Amazon marketing refers to marketing tactics sellers and vendors use to promote their Amazon-listed products. The goal is to increase awareness of their products and boost sales.

Amazon's marketing strategies include three main components:

• Amazon SEO: It is the set of SEO activities performed on your product pages to grow their visibility in Amazon Search.

• Amazon Advertising: It is the tactic of using native Amazon advertising formats to promote your products and brand. It includes AMS (Amazon Marketing Services), AAP (Amazon Advertising Platform), and AMG (Amazon Media Group).

• External Marketing: This strategy includes using external platforms to drive traffic and sales on your Amazon product pages.

Research and Implement the Crucial Keywords to Your Product Pages

While you focus on the SEO of your Amazon product pages, you must get your keywords in place. Align these keywords with the most popular search queries around your products.

A well-implemented keyword strategy grows the relevancy of your product pages for popular search queries. Thus, you enjoy high product visibility in the search results and increased sales.

Scientific Seller, Sonar, and MerchantWords are your go-to tools for Amazon-specific keyword research.

Look at the screenshot below showing the sample keywords for a product.




You can also draw insights into competitor keyword strategies through the reverse ASIN lookup features.

Next, it is time to play the SEO trickery by finding the right places to add these keywords.

The main focus keywords go in your product title or page title. You must make these product titles keyword-specific and descriptive. Also, assess the ranking of competitors in Amazon search results for rightly structured titles.

Also, optimize the product attributes and product descriptions for crucial keywords. You must also create and leverage FAQs for keyword implementations.

Unlike a blog or webpage, you need to limit your keyword repetitions in the product pages. Keyword repetitions would just fade a user's experience and can result in a loss of sales.

To further assist you with SEO, you must add the other generic keywords in the backend. One thing to remember is that Amazon restricts the backend keyword memory to 249 bytes.

Optimize Your Product Page for Information and Customer Experience

You might not want any visitor to bounce back from your product page. Moreover, meticulously crafted product pages are loved by Amazon's ranking algorithms.

So, put some good effort into designing your product pages for high conversions. Here are some fundamentals that you must get right:

• Construct descriptive product titles that exude authenticity and comprehensive information.

• Add all the important product attributes, USPs as bullet points, and product descriptions, an example shown in the image.

• All the product information must assist the users in making a purchase.

• Also, Amazon allows you to link your product catalog to your product page. And it can help you enhance the presentation of your product.

• You must ensure that the product information structure is precise with easy-to-absorb information.

EBC / A+ Content

Sellers with Amazon Brand Registry have exclusive content presentation options. These are Enhanced Brand Content (EBC) for sellers and A+ Content for vendors.

These options allow you to leverage an integrated modular structure. And you can showcase product information impressively with a combination of images and structured content.

Encourage Positive Reviews & Ratings On Your Amazon-listed Products

Trustpilot says 89% of consumers prefer checking reviews or ratings before making online purchases.

The users also try to filter the products based on higher ratings using the option shown in the below screenshot.




You must be vigilant enough to employ a review generation strategy for your products.

Your product ratings appear alongside your product preview on the Amazon search results page. And good ratings can surge the CTR value of your listings.

The increased positive reviews will translate into boosted sales. And this spiral growth will further push your rankings up in the Amazon search results.

You can attract more reviews by:

• Linking review generation emails with the Thank You emails.

• Using review generation tools like AMZFinder, FeedbackFive, Kibly, etc.

• Incentivizing the review generation requests (E.g., Offering a discount on the next purchase in exchange for positive reviews)

• Amazon also offers fee-based review generation programs – Early Reviewer Program for sellers and Amazon Vine for vendors.

Another crucial survey states that 94% of consumers claim to avoid a purchase due to bad reviews.

Therefore, you must promptly manage negative reviews on your product pages. Respond smartly to the negative reviews and try to take the conversation offline. A good review management strategy can help you go a long way in product sales.

Add the Additional Product Attributes

A product is most likely to have multiple variants, electric specifications, or dimensional attributes. And Amazon allows you to add all this information alongside your main product information.

This additional information makes the buying process more informed for your customers. Moreover, it makes your product eligible for the right filtered searches.

For instance,

To sell a refrigerator, you must add your product's exact Cubic Feet capacity. Moreover, you might need to add details like the number of compartments, dimensions, power (in watts), weight, etc. The below screenshot shows an example of how the users can filter their choices.




Amazon allows the users to filter a refrigerator based on its capacity (Cu. ft.) and the number of doors (or compartments).

