorithm and are against search engine guidelines. These include keyword stuffing, hidden text, paid links, bait & switch, cloaking, etc.

14. Blog Commenting

It is an old-school SEO tactic. People used it to comment on popular blog articles with relevant links. It helped them gain backlinks from that specific blog. However, once people started overusing and abusing this strategy, it became obsolete.
Google penalizes irrelevant links in the comment box. And comment box links do not pass any link equity.
One can still place relevant comments to build relationships.

Relevant : Blog Commenting & SEO

15. Bounce Rate

It is the percentage of visitors who immediately left your site without taking any action or visiting another page. One must try to keep his site's bounce rate as low as possible.
The higher your bounce rate is, the lower is your user engagement and conversion rate. You might witness a high bounce rate due to slow page load, unresponsive page, irrelevant content, etc.

16. Brand Mention Link Building

It is a popular and effective link-building tactic. You can track the pages mentioning your brand, products, or services without linking to your site. And you can ask these pages to give you a link back to your relevant webpage. It is a useful technique as the webmaster is most likely to provide you with a do-follow link.

17. Branded Keywords

As the name says, these are keywords that include your brand or company name. It can be an exact match or variations of your brand name.

18. Breadcrumbs

Breadcrumb navigation helps the user locate their position quickly on a website. Moreover, it allows crawlers to understand the site structure. The breadcrumb navigation displays links to the previous pages in a hierarchical order.
One can use breadcrumbs in the SERP listings as well by replacing the actual webpage URL.

19. Bridge Page

Bridge Page is more popularly known as the 'doorway page.' Doorway Pages is a black hat SEO tactic. The tactic involves manipulating the search engine index by creating multiple pages that rank for specific phrases. When you search this particular query, you get numerous webpage results. However, most of these pages with low-quality content take visitors to the same page.

20. Broken Link

A broken link is a link to a page that does not exist or has ceased to exist. When someone clicks on this link, he reaches 404 not found. It happens in the case of a wrong URL or when a webpage has been deleted or renamed.
You can fix it by implementing a redirect on the removed or renamed page. Broken links cause indexing or crawl errors in your website.

21. Cache

It is the temporary storage of a copy of a webpage, including the content and images. So, when you load this page, the page load time is lower than the first time.

22. Cached Page

It is the snapshot or copy of your webpage taken by Google when it last crawled the page.

23. Call To Action

It refers to the triggers you integrate on your website to persuade the visitor to take action. It is usually a content element in the form of a button that calls out to the visitor.
A call to action or CTA uses commanding words like – submit, click, call, buy, sign up, etc. It is a crucial element that tells the visitor the next action he must perform to fulfill his requirements.

24. Canonical Tag

If you have the same or similar content on your site's different pages, Google sees it as a duplicate content. In this case, you can use a canonical tag or canonical URL to tell Google which page to prefer.
You need to add the canonical tag (rel= "canonical") on all the copy pages. This tag should point to the original (preferred) page.

25. ccTLD

ccTLD is the abbreviation used for country code top-level domain. Companies use ccTLD to show that they are a local company to a specific country. For example, ".in" is the ccTLD that an Indian company might use.

26. Churn and Burn Tactic

It is a black hat SEO tactic that people use to grow a website's ranks in the SERPs quickly. In this tactic, people spam a website with a high number of unnatural backlinks.
Google will eventually penalize the website, but the business would have earned from it by then. It is also popularly referred to as Rank N' Bank tactic.

27. Clickbait

Clickbait refers to text or visual content (thumbnail) designed to tempt users to click on the link. This type of content headline is intentionally sensationalized and is misleading. The victims of clickbait are often left disappointed.

28. Citation

Citation is the way of letting readers know that you took a certain part of your content from another source. To mention this source, you can use a citation link (backlink) or the resource name.

Related : Importance of Citations on Local SEO

29. Click-Through Rate (CTR)

It refers to the percentage of searchers who click on your SERP listing to the total searchers who come across it.
One can grow his CTR by using an engaging and valuable meta title and meta description for his page.

30. Cloaking

Cloaking is the practice of displaying different content to the user and the crawlers for the same URL. People use it as a black hat SEO tactic, and it violates Google's Webmaster Guidelines. It delivers the searchers with results irrelevant or different from what they expected.

31. CMS (Content Management Software)

CMS refers to computer software designed to create, modify and manage digital content. One can use it to manage enterprise content or web content.

32. Co-Citation

It is the practice of mentioning two citations from different sources on a single external webpage. These reference sources might not be relevant or linking back to each other. But these both reference sources are relevant to the referring domain.

33. Competitor Analysis

Competitor analysis in SEO generally refers to the practice of analyzing your SEO competitors. These competitors target the same (or similar) keywords and a similar audience as you.
You can analyze their SEO tactics to understand what is helping them draw return on investments. And you can start implementing these tactics for your business as well.
You can analyze their top keyword sets, referring domain opportunities, content ideas, etc.

34. Content

Content refers to any textual, visual (image, video, graphic), or audio data that share information. It is the base upon which you can build your SEO strategy.
One must produce content that is useful, authentic, trustworthy, unique, and engaging. Moreover, it should be relevant to the user query.

35. Content Marketing

Content marketing is a valuable SEO strategy that involves producing and sharing quality content. One needs to create informational content that is useful, unique, authentic, and sharable. In this strategy, businesses try to rise as a credible source of information in their niche. It helps them build relations and draw backlinks from high-authority sites using their content.

36. Content Spinning

Content spinning is an unethical practice used for creating content rapidly using spinning tools. These tools allow you to rewrite a content piece by replacing words with their synonyms. The readability and quality of the content produced are lower than the original. And it is a common black hat SEO tactic used to gain results faster with less effort and investment.

37. Content Syndication

Syndicated content is a content piece that is republished on another platform to gain more reach. People republish content on popular sites from where they can link and attract traffic to the original content.
However, content syndication also means producing a duplicate copy of your content. If the republishing site has higher authority than yours, Google may mark original content as duplicate. So, assess the pros and cons well before using content syndication.

38. Conversions

It is the completion of the desired action from a user on your website or other promoted platform. A user can act like this:

  • Clicking on your website CTA
  • Buying your product offering
  • Subscribing to your paid tool
  • Submitting a promoted form
  • Downloading your paid informational material
  • Booking an appointment

39. Conversion Rate

It refers to the percentage ratio of the no. of users that performed the desired action divided by the total website visitors. Every business focuses on growing its conversion rate by optimizing its content and SEO factors.

