Higher Rankings on SERPs

If your business website lacks relevant external links, Google will have difficulty ranking it on SERPs. When ranking a business website, numerous aspects and indicators are at play. Backlinks are undoubtedly one of the most crucial market ranking factors for a business website.

A business website will be left behind in terms of market ranking and brand image if it does not contain relevant backlinks from websites with high domain authority.

Use the search console to check the pages with externals and prioritize the pages you need to build links.



Your business website must have a high-quality link-building structure to edge out your closest market competitors.

Link Building Improves Market Reputation

Acquiring backlinks from high-authority sites is like votes of confidence for a business website. Google will see your business site as an authoritative website in the market. Google will rank your website higher due to its credibility among market audiences.

Thus, most businesses seek to fetch links from high domain authority websites.



Credibility will fetch a business website long-term organic prospects.

Market reputation plays a vital role in a business website's SEO health—websites with a higher market reputation signal Google about your market position. A diversified external link structure will popularize your business brand.

More people will consume your content and be interested in your product and services.

Improvement in Organic Site Traffic

You are exposing your business brand to a new group of potential customers by acquiring an external link from an authority website. Your off-site content will target the relevant audiences of that particular high-authority site. It will drive those newly acquired prospects to your business website.

Having a versatile link-building structure is a plus for a business website.

A diversified link-building structure will drive more organic and long-term customers to the business site.

You can view the performance in the Google Analytics report



Hence, make sure you target different high-authority websites in the market to create a versatile link-building structure for your business website.

Better Market Exposure

Market exposure and brand building are two of the most crucial indicators for a successful business organization. Business people are experimenting with different digital marketing strategies to maximize the market exposure of their respective businesses.

Link building can be an excellent technique to improve the market exposure of the brand.

Having your brand presence on sites like Forbes, Inc, Wall Street Journal, etc., will give a wide exposure.



Link building will provide your company’s brand with the necessary market reach. The greater the number of high-quality external links to your business website, the better will be the brand visibility in the market.

More people will consume your content from high-authority websites. Your business brand will maximize the word of mouth marketing through backlinks.

Greater Revenue Generation Opportunities

We have already discussed authority, reputation, and brand visibility in the market as the benefits of a well-put link-building structure. These three attributes open up better revenue generation opportunities.

For example, in the below screenshot, Backlinko’s home page got a link from Ahrefs, which suggests search engines and directs the audience to a commercial page.



Business people are concerned about rankings, reputation, and revenue. Link building provides the necessary conditions for maximum revenue generation for a business website.

Credibility and rankings will attract more relevant prospects in the market. It will help your brand offer its products and services to a broader market section. Higher sales numbers will generate ample revenue. Hence, a suitable link-building structure will boost the ROI of your SEO strategy.

Reduction in On-site Bounce Rate

The bounce rate of a business website refers to the number of visitors who arrive on a particular page of a website but leave it without any further exploration.

External links are responsible for driving traffic, but internal links keep the traffic engaged. Hence, link building consists of external and internal links to a business website.

Take a look at this screenshot that makes the user click links for more user engagement resulting in a lesser bounce rate.



Internal links help users and Google crawlers navigate and explore your business website easily. It lowers the overall bounce rate of a website. Hence, the balance of both external and internal links for a business website is essential. The synergy yields better market results.

Higher On-site Dwell Time

The amount of time between when a user visits a website on SERPs and when they return to the SERP is defined as dwell time.

The below image explains it simply. When the user clicks on a SERP and spends 4:37sec and comes back to SERP, its dwell time is 4:37 seconds.



It is one of the vital metrics of a successful SEO strategy.

Digital marketers can leverage dwell time to see if their web pages are driving potential prospects and inviting browsers' attention or not.

Dwell time of a business page can dictate your on-site and off-site content strategy. Link building and dwell time are directly related metrics. High-quality external links and internal linking structure can boost a performing web page's dwell time.

Improved User Experience

Creative content has many consumers in the market. Relevant and engaging content always attracts long-term organic prospects to a business website.

Make sure you optimize your on-site content at par with your content on different high-authority sites for backlinks. Users visiting your business website will have a pleasant experience consuming high-quality content.

A positive user experience will help a business website rank higher on SERPs.

The search engines prioritize offering a better user experience above all.



It will invite genuine customer testimonials for your business.

Performing backlinks will improve on-site user engagement. Hence, link building will improve necessary SEO indicators for your business website to perform better in the market.

