Tips to Promote & Get More Traffic to Your Website

1. Focusing on Content Marketing

Content marketing is a well-known form of internet marketing. It involves different types of 'content' that is created, published, distributed, and repurposed.
The aim is to take a brand closer to the target audience. The word content refers to text, image, video, and infographics. There is some sort of message or information shared with the audience to encourage them to visit the business website and become a customer.
Content marketing is an integral part of other digital marketing techniques. For example, keywords, webpage content, etc., are a part of SEO. Similarly, email marketing uses attractive text, images, and a solid call to action to lead subscribers to the website. The same information can be rewritten and shared on different platforms.

2. Creating a Strong Social Media Presence

In today's world, social media activity is necessary for every business.
When you share links to blog posts and product pages on your social media account, you expand your range of target audiences. But for people to open the link and check the website, you need to provide them with something that grabs their attention. Or it would help if you were so famous that users will open any link you share.
And for it to happen, you have to create a profile on SM platforms like Facebook, Twitter, Instagram, etc. Each platform works differently, so your strategies to attract users should also be different. Attractive images and videos will bring more views, irrespective of the platform.

Related : Social Media SEO

3. Improving On-Page SEO

Search engine optimization is compulsory for any website. It is a continuous process that aims to deliver long-term results for your business. On-page SEO is the process of optimizing individual web pages for search engines. It involves-

  • Researching relevant and popular keywords
  • Write high-quality content that’s authentic and free of errors
  • Use alternate versions of the keywords
  • Include relevant images and optimize them
  • Use the primary keyword as a part of the main heading, meta title, and meta description
  • Add the necessary tags and categories to the webpage
  • Add links to social media handles
  • Present the data in a neat and clear format
  • Check for plagiarism and proofread the content
  • Making Use of Long-Tail Keywords

While all keywords are essential, long-tail versions are gaining more prominence in recent times. That's because these bring organic traffic to the website.
When a user searches using a long-tail keyword, it shows that they exactly know what they want. And when your webpage shows up on the results page, you get closer to a prospective customer.
Also, long-tail keywords help you gain a better rank than your competitors. That will put your website higher on the SERPs and further increase your chances of attracting more visitors. These keywords give more significance and meaning to your content.
For example, 'SEO for small business,' as a long-tail keyword, will bring small business owners to your website.

4. Be a Guest- Guest Posts, Podcasts, & Collaborations

How do you inform people about your website? You definitely can't rely on SEO or paid ads alone. It would be best if you let users in the niche and outside the niche notice your brand. A cost-effective method to reach a fresh batch of audiences is by being a guest on other platforms.
You can do this by penning down guest posts for other websites, appearing on podcasts of influencers, and collaborating with bloggers, podcasters, and social media celebrities.
You can also collaborate with smaller and similar businesses and drive traffic to each other's websites. The more your name and brand are visible on the internet, the higher the chances of increasing website traffic.

Related : Importance of Guest Posting

5. Be Active on Forums

Answering questions on forums like Quora and Reddit will make you known and increase views on the platforms.
When people get detailed answers to their inquiries, they will want to know more about you. Also, it is ideal for sharing a link to your website in the answers without blatantly promoting your brand.
But to be successful, you need to focus on two very vital things-

  • Finding the right questions
  • Providing valuable answers

You can use Ahrefs Site Explorer to identify relevant questions with high search volume on Quora and then draft answers to post them under the questions. Add the landing page link in your forum profile so that visitors can subscribe to the newsletters.

6. Building Backlinks and Referrals

Backlinking is where a webpage or a blog post adds a link to your website. It is done when the web page content has something to do with your brand or has used your data as a reference point.
Of course, anything that links back to the website is considered a backlink. For example, when you comment on a blog, your name will be backlinked to the website.
So how does this bring more website traffic?
Simple. When readers like the content on a webpage, they will invariably check the hyperlink to see the source. That will bring them to our website. And if they like what they see, you’ve gained new visitors who can be converted to customers.

7. Bringing More Audience Using Videos

Videos are pretty popular these days, be they on the website or social media. People like to watch and listen rather than read lengthy text. Even otherwise, videos are attractive and will ensure that visitors spend more time on your website. It will reduce the bounce rates as well.
You can create a YouTube channel for your business and upload the videos with the website link in the post description. Also, try embedding these videos on your website.
Conducting webinars through the website is another way to increase traffic. You can also live stream videos to reach a wide range of audiences. Facebook and Instagram live streaming is very popular among social media users.