40. Conversion Rate Optimization (CRO)

It is the process of optimizing the number and quality of conversions through different tactics. These tactics can include:

  • Changing the website content
  • Changing CTA messaging
  • Changing the factors like price, quantity, etc.
  • Adding more social signals
  • Making the design more engaging
  • Improving website speed

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41. Copied Content

When someone copy-pastes content from another source, it falls under the copied content category. One can copy the entire content, mix different copied content pieces, or add copied content with spun content.
The copied content is a risky black hat SEO technique. However, it does not work that often after the launch of the Panda algorithm.

42. Cornerstone Content

Cornerstone content refers to the best articles among the various content on your website. These articles are extensive, insightful, high-quality, and easy to read. Cornerstone articles generally talk in-depth about a specific topic and contain all the essential data for that topic.
These are also the hub articles that attract the most backlinks and links out to relevant external data. You can mark your cornerstone content on your WordPress website using Yoast SEO plugin.

43. Cost per acquisition (CPA)

Cost per acquisition is also commonly known as cost per action. It is a paid advertising pricing model in which the advertiser needs to pay for every acquisition. Here acquisition is any action performed by the user. These actions include- a sale, a form submission, a download, a subscription, sign-up, etc.

44. Correlation

Correlation refers to the relation between elements. When two components are correlated, changes in one's parameters reflect in the other. SEO experts study correlations between factors to understand the search engine algorithm.

45. Crawl

Crawl is popularly known as crawling. It is the practice performed by search engine crawlers to read and gather information from webpages. The crawlers then organize and updates this collected information in a search engine's index. Links build the crawl path for the crawlers.

46. Crawlability

It is the process of optimizing your site such that the crawlers can easily crawl through your site. When you increase your site's crawlability, bots can efficiently gather your site content and index it.
Practices like creating an XML sitemap, proper internal linking, and efficient redirects grow crawlability.

47. Crawl Budget

Crawl budget refers to the number of webpages Google crawlers will crawl for your website. It depends upon the crawl rate and the crawl demand of your webpages.
Crawlers generally overlook a webpage that scores low on relevance or falls low in the hierarchy. Crawl budget affects large websites with many webpages.

48. Crawl Demand

Crawl demand is the importance of a webpage as understood by the crawlers while crawling. A page has a lower crawl demand if it has a large crawl depth (the deeper it is in link hierarchy.) If Google has a low crawl budget for your site, it is likely to overlook the pages with low crawl demand.

49. Crawl Errors

When search engine crawlers cannot crawl a webpage, it is usually owing to a crawl error. A site may witness crawl errors due to:

  • Search engine not able to connect with the server or any server errors
  • Presence of broken links, 404 Not Found errors

    50. Crawler

    These are also known as Google Bots and Web Spiders. Crawlers are smart computer programs that crawl through your site. The crawlers read your webpages to add and update information in Google's index.

    51. Crawl Rate

    Crawl rate is the limit crawlers follow for the number of websites they crawl on that particular day. Now, this influences the crawl budget per website. And the crawl rate for your website further depends upon its quality and relevancy.

    52. Cross-Linking

    Cross-linking is when you own more than one domain and share the link between your domains themselves. If these domains are relevant, you might benefit from them. But, you must do minimal cross-linking, or Google may count it as spam and penalize you.

    53. CSS

    CSS or Cascading Style Sheets define the look and feel of HTML elements. It represents the color, layout, animations, interactivity, etc., for the elements. Moreover, the CSS is responsible for how the webpages adapt to different device screens.

    54. Curated Content

    It is when you research and assemble different content pieces to form valuable content for your audience. Your source these content pieces from others as you find them hyper-relevant for your target audience. The curated content can be a combination of articles, advice from industry experts, stats, etc.

    55. Data

    In terms of SEO, data refers to all the analytical information about your SEO performance. From who your target audience is to how they interact with your business, everything is SEO data. It helps you with analyzing audience behavior, measuring your efforts, and planning future SEO tactics.

    56. Dead-End Page

    As the name suggests, this page has no way forward as it does not link to any other page. These pages typically do not perform well when it comes to rankings.

    57. Deep Linking

    It is the process of directly linking to specific content on a webpage instead of the home page. One can also establish a deep link by linking directly to an app rather than a store page. Deep links help users travel to a piece of hyper-relevant information directly. They do not have to invest their efforts in finding it among various webpages. It improves user experience and the site's conversion potential.

    58. De-indexing

    When you wish to remove your page from Google's index and search results, you de-index it. You can do it using the Remove URLs tool in Search Console or by marking the robots tag as "noindex." The thank-you pages, order confirmation pages, PPC landing pages, etc., are generally de-indexed. Google may also de-index your site if you encounter a manual penalty owing to violating guidelines.

    59. Directory

    It refers to a platform where human editors manage a list of websites or businesses. These websites are classified and listed under different categories so that one can sort the list quickly. People can call it a web directory, a link directory, or a business directory. These directories are either paid or free. Directory listing was a useful link-building method in the past, but it lost its value after significant abuse.

    60. Direct Traffic

    It includes all the visitors that landed on your site by directly entering your URL in the search.

    61. Disavow

    Some inbound links are not beneficial for a business. If many spammy or irrelevant sites are pointing backlinks to you, this is bad for your authority. So, you need to remove these links before Google penalizes you or they degrade your rankings.
    But, as these links are from external sites, you might have no control over them. Therefore, Google offers a Disavow Tool where you can submit these disavow links. And the tool will help you remove them.

    62. Do-follow Link

    Any link that one does not mark as "nofollow" is a do-follow link. The do-follow links allow crawlers to follow the link path, and these links pass the "link juice." Therefore, a backlink can only impact your rankings when it is do-follow.

    63. Domain

    The location or address of a website is its domain. We express it as the domain name. The domain name is what your direct visitors type in the address bar to land on your website. For example, "" is a domain name.

    64. Domain Authority

    It refers to the relevance, strength, and value of a website in its particular niche. Domain Authority metric indicates the potential of a website to perform in the SERPs. Moz defined this SEO metric, and we calculate it as a score between 0-100.
    The most significant way to grow your DA is by attracting more high-quality inbound links.

    65. DuckDuckGo

    Launched in 2008, DuckDuckGo is a search engine that strictly follows user privacy. It doesn't store user-profiles and does not follow any personalization scheme for search results. The search engine recently created a record of addressing over 100 million search queries in a day. The majority of DuckDuckGo's users are from the USA. And it uses over 400 information-gathering sources.

    66. Duplicate Content

    When a large chunk of content on a web page matches another page's content, it duplicates content. These webpages can be from the same website or different websites.
    It is challenging for the search engines to decide which content is the original one. If you have created the duplicate copy intentionally, you can add a canonical tag to it. Or the search engine will penalize the content which it deems to be a duplicate one.

    67. Dwell Time

    It refers to the amount of time a visitor stays on your website after he lands on it. A longer dwell time indicates that he found your website valuable enough to stay or interact with. A longer dwell time results in better user engagement. With this, a very short dwell time means he bounced away from your site.

