Always ask the agency to name a few tools they use for PPC. A reputed agency has access to premium paid tools that give your campaign an edge. Check how they plan to use these tools. Ask whether it's for content creation, user reach, or analytics.
Data and analytics play a pivotal role in a PPC campaign. Be sure to ask the agency what type of reports they create and how often they are shared with you. Ask them about the metrics in these reports that have a high impact on your campaign success.
It's a great idea to ask the agency for data around other PPC campaigns in the area. Ask them to share the sales and visitor data for clients before and after the PPC effort. Have them explain the process they followed and any challenges they faced during the execution.
Ask the agency for their keyword strategy and the tools they use for research. How do they decide which keywords to focus on and check if it's performing well? Ask them the keyword strategy they used for a similar industry as yours and the approach results.
Most often, PPC companies have their staff working on multiple projects at a time. This could hamper the attention your campaign deserves. Ask them if they have a dedicated project manager and team dedicated to new projects. If not, how do they ensure that your campaign gets top priority?
It's crucial to get a commitment on support and SLAs before you sign on a company. Ask them the time they take to resolve typical customer and technical issues. Check if they have a point of contact who can be reached to fix any problems or answer queries.
Innovations in technology have benefitted the education domain over the years. A vast number of people look for courses online. Investing in PPC and SEO are sure-fire ways to attract students to your colleges or eLearning websites. We can help you reach your audience in this segment.
Financial services PPC campaigns enable businesses to find customers easily. We have worked with many finance and banking firms in Dallas. We work with you to create great PPC Ads that convert. Our PPC Ads and content drive qualified traffic to your site. It also helps with brand visibility.
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PPC by itself cannot consistently deliver great results. It goes hand in hand with other SEO and Social media marketing methods. When you choose to work with an agency, it's easier to access these services in one place. This may not be possible with freelancers.
Bounce is another legacy metric that still holds good today. The number of people who click away from your website in a short time is the bounce rate. This needs to be as low as possible in an ideal scenario. Low bounce indicates the content you're pushing to your audience is relevant.
When you hire a professional PPC agency, you work with a dedicated team of experts. The team may have worked on many similar projects in your industry and many others. This gives them an all-around competence to handle every type of PPC effort.
Although freelancers may be cheaper, they are not as cost-effective as hiring an agency. A freelancer works alone and takes more time to complete a task. But, a PPC agency has more people to work on your project. This reduces the time taken and eventually results in better ROI.
PPC agencies use advanced reporting and analysis tools. They have analysts on board whose only job is to evaluate and make sense of campaign and audit data. A freelancer may not have access to such tools, nor may they have the skills to analyze complex data for your campaign.
It's not as easy to get customer support for issues with a pro agency. Although the freelancer may help resolve problems, they may not be available on demand. A pro agency has dedicated support teams who are quick to reach and experienced in resolving common issues.
Click-through Rates (CTR) - People click on an Ad if they see value and benefit. The PPC Ads that they see must be relevant to their purchase journey. Measuring this metric (CTR) tells you if your PPC media addresses the right user demographic and sentiment. Google Ads lets you calculate these metrics.
ROI and Profit - Return on Investment (ROI) is a top KPI to measure for any PPC effort. It tells you if the money you spend on campaigns is delivering value and profitable over time. Measure this KPI over the life of a campaign and later determine if it pays off.
Overall Audience Engagement - Your goal for a PPC campaign may not always be sales. It may be better engagement with your audience through brand awareness. Measuring audience engagement is a good way to check if you are reaching your audience. Track if they return to your site to complete registrations and micro-conversion activities.
Monitor Impression Shares - Impression share is straightforward to measure and plays an important role. It simply says how many people saw your ad. Even though it does not count if this led to a click, it can indicate your market share in your domain.
Track Quality Score - The quality score is not directly related to PPC campaign success but has an indirect impact. It's a Google metric that checks the relevance and value of an Ad to a user's search query. So, if your content and keywords are on point, it leads to clicks and subsequent conversions.
Conversion Rates and Cost-per-click - This is the most valuable metric to measure for PPC. Getting people on your site with Ad clicks is not enough. Do they go all the way and buy the product? The conversion rate tells you if they did or not. It shows if your campaign is a success.
We can help you convert more with less spending on Google Ads. We use proven strategies that drive both online & offline traffic to your stores in Dallas.
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