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Reasons Why Dallas Customers Choose Us to Handle Their PPC Campaigns
We Have Certified Experts
We are a Google-certified partner. We are always up-to-date. Our leading PPC gurus hold several more top industry certifications. This means that your PPC campaign is in the best hands. We know what works and the latest techniques to make your PPC campaign achieve the desired results.
We Offer Flexible Pricing
The Dallas SEO company has worked with companies of all sizes and delivered PPC campaigns across industry verticals. PPC strategies vary based on this, and so does the pricing. We are flexible with our pricing. You only pay for the services you choose and those that work for your domain.
We are a Local Dallas Company
Our company was born and bred in Dallas. So, we know this city like no one else. We keep tabs on local events and trends that make a difference to online businesses. We plan your PPC campaigns after gauging the pulse locally. This ensures that you always reach your target audience.
We Generate More Sales and Revenue
Our focus is the same as yours. We want your business to grow and reach more customers. Our PPC campaigns are focused on revenue and lead generation. Our Ads are designed to attract only qualified traffic to your website. You can be sure of more conversions when you hire us.
We Offer Extensive Experience
The Dallas SEO company team comes with years of experience in running PPC campaigns. We have delivered on time and as per client expectations, and our clients have consistently rated us highly and trust us with their marketing campaigns. We have worked across industries and know the best PPC practices for success.
We Send Detailed Google Ads Audit
If your Google Ads are ineffective, you will likely see traffic that does not convert. Our team educates you on how Ads work and our strategy for your campaign. We research the best Ads for you. Our team audits your existing PPC Ads (if any) to recommend course corrections.
We Set Clear Goal Mapping
We believe in clearly understanding our client goals before planning and executing a PPC campaign. We spend time talking to your teams and reviewing key historical data to develop a plan that aligns with your goals. We strive to meet or exceed the goals set for us.
We Save Employee Time
You free up in-house resources when you outsource your PPC campaign to us. You benefit from a fresh perspective on the outside. We have been doing this well for so long. You can rest assured that we will put a new and effective spin on your next PPC effort.
We Do Not Outsource
We value our client's business data and privacy. The Dallas SEO company is committed to strong ethical values, and we will never outsource your PPC campaign work to others. All the tasks, whether its design, copy, or technical, everything is handled by our team internally. We sign the required NDA's to ensure data privacy.
You Can Cancel Anytime
You are not obligated to sign any contracts with us. We are one of the few PPC companies in Dallas with a pay-as-you-go model. You are free to cancel our services anytime. We work on a monthly model with all our clients. You can opt for a longer-term if needed.
We Offer Excellent Support
We demonstrate complete honesty and transparency in everything we do. We have a trained support team who is always eager to assist our clients. You can reach us by email or phone during business hours for any queries related to your campaign. We promise to resolve them at the earliest.
We Send Regular Reporting
The Dallas SEO company sends you regular reports of your PPC campaigns. You may get weekly or monthly reports with a detailed analysis of key performance indicators. Also, we can customize the reports as per your needs. You get a clear snapshot of the clicks, visitors, and conversions throughout the campaign.
Associated Services We Offer
Advanced Keyword Research
Brand Management
Granular Targeting
Why It Is Important to Hire a Pay-per-click Advertising Firm for Your Dallas Business
To Get Detailed Keyword Research
Researching keyword is essential for PPC and SEO. Your campaign is unlikely to gather any steam without unique and targeted keywords. Wrong keywords waste time and money of your team. Hiring an expert prevents this by building a robust keyword library to use in your PPC efforts.
To-Do Effective Competitor Analysis
Keeping tabs on your competitors' PPC and marketing efforts is a sure-fire way to craft your strategy. It's a job best left to a professional agency. Hire a PPC agency. They have the tools and the resources to analyze competitors on a granular level.
To Get Copywriting That Converts
The words in your PPC Ads can make or break a campaign. Poor copy in Ads leads to low conversions and inaccurate audience targeting. Hiring a PPC agency ensures that your Ad copy is crisp and suited for your audience. It has a higher chance of converting than in-house writing.
To Get Outside Perspective
A good PPC agency has the experience and knowledge to look at your Ads from a new perspective. They can provide a neutral opinion for a PPC campaign without any bias. An outsider's perspective is valuable. It gives your brand a fresh start to reach a wider audience.