    68. E-A-T

    E-A-T resembles Expertise, Authority, and Trustworthiness. These are the three factors that Google analyzes to decide the ranking power of your website. Google considers E-A-T elements essential to offer the best results to its users.

    • Expertise : Your website content should exude your in-depth knowledge of the industry you serve.
    • Authority : It is a factor that answers why Google should choose you over your competitors.
    • Trustworthiness : Can Google and the users trust your website? Is the content on your website unbiased and authentic?

    69. Editorial Link

    An editorial link is also known as a natural link. It is an authentic link where the recipient has not requested the backlink. But the editor gave the recipient a backlink as he found the linked resource valuable for his readers.
    The editorial link generally exists in the body section of the content as a citation. And editorial links form a strong backlink profile.

    70. Ego-Bait

    When you link to a site hoping that they will give you a link back, it is called an ego-bait tactic. This link-building tactic is generally easy to execute.

    71. Engagement Metrics

    It includes crucial SEO metrics or SEO data that display how users are engaging with a specific site. The ideal engagement metrics would look like:

    • High click-through rate;
    • Low bounce rate;
    • High time on webpage/site;
    • High dwell time;
    • More pages per session;
    • High conversion rate; and
    • High frequency and recency.

    72. Favicon

    Favicons are those small icons on your browser tabs that represent your business. These (16x16px) icons usually display your brand logo. One can also see these favicons in the bookmark list and browser history.
    A favicon doesn't directly impact your SEO, but it is crucial for your brand representation. It improves the accessibility of your website, grows the returning visitors, and enhances the conversion rate.

    73. Featured Snippet

    When your search query sounds like a question, Google tries to answer it in the form of a featured snippet. A featured snippet is also widely referred to as position zero, and it is above all the organic search results. It is in the form of a box that has:

    • The answer summary (paratext, table, image, or video);
    • The page title with the webpage link;
    • And the URL or the breadcrumb link.

    One needs to optimize his content structure to rank for position zero.

    74. Findability

    It refers to the ease with which users and search engine crawlers can find a content piece on your website. Internal linking, deep linking, and the use of breadcrumbs improve the findability of your content.

    75. Footer Links

    Footer links are the links that we add in the footer section of our webpages. Footer links are generally quick-links to the leading webpages of our website. These improve the navigation, user engagement, and conversion rate on the website.

    76. Freshness

    Google checks the freshness of your content, and it is yet another Google ranking signal. When you update your content on your website, it is considered fresh content by crawlers. They also try to update the fresh content in Google's index.
    However, you cannot keep on updating your evergreen or relevant content. You can update content on the newest trends, news, etc. Google appreciates freshness if you have updated your content in response to a relevant keyword trend.

    77. Geotargeting

    When you target people according to their geographical location, it is known as geotargeting. In geotargeting tactic, you show users different content or ads according to their geo-location. So the information is more personalized for the specific location where they search from.

    78. Google

    It is the most widely used search engine across the globe. It has a total search engine market share of 92.47 percent. It delivers search based on complex algorithms, web crawlers, and an extensive list of ranking factors. Google also offers a long list of SEO tools and online search-related services. It owns YouTube and offers search-based advertising platforms.

    79. Google Ads

    Google Ads is the paid advertising service offered by Google. Google Ads services allow marketers to bid on various keywords and show their ads on Google SERPs and its advertising network. You cannot bid on the keywords without a marketing budget.

    80. Google Alerts

    Google Alerts is yet another useful tool that helps you set up alerts for various terms. So, whenever anyone mentions these terms online, you get an alert about these mentions.
    You can use this tool to set up alerts for your brand mentions, product mentions, or specific terms. People use it to track their competitors' mentions and plan their competitive marketing strategy.

    81. Google Analytics

    Google Analytics is a comprehensive search analytics tool offered by Google. The tool allows you to track various user metrics, SEO performance data, and site performance. It includes crucial SEO metrics like:

    • User data – location, device, interests, new or returning visitor, traffic source
    • SEO metrics – bounce rate, pages per session, dwell time, actions performed
    • Website performance – speed, errors, CTR, content performance

    82. Google Autocomplete

    The autocomplete search feature provides suggested searches to users while they type their query. If the user's query is in suggested searches, he can directly click on it to get results. The autocomplete shows common search phrases relevant to the term user is typing. People use Google Autocomplete to find long-tail keywords pertinent to their focus terms.

    83. Google Bomb

    Some call it the search engine bomb and Googlewashing as well. Some people perform tactics to rank a website no. one in the SERPs for a controversial phrase in this practice. A common tactic is mass linking to a particular site for a specific (controversial) term.
    It is an unethical practice that a group of people generally executes for humorous purposes.
    For example: In 1999, virtual bombers ranked Microsoft's home page for the "More evil than Satan himself" phrase.

    84. Google Bowling

    It is a negative SEO technique that involves creating and pointing spammy backlinks to a competitor. People create a massive amount of backlinks to their competitors on several spam websites. When Google comes across these backlinks, it penalizes the competitor.

    85. Googlebot

    Google's web crawlers are known as Googlebots. These are responsible for gathering, adding, and updating new webpages to Google's index.

    86. Google Fred Update

    It is a major algorithm update launched by Google in March 2017. The Fred update penalizes the doorway pages. It checks and de-ranks the pages that people solely create to bombard with ads and affiliate links.

    87. Google Hummingbird

    Google announced the Hummingbird algorithm in September 2013. It allows Google to comprehend the actual context of a query and deliver results accordingly. Unlike the past, when Google focused only on the keywords, it now focuses on a query's intent. After this algorithm update, people started their content for semantic searches using LSI keywords.

    88. Google Keyword Planner

    This Google's free tool helps users find keywords relevant to focus terms or their business URL. The tool offers a list of keywords and various relevant data like search volume, competition, etc.
    Marketers also use it for finding the expected clicks and impression metrics on their focus keywords.

    89. Google Maps

    Google Maps is a web-based map solution offered by Google. It offers street maps, satellite imagery, 360° panoramic street views, and real-time route planning. Listing their business on Google Maps is highly crucial for local businesses. It helps businesses grow their visibility and conversions. And it increases the chances of ranking in Google's Local 3-Pack. To list your business on Google Maps, you need an appropriate listing on GMB (Google My Business).

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    90. Google My Business (GMB)

    GMB is a business listing service offered by Google to online businesses. Google uses your GMB listing's information for local search results and your Maps listing. GMB profile of your business is visible in local SERPs for hyper-relevant or branded search terms. This profile shows essential business information like:

    • Business images;
    • Map location;
    • Website URL;
    • Contact information;
    • User-generated reviews;
    • Opening hours;
    • And a CTA in some cases.