Guest Blogging on High-authority Websites

Guest blogging is one of the most effective SEO techniques to gain high-quality backlinks from websites with high domain authority.

You can target popular brands in your business niche in the market to publish your business content. It will help target better and convertible prospects of the concerned website.

Some of the proven guest blogging tools available in the market for link building are as follows,

• MozBar is an all-around SEO toolbar that gives you access to various useful metrics like page authority, domain authority, and audience outreach.

Take a look at the below screenshot showing how the mozbar provides this information.

• InkyBee is the gold standard guest blogging tool amongst the paid ones. It suggests performing blogs you can target to acquire backlinks.

• Woodtracker’s Link Builder is an excellent link-building tool to track and analyze your existing backlink profile through real-time link performance analysis tools.

Create Long-form Content

Long-form content consists of more than 2500 words. It could be a 3000 words blog post, a 5000-word whitepaper, or a 10000-word e-book on business-relevant topics.

Long-form content attracts backlinks. It helps small-scale businesses to collaborate with more prominent brands and expose their business to a broader section of the market audience.

Here’s an interesting graph reported by Hubspot depicting the relation between content length and the number of referring domains.

Some of the examples of long-form content and tools to improve them are as follows,

• Case Studies have depth and detail on a business-relevant topic. It engages customers and helps improve market authority.

• Whitepapers drive more leads and convert more prospects into customers. You can incorporate a case study as a part of white papers to yield better market success.

• WordPress lets you create performing blogs online. It will help you acquire high-quality backlinks from high-authority websites.

• Buffer integrates your blogs with social media platforms to improve audience outreach.

Build a Performing Internal Linking Structure

A network of links between the pages of a business website is known as an internal linking structure. It helps engage visitors to consume on-site content for longer. It improves on-page dwell time and the on-site user experience.

Building a robust internal linking structure is essential to link building process. Internal links amplify the results of external links. The synergy of both internal and external links boosts important SEO metrics.

Some of the proven tools to build a robust internal linking structure are as follows,

• Link Whisper is one of the best internal linking tools available. It suggests performing internal links as you create on-site content.

The below screenshot shows how Link whisper suggests internal link opportunities and options insert them into the posts.

• Interlinks Manager offers a variety of link-building and analysis tools. You can track your on-site engagement and dwell time using this tool.

• Juicer Pro offers internal link structure reports, text exclusion, and performance tracking tools.

Leverage Social Media Platforms

Social media platforms are underutilized tools in link-building. Business people should leverage the abundant features and tools available with social media platforms to improve their brands' online mentions and market authority.

You can mention your social media handles on online directories to improve online mentions. Social media platforms can quickly boost a business website's market visibility and domain authority.

Some of the social media platforms businesses can use to improve the link-building process are as follows,

• Facebook Business Suite offers a variety of business and analysis tools for websites. You can use them to reach out to bigger brands for backlinks and mentions.

They can use it to explore, test, and share as much content as possible.

• Instagram Business lets you connect with your market audiences. It enables you to acquire testimonial links and organic online mentions.

• YouTube has millions of active users every day. You can collaborate with local creators to promote your business brand and services.

Update Link Building Structure

Updating your link-building structure is an important aspect of a successful SEO strategy. Outdated and broken links hamper your business website’s overall SEO.

These links could lower your market rankings and reputation and decrease your on-site user experience. Hence, update the link-building structure of your business website.

Popular tools available in the market to update link building structure of a business website are as follows,

• Linkody is an easy-to-use backlink tracker tool for small-scale businesses. It will help you figure out your performing external links and better your link building.

It shows you the referring domains, dofollow, nofollow, broken links, lost, etc., that help you update your link-building strategies.

• BuzzStream helps marketers promote their products and services through high-quality blog links. It allows businesses to monitor the latest link-building frameworks in the market.

• NinjaOutreach is an excellent web-based software to upgrade your link-building structure. It suggests in-trend content ideas to boost link equity.

Leverage Resource Links from Authority Websites

Every business website has a blog section for its visitors and users. These blog sections often contain backlinks and citations from high-authority websites. These links serve as resource links to third-party websites.

These sites can be found using search methods like “keyword” + resources, “keyword”+ inur, etc. Below is the screenshot with websites from which travel sites can add themselves as resource links.



Resource links can help Google rank your business website higher on local SERPs.

Resource links are pretty effective for a robust link-building structure. It helps maintain the link equity of a business website. You can also use resource links in your web page’s internal linking structure.