Thus, these attributes would make your product eligible for a filtered search query.

Add Trust-inspiring Product Images and Answer Customer Queries

Product images are one of the key elements that define your success on Amazon. Your product images also distinguish your product listing in the Amazon search results.

Thus, you need to add conversion-optimized, high-quality, and detailed product imagery. Your images must encourage trust and trigger desirability for your product.

• Add maximum images (from different views and along with the product accessories)

• Ensure high-quality images (for the user to zoom in and check the details)

• Place images in the right orientation (to ensure detailing and better user experience)

Here is an example of a high-quality product with a zoom-in feature:

Customer Questions & Answers

When customers find a gap in information on your product page, they resort to asking questions. These can be questions related to:

• The durability of a product

• The right way to use an appliance

• Specific detail about the assembling process, etc.

As a seller or vendor, you must always look for these important unanswered questions and answer them the same. This will enhance a customer's shopping experience, and you can witness more conversions.

Further, if a question highlights important missing information, you can add that information to the product attributes or description.

Use the FBA Delivery Method to Give A Push to Your Rankings

Even tiny & reasonable shipping fees can trigger hesitation in the consumers. And therefore, most users prefer to buy FBA (Fulfilment By Amazon) shipped products. This applies to the Amazon Prime Users, who hold a majority on the platform.

The FBA shipping tag on your product pages allows users to enjoy free shipping. And so, there is an increase in the conversion potential of your product pages. This is why Amazon emphasizes mentioning right below the price tag to entice the audience to make a purchase.




The increase in conversion rate further pushes your rankings up in the Amazon search results.

Leverage Amazon Marketing Services (AMS) for Advertising on Amazon

Amazon Marketing Services refer to On-Amazon advertising services. It is one of the most crucial products and brand promotion tactics for Amazon vendors and sellers. Amazon Marketing Services (AMS) brings three types of advertising formats to your fingertips:

Sponsored Products :

These ads are available for vendors and sellers. And they can bid for the ranking of their sponsored products in the Amazon search results. You can witness these ads in the search results page's beginning, end, or middle. Moreover, the Sponsored Products also appear on the product pages, as shown in the below screenshot.




And the merchants can use specific keyword targeting for these ads.

Sponsored Brands (also known as "Headline Search Ads")

Vendors and the Sellers (with Amazon Brand Registration) can leverage these ads. These banner ads are visible on the search results page and can be linked to brand-specific landing pages. You can also trigger these ads based on keyword targeting.

Product Display Ads

These are vendor-only ads. A vendor can use these ads to promote specific products through interest-based targeting. Users can see these ads on the product pages below the Buy Box.

Here is a glimpse at the AMS Ad Formats:

Vendors with AMS accounts can access all these three advertising formats. Meanwhile, sellers can use their Seller Central accounts to leverage Sponsored Products and Sponsored Brands ad formats.

AMS follows a highly-targeted marketing approach and therefore delivers rewarding ROIs. And it follows the PPC (pay per click) bidding strategy.

Win Traffic and Sales through the Amazon Advertising Platform (AAP)

Akin to Google's Display Advertising Platform, Amazon also has its display advertising platform named AAP.

This platform allows advertising on Amazon and other external sites that fall within Amazon's network.

The below screenshot shows how it appears on an external site. You may have witnessed these kinds of ads while reading some blogs.




Any Amazon vendor, seller, or 3rd party can advertise using Amazon Advertising Network. This platform offers various display ad formats and a CPM (Cost per Mile) bidding approach.

Moreover, you can link your Amazon product pages, landing pages, or even external sites to these ads.

However, this platform has a high threshold advertising budget. Though, leveraging the right targeting strategies and ad creatives can help you gain high returns here.

Check if Amazon Media Group Befits Your Advertising Goals

Amazon offers its own managed advertising services with its dedicated advertising department, i.e., AMG.

Amazon Media Group (AMG) offers comprehensive advertising capabilities.

The below screenshot shows an illustration of how AMG, now called Amazon Display Advertising.




And any vendor, seller, or third party can avail of these services. AMG can work well for high-budget advertising campaigns. And the group manages end-to-end planning, implementation, and analysis of your advertising campaigns.

Moreover, AMG encompasses several advertising formats and channels. This includes all AMS (Amazon Marketing Services) and AAP (Amazon Advertising Platform) advertising capabilities.

Beyond these, AMG unveils Amazon marketing options, including:

• Several display advertising options on the Amazon homepage

• Ads on Kindle Fire or Fire TV (Amazon Devices)

• Newsletter promotions

• Promoted flyers in the parcels

• Custom advertising packages

However, AMG has a high threshold advertising budget.