    Related : Benefits of a Google My Business Listing

    91. Google Panda

    It is a major algorithm update that Google released in Feb 2011. Panda update aims at de-ranking webpages with low-quality or thin content. It was a check on the practice of using content spinners and copied content. Panda update brought a significant change in the ranking pattern, and it is now among Google's core ranking algorithm.

    92. Google Penalty

    It refers to Google's punishment if you fail to follow its guidelines or an algorithm update. Google can pass down an algorithmic penalty or a manual action penalty.

    93. Google Penguin

    Google's Penguin algorithm came into existence in April 2012. With its release, Google wanted to punish websites that employed spammy tactics. These included building huge no. of low-quality links and stuffing exact match anchor texts and keywords.

    94. Google Pigeon

    It was a major algorithm update focussed on optimizing Google's local search results. It made local search results better by utilizing distance and location parameters through Google Maps. Pigeon update came into existence in July 2014.

    95. Google Pirate

    As the name suggests, this algorithm enables Google to de-rank websites that use pirated content. It is a major algorithm update that Google unveiled in October 2014.

    96. Google RankBrain

    Google rolled out the RankBrain algorithm update in October 2015. This update focuses on making the search results more context-focussed. It builds upon the Hummingbird update and uses machine learning and AI for better interpretation. RankBrain algorithm has a significant effect on rankings.

    97. Google Search Console

    Google offers an extensive list of free resources and essential tools through Google Search Console. One can use it to measure site performance, find crawl errors, manually index pages, and submit sitemaps. Google Search Console further communicates to you if there is any manual action penalty.

    98. Google Trends

    It is a free online tool that enables users to check the newest search trends and topics. Users or search strategists can also check trends for their focus keywords and phrases. They can study the search trend graph related to their focus term and plan their strategy.

    99. Google Webmaster Guidelines

    It is the list of best optimization practices that you must follow to help Google easily crawl, comprehend and index your website. It also lists the "illegal" methods that will attract a Google penalty. Check the Google Webmaster Guidelines here.

    100. Grey Hat SEO

    Some SEO practitioners try to find a grey area between ethical and black hat SEO practices. These tactics technically adhere to the Webmaster Guidelines but are unethical.
    For example :

    • Paying for backlinks to websites in your niche
    • Buying followers on social media and purchasing trust signals

    101. Guest Blogging

    Guest blogging or guest posting proves useful for attracting backlinks from high or decent authority sites. Content marketers publish their blog or add to a content piece on an external site in this tactic. In return, this external site gives them a backlink to their relevant webpage.
    One must do guest blogging only on relevant and decent-quality websites.

    102. Heading Tags (H1-H6)

    Heading tags are crucial for marking the headings, subheadings, and paragraph format of the content. H1 forms the main heading tag, and following it are the subheading tags (H2-H6). Heading tags play a significant role in structuring your content and making it look presentable.
    One must use the focus keywords smartly in the heading tags. The inclusion of keywords in your H1-H6 tags should look natural and relevant. It gives a considerable boost to your SEO efforts.

    103. Hidden Text

    Some people use hidden text tactics to show different content to Google and the users. In this tactic, they hide a part of the content from the users. This hidden text includes keyword stuffing which can hinder the readability of the users. It is a black hat SEO tactic and, once found, can result in a manual action penalty.

    • One can camouflage the text with the background.
    • Keep the font size small and unreadable
    • Or hidden from the screen using CSS

    104. Homepage

    The homepage is the starting node or the foremost page of your website. Your domain name forms your homepage URL. It is the page that upholds the highest authority on your website. We also call it the main page.

    105. Hilltop Algorithm

    The Hilltop Algorithm builds upon the HITS Algorithm that values outbound links along with inbound links. Hilltop Algorithm became a part of Google’s algorithm in 2003. The algorithm values pages that offer expert content on specific topics and provides outbound links to unaffiliated pages. It even marks these pages under the “expert” category.

    106. HITS Algorithm

    HITS is the abbreviation of Hyperlink-Induced Topic Search. HITS Algorithm sheds light upon the value of outbound links along with the inbound links and content.

    107. .htaccess File

    One can use the .htaccess file on the server to redirect and even rewrite a URL.

    108. HTML Source Code

    HTML or Hypertext Markup Language serves as the base code of your webpage. One can make Seo-related and content-related changes in its readable source code. These changes are then visible on the webpage.

    109. HTTP and HTTPS

    HTTP is the protocol followed to transfer data between a server and a browser. While HTTP stands for Hypertext Transfer Protocol, HTTPS includes a Secure Sockets Layer (SSL) security.
    HTTPS employs SSL to encrypt all the data that the computer server transfers to the web browser. Search engines appreciate HTTPS over HTTP.

    Related : Importance of SSL/HTTPS for an Ecommerce Website

    110. Hub Page

    Hub Page is a webpage that is the center of the most relevant information on a specific topic. And it gains and provides links to the most relevant resources in the same niche. An active hub is regularly updated with the newest data and generally ranks high in SERPs.

    111. Image Sitemap

    An XML sitemap file containing all the images that you want to index is your image sitemap. One can add this sitemap to your main XML sitemap, or you can keep both files as separate files.

    112. Inbound Link

    Inbound link refers to the backlink that an external website points to your website. When you add a link on your site pointing to any external source, it is an inbound link for that source. Gaining a fair amount of inbound links from quality sources helps boost your authority and rankings.

    113. Index

    Index refers to the database where search engine crawlers deposit the information about all the websites. Search engines retrieve information from this database to offer results.
    Crawlers regularly update this search engine database. And you cannot find your webpages in the SERPs unless crawlers add them to the index.

    114. Indexability

    Your webpage’s indexability defines the ease with which search engine crawlers can index your webpage. One can stop the indexing of a webpage by adding the noindex value to the robots tag. All the pages that the crawlers read and add to the index are known as indexed pages.

    115. Information Retrieval

    It refers to the process of searching or sourcing the most relevant information from a repository or database and catering it to the searcher.

    116. Internal Link

    It refers to all the links that help the users and bots to navigate internally within your website. The right internal link strategy:

    • Enables you to define the right page hierarchy on your website
    • Enables you to establish the right website structure
    • Improves crawlability and accessibility of your website
    • Eliminates the chances of creating orphan pages

    117. Interstitials

    Interstitials are promotional elements or webpages that one integrates with a general webpage. For example: A large popup page or a large form that scrolls alongside the page.
    The user needs to close these elements manually to view the actual webpage. People use interstitials for promotions, but they may hinder the user experience if one uses them promptly.

    118. IP Address

    It stands for Internet Protocol Address that can be either shared or dedicated. A shared address means multiple websites sharing the same address. While a dedicated IP address means a website has its address. A dedicated address generally delivers higher site speed than a shared address.

