SEO Tips for Dallas Dentists: How to Get More Patients from the Web

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Today's patients want to find their dentists online before making their appointments. But what if you are not even visible to them? 

Because the majority of search traffic (nearly 71% to 92%) is received by the #1 page of search engines.

These stats clearly state that online visibility is vital if you want to make your Dallas dentist office known in surrounding areas. It makes sure people turn to you when they need dental care or consultation. 

But how are you going to achieve this goal? 

Here are some vital SEO tips for Dallas Dentists to boost your local online presence. 

SEO Tips for Dallas Dentists: How to Get More Patients from the Web

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1. Prioritize Google My Business

Registering the dental practice on Google My Business should be a dentist's priority to mark their presence online. It provides Google with a map of ownership, location, timing, and services. 

Several folds increase the chances of their business being found online, and you can do this work in a pinch.

Tips And Tools For Optimizing Google My Business Profile

• Create and Verify the Profile: Visit Google My Business, and click on the "Manage Now" tab. Here you can add your business to Google by filling up the necessary information. You will receive a code on the business email for verifying the profile.
• Personal and Contact Details are Essential: The name, address, and contact number you are entering make sure those are relevant. Try to add more than one contact number.
• Upload Images: Keep uploading your dental clinic's inside images for the viewers consistently.

Here’s an example of a dentist consistently uploading images to the clinic’s GMB profile:

2. Design A User-Friendly Website

Having an authentic website is the key to taking your dental practice to a new height. In addition, a business demands a website that provides a smooth experience for users, whether they are browsing from mobile, tablet, or laptop. 

Even Google prefers to display those websites at a higher rank in its search engine. However, designing a user-friendly website can be sophisticated and time-consuming.

Tips And Tools For Designing A User-Friendly Website

• WordPress: WordPress provides its users with many themes and Drag & Drop tools to design a better site with an immense user experience. Moreover, you can have your website at a minimal $50.
• Create a Mobile-Friendly Site: According to Statista, Among 313 Million internet users, 90% are mobile users. So, make sure you don't fail to design a mobile-friendly website.
• Make a Lightning Fast Website: According to research, 53% of users deny visiting a page that takes more than 3 seconds to load. That's why having a fast-responsive site is crucial. 

You can check if your website is mobile-friendly with Google’s tool:

3. Get Online Reviews

Online reviews can be a boon to boost local SEO. It can rank your site at the top page of Google Search Engine because online reviews work as a ranking factor in Google Algorithm. 

Having more online reviews at the highest ranking (i.e., 4 stars or 5 stars) can shoot up your site in the Google Search Results. However, getting reviews from customers can be a challenging task.

Tips And Tools To Get Online Reviews

• Ask your visitors to leave a review based on their experience.
• Don't make a gimmicky review system; make it easy for them.
• Visit Yelp or Use Google My Business's "Get More Reviews" tool to generate a customer review link.

You can share the review link for your Yelp profile by copying the URL you get when clicking ‘Write a Review’:

Read: Reviews & Its Role in Local SEO

4. Identify Keywords for Local-SEO

Keywords are the backbone of Search Engine Optimization, and while doing local SEO, you have to play smartly in picking the keywords for Dallas Dentist. 

For example, Dentists in Dallas and Dallas Dentists could be the two keywords you may use while optimizing your site's SEO. 

You can follow specific tips for identifying the right keywords based on the target audience.

Tips And Tools For Identifying Keywords For Dallas Dentist

• Try to add more location-based keywords and create quality content by using those keywords.
• Use Keywords finder like Moz, Ahrefs, and Uber Suggest
• Only add keywords that have decent search volume.

Google’s autosuggestion feature can reveal location-based keywords users frequently search for:

5. Improve Your Organic CTR

Although sites are likely to appear on page one of the search results for their target keyword, getting more clicks is good. We want our website to be seen as much as possible. 

Whether that leads to more conversions or has more people clicking through to reach another piece of content on your site, it's not something we should ignore. But, how do you boost organic click-through rates (CTRs) to improve organic traffic?