Utilize Free of Charge Promotions in Amazon Marketing to Boost Sales

Amazon allows the vendors and sellers on its platform to create price-based discounts and coupon promotions for free.

Some of the 'Free of Charge' Promotions that you must leverage on Amazon include:

Time-limited Sale Price: You can create sale price offers on product pages. It displays a strikethrough over the regular price, the reduced sale price, and the savings.

Percentage-off: You can create percentage-off discounts on several products or product combinations. These can be showcased on the product pages or distributed through coupons, as shown in the below example.




Free Shipping: You can add a free shipping offer to increase sales.

Other Free of Charge Promotions include:

• Buy One, Get One Free offer

• Giveaway and Social Media Promo Codes

You can share and promote these coupon codes and deals through newsletters, social media, and directly on product pages.

Win Qualified Visitors with Amazon Lightning and Prime Day Deals

Amazon allows you to steal clicks and conversions through Amazon Lightning Deals. These deals feature an exclusive discount on the predetermined quota of an item for a short duration.

These deals are extremely visible on the Amazon Homepage and Deals page.

The below screenshot shows how these pages are designed during the deals.




The Lightning Deals label also highlights the products on the search results page.

Moreover, the sellers and vendors can participate in Prime Day or event-specific sales through Lightning Deals. They just need to submit their proposals within the notified time frame.

The Lighting Deals promotions are subject to a fee, and you can share them through newsletters.

Other paid promotion options by Amazon include:

Coupon Promotions: Both vendors and sellers can leverage these coupon promotions for a small fee. These coupon deals appear in the search results on Amazon's central landing page, product page, and shopping cart.

Brand Store Pages: Sellers and vendors with Amazon-registered brands can create their brand stores. These stores use a modular representation structure and several navigational layers. You can customize your shop to display your products impressively. And this can act as your landing page for promoted ads.

Align External Marketing Strategies for Your Amazon Products

Online shopping has become a universal success. And there are plentiful external platforms that help you reach your online shoppers.

You can create Off-Amazon strategies and attract traffic and sales to your Amazon-listed products.

The external marketing strategies can be linked to the product pages, Amazon Brand Stores, product selection pages, etc.

Some of the Most Effective Off-Amazon Marketing Strategies Include:

• Pay-per-click or Programmatic Ads (Display, Video, Native, Search Ads, etc.) that link to Amazon product pages.

The screenshot below shows a Google Ad that directs users to Amazon products.

• Social Media Ads and Promotions that leverage the huge social media network. You can leverage the social media ads platform for detailed targeting & retargeting. Moreover, you can build your following, share coupons, create contests, and build customer loyalty.

• Newsletters or Email Marketing also help generate huge sales for Amazon-based businesses. You can promote new products to existing customer data, send personalized offers, attract reviews, etc.

• Coupon Deal Sites like coupons.com, frugaa.com, etc., also help you promote your Amazon coupons. You can expect great referral traffic and sales through these sites.

• YouTubers, Bloggers, and Instagram Influencers can help you grow your Amazon product sales to multi-folds. They can review your products, advertise, publish their experience on social handles, promote your coupons, etc.

• You can leverage blogs and organic content marketing to attract referral traffic to your Amazon product pages.

Failing to Optimize Automatic Campaigns

Many brands try to over-simplify Amazon marketing by using Automatic Campaigns. These campaigns are easier to set up and can be kickstarted with minimum effort.

However, when vendors/sellers leverage automatic targeting for sponsored products, they have little to no control over the audience.

And this can result in evidently higher Average Cost Per Click (ACPC). Moreover, it may reach an irrelevant audience and cost unproductive clicks.

One tip for optimizing your automatic campaigns for Amazon marketing includes adding negative keywords.

Negative keywords help you control your ad targeting for automatic campaigns. So you will gain relevant clicks for your ads.

The below screenshot shows the tab where you add the negative keywords.




Another important way to use automated campaigns is to plan short-term campaigns. These campaigns help you gain insights into the keyword queries that customers are using to find your product.

You can note these keywords and plan manually targeted campaigns that are more efficient.

Lack of Product and Category Targeting

Most advertisers would employ keyword targeting without a second thought for Amazon marketing. However, Product Targeting (or "PAT") and Category Targeting are other good options exclusive to Amazon marketing.