To Keep an Experience In Your Domain
There are many tactics an industry expert can use to build a robust PPC campaign. Hiring a PPC agency also brings with it this domain expertise. Make sure that your PPC strategist comes with proven credentials in your industry. A well-executed PPC campaign by an expert is an excellent ROI.
To Free Up Internal Resources
Running a PPC campaign in-house can be taxing to the company. Your employees may not be as focused owing to their other responsibilities. Their time is better spent focusing on improving the product. Unless you have dedicated and skilled resources, hire a PPC expert to do it for you.
To Get an Extensive Tracking and Reporting
Tracking a PPC campaign is not as straightforward as SEO. Many parameters need technical expertise and tools to monitor. Tracking and analysis by PPC agencies are in-depth and give you details about the source of your leads. Professional monitoring is likely to drive more conversions.
To Get Access to Top Tools
Hiring a PPC agency gives you access to some of the finest software and tools for creating and managing PPC campaigns. These tools are expensive. Most are unaffordable for businesses to run an in-house PPC campaign. Get the best of PPC content management and reporting by hiring an agency.
To Be Up-to-date with Industry Trends
All reputed PPC agencies stay on top of the latest market and industry trends. They know the tactics that fetch results and those that are outdated. This also includes tools for PPC. PPC experts attend conferences and events by industry leaders, which gives them the latest updates.
To Get Similar Client Portfolio
The PPC agency you hire may have worked on a campaign with a similar client. It could be the same industry with similar goals and expectations. This can greatly benefit both of you, and you get the best returns through better sales and ROI.
To Understand PPC Terminology
PPC is a broad term beyond generating leads from clicks on Ads. Complex techniques and concepts such as CPM and CPA need to be understood well to deliver sustaining results consistently. A PPC expert is certified and trained on all these techniques.
To Run Easy to Scale Campaigns
Running an in-house PPC campaign can run into trouble when it grows faster than expected. Most in-house staff do not have the resources or the experience to scale PPC campaigns. Hiring a PPC agency solves this issue. They have experience in handling campaigns of all sizes.
Other Services We Offer
Local SEO
- Appear At The Top
- Get More Customers
- Consistent NAP
- Business Citations
- Increase Local Traffic
Video Marketing
- Build Awareness
- Resonate With Audience
- Optimize For Mobile
- Built Around Goals
- Drive Leads & Engagement
Reputation Management
- Reap The Benefits
- Build Online Community
- Gain Positive Presence
- Potential Customer View
- Fix Your Reputation
Inbound Marketing
- Quality Content
- Well-researched
- Content Curation
- Marketing Automation
- Press Releases
12 Things to Look for in a Dallas Pay Per Click (PPC) Marketing Firm
Transparency and Ethics
Look for a firm with a good reputation. Transparency and honesty are crucial to choosing a PPC agency. The company must be clear about the processes and tools used for the campaigns. They must share details about how any private information is used during the PPC campaigns.
Years of Experience
Dallas has dozens of PPC firms. Many of them are new and have barely scratched the surface in delivering PPC services for brands. Look for a company that has years of proven experience in PPC. They should demonstrate their expertise in the planning and discovery phase.
Certifications and Specializations
Certifications by leaders such as Google lend a PPC agency its credibility. When you work with a certified agency, you can be sure of the best practices and the latest techniques for your PPC campaigns. Verify a company's certifications and specializations. Do your due diligence.
Mobile Optimization Capability
Mobile devices make up more than 60% of clicks on PPC ads. If your PPC Ad is not optimized for mobile, the chances are that you're not reaching a large part of your target audience. Be sure to ask the company about it and how they plan to implement it.
Right PPC Channel Focus
Make a list of the PPC channels you wish to target. This could be search, social, shopping, or others. Think of the work needed from the agency. Is it just managing the campaign or creating content and media too? Make sure you discuss these in the first meeting.
Competitive Pricing Plans and Packages
Talk to several agencies in Dallas about your PPC goals and ask them for pricing plans and any packages they offer. Look for a company that works every month. Avoid companies that promise great results and ask you to sign long-term contracts or have unclear clauses.