Tips To Improve Your Organic CTR 

• Optimize for CTR in Google's search results by emphasizing your targeted keyword in the first line of your copy.
• Use schema markup on pages you want to rank well for specific search queries, like recipe pages, for example.
• Add secondary keywords in the subheadings (H2s).
• Optimize image alt text for the target keyword and related terms.

You can generate schema markups using MERKLE’s tool:

6. Build A Robust Social Media Presence

If you are willing to propel your social media presence without local SEO, you may be left behind. Still, social media presence and SEO can play an essential role in enhancing your dental practice.

Social media is a portal to engage with your patients and is directly reachable. 

Tips And Tools To Build Social Media Presence

• Create a Profile on Social Media Platforms like Facebook, Twitter, and Instagram. 
• Keep posting relevant and regular content. 
• Interact with audiences and resolve their issues since it is crucial to create attention-worthy content.
• Optimize your social media to attract more viewers.

Here’s an example of a well-optimized social media profile. Notice it has keywords, a bio, and hashtags:

Read: Social Media SEO

7. Promote Your Website

Creating and establishing a well-known website becomes crucial whenever you want to make a mark in the internet world. It ensures that people can trust you, and it is only possible through promotion.

Although there are different ways to promote a website, it will boost your reputation among the targeted audiences.

Tips And Tools To Promote A Website

• Email Marketing: Email marketing might be an old-school strategy, but it is highly effective to date. You have to collect customers' emails and encourage them to visit your website through email.
• Google Ads: It is a paid service but the best way to promote any website. Here, Google displays Ads to those viewers who have searched for similar services in the past.
• Social Media: Facebook and Instagram are the two top-most social media platforms where you can promote your website.

Here’s an example of Google Ads’ outcome:

8. Do On-Site Optimization

Dental SEO is not only about getting the right keywords on board; it also demands better On-Site Optimization. A better site contains responsive UI, fast loading time, no broken links, and high-quality content. 

If you lack any of the above, it can reduce your site's ranking in SERP. Since the Google algorithm also prioritizes only those sites getting updated frequently.

Tips And Tools To Do On-Site Optimization

• Design an Easy-to-Operate website, keep every information crisp and clear.
• Create SEO-optimized content, and You may use Yoast SEO, Rank Math, or AIO SEO  tools. 
• Avoid using any broken links on your site.

Here’s a screenshot of how Yoast SEO performs an SEO analysis:

Read: Importance of SEO for a Dentist Website

9. Improve Your Site Speed

According to Google Algorithm's late 2021 update, the loading time of a website plays a crucial role in ranking. The slow loading time can wipe out 70% of users. 

Several factors like uncompressed images, high-resolution videos, outdated tools & plugins, broken links, and poor hosting affect the speed of a website. You may check your site speed at Google's speed test.

Tips And Tools To Improve Site Speed

• Avoid using high-resolution images or videos on the website. Try to optimize the images for a better site-loading time.
• Reduce HTTP requests on your site.
• Select the best hosting provider; you may go with LiquidWeb, Hostinger, and Bluehost for a better service. 

You can test and analyze your site speed using this tool from GTmetrix:

10. Focus on E-A-T 

E. A. T stands for Expertise, Authority, and Trustworthiness.

Google doesn't let any medical website rank higher since there have been many instances when patients blindly follow the advice from top-ranked sites, which leads to many health issues afterward. 

That's why Google follows the E-A-T Guidelines for websites under the YMYL (Your Money, Your Life) category. 

These sites must ensure prolific expertise, authoritativeness, and trustworthy customer review, to rank higher in Search Engines. Dental Industry also lies under this category, so you can't ignore E-A-T.

Tips And Tools For Creating E-A-T

• Provide a complete bio about the author, working with him, and their expertise.
• Ask for feedback from the customers visiting you; it will enhance your trustworthiness.
• Fix the low E-A-T content while auditing your website.

Here’s an example of a bad author profile that does not have any information and hence does not improve rankings:

11. Make Video Content

Video content has overtaken all kinds of content over the past few years, and most people would rather watch a short video than read a piece of content describing the same. Moreover, mobile users favor video content the most. 