But, it is witnessed that advertisers generally ignore product and category targeting. These types of targeting help you showcase your ads on Amazon detail pages. And therefore, your ads enjoy better visibility across the Amazon platform.

Moreover, with product and category targeting, you reach the audience while they are researching or planning to purchase. Hence, you can expect high conversions from your ads.

Product targeting also helps you reach the customers that search for off-beat products related to your products.

Not Conveying the Value of Your Video in the First 5 Seconds

One of the most common mistakes with paid Amazon advertising is following an indefinite campaign structure.

Inexperienced marketers may group many products and categories under one ad group. And this approach translates into irrelevant clicks and a faded conversion rate. The clicks and product pages aren't linked, making campaign optimization impossible.

• You cannot manage your bids.

• You would fail to track the best-performing search term for a specific product.

• You fail to optimize landing pages based on campaign metrics, etc.

The right way to structure your campaigns is to limit the number of ASINs (product pages) in one ad group. It is recommended to use highly related products in one ad group.

Moreover, for Amazon advertising, you can optimize better by keeping a single ASIN in one ad group.

This makes sense as Amazon reporting doesn't show which search term trigged the conversion for which product. So, a single ASIN in an ad group solves that issue. You can then check the best-performing search terms for a specific product.

Adhering to Branded Searches

Some brands use branded search terms to gain qualified traffic and leads. However, they may fail to witness any exponential growth or may even witness plateaued sales after some time.

Moreover, the branded search terms only attract clicks from audiences aware of your brand. These users are already likely to come across your products through organic search. And showing them ads for familiar products may just waste your budget.

Further, you will lose out on a huge audience searching for relevant products through generic search terms.

Therefore, you must plan for non-branded keyword campaigns.

Here, one important tip is to create separate campaigns for branded and non-branded keywords.

This allows you to analyze what search terms work best for you. Moreover, you can increase the bids for certain keywords or scale the budget accordingly.

The use of non-branded keywords will increase your reach impressively. You must use the Broad match type to control your targeting through negative keywords.

Failing to Scale Profitable Ad Campaigns Prudently

Generally, brands plan their advertising budget with a fixed monthly budget and adhere to it. This helps them with financial planning and planning their returns against their budget.

However, a fixed monthly budget might also reduce your campaign scalability goals. And therefore, it is crucial to adjust your budget harmoniously with your campaign performance.

For instance, if one of your campaigns is earning you good conversions and sales, you can scale its budget. For example, an ad campaign that’s performing better than others.




This increase in budget will help you increase ROAS and grow your monthly sales.

Moreover, the increased sales on your Amazon product page will grow the product page's rankings. Further, if you witness a reduction in ACoS while the sales are rising, you must immediately plan to increase the campaign budget.

Conversely, if you witness one of your campaigns failing to generate conversions, you can reduce its budget. And you can pass this budget to the best-performing campaigns.

Reluctant to Test and Employ Amazon's New Ad Programs

Amazon is quick to release new ad program features every year. And it puts the user feedback into play to re-optimize the ad programs.

However, many advertisers stick to the old ad programs. And this approach fails to reduce the ACoS (Advertising Cost of Sales) after a certain limit.

Most of their Amazon marketing strategies stagnated, and the brands witnessed plateaued sales.

And so, you must dedicate a small budget to exploring the new Amazon Ad Programs.

This can help you find newer ways to reduce the ACoS or increase the ROAS.

You can plan new targeting tactics, reach newer audiences, and increase CTR and conversions.

Not Utilizing Amazon's Free Promotions and Resources

Most brands consider Amazon Marketing synonymous with paid advertising. However, Amazon offers other free and paid promotion options on its platform.

These Amazon-specific options help you define and create conversion-oriented campaigns.

Some of the Amazon-specific Free Promotion Options include:

• Add the Time-limited Sale Price offer

• Display Percentage-off Promotions Directly or through Coupons

• Create a Free Shipping Label

• Add Buy One, Get One Free offer that can be promoted through multiple Amazon advertising options.

• Plan Giveaway Offers and Social Media Promo Codes

The Paid Promotion Offers on Amazon Include:

• Opt for the Lightning Deals and event-specific deals (Prime Day, Retail Event, etc.)

• Vendors and Sellers can create Coupon Deals to be displayed on Amazon's central landing page, product page, search results page, etc.

• If your brand is registered with Amazon, you can create Brand Store Pages to display your products exclusively.

Other Useful Amazon Resources:

The Learning Console: This course allows you to learn Amazon advertising and certifies you. You can learn about running ads through the Amazon Advertising Platform (AAP) and Seller Account.