    119. Keyword

    Keywords are the several terms or phrases that the searchers use commonly to search for relevant content.
    You need to analyze the keywords relevant to your offerings or topic and sprinkle them in your content. These keywords will help search engines comprehend the topic of your webpage. And they will rank your webpage for relevant search queries.

    120. Keyword Cannibalization

    It refers to the situation where two or more pages of your website start competing for the same keyword. This situation makes it hard for the search engines to choose which page to rank. Moreover, it can decrease your conversion rate.
    For example : If your service page and blog page both target the same transactional keyword, Google might rank your blog page higher. In this case, you might not get the right conversions for your transactional keyword.
    Two pages from one website ranking for the same query will decrease your authority and CTR too.

    121. Keyword Competition

    Keyword competition is a crucial metric that defines the popularity of a keyword among businesses. In other words, it defines the difficulty to rank for a specific keyword.

    122. Keyword Density

    Keyword density represents the percentage of keywords used among the total number of words in a content. There is no exact method to find the ideal keyword density, but people often tend to overdo it.

    123. Keyword Research

    As the name suggests, it is the practice of researching new key phrases and terms related to your business. You can filter and prepare your list according to the search volume and competition, specific to these terms. There are abounding free and paid tools to discover the most appropriate keywords for you. Choosing the right keywords is critically important for your reach, SEO, and conversions.

    124. Keyword Stuffing

    Keyword stuffing tactic involves overusing certain keywords repeatedly in an unnatural way in the content. People use this black hat tactic to deceive Google into thinking that the content is highly relevant. This tactic can attract a manual penalty and hinders readability significantly.

    125. Knowledge Graph

    To make the search experience impressive, Google uses the Knowledge Graph database. This database stores facts and authentic information related to people, things, and places.
    Google displays this information for relevant queries in the form of a Knowledge Panel box.
    One can see it on the right rail or as a carousel at the top of the SERP. It can include images, text, and links relevant to the query.

    126. Landing Page

    As depicted by the name, a landing page is a webpage on which a user lands after following a link. Standalone landing pages are optimized to promote specific business offerings using specific keywords. These keywords are generally to the point, offer a clear CTA, and target a specific audience.

    Related : Benefits of Creating High converting Landing pages for Ecommerce

    127. Latent Semantic Index (LSI)

    It is a method used by Google to retrieve information by identifying a search query’s accurate context.

    128. LSI Keywords

    LSI keywords refer to all the terms and phrases that adjoins or adds context to the primary keywords. Incorporating LSI keywords with your content makes it more visible for relevant queries.
    For example : The LSI keywords for “Dubai” include – Dubai time, Dubai hotels, Dubai flights, Dubai currency, etc.

    129. Lead Magnet

    It is a specially-designed content piece that attracts leads for a business. It encourages potential customers to fill your contact form or provide their contact information. It generally provides users something valuable in return.
    For example : Offering free access to a whitepaper in return for the users’ email IDs. Or offering a downloadable rate card.

    130. Link Bait

    It is sensational, provocative content that offers exclusive value to the readers. Therefore, it attracts natural backlinks with ease. When you produce such sharable content, it elevates your off-page SEO efforts immensely.

    131. Link Building

    It is the most crucial off-page SEO tactic. Link building tactic involves attracting decent to high-quality links from relevant websites. The number and quality of your backlinks have a massive impact on your search rankings.
    Ethical link building tactics include:

    • Producing high-quality guest posts by connecting with media sites, popular bloggers, and niche hubs
    • Creating sharable and stellar content that itself attracts editorial links
    • Listing the website in niche directories and on trusted review platforms

    132. Link Equity

    Link equity is commonly known as Link Authority or Link Juice. It refers to the authority that a web domain passes to another domain via a do-follow backlink.
    High authority and relevant domains pass higher link equity than a low authority or irrelevant website.

    133. Link Farm

    It is a highly risky black hat tactic that people use to grow their rankings quickly. In this tactic, a group of websites links to each other or a website opting for a link farm service. These websites use automated programs or services for this bulk linking process. Once Google tracks a link farming effort, it sends a hefty manual penalty to the culprit. It is also popularly known by the name of Blog Network and Private Blog Network.

    134. Link Profile

    Link Profile refers to the characteristics of all the inbound links you have earned. Your Link Profile is a product of the quality of the inbound links, anchor texts used, and link diversity. The way you earn your links is also a crucial aspect of defining your link profile.

    135. Link Spam

    It is a risky black hat SEO tactic where people try to grow their visibility by spammy off-page efforts. Link Spam includes aggressively adding links to blog comments, listings, forums, etc.
    It does not offer any SEO value as most of these links are no-follow links. Moreover, Google can penalize your site and de-rank it owing to your link spam efforts.

    136. Link Velocity

    It refers to the speed at which your website is earning backlinks from external sources. If the link velocity is too high, Google doubts the spike as an unnatural spam activity. Viral content can also grow your link velocity.

    137. Local Pack (Local 3-Pack)

    Google displays a Local 3-Pack box that lists the top 3 results for the search query for local searches. This Local 3-Pack panel is either displayed at the top of the SERPs or just under the paid listings. The results of the Local 3-pack include:

    • The name of the business and its address;
    • The star ratings of the business;
    • The phone number; and
    • Quick access buttons to the business website and the directions in Google Maps.

    138. Log File

    It refers to a computer-generated database that stores detailed insights about the usage trends and user metrics. The file comprises insightful information about users:

    • IP addresses;
    • Browser users;
    • Date & time information;
    • Traffic source and journey;
    • Interactions or clicks.

    One can perform log file analysis to understand the users’ movements, usage trends, demographics, etc.

    139. Long-tail Keywords

    Long-tail keywords are specific search terms that have a clearer intent than shorter, high-volume keywords. These keywords are usually longer than three words and have higher conversion potential. The search volume of long-tail keywords is low, and therefore ranking for these keywords is easier.

    140. Manual Action

    Manual Action is the name given to Google’s penalty. Google issues it when a human reviewer from Google’s staff confirms that a business has failed to follow Google’s guidelines. When a company encounters manual action penalty:

    • Google either de-ranks its website in the SERPs; or
    • Google completely removes its website from the SERPs.

    Google communicates the Manual Action through Google Search Console.

    Rank Your Website

    141. Meta Description

    It is an HTML tag that describes a webpage’s content. Users can see your webpage’s meta description as a part of the page’s preview snippet on SERPs. The meta description does not affect the search rankings, but it is crucial for a page’s click-through rate. It must be engaging, highly relevant to the page, and must include the focus keyword.

    142. Meta Tags

    These are tags that we add in the HTML source code to describe our web page's contents. Meta description and title tag are essential meta tags for SEO. Search engines display these on the preview snippet of the webpage in search results.

