Uplift in Ecommerce Sales
Uplift in Avg. Number of Visitors
Headquartered in California, US, the bicycle retailer had set its sails in 1981. And, since then, the company has gained good brand awareness in the USA.
It sells the entire range of high-performance sports and mountain bikes along with their accessories. And along with its retails stores, the bicycle company has a well-established e-commerce store. And the online store has a considerable contribution to the company’s total sales.
The company has decent footfall traffic and sales from its offline stores across California. But, it wishes to lay its dependency and earn significant sales through its e-commerce store.
The bicycle company had kept its e-commerce growth objective above board with Haitna. And it wanted to make e-commerce sales play a major role in its business growth strategy.
The client wanted Haitna to set up a regular traffic channel for his e-commerce site via SEO. Thus, reducing the cost per lead and increasing the returns on investment.
The company had been investing in the promotion of its e-commerce, but the ROI was low. Moreover, the high competition in the bicycle e-commerce sector was impacting sales.
The not-so-impressive e-commerce sales were delaying the company’s growth objective. And the company communicated about this stagnancy with Haitna.
We were aligned with the company’s challenges and were able to unveil some specific issues like:
Our SEO experts at Haitna kept the client’s objective at the center of decision-making. And we placed the SEO audit in tandem with the site audit as soon as we kickstarted the project. The initial goal was to ensure that the site delivers superior performance and has on-page SEO in place. This could help improve the user metrics and win improved sales for the bicycle company. Further, the team implemented and executed a custom-defined off-page SEO strategy. Here is a glimpse at the pathway we followed to draw stellar SEO results for the client:
328% - Growth in E-commerce Sales
15K to 35K – Upsurge in Daily Traffic in just 1 Month.
234% - Boost in the Avg. Number of Visitors
30+ – Transactional Keywords ranking on the 1st page