Amazon Advertising Blog: This blog helps you stay updated about new ad programs. And it regularly posts new advertising tips for Amazon Marketing Services (AMS) and AAP.

Making Random Bid Adjustments to Control Your ACoS or ROAS

ACoS (Advertising Cost of Sales) and ROAS (Return on Ad Spend) are important parameters for campaign efficiency.

Bid and campaign budget adjustments are crucial elements in controlling ACoS and ROAS.

However, it has been noticed that marketers randomly reduce their keyword bids to reduce ACoS. Moreover, they will likely reduce the monthly campaign budget for reduced ACoS. However, these random adjustments rarely work.

Instead, you need the right Amazon advertising expert to make prudent optimizations.

He might want to increase the bids for high-performing keywords while reducing the bids for non-performing ones. The increased conversions from high-performing keywords reduce the average ACoS.

• Optimize your videos for SEO best practices to grow searchability and visibility

• Embed YouTube videos on your website pages and blogs

You can reduce the ACoS without altering the bids and campaign budget. You can directly alter the portfolio budget that overrides the campaign budget.

Jungle Scout

Pricing

About

Jungle Scout is an end-to-end Amazon marketing tool that helps new vendors and sellers strategize successful Amazon marketing.

It offers an extensive list of SEO, advertising, and marketing resources and deep data insights.

You can check the best-performing products on Amazon and discover profitable keywords.

Moreover, the tool assists you with sourcing suppliers, optimizing product listings, and advertising better.

You can even learn from experts through video tutorials.

Key Features

• Browser Extension: You can directly implement the Jungle Scout browser extension to your Chrome or Firefox browser. This helps you assess the product's potential, display ASIN metrics over top product categories, etc.

• Product Tracker: The product tracker helps you track real-time sales for best-selling products. Group similar products and assess key metrics related to sales, unsold inventory, demand, etc.

• Supplier Database: The tool offers you sorted & verified supplier data. You can search for specific suppliers for your products and validate the suppliers through customer volume and confined shipments.

• Keyword Scout: Employ this feature to unveil millions of highly-productive keywords. You can even reverse-search competing ASINs for several sponsored and organic keywords.

• Review Automation: This feature automates the review requests for you, and you can check the status of these requests.

AMZ Tracker

Pricing

About

AMZ Tracker brings an extensive list of products targeting dominating the Amazon marketplace. The tool leverages Amazon's A9 algorithm to grow visibility on the Amazon search results page.

You can promote through Vipon, an Amazon deal site with 2,000,000+ registered shoppers. The tool brings forth an advanced keyword tracking tool, conversion-rate optimization tool, and off-Amazon URL creator.

Tools like Negative Review Alerts help you control the negative ratings and reviews. And the Unicorn Smasher Pro chrome extension helps you check metrics like listing quality, number of reviews, and sellers for a listing.

Key Features

• Promote Through Vipon: The Vipon Amazon deals site helps you increase your Amazon sales by successfully launching and promoting your products.

• Keyword Tracking: Track your product rankings on Amazon and do competitor keyword analysis. This helps you track and leverage missing opportunities.

• Conversion-rate Optimization: Conversion-rate optimization tool assists you with optimizing your listings. This includes optimized titles, bullet points, images, descriptions, number of reviews, etc.

• Negative Review Alert: This tool alerts you whenever a customer posts a low rating (Less than 5 stars) for you.

• Unicorn Smasher Pro: This extension allows you to scan an Amazon product page. You can check metrics like the revenue on a product, listing quality, number of sellers and reviews, etc.

MerchantWords

Pricing

The Silver package starts @ $35/month, and you can get unlimited access (Platinum) for $149/month.

About

MerchantWords is a feature-loaded tool that helps you unveil new keyword opportunities and product opportunities. You can thoroughly analyze competitor keywords, reverse-search ASIN, and store keyword lists.

Use the Digital Shelf feature to take a sneak peek into the competitor strategies. And you can check the emerging trends, market insights, long-tail keywords, etc.

The Page 1 Products feature further helps you research the top-ranking products for several keywords.

Key Features

• ASIN Plus: This tool allows you to check the top-ranking keywords for the best-selling Amazon products through ASIN reverse lookup.

• Classic Search: Use the huge MerchantWords database to explore billions of actual search terms. You can check seasonal search trends, popularity, search volume, etc.

• Digital Shelf Report: This report helps you diagnose your positioning in the Amazon marketplace. You can check your share of organic searches, current sales potential, your ASIN's rankings, etc.