Some of the tips and tools to acquire relevant resource links are as follows,

• Find niche-relevant blogs with similar target audiences as your business website. It will help you use resource links efficiently to increase market visibility and rankings.

• Use Google Analytics to monitor your market competitors’ resource links to customize your own.

Use Relevant Web Directory Links

Web directories are helpful platforms to build a robust link-building structure for a business website. Web directories help people know more about your establishment online. It allows your target audiences to reach out to avail of your services.

Web directories or local directories help businesses attract high-quality external links for business websites. These platforms also contribute to local and organic rankings of a business on SERPs.

Some of the popular web directories businesses can use for their link building are as follows,

• Google My Business is a native Google directory for businesses around the globe. It offers varieties of business analysis tools and features to acquire backlinks.

• Bing Places is an online directory offering tools and features for businesses to track their market performance and SEO health in real-time.

• Yelp Business helps small-scale businesses to track their existing link structure performance.

Yelp is one of the top web directories in the world. Thus, it’s referred to by millions of users. The probability of site owners linking to businesses on it is more.

Use Online Testimonial Links

Testimonials and reviews of a business and its services are also online mentions of the same.

These testimonials pass great authority to the website and users.



These testimonials Some of the online platforms you can use to gather testimonial links are as follows,

• Social media platforms such as Facebook and Instagram connect you directly with your target customers. Hence, you can gain online mentions from these platforms.

• Online Directories such as Google My Business and Bing Places are excellent sources of gaining genuine customer testimonials.

• Leading business review websites such as Yelp , Amazon Customer Reviews , and Foursquare also offer features and filters to gain positive customer reviews about the products and services of your business.

Monitor Backlinks of Market Competitors

Business owners are taking inspiration from their market competitors of a business to curate suitable SEO strategies for their businesses.

The same strategy goes for link building as well. You can monitor your market rivals' link-building structure and guest blogs to frame your link-building strategy.

It can be explored through popular SEO tools, as in the below screenshot.



It will bolster the overall SEO health of your business website. Some of the proven tools to keep track of your competitors’ link building strategies are as follows,

• BuzzSumo allows small-scale businesses to monitor their competitors to edge them out on market rankings, domain authority, and online visibility.

• NetBase Quid powered by AI, allows you to compare your business website’s link performance and lead conversion rate with your market rivals’.

• FollowerWonk allows you to compare your link-building strategy with your competitors’ by running an online mention counter.

Acquire Indirect Backlinks

Indirect backlinks are gained through link-sharing tactics. You can gain a high-quality backlink from leading websites by letting them publish their content and feature their brand on your website.

Indirect backlinks are essential to a performing link-building structure. It will drive convertible prospects to your business website. You can incorporate internal links on their content to engage more visitors to your website.

Some of the proven tips and tools to acquire indirect backlinks from the market are as follows,

• Reciprocate link sharing with your market rivals to acquire high-quality backlinks for your link-building structure.

• LinkBird is an excellent do-it-all link-building tool for a business website. It will help you locate niche-relevant websites and acquire indirect backlinks.

For example, when you enter “Mailchimp” on this site, it shows email marketing-related websites as in the image.

• PitchBox helps you to approach bigger brands to acquire external links. It helps you build your brand reputation and long-term market authority.

Use Backlink Recovery Tools

Backlink recovery is another crucial aspect of an effective link-building structure. There are two types of backlinks; performing backlinks and non-performing backlinks.

You should use different backlink filter tools to flush out non-performing backlinks on your business website. It will improve the business website's overall link-building structure and SEO health.

Some of the proven backlink recovery tools for a business are as follows,

• SEMRush Backlink Audit Tool is an extensive backlink recovery tool available for business websites. It lets you flush out non-performing backlinks and build a robust link-building structure.

Take a look at the below screenshot showing toxicity level, broken links, etc., on its analytics.

• SEO SpyGlass provides a structured and detailed report on backlinks and individual performances. It suggests 50+ ranking metrics for your on-site content.

• Mongools LinkMiner is a pure backlink tracking and recovery tool. You can filter performing and non-performing backlinks using this tool.

Monitor Customer Intents

Obtaining organic leads and converting them into genuine customers are two of the most critical objectives for businesses worldwide. Everyone wants to drive organic traffic and keep them engaged with their on-site content.

The target audience of a business also influences link building. Hence, you can monitor the audience's content consumption and curate relevant content accordingly.

Some of the proven tools that businesses can use to monitor customer intents are as follows,

• ZoomInfo is a leading platform with a comprehensive business database. It allows businesses to monitor buying decisions and intentions of their target customers.