    143. Negative SEO

    It refers to the malicious tactics that people follow to sabotage the SEO presence of their competitors. They may use different types of negative SEO tactics through automated web spam or hire spammers.

    144. Noarchive Tag

    One can use noarchive tag for obstructing search engines from storing a cached copy of a webpage.

    145. Nofollow Link

    To link Nofollow, we add a “nofollow” meta tag to that page's HTML source code. It instructs the search crawlers not to follow a specific link. We use the no-follow link when we do not want to pass our page’s authority to the external page. Every link is do-follow until we mark it as no-follow using the “nofollow” attribute.

    146. Noindex Tag

    We use a noindex tag to tell the crawlers not to crawl a page or add it to the search engine index. It can be your thank you page, your cart page, or a standalone landing page for paid advertising.

    147. Off-page SEO

    It refers to a wide area of SEO activities that we do outside our website. Offpage SEO is crucial for brand awareness, search rankings, demand generation, and networking. It includes:

    • Link building efforts
    • Content marketing
    • Social media marketing
    • Email marketing
    • Blogger and influencer outreach
    • Other external promotions

    148. On-page SEO

    On-page SEO involves all the SEO tactics that you perform on your website elements. It includes optimizing your website content, HTML code, website performance, and architecture.

    149. Organic Ranking

    It refers to the non-sponsored ranks (listings) you achieve in the SERPs through your SEO efforts. It does not include the paid or sponsored SEM ranks.

    150. Organic Search Results

    It includes the non-sponsored results that search engines display on the SERPs in response to a query.

    151. Orphan Page

    It is a page that is devoid of any backlink from any other webpage. No webpage (from the website or externally) links to this page.

    152. Outbound Link

    Outbound links refer to all the links on your website that point to an external website. Good outbound links to relevant, high-authority sources offer you an SEO advantage. Moreover, hyper-relevant outbound links add depth and value to your content. Search engines appreciate such links.

    153. Outreach Marketing

    Outreach marketing is a critically important part of your off-page SEO efforts. In it, you try to connect with individuals and companies that serve or share knowledge in your niche. The connections help you build backlinks on high-authority websites relevant to your domain. Common outreach campaigns include blogger, media, and email outreach.

    154. Over-optimization

    Over-optimization simply means to over-do your SEO inclusions to please the search engines. A significant amount of over-optimization is considered spammy by search engines.
    An example of over-optimization is: Stuffing too many keywords in your content to make it more relevant for search queries. It can attract an algorithmic penalty from Google.

    155. PageRank

    PageRank is an influential ranking factor. It tells the value and authority of a webpage based on its inbound links (the links earned from external sites). Your site’s PageRank increases every time an external webpage links to a webpage on your site. Now, each link has different equity or value. So, you should attract inbound links from more relevant and trusted websites.

    156. Page Speed

    It is simply the loading time of your webpage or how fast does your entire webpage load. A slow page speed degrades your user experience and increases your bounce rate. Moreover, search engines do not appreciate a low page speed.

    157. Paid Search Ads

    Paid Search Ads include the sponsored listings or ads that one can see at the top or bottom of search results. These ads are pay-per-click ads where one bids on specific keywords to rank for the relevant queries.

    158. Persona

    It is a theoretical (but detailed) representation of your ideal target customer or prospect. It lists his interests, search or purchase behavior, requirements, pain area, and demographics. People commonly use its synonym – Buyer Persona.

    159. Pogo-sticking

    It is the act of switching back and forth between a SERP and the listings in that SERP. Pogo-sticking is when a user makes these switches too promptly. It is characterized by increased bounce rate and lower dwell time. It affects the user metrics and also the ranking potential.

    160. Pay Per Click

    Pay Per Click advertising is where every click on your ad costs you a certain amount. This amount depends upon the bid you set, competition, account history, and ad relevancy.
    Businesses often use PPC in coordination with SEO, and it brings stellar results to the table. Moreover, businesses use PPC metrics to make informed SEO strategies.

    161. QDD

    QDD stands for Query Deserves Diversity. It is yet another Google ranking algorithm. According to it, Google offers diverse or broad match results to a user’s query. It is based upon the user’s search behavior and metrics where:

    • He did not find the results valuable enough
    • He did not interact with any search result and closed the query
    • He bounced from one-page result to another and finally changed his query

    162. QDF

    The full-form of QDF is Query Deserves Freshness. This Google ranking algorithm offers the freshest (newest) search results to the user. QDF is triggered when the query is related to a keyword that has shown a surge in search volume. It can be owing to a new update, a hot discussion, an event announcement, etc. QDF is Google’s effort to provide the latest information to users on trending topics.

    163. Ranking Factor

    Ranking factors are the most influential SEO components. They, in precise coordination with search engine algorithms, decide the ranking of a webpage in SERPs. Google follows over 200 unique ranking factors that help it offer the most accurate search results.

    164. Redirect

    Redirection refers to the process of directing a user (or search crawler) who requested a certain URL to another URL. This new URL generally is a highly relevant alternative to the requested URL.
    We categorize Redirects as:

    • 301 Redirect – It is a permanent redirect from a page that no longer exists.
    • 302 Redirect – It is a temporary redirect.

    165. Referral Traffic

    Referral traffic is the traffic that a website receives from various external sources other than search engines. These include the traffic through social media and external sites.

    166. Reinclusion

    In case your website receives a manual review, Google will remove the site the index. It allows you to fix the issue and send a re-inclusion request to add the page back to its index.

    167. Reputation Management

    It refers to the process of developing a positive sentiment around a person or business online. It also requires waving away or diluting the negative perception (if present).
    Online reputation management is a prominent factor in shaping your SEO as well. It includes various tactics like:

    • Encouraging more positive reviews.
    • Tracking brand mentions and evading negative reviews.
    • Establishing a dominating SEO presence
    • Expanding listings and brand awareness
    • Creating a stellar and positive social media presence with the help of influencers

    168. Responsive Website

    A responsive website design is such that it automatically adapts to a device’s screen size. Today, with the increasing internet penetration through various mobile devices, responsive design is a must. Responsive website design is critically important for any website.

    169. Rich Snippets

    Rich Snippets is a way to enhance the information on your organic listings in the SERPs. You can use structured data markup (Schema) in the HTML source code to present rich snippets. Rich Snippets has no impact on your search rankings, but they attract users better and grow the CTR. Various common types of Rich Snippets include:

    • Reviews snippet
    • Event
    • Q&A, FAQs
    • Recipe
    • Breadcrumb
    • Carousel
    • Sitelinks Search Box
    • Job Posting

    170. robots.txt

    It stands for robots exclusion protocol (or standard). A robots.txt file helps you instruct the search engine bots about the webpages that they need to crawl. The file also tells the bots about the pages that they need to ignore.