• Market Insights Tool: Now skip the painstaking research to create a data-backed Amazon strategy. This tool suggests the best ASINs to target, relevant competitors to analyze, ASINs to promote, etc.

Feedback Genius

Pricing

You can check the custom pricing of this tool at the SellerLabs site. Here is the link.

About

This tool from SellerLabs empowers you with an automated review generation strategy for your Amazon product pages.

The tool allows you to use automated sending schedules and leverage in-built review-request templates. You can send unlimited Amazon-approved emails and draw positive reviews.

Moreover, you receive alerts on negative reviews and can assist these customers. Next, you can add your custom messaging and design to enhance review generation.

Key Features

• Unlimited Emails and Unlimited Products: You can schedule unlimited emails and track many products for feedback.

• Bad Review Notifications: You can share product information and send review requests. Moreover, you can receive real-time notifications for any bad reviews.

• Use Pre-created Email Templates: You can speed up the review generation process with pre-created email templates. And you can set automated scheduling with ease.

• Email Analytics: You can analyze the best-performing email messaging & design and open rates. And you can implement the same design across other campaigns.

• Advanced Scheduling: To improve the click-through rate, you can plan and schedule emails across eight different order events.

AMZScout

Pricing

You can buy the PRO Extension of the tool for $16.49/month. And Amazon's Seller Bundle @ $29/month.

About

It is a well-assorted bundle of tools for winning better sales on Amazon. You can use AMZScout to research the most rewarding product choices and their sales potential.

Further, the toolset provides a filtered supplier database to you. You can also use its advanced keyword research and reverse ASIN lookup tool.

Tools to evaluate your PPC performance, FBA fees, and potential sales further compliment AMZScout's feature list.

Key Features

• PRO Extension: Use this extension to get sales, reviews, and revenue metrics for every ASIN.

• Product Database: Evaluate the supply, demand, and sales potential of Amazon products. And choose profitable low-competition products to sell.

• Amazon Keyword Research: Research high search volume and less-competitive keywords to implement on your pages.

• Reverse ASIN Lookup: Perform competitive keyword analysis by reverse-searching through ASIN.

• Amazon FBA Fees Calculator: Evaluate FBA fees and supply costs with respect to your profit margins.

SellerLogic

Pricing

The SellerLogics's Repricer for Amazon costs 18€/Month for less than 100 SKUs. Meanwhile, the pricing increases with the number of SKUs.

SellerLogic Lost & Found tool charges you 20% of the reimbursement value from a detected FBA error.

About

SellerLogic redefines the way you optimize your business for pricing. It accelerates your sales and recovers your losses from FBA errors.

It offers two intelligent products that assist you with growing your sales and profits. These tools include Repricer for Amazon and SellerLogic Lost and Found.

The Repricer helps you optimize the Amazon Buy Box for real-time re-pricing that boosts your conversions.

Moreover, Amazon Lost & Found helps you claim reimbursements against any FBA errors.

Key Features

• Repricer by Amazon: This tool adorns your Buy Box on Amazon by using AI intelligence and Big Data to re-price products smartly. You can choose between automated, manual, push daily, and re-pricing logic.

• SellerLogic Lost & Found: This tool actively analyses the FBA transactions and detects the errors and discrepancies. Based on the detected discrepancies, you can file reimbursement claims.

RepricerExpress

Pricing

The Express package starts @ £64/mo. (for the annual package)

This pricing goes up to £949/mo. (for the annual package)

About

It is a smart, flexible, and automated repricing tool that intelligently helps you win more Buy Box.

You can choose from the tested re-pricing templates and directly copy-paste these templates to boost sales.

You can filter your competitors based on seller rating, delivery fulfillment type, shipping location, etc. Moreover, you can exclude competitors against whom you do not want to compete.

The automation further optimizes the re-pricing strategy based on the sales history, sales rank, previous performance history, etc.

Key Features

• Pre-made, Tested Templates: The tried & tested re-pricing templates for different re-pricing strategies simplify the process.

• Seller-specific Competition Strategy: You can compete differently with several sellers based on their fulfillment approach. These include FBA (Fulfilled by Amazon), MFN (Merchant fulfillment), and Buy Box Sellers.

• Smart Repricing: The re-pricing approach changes automatically based on real-time scenarios. These include your probability of winning the deal, stock left with other sellers, Buy Box performance, etc.

• Competitive Strategy: You can filter and exclude competitors who tend to push your prices to the lower end in the Buy Box. You can also assess the best winning competitors and mirror their strategies.