Great Customer Testimonials
Customer reviews and testimonials are a good indicator of the caliber of a company. Ask for these or check their website. Look for video testimonials, as these are tough to fake. Ask the company for references you could talk to before hiring. A company that shares references is more trustworthy.
Expertise in Keyword Research
Targeting keywords with a sales intent brings you the best value for your investment. Your PPC company must understand your goal and the volume of business you expect from the campaigns. They must be exceptionally good at keyword research. Without it, any money you spend is a waste.
Overall Digital Marketing Expertise
PPC is only one aspect of digital marketing. To excel at PPC, an agency must also possess knowledge and skills related to SEO and more. Avoid companies that claim expertise in PPC without mentioning other digital marketing services. It is often a red flag.
Reputed Client List
If you want the best PPC company in Dallas working for you, go one step further and research their client's list. A company with top-tier clients indicates a solid reputation. Ask them for client references or check client reviews. Look for top clients within your industry.
Impressive Portfolio and Case Studies
There is no better way to judge a PPC company than a portfolio and case study review. These show the actual work and form a good basis to hire an agency. Look for creativity, content skills, and technical knowledge in their work.
Proactive Customer Service
Customer service is the hallmark of a professional company. You can get to know this right from your first meetings or emails with the new PPC firm. Check their response time and professionalism when responding to queries. Their support teams must be proactive and easy to reach.
Questions to Ask Before Signing the Contract With a PPC Firm
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What Tools Do You Use to Measure PPC?
Always ask the agency to name a few tools they use for PPC. A reputed agency has access to premium paid tools that give your campaign an edge. Check how they plan to use these tools. Ask whether it's for content creation, user reach, or analytics.
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What Insights Do You Share in Your Reports?
Data and analytics play a pivotal role in a PPC campaign. Be sure to ask the agency what type of reports they create and how often they are shared with you. Ask them about the metrics in these reports that have a high impact on your campaign success.
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Can You Share Results and Methods for Successful Dallas PPC Campaigns?
It's a great idea to ask the agency for data around other PPC campaigns in the area. Ask them to share clients' sales and visitor data before and after the PPC effort. Have them explain the process they followed and any challenges they faced during the execution.
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How Do You Come Up With Keywords for Our PPC Campaigns?
Ask the agency for their keyword strategy and the tools they use for research. How do they decide which keywords to focus on and check if it's performing well? Ask them the keyword strategy they used for a similar industry as yours and the approach results.
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Do You Assign Dedicated Staff to our PPC Campaigns?
Most often, PPC companies have their staff working on multiple projects at a time. This could hamper the attention your campaign deserves. Ask them if they have a dedicated project manager and team dedicated to new projects. If not, how do they ensure that your campaign gets top priority?
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What SLA's Do You Follow? How Do We Reach You?
It's crucial to get a commitment on support and SLAs before you sign on a company. Ask them the time they take to resolve typical customer and technical issues. Check if they have a point of contact who you can reach to fix any problems or answer queries.
Major Types of Industries We Work in Dallas
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Education and eLearning
Innovations in technology have benefitted the education domain over the years. A vast number of people look for courses online. Investing in PPC and SEO are sure-fire ways to attract students to your colleges or eLearning websites. We can help you reach your audience in this segment.
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Finance and Banking
Financial services PPC campaigns enable businesses to find customers easily. We have worked with many finance and banking firms in Dallas. We work with you to create great PPC Ads that convert. Our PPC Ads and content drive qualified traffic to your site. It also helps with brand visibility.
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Health Services
More healthcare professionals are leaning towards the internet to promote their services. We have worked with all types of medical and healthcare service providers in Dallas. This includes hospitals, clinics, spas, dentists, and more. We know the best ways to drive PPC campaigns for this industry.
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Home Maintenance
Every type of home service company can benefit from PPC services in Dallas. Almost every homeowner searches for these services online. We have expertise in Local SEO and PPC in Dallas. We will help you get more customers for home maintenance services such as electrical, plumbing, and more.
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Hospitality
HospitalityThe hospitality industry is vibrant in Dallas. We have worked with many top restaurants and cafes in the downtown area. Our PPC Ads are targeted at local Dallas residents. We help you promote your events and special offers with good-looking Ad content and graphic design.