    171. Schema

    Schema or structured data markup refers to a list of informational elements added to the site’s HTML. These informational elements feed the Rich Snippets of your website in the SERPs.

    172. Scraping

    Scraping refers to employing a web script or program to capture the content from several websites. One may use this data for black hat SEO tactics. Search engines scape the website data to add it to their index.

    173. Search Engine

    Search Engine is an online software or program that allows users to search for answers to their queries online. It creates a huge database (index) by crawling through all the information (that is public) on the World Wide Web. And when a user enters a query, the search engine retrieves relevant answers from its index. Search engines display these answers in the form of various search results. With this, search engines rank the search results based on various algorithms and ranking factors.
    Google, Bing, DuckDuckGo, Baidu, Yahoo, etc., are some popular search engines.

    174. Search Engine Marketing (SEM)

    It refers to several tactics that marketers use to grow a website’s visibility in the search engines. It includes both search engine optimization tactics and paid advertising tactics.

    175. Search Engine Optimization (SEO)

    SEO refers to the tactics that help marketers grow a site’s rankings in organic SERPs and its organic traffic. It includes optimizing the content and user experience of a site along with using off-page marketing efforts. SEO involves several technical optimizations and off-page optimization tactics, excluding paid advertising.
    SEO focuses on enabling the crawlers and users to comprehend your content better. And it helps prove to the search engines why your content is the best result for a relevant query.

    176. Search Engine Results Page (SERP)

    When a user enters a query on any search engine, he lands on the Search Engine Results Page. A SERP lists the organic search results based upon various search algorithms and ranking factors. The Google search results page comprises of:

    • Ten organic search results
    • Google Ads search results (at the top and below organic results)
    • Featured Snippet
    • Knowledge Panels
    • Related Questions
    • Local 3-Pack with Map
    • GMB Profile
    • Related questions
    • Images and Videos
    • Product Listings
    • Rich Snippets

    177. Search Intent

    It refers to the purpose of a user’s search. The purpose can be different:

    • He can search for a product to buy it
    • He can search for a product to compare prices
    • He can do his search just for gathering information
    • He can search for a product to just check its popularity

    The intent of a search plays a crucial role in sourcing the right results for the query. Therefore, businesses use long-tail and LSI keywords to meet the relevancy of a search query.

    178. Share of Voice

    Share of voice represents the visibility of a business in the SERPs in comparison to its competitor. One can measure it by comparing the total impressions both businesses gain for certain search terms.

    179. SEO Site Audit

    It refers to an exhaustive analysis of a website’s performance in the search engines. It marks all the content errors, link profile issues, user experience loopholes, and technical errors. The SEO Site Audit includes an all-inclusive analysis of your content as well as your site’s technical status.

    180. Sitelinks

    Sitelinks are links displayed below your SERP listing and allow the users to navigate to your subpages directly. Sitelinks are visible for branded organic search results and the paid search ads results. They can be added manually for paid listings, while Google uses algorithmic indications for organic results.
    Sitelinks can improve the click-through rate for a search listing. However, you need to make sure to optimize the subpages linked in the sitelink.

    181. Sitemap

    A sitemap is a place where you mention all the pages, videos, and other content on your site. It gives search engine instructions on how to crawl your site and how the pages are linked to each other. There are two types of sitemaps:

    • HTML Sitemap : It is an additional sitemap to allow users to understand the various topic categories on a site. And help users navigate within the site with ease.
    • XML Sitemap : It informs the crawlers about the various pages, media, and other content elements on your site. It also tells them when a webpage was last updated and if it requires translation to any other language.

    182. Sitewide Links

    A Sitewide link is present throughout a website or on its every webpage. These links are usually visible in the footer, sidebar, or header of a website.

    183. Skyscraping

    Skyscraping is a strategic link-building method that helps marketers gain high-quality links. Here, you find relevant webpages that have many high-quality links pointing to them. Now, you improve on the content offered by these pages. You then ask the sources linking to this page to link to your content instead (as it is better).
    Marketers use the skyscraping technique to build links by competitor analysis. Sources that link to your competitor may easily link to you if you offer a better content resource to them.

    184. Social Media Marketing (SMM)

    It refers to the technique of using social media to grow your site traffic, business awareness, and visibility. The process involves optimizing social profiles, growing engagement, linking your website, etc.
    People use various SMM techniques like influencer marketing, paid social marketing, etc. SMM does not have a direct impact on your website rankings in the SERPs. However, it can give you a great boost in visibility, reputation, traffic, conversions, and revenue.

    Rank Your Website

    185. Social Proof

    It is a phenomenon where users choose a product or service based on the general sentiment about it. Users look for recommendations or approval from other users or friends before making a purchase decision. When a majority of users prefer something, users imitate their behavior, considering it as social proof.
    A crucial part of your SEO responsibilities is to establish strong social proof for your brand. It includes your social media presence, trust signals, reviews & ratings, no. of customers, etc.

    186. Social Signal

    Social signal is a measure of the amount of engagement a brand receives on its social media profiles. As stated by Google, a business’s social signal has no impact on its search engine rankings. However, according to few surveys, brands with prominent social signals rank higher in SERPs.
    Moreover, businesses with a notable social signal usually find it easier to build backlinks and grow authority.

    187. Split Testing

    You might also refer to it as A/B testing. It involves testing two or more webpages with a different variable under a controlled environment. After executing the test to collect enough data, you can compare the performance results of these pages. It helps experts analyze which strategy works the best for their business.

    188. Status Code

    It signifies the server’s response whenever a user requests a webpage, clicks on a link, or submits a form. The types of status code that are crucial for your SEO include:

    • 200 – Request success;
    • 301 – Moved Permanently; 302 – Moved temporarily; 307 – Temporary Redirect; 308 – Permanent Redirect;
    • 404 – Not found;
    • 500 – Internal service error
    • 503 – Service unavailable.

    You need to fix all your server response errors to rank higher in the SERPs.

    189. Taxonomy

    It refers to the practice of making various categories and topics to sort website content. It helps users to locate the information they wish to find with ease.

    190. Technical SEO

    Technical SEO is the first and foremost step to site optimization. It focuses on improving the website performance and enabling the crawlers to index your webpages with ease. The technical SEO tactics are crucial for:

    • Optimizing the rendering phase and performance
    • Eliminating any technical errors
    • Establishing the right website structure
    • Making the website responsive and user-friendly
    • Enhancing the user experience of a website

    Related : Best Technical SEO Tools

    Related : Guide to Technical SEO for eCommerce Websites

    191. Title Tag

    The Title Tag is a meta tag that forms the SEO title of the webpage. A title tag is visible as the title to a webpage listing on the SERPs. It is advisable to keep your title tag shorter than 65 characters long. Your title tag must have the focus keyword of your page for high relevancy. It is crucial to create expressive and engaging title tags so to grow your click-through rate.