8. Email Marketing and Newsletters Are Still Trending

Email marketing is here to stay. Even if your email marketing strategy is moderately successful, it will still show a significant increase in website traffic.
Sending timely emails with the latest information, product releases, reminders, etc., will continue to remind customers of your brand and gently urge them to buy the products.
Every time a new user signs up for the newsletter, you have a potential lead in hand. By sharing quality content, you can retain their interest and convert them into customers.
Just ensure not to send too many emails. Also, don't make the newsletters too long or stuffy. Please keep it simple and efficient. Don't forget to include CTA at the end.

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9. Doing Website Audit- Technical SEO is Important

What if your website is not getting enough traffic no matter what you do? There could be something wrong with the website design, layout, loading speed, etc. Running a thorough website audit will help you identify the problems and find ways to rectify them.
A few aspects of technical SEO are-

  • Page loading speed
  • Mobile-friendliness
  • Layout and navigation
  • User experience
  • Indexing the site
  • Identifying and fixing links
  • Identifying and eliminating duplicate content and links
  • Using HTTPS protocol for data security
  • Clean URLs
  • Optimized meta tags and links
  • Optimize XML sitemap
  • Include Robot.txt file
  • Schema markup
  • Canonical tags, etc
  • Featured Snippets and Voice Search

If you haven't yet focused on featured snippets and voice search optimization, we strongly suggest you do it now. We can see an increasing dependence on voice search through mobile phones or home assistants like Alexa.
If your website is not optimized for voice search, you will miss out on a massive chunk of traffic.
A featured snippet is a partial answer to a search request. It is the first link that appears on the SERPs. They are also known as providing your website position 0, where the answer to the user’s question is already displayed.
Ahrefs studied around 2 million featured snippets and found that 8.6% of the clicks were directed at these websites.

Related : How to Go About Doing a Digital Marketing Audit for Your Website?

10. Tracking the Competitors - What Are Your Competitors Doing?

Know what your competitors are doing to increase their website traffic. Several SEO tools (free and paid) help you analyze your competitors' websites and identify the strengths and weaknesses.
Don’t stop there. Keep an eye on their social media accounts and observe what they are doing to attract new followers. Monitor what types of posts are getting more responses from the users.
By monitoring your competitors, you can follow their successful techniques and take advantage of their digital marketing plan's loopholes or weak points. If your competitor has not ventured into podcasting or optimized for voice search, you'll have a definite edge using the strategy for your website.

Related : Tips to Do Competitor Analysis in SEO

Website Traffic FAQs

Q1. How Can I Increase the Website Traffic Without Spending Money on Paid Campaigns?

SEO is the best choice if you don’t want to spend money on PPC and SEM campaigns. SEO works overtime and focuses only on bringing organic traffic to the website.
The results are long-lasting and will steadily increase the traffic as you continue to optimize the website for the search engine. Alongside SEO, you can write guest blogs, share posts on social media, upload videos to YouTube, and join podcasts to increase website traffic.

Q2. How to Increase Website Visitors in Less Time?

Search engine marketing (SEM) and PPC ads are great ways to bring increase website traffic in less time. However, these are cost-intensive strategies and do not guarantee organic or relevant traffic.
Moreover, once the campaign is over, the traffic may reduce again. It is better to increase the website traffic over time by focusing on SEO, email marketing, content marketing, etc. It will ensure systematic results for your business website.

Q3. How to Attract Audiences from My Country?

If you want local and regional traffic for your website, choosing a country-specific domain is recommended. If you are from India, choosing .in or .co will give you good results.
You can also rank faster and easier as the location is restricted to one country. But if you are a global brand and want traffic from a specific country, use Google Search Console to set the target country and get more traffic.

Q4. Can I Use Software to Bring More Traffic to My Website?

Well, there aren't any reliable software apps or tools that will increase website traffic. Also, it is recommended not to use any such dubious means to bring more visitors.
Cybercriminals could compromise your website and data. Moreover, Google will penalize your site and may even blacklist it for following unethical practices. It is always better to go for tried and tested digital marketing strategies.

Q5. How Can I Bring Traffic to My Website Without Using SEO?

SEO is a great way to bring organic traffic to the website. But you should also use other methods to increase the visitors’ count. Write guest posts on others’ blogs and provide a backlink. Get well-known personalities to write a guest post on your website.
Comment on other blogs and interact with as many as you can. Send newsletters, share links on social media, share infographics, and connect with bloggers from your niche.

Q6. How Can I Monitor and Track the Website Traffic? Where Can I Find the Details?

Monitoring the website traffic is essential to know how the site is performing. Google Analytics is a comprehensive free tool that provides in-depth insights about the number of visitors, their demographic details, and much more.
You can also use a WordPress plug-in to track website traffic. Google Search Console is another free tool to try, and this helps with more than tracking the website traffic. You can also invest in several paid SEO tools.

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