However, you will not reach your target audience by creating quality video content. Therefore, you will need better optimization to ensure that.

Tips And Tools For Making Video Content

• Make your videos short and informative for the audience.
• Use local-SEO keywords in the video description to spread it.
• Animated videos attract more customers; focus on that. You can also upload video feedback from your customers.

Here’s an example of a YouTube video’s description containing keywords:

12. Observe Competitor's Strategy

When you are withstanding the market leaders and willing to secure your place among them, you have first to comprehend your competitor's strategy, how they are getting customers, and the shortcomings you can overcome. 

Try to get a detailed analysis of top-3 players in the market, and you can get an advantage by doing something different from them. This simple strategy can do a miracle for you.

Tips And Tools To Compete With Competitors

• Do thorough research of the market you are stepping in, and find the loopholes that others are not solving.
• Ahrefs, Uber Suggest, and Moz can help you observe any site's history.
• Try to build a healthy relationship with your competitors; it may help get quality backlinks too.

Here’s an example of SEMrush performing a competitor analysis:

13. Get Quality Backlinks

Getting more quality backlinks means more chances of ranking your website higher. For this, you have to reach out to the industry leader or some renowned dental website in Dallas to ask if they will share your content. 

It is one of the best methods to rank your page higher on Google Search Engine, and Google Algorithm uses link as one of its ranking factors.

Tips And Tools To Get Quality Backlinks

• Try to approach the top 3 competitors in your industry, and do guest-posting on their website.
• Find broken links on any website (known as 404 error) and pitch the website owner to use your link as a replacement.
• You can use Ahrefs or Moz SEO Tools to find broken backlinks.

Here’s a screenshot of Ahrefs showing broken backlinks:

14. Audit Website Regularly

Run an audit on your website at regular intervals. 

This will ensure what is indexing on your site, potential errors, broken links, or any threat because all these things directly or indirectly affect your site's ranking. It also informs you about the opportunities related to metadata optimization.

Tips And Tools To Audit Website

• Use Ahrefs, Semrush, and Uber Suggest to Run an Audit Scan on your site. 
• Search manually on Google using local SEO keywords to know where you are standing and how you can improve to get into the Google Map-3 Pack.
• Use relevant Page Titles and Meta Tags to improve your site's ranking.

Here’s a screenshot of Uber Suggest performing a site audit:

Three Bonus Tips

I) Build Local Citation Links from Authoritative Websites

Local citation links help people discover you and rank high in the search engine. 

Here Is a List of Familiar Websites to Build Local Citation Links

1. Wellness
2. Yelp
3. Zocdoc
4. Open Care
5. eLocal
6. Highlands Dental Dallas
7. Expertise
8. Health Grades
9. Dmagazine

II) Include Your Site in Dallas Dental Directories

Registering your site in local directories ensures that whenever someone enters the term "Dentists in Dallas", your name will also appear in the list. 

We Have Added the list of Top Dallas Based Dental Directories

1. Care Dash
2. Dentist Directory
3. American Dental Association
4. Every Dentist
5. Free Dental Care
6. 1800 Dentist

III) Publish High-Quality Shareable Content on Your Blog

Content is KING, and when you provide value with high-quality content, you get massive opportunities. 

You can Consider Following these Dallas Dental Blogs

1. DNA Dental Dallas
2. Dallas Dental
3. Delrey Dds
4. Cosmetic Dentist of Dallas
5. Preston Commons Dental Care
6. Dallas Esthetics

Key Takeaways

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• Get more online reviews by sending feedback requests to each customer.
• Find out the best keywords for Dallas Dentist, and create SE-optimized quality content.
• Focus on routinely creating and uploading video content to make your dental practice attention-worthy.
• Look out what your competitors are lacking, try to overcome that shortcoming in your practice.
• Build a robust social media presence and try to interact with the viewers. 
• Design a user-friendly website, and make sure your site is responsive for every user, be it mobile, tablet, or laptop.
• Focus on creating E-A-T content.