It helps businesses target the right audience at the right time with the right message.

• Lead Forensics allows businesses to track purchase intents and user engagement rates to build a performing link-building structure for their business website.

• Sintel is an excellent user behavior analysis tool. It suggests performing a linking structure to target relevant prospects.

Abundance of Backlinks

The first mistake in a link-building strategy is to think that more is better. An abundance of backlinks can be a burden for a successful link-building strategy. A few relevant and performing backlinks are more effective than many non-performing ones.

Businesses should always target to acquire performing links from websites with high domain authority and organic site traffic.

Quality outclasses quantity in every aspect of an SEO strategy. Performing backlinks also help maintain the link equity of a business website.

Some of the proven tools to filter out non-performing backlinks are as follows,

• Google Analytics can help you monitor external link performance. It offers tools to identify non-performing backlinks.

As shown in the screenshot, it shows how each of your backlinks is performing.

• You can always search for your performing keywords Google Search Console to monitor guest blog performance in the market.

• The Backlink Checker tool from Ahrefs offers you options to identify and flush out non-performing external links.

Complicated Content Creation

Complicated content creation includes irrelevant on-site content and unspecified blog content on irrelevant websites.

Irrelevant and short-form content does not invite any sort of backlinks to a business website. Hence, such content does not contribute to the robust link-building of a business website.

Most business owners neglect to create a customized content strategy for their websites. Long-form content such as blogs, whitepapers, and eBooks attracts more organic and convertible prospects to a business website.

Some of the popular content marketing tools are as follows,

• HubSpot is an ace content marketing tool to create relevant and engaging content. It offers features to curate keyword-laced and niche-specific content for websites.

• Airstory lets users create whitepapers and engaging long-form content. It also provides them with content research and analysis tools.

• Yoast is one of the most popular content marketing platforms to create and market business content.

Neglecting Link Equity

In terms of link building, there are three types of businesses on the market. The first one places too much emphasis on external links—the second is only on internal links, and the third is on both.

The third business has more chances of success in the market due to a single factor; link juice or link equity.

You can easily check the equity on Google Search Console.



Let's discuss some of the tips and tools to improve the overall link equity of a business website,

• Execute a measurable SEO audit by keeping link performance as a metric. It will help you understand the balance of your link-building structure.

• Ahrefs is the biggest backlink index available in the market. It offers an SEO suite designed for SEO professionals to maintain the link juice of a business website.

• Link Prospector lets you monitor your link-building structure in real-time. It offers pre-made search strings to make your work easy.

One Dimensional Approach to Link Building

Link building is a continuous process and takes time for results to be visible to businesses. Hence, any conventional link-building methods would yield slow results.

You can maximize your link-building strategy's potential and effectiveness by incorporating various SEO techniques.

Multiple SEO strategies will only boost the existing link-building strategy. You will be able to improve your business website's overall SEO metrics by leveraging the synergy of numerous SEO techniques.

Some of the more practical tips and tools to create a multi-dimensional link building structure are as follows,

• Use email marketing with social media marketing to yield 50% more market performance for your business website. These two techniques will drive and convert organic prospects for your website’s SEO health.

It’s believed every business’s link-building process begins through email pitches, as an example in the screenshot.

• You can create audio and visual content to market your brand and boost credibility. It allows you to improve your link-building strategy.

Outdated On-site Content

Outdated on-site content can hurt your link-building structure big time. Outdated on-site content does not attract any performing backlinks to a business website. Users are consuming trillion bytes of content data every minute.

Trending content invites organic prospects and engages them. Keep your business website clean by archiving outdated blogs or reusing their content to create something new.

Additionally, you can use Buzzsumo to find the trending content to update your blog posts.



Let's look at some popular tips and tools to improve on-site content.

• Run a measurable SEO audit by keeping content engagement and on-site SEO as performance metrics. It will tell you more about your on-site content freshness and engagement.

• Monitor your market rivals and their on-site content to take note of trending content topics in the market

• Google Trends helps you research and analyze keywords and raw content ideas to improve your overall on-site content.

Targeting General Market Audience

Targeting a typical market audience like your other market competitors might keep your business lower on market rankings and link-building process. It would be wise to curate a target audience that works for your products and services.

A performing link-building campaign requires a well-defined target audience. Businesses with stronger market performance and reputation often have a close-knit and customized target audience.

Having a customized target audience will invite high-quality backlinks from the market.

