Tips to Do SEO for a WIX Website

1. Allow Wix SEO Wiz to Take Charge

Unlike other platforms, Wix has a free tool known as Wix SEO Wiz that guides you through the challenging task of SEO.
You do not require any external agency to handle SEO and allow the tool to take charge. It asks you to enter the keywords you would like your website to rank for.
Based on that, it prepares a personalized plan just right for your website. Following it step by step, your website can rank up on the most used search engines like Google.
Your website will crawl up on the first page of the search engine and will start gaining footfall in no time. The tool helps you take the lead so that you don't have to wait for months to see your website on the first page of the search engine to get customers eventually.

2. Get Hold of Long-Tail Keywords

If you are still on the way to get impressions on your website, then using long-tail keywords is the right approach. Why?
The answer is short-tail keywords have millions of average monthly searches and, therefore, high competition. They will require a long time for your website to rank up.
On the other hand, long-tail keywords with low or medium average monthly searches will prove better for your website. This way you can avoid getting lost in the noise.
Try to list your keywords that are specific to your business, location, and other USPs. This will help you gain the right set of potential customers that you might be looking for.
Each word in the phrase has a role to play, so you can prepare a list of all permutations and combinations and see what works best for you.

3. Write Clear and Self-Explanatory Descriptions

There are several web pages on your website, and each one of them deserves equal attention.
You cannot write unique descriptions and titles for the home page and forget the rest. Treat the web pages like babies; each has characteristics of its own.
Not just that, you also have to stick to the character limits of meta titles and meta descriptions. If they exceed the character limit, then you will notice a few dots towards the end of it, which is not a good sign as the metadata is not optimized as per the screen size.
The metadata of your website is the first thing that the user sees when he browses the search engine. Make sure it is appealing to catch the user's attention but simple enough to make him click.

4. Optimize Your Website for Mobile Users

Most of the users browse and open websites on their mobile phones. If your website is not adaptable to mobile phones, you miss out on a huge crowd out there.
Take into account all details, font size, images, color combinations, and even white space.
Wix takes a step ahead in making the website good to go for mobile users. It readily prepares mobile pages and even makes sure that they open in no time once the user clicks on them.
As it is suggested to decrease the load time of web pages, or else the users tend to bounce off the platform.
Adding to the worse, they will land upon a competitor's page. It is certainly not a good sign in the game of numbers where there is a cut-throat competition.

5. Prepare a Sitemap for Search Engine

Consider a flowchart or a map that helps you reach your destination faster. Similarly, a sitemap helps the search engine know about different web pages of your website while also establishing the links between them.
If you have uploaded your website's sitemap on the search engine, it will give it an upper hand to crawl up your website, and this will further give your website a step ahead in the overall SEO.
You can effortlessly make and submit a sitemap with the help of the Wix SEO Wiz tool. It is a two-step process: You connect your domain, and in just a single click, you can send across the sitemap.

6. Invest Time in Writing Meaningful Content

Many people across the world question, what makes content go viral? There is no trick in making content go viral.
There is a method to the madness. It is writing share-worthy content a piece that is relatable to a large chunk of the audience.
The same thing applies to your website. Write content that is unique, updated, and meaningful.
You can segregate different sections of your website and decide which type of content goes where.
The content on each web page should add value to the user. It should enhance his knowledge and should not prove to be a waste of time for the user.

7. Explain the Imagery

Your website will certainly be heavy on the visuals to create a better relationship with the user. Each photo should have a description below to make it easier for anyone who visits the website to understand them.
In addition to that, search engines do not perceive imagery like humans. Therefore, the role of ALT tags comes into the picture. It is like describing each image in a word or two so that Google understands what it is.
This will help your website pop up through Google Image Search and enhance the overall ranking on your website.

Related : Image Optimization Tips

8. Generate Backlinks for Your Website

Backlinks are a great way to make the search engine understand that your website is credible and has valuable content for the users.
But what are backlinks? They are links from other websites that point at your website.

Related : Legit Ways to Earn Backlinks to Your Site

You can write several guest posts on some third-party platforms and generate traffic from there. You can register freely on some websites and submit a blog post, while some websites have restricted access.
You can even try using social media to your benefit for the same. Users can engage with your content over different social media platforms that can gradually bring them to your website.

9. Follow a Set Structure for Your Website

Your website should be structured in such a manner that its flow almost feels intuitive for the user.
This will ease the search engine to crawl up your website and comprehend the positioning of the master page followed by the rest of the pages. It will even improve the ranking of your website.
Just as for a final year project in college, you pay utmost attention to the headings, paragraphs, images, spacing. You need to do the same needs for a website. It should be properly organized with the right drop downs in the menu navigating to the right pages.

10. Keep an Eye on the Analytics

All these steps are not to be done just once and left forgotten for years. It is a continuous process.
You cannot turn a blind eye to what the analytics suggest about your website. You can, of course, start with experimentation, but you have to keep on optimizing your website based on what the analytics are suggesting.
To do this, you need to keep up with SEO trends, as it is an ever-learning process in itself. This does not imply that you need to update the layout of each web page every day, but you always need to be ready to implement what works better.


1. Is Wix Good for SEO?

Indeed, Wix proves to be a great tool to improve the SEO of your website. It has many tools that can make the journey to rank up on a search engine effortless which would have otherwise been a task.

2. Is Wix SEO Wiz Free of Cost?

Wix SEO Wiz is a free tool to help you improve your website in all forms of SEO. Right from using the correct set of keywords to what templates your web pages can have, the tool has it all.

3. Do Wix Sites Show up on Google?

Yes, all Wix websites show up on the search engines like Google. Google crawls as well as indexes all web pages of your website. Although you may not own a premium website, the search engine would not differentiate with it.

4. How Long Does It Take to Get Your Website Verified on Wix?

The process of verification can take around seven business days. It may even take less. You are notified once it is done, and then you can start experimenting with your website.
Are you having a Wix website? Schedule a 1-on-1 consultation with our Wix SEO experts to know more about implementing SEO seamlessly on a Wix site.

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