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Ecommerce
The Dallas SEO company has managed PPC campaigns for many ecommerce properties based out of Dallas. We are experts at digital marketing for ecommerce brands. Our targeted PPC Ads help your brand with visibility and great sales. Also, we provide all PPC services for this industry which is an excellent ROI for your business.
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Real Estate
We serve both the housing and commercial real estate segments in Dallas. Our services include PPC and SEO for this industry. We have years of experience in curating PPC campaigns for the biggest names in the market. Our PPC Ads, along with Local SEO experience, drive the perfect engagement.
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Professional Services
We offer our services to a wide range of professional services in the area. We have worked with accountants, HR firms, consultants, law firms, and more. Our teams know the best practices involved for a leading PPC campaign. We can help you with content creation as well as promotion.
Why You Should Hire a PPC Firm Over a Freelancer
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Access Other Digital Marketing Services
PPC by itself cannot consistently deliver great results. It goes hand in hand with other methods such as SEO and Social media marketing. When you choose to work with an agency, it's easier to access these services in one place. This may not be possible with freelancers.
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Access to Premium Tools
Ideating and running a PPC campaign is a challenging task. It requires a variety of tools to monitor and boost the effort. Premium tools that do more cost more. A freelancer rarely has access to them, whereas an agency often has a licensed version for its clients.
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Diverse Industry Experience
When you hire a professional PPC agency, you work with a dedicated team of experts. The team may have worked on many similar projects in your industry as well as many others. This gives them an all-around competence to handle every type of PPC effort.
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Cost-effective Solution
Although freelancers may be cheaper, they are not as cost-effective as hiring an agency. A freelancer works alone and takes more time to complete a task. But, a PPC agency has more people to work on your project. This reduces the time taken and eventually results in better ROI.
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Professional Reporting
PPC agencies use advanced reporting and analysis tools. They have analysts on board whose only job is to evaluate and make sense of campaign and audit data. A freelancer may not have access to such tools, nor may they have the skills to analyze complex data for your campaign.
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Reliable Customer Support
It's not as easy to get customer support for issues with a pro agency. Although the freelancer may help resolve problems, they may not be available on demand. A pro agency has dedicated support teams who are quick to reach and experienced in resolving common issues.
What Tools Do You Use to Measure PPC?
Always ask the agency to name a few tools they use for PPC. A reputed agency has access to premium paid tools that give your campaign an edge. Check how they plan to use these tools. Ask whether it's for content creation, user reach, or analytics.
What Insights Do You Share in Your Reports?
Data and analytics play a pivotal role in a PPC campaign. Be sure to ask the agency what type of reports they create and how often they are shared with you. Ask them about the metrics in these reports that have a high impact on your campaign success.
Can You Share Results and Methods for Successful Dallas PPC Campaigns?
It's a great idea to ask the agency for data around other PPC campaigns in the area. Ask them to share the sales and visitor data for clients before and after the PPC effort. Have them explain the process they followed and any challenges they faced during the execution.
How Do You Come Up With Keywords for Our PPC Campaigns?
Ask the agency for their keyword strategy and the tools they use for research. How do they decide which keywords to focus on and check if it's performing well? Ask them the keyword strategy they used for a similar industry as yours and the approach results.
Do You Assign Dedicated Staff to our PPC Campaigns?
Most often, PPC companies have their staff working on multiple projects at a time. This could hamper the attention your campaign deserves. Ask them if they have a dedicated project manager and team dedicated to new projects. If not, how do they ensure that your campaign gets top priority?
What SLA's Do You Follow? How Do We Reach You?
It's crucial to get a commitment on support and SLAs before you sign on a company. Ask them the time they take to resolve typical customer and technical issues. Check if they have a point of contact who can be reached to fix any problems or answer queries.
Questions to Ask Before Signing the Contract With a PPC Firm
Major Types of Industries We Work in Dallas
Education and eLearning
Innovations in technology have benefitted the education domain over the years. A vast number of people look for courses online. Investing in PPC and SEO are sure-fire ways to attract students to your colleges or eLearning websites. We can help you reach your audience in this segment.
Finance and Banking
Financial services PPC campaigns enable businesses to find customers easily. We have worked with many finance and banking firms in Dallas. We work with you to create great PPC Ads that convert. Our PPC Ads and content drive qualified traffic to your site. It also helps with brand visibility.