Some of the effective tools to customize a business-relevant target audience are as follows,

• Google Trends provides trending content topics and market audience behavior. It helps you target the right set of audiences for your business website.

Here’s a screenshot of how it shows the trends.

• Google Analyticshelps you with keyword research and target audience customization. It offers features to analyze the demography of your target audience.

• DataReachis an effective WordPress plugin that allows businesses to monitor audience behavior and customize their target audience.

Underestimating Market Competitors

Market rivals are an essential part of a successful SEO campaign as well. It might sound ironic, but you can learn how to better your marketing strategies just by monitoring your closest market competitors.

You can monitor and follow your competitors’ blogs and external links. It will allow you to curate your strategy. You can easily edge out a market competitor if you could do better than their marketing tactics.

Tools to monitor your market rivals and their SEO strategies to improve your link-building game are as follows,

• Link Explorer is a simple platform for businesses to check up on their market competitors’ strategies and business growth.

It offers many features shown in the screenshot below help analyze the market.

• HootSuite is a social media management tool offering features to track and analyze the market strategies of your fierce competitors.

Neglecting Social Media Platforms

Social media platforms can provide businesses with ample opportunities to gain credible external links. But business owners are neglecting these platforms to boost their link-building game.

Social media platforms provide features for businesses to reach out to their target audience in the market.

Some of the effective social media platforms you can leverage to boost your link building strategies are as follows,

• Meta Business Suite provides enough link-building features for businesses. It allows you to interact and gain testimonial links from real customers and site visitors.

• Instagram Business allows users to reach out and give reviews and comments on businesses and their products. It offers features for businesses to market their services in real-time.

• YouTube has thousands of content creators creating video content. It is an excellent source to market your business while gaining organic links.

Following Market Stereotypes

Many budding start-ups and small-scale businesses are struggling by following traditional market practices. Link building is influenced by the content consumption of the target audience.

We can either continue creating similar content or innovate the existing content to discover something new. But we will be breaking the traditional shackles to improve the market performance.

Tips and tools to create effective and customized marketing strategies are as follows,

• Run a measurable SEO audit before your link-building strategies. Create a fully customized link-building structure to stand out in the market.

• Ansoff Matrix will help you define a unique marketing strategy for your business website.

• Use Google Analytics to monitor the market and work on your link-building structure accordingly.

Aping Big-brand Strategies

Market giants or successful brands have their unique link-building strategies.

For example, the Skyscraper Technique is the best example to show that SEO giants like Backlinko, and SEMrush, use to build more backlinks.



Those companies have a dedicated team of professionals to handle their link building and market visibility.

Imitating their link juice or other aspects of a link-building process might not work out too well for your business. Hence, it is crucial to have a customized link-building strategy for better market performance.

Tips and tools to create your market authority and brand image are as follows,

• You can take inspiration from big-brand strategies to create customized SEO and marketing tactics.

• Updated local directories can invite more traffic and high-value external links.

• You can create an opinion poll on social media platforms to gain the perspective of your target audience before starting with a link-building strategy.

Ignoring Customer Testimonials

Business owners often overlook customer testimonials, who regard them as merely product reviews. These reviews can be treated as online mentions of your business. Hence, you can use them as external links in your link-building structure.

Address the genuine reviews on your local listings and resolve them in the reviews section. It will boost your brand image and credibility in the market.

Some of the tips and tools to leverage customer testimonials for link building are as follows,

• You can leverage local directories and social media platforms to gain testimonial links and use them for link building.

• Business review platforms such as Glassdoor are an excellent source of high-quality testimonial links.

This is an anonymous source of reviews, thus considered one of the most trusted platforms.

• Leverage interactive social platforms to conduct live QnA or interaction sessions with your target audiences. You can later use the video as on-site content to attract high-authority websites.

Neglecting Brand Building and Reputation

Businesses with a better market reputation invite more prominent brands for collaboration and deals. Link building structure also depends on your existing market reputation and domain authority.

You need to improve your current reputation before approaching websites to publish your content.

Brand building may be a challenging task, but it is a breeze with the correct tools and tactics.

Before jumping the gun on your business website's link-building structure, you can employ paid ad campaigns and email marketing like SEO strategies to grow your existing market fame.

Let’s discuss some of the proven tips and tools available for brand building and market reputation are as follows,

• Create video content on YouTube to build your brand and domain authority in the market.

• Start a Podcast. Collaborate with local influencers to talk about business-relevant topics. It will boost your brand credibility.

And further help fetch or build backlinks, as an example shown in the image.