    192. Universal Search

    Google sources information from multiple specialty databases to offer enhanced results on the same SERP. The universal search results from Google include additional elements like:

    • Videos and images
    • News
    • Local 3-pack results
    • Knowledge panel
    • Maps

    The universal search results try to offer an insightful experience to the users.

    193. Unnatural Link

    All the links that are deceptive, spammy, or irrelevant are known as unnatural links. These links are generally paid and are people create these unethically to gain authority. Once Google tracks these links, it is likely to send a manual penalty to the business.
    The best practice is to create high-quality content and follow natural link-building tactics.

    194. Usability

    It is a parameter that describes how much accessible and intuitive your website is for the users. It checks your site’s architecture, navigation, browser compatibility, responsiveness, and disability enhancements. All these parameters decide how easily various types of users can access your website.

    195. User-Generated Content

    It refers to the content a user adds to your website, your listings, or your social media profile. All the content a user produces relevant to your brand is known as user-generated content. This content can be reviews, product information, comments on your blogs, testimonials, social media posts, etc.
    User-generated content on your website is fresh content for your business. It contains various long-tail keywords and LSI keywords, helping you rank for relevant queries. You can analyze this content to find important secondary keywords and add them to your content. Moreover, user-generated content grows social proof and brand awareness.

    196. Vertical Search

    It refers to a search process that focuses on a specific topic, media type, or segment. It includes vertical search engines like Google News, Google Maps, YouTube, Yelp, Amazon, etc.

    197. Voice Search

    It includes employing a voice-activated technology to ask queries or do searches online. The user can ask the voice-activated device or technology to find and dictate answers to his query. It is advisable to consider voice-search optimization by adding query-based keywords and structured data.

    198. Website Structure

    It defines the navigation, hierarchy, and content silos you use for your website. You need to define the home page, service pages, sub-service pages and create an internal link structure.
    Search engines appreciate a good website structure that is easy to understand and navigate. It is critically important to creating an impressive user experience. The use of sitewide links, deep linking, and breadcrumbs also enhance your website structure.

    199. Webspam

    It refers to any tactic that violates search engine guidelines and people it to manipulate ranking algorithms. It includes all the black hat SEO tactics and other spamming methods.

    200. White Hat SEO

    It refers to the best SEO practices that comply with the search engine guidelines.

    201. XML

    XML stands for Extensible Markup Language. We use this markup language to help search crawlers comprehend our website data.

    202. Yahoo

    Yahoo was popular in the 90s’ as a reliable news portal, email platform, and search engine. However, Google’s algorithmic-based and importance-based search overshadowed Yahoo later. And since 2010, Bing powers Yahoo’s search engine.

    203. Yandex

    Yandex is a prominent search engine in Russia. It offers geo-dependent and geo-independent search results. Yandex came into existence on 23rd September 1997.

    204. Yoast SEO

    Yoast SEO is a commonly used SEO plugin for WordPress. It offers some crucial capabilities like:

    • Adding the title tag and meta description for the webpage
    • Set a focus keyword for the webpage content
    • Match the right keyword frequency for the content
    • Mark cornerstone content
    • Manage the various inbound outbound links and meta robots
    • Check various SEO-related instructions for a content copy

    Summing Up

    We hope this all-inclusive SEO glossary helps you embark confidently with your SEO journey. We will update it regularly to help you understand the newest additions in the SEO industry.
    Further, if you wish to discuss how SEO can bring results to your plate, please connect with us.

    Rank Your Website

    Joseph Schneider

    He has spent more than 12 Years in strategising and executing SEO campaigns. He is interested to writing Digital-marketing, PPC and Social Media Marketing related topics.

    SEO Glossary

    Above the Fold


    Algorithm Penalty

    Algorithm Update

    Alt Attribute

    Anchor Text




    Bait and Switch


    Black Box

    Black Hat

    Blog Commenting

    Bounce Rate

    Brand Mention Link Building

    Branded Keywords


    Bridge Page

    Broken Link


    Cached Page

    Call To Action

    Canonical Tag


    Churn and Burn Tactic



    Click-Through Rate (CTR)




    Competitor Analysis


    Content Marketing

    Content Spinning

    Content Syndication


    Conversion Rate

    Conversion Rate Optimization (CRO)

    Copied Content

    Cornerstone Content

    Cost per acquisition (CPA)




    Crawl Budget

    Crawl Demand

    Crawl Errors


    Crawl Rate



    Curated Content


    Dead-End Page

    Deep Linking



    Direct Traffic


    Do-follow Link


    Domain Authority


    Duplicate Content

    Dwell Time


    Editorial Link


    Engagement Metrics


    Featured Snippet


    Footer Links




    Google Ads

    Google Alerts

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    Google Autocomplete

    Google Bomb

    Google Bowling


    Google Fred Update

    Google Hummingbird

    Google Keyword Planner

    Google Maps

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    Google Pirate

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    Google Trends

    Google Webmaster Guidelines

    Grey Hat SEO

    Guest Blogging

    Heading Tags (H1-H6)

    Hidden Text


    Hilltop Algorithm

    HITS Algorithm

    .htaccess File

    HTML Source Code

    HTTP and HTTPS

    Hub Page

    Image Sitemap

    Inbound Link



    Information Retrieval

    Internal Link


    IP Address


    Keyword Cannibalization

    Keyword Competition

    Keyword Density

    Keyword Research

    Keyword Stuffing

    Knowledge Graph

    Landing Page

    Latent Semantic Index (LSI)

    LSI Keywords

    Lead Magnet

    Link Bait

    Link Building

    Link Equity

    Link Farm

    Link Profile

    Link Spam

    Link Velocity

    Local Pack (Local 3-Pack)

    Log File

    Long-tail Keywords

    Manual Action

    Meta Description

    Meta Tags

    Negative SEO

    Noarchive Tag

    Nofollow Link

    Noindex Tag

    Off-page SEO

    On-page SEO

    Organic Ranking

    Organic Search Results

    Orphan Page

    Outbound Link

    Outreach Marketing



    Page Speed

    Paid Search Ads



    Pay Per Click



    Ranking Factor


    Referral Traffic


    Reputation Management

    Responsive Website

    Rich Snippets




    Search Engine

    Search Engine Marketing (SEM)

    Search Engine Optimization (SEO)

    Search Engine Results Page (SERP)

    Search Intent

    Share of Voice

    SEO Site Audit



    Sitewide Links


    Social Media Marketing (SMM)

    Social Proof

    Social Signal

    Split Testing

    Status Code


    Technical SEO

    Title Tag

    Universal Search

    Unnatural Link


    User-Generated Content

    Vertical Search

    Voice Search

    Website Structure


    White Hat SEO




    Yoast SEO

    Summing Up