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Tips To Grow Your Business to the Next Level Using Video Marketing in