Health Services
More healthcare professionals are leaning towards the internet to promote their services. We have worked with all types of medical and healthcare service providers in Dallas. This includes hospitals, clinics, spas, dentists, and more. We know the best ways to drive PPC campaigns for this industry.
Home Maintenance
The hospitality industry is vibrant in Dallas. We have worked with many top restaurants and cafes in the downtown area. Our PPC Ads are targeted at local Dallas residents. We help you promote your events and special offers with good-looking Ad content and graphic design.
Ecommerce
The Dallas SEO company has managed PPC campaigns for many ecommerce properties based out of Dallas. We are experts at digital marketing for ecommerce brands. Our targeted PPC Ads help your brand with visibility and great sales. Also, we provide all PPC services for this industry which is an excellent ROI for your business.
Real Estate
We serve both the housing and commercial real estate segments in Dallas. Our services include PPC and SEO for this industry. We have years of experience in curating PPC campaigns for the biggest names in the market. Our PPC Ads and Local SEO experience drive the perfect engagement.
Professional Services
We offer our services to a wide range of professional services in the area. We have worked with accountants, HR firms, consultants, law firms, and more. Our teams know the best practices involved for a leading PPC campaign. We can help you with content creation as well as promotion.
Access Other Digital Marketing Services
PPC by itself cannot consistently deliver great results. It goes hand in hand with other SEO and Social media marketing methods. When you choose to work with an agency, it's easier to access these services in one place. This may not be possible with freelancers.
Access to Premium Tools
Bounce is another legacy metric that still holds good today. The number of people who click away from your website in a short time is the bounce rate. This needs to be as low as possible in an ideal scenario. Low bounce indicates the content you're pushing to your audience is relevant.
Diverse Industry Experience
When you hire a professional PPC agency, you work with a dedicated team of experts. The team may have worked on many similar projects in your industry and many others. This gives them an all-around competence to handle every type of PPC effort.
Cost-effective Solution
Although freelancers may be cheaper, they are not as cost-effective as hiring an agency. A freelancer works alone and takes more time to complete a task. But, a PPC agency has more people to work on your project. This reduces the time taken and eventually results in better ROI.
Professional Reporting
PPC agencies use advanced reporting and analysis tools. They have analysts on board whose only job is to evaluate and make sense of campaign and audit data. A freelancer may not have access to such tools, nor may they have the skills to analyze complex data for your campaign.
Reliable Customer Support
It's not as easy to get customer support for issues with a pro agency. Although the freelancer may help resolve problems, they may not be available on demand. A pro agency has dedicated support teams who are quick to reach and experienced in resolving common issues.
Why You Should Hire a PPC Firm Over a Freelancer
How Do We Measure Success of a PPC Campaign?
Click-through Rates (CTR) - People click on an Ad if they see value and benefit. The PPC Ads that they see must be relevant to their purchase journey. Measuring this metric (CTR) tells you if your PPC media addresses the right user demographic and sentiment. Google Ads lets you calculate these metrics.
ROI and Profit - Return on Investment (ROI) is a top KPI to measure for any PPC effort. It tells you if the money you spend on campaigns is delivering value and profitable over time. Measure this KPI over the life of a campaign and later determine if it pays off.
Overall Audience Engagement - Your goal for a PPC campaign may not always be sales. It may be better engagement with your audience through brand awareness. Measuring audience engagement is a good way to check if you are reaching your audience. Track if they return to your site to complete registrations and micro-conversion activities.
Monitor Impression Shares - Impression share is straightforward to measure and plays an important role. It simply says how many people saw your ad. Even though it does not count if this led to a click, it can indicate your market share in your domain.
Track Quality Score - The quality score is not directly related to PPC campaign success but has an indirect impact. It's a Google metric that checks the relevance and value of an Ad to a user's search query. So, if your content and keywords are on point, it leads to clicks and subsequent conversions.
Conversion Rates and Cost-per-click - This is the most valuable metric to measure for PPC. Getting people on your site with Ad clicks is not enough. Do they go all the way and buy the product? The conversion rate tells you if they did or not. It shows if your campaign is a success.
Conversion-driven PPC Advertising Agency in Dallas
We can help you convert more with less spending on Google Ads. We use proven strategies that drive both online & offline traffic to your stores in Dallas.
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