Google My Business provides a platform for businesses to grow in the market. The hotel business is considered to be a seasonal one. But with proper marketing and SEO strategies, one can gain enough customers even during the off-season.
It might sound tricky, but we will tell you the right ways to make it work for your hotel business.
This article will discuss ten proven tips and relevant tools for hoteliers to optimize their GMB listings.
Listing your hotel business on GMB gives it ample market exposure. Ensure you choose the right primary category on GMB.
After listing your hotel business on GMB, It is essential to claim it. Claiming your business listing means you are the sole authority of the listing. It avoids the risk of plagiarizing your business name.
Some of the benefits of claiming your hotel business listing on GMB include,
Let’s see the process to claim your business listing on GMB.
Business information on any local directory attracts niche-relevant prospects to a business website. Hoteliers often miss out on a large portion of the market prospects due to inconsistent and outdated business information on their GMB listings.
Consistent business information on online listings can manipulate user intent in your favor. Businesses should check on this using free tools like Mozlocal to get rid of misinformation on the web.
The more people see consistent business information on a business listing, the higher the chances of getting converted into organic customers.
Benefits of posting consistent business information on GMB listing include,
Inconsistent and outdated business information can have negative impacts on your local as well as organic rankings. It will invite a negative market reputation which eventually will reflect on your sales and other important SEO metrics.
An initial impression of the audience is vital for hotel businesses. It leads to improved engagement, sales, and market reputation. The Meta description and title tag of your GMB listing will boost most of the performing SEO metrics for your hotel business website.
Take a look at the below example. The hotel has given a title and description. But it’d be good if it’s optimized for the users and search engines.
Title tags and Meta descriptions help a search engine understand a website and its functionalities. Title tags and Meta descriptions are the first two things a user sees upon searching for a business.
Title tags are similar to a website’s title. It grabs the attention of your target audience. The blurb underneath the title tags describing the website is the Meta descriptions.
Invest more time curating a creative and engaging title tag for your hotel website. The title tag represents your brand and what the business stands for.
Here are some tips to optimize Title Tags and Meta Descriptions for your hotel’s GMB listing.
NAP consists of the Name, Address, and Phone Number of a business organization. It is crucial information for people to reach out to you for business.
As per a survey, consistent NAP details on a local directory listing might engage 40% more audience with your business. The more people your GMB listing will drive, the better market performance your hotel business will yield.
You can check NAP consistency on the Brightlocal tool.
Benefits of consistent NAP details on a hotel’s GMB listing include,
An updated GMB listing should be followed by a business website full of creative and engaging content for potential prospects in the market.
Content is the king when it comes to hotel business websites. The more people find your website content relevant and worth their time, the better market performance your hotel will yield.
Let’s discuss some of the benefits of having engaging content on your hotel website.
Tools and tips to create engaging onsite content for your hotel website.
Google My Business creates opportunities for businesses to rank on other native google platforms such as Maps and Google Earth. Ranking on these platforms will expose your hotel to potentially unknown prospects around the globe.
Mentioning accurate business location details is a must to optimize your GMB listing. As a hotelier, your customers must reach your establishment to avail your services. Accurate location details will drive more crowds to your property and boost your sales numbers.
Take a look at the below screenshot showing how to add accurate address details and pinning location on G maps.
Let's discuss some inherent benefits of providing accurate location details on a GMB listing.
Hoteliers should leverage the power of social media to market their business. Social media platforms are one of the most practical yet underutilized digital marketing tools. These platforms have millions of active users every day.
Hence, mentioning social handles on GMB listing will improve your audience drive and onsite user engagement. These handles appear on SERP, as shown in the below screenshot.
Some of the social media platforms you can use for your hotel's outreach and marketing include,
External links, otherwise known as backlinks, have versatile uses in digital marketing.
These links are responsible for driving more than 40% of organic engagement to a business website. Guest blogging on the website with higher domain authority will help acquire high-value backlinks.
Mentioning external links on GMB listing will expose your hotel business beyond your target audience domain. It allows Google to rank your business higher and improve your brand image in the market.
Some of the more popular external link managers are following,
You can use a basic internal linking on your GMB listing's Meta description. It will allow your visitors and search engine crawlers to navigate your business website seamlessly.
GMB listing of a hotel will have thousands of visitors every day. A good internal linking structure will further boost your hotel website's SEO health if you have followed the previous optimization tips.
Some of the proper internal link building tools are as follows,
Some benefits of gaining genuine Customer testimonials on Google My Business hotel listing are as follows,
Take a look at the below screenshot showing customer testimonials of a hotel on GMB.
Some of the proven tips and tools to gain and monitor customer reviews are as follows,
Answer – Google My Business help hotels to rank higher on localized and organic SERPs. It improved customer engagement and brand reputation in the market.
Read: Local SEO Mistakes Hotels Make
GMB consistently drives relevant prospects to hotels during the offseason. Hence, GMB is important for hotel businesses in the market.
Answer – 3 easy steps to add your hotel on Google My Business.
Step 01: Go to GMB and create a business profile by entering your name.
Step 02: List it and follow subsequent steps to claim it.
Step 03: Mention Location and other business-relevant details.
And you’re done!
Answer – Google My Business lets hotels create their unique online identity. It allows travelers across the globe to find their ideal place to stay within their budget.
Here’s a screenshot showing how it helps the audience.
It also improves localized and organic rankings on SERPs for hotels.
Answer – Absolutely! Integrating GMB with social media marketing will yield better results for hotel businesses. It will help hotels reach more prospects quickly and reduce capital investment. It surely would improve website drive and onsite user engagement.
Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.
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Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.
Digital Marketing Tips for Austin Restaurants
Digital Marketing Tips for Austin Realtors
Why SEO Matters for Austin Businesses
Marketing Tips for Austin Small Businesses
Digital Vs Traditional Marketing What Is Better for Austin Biz
Gmb Tips for Austin Small Business
SEO Tips for Austin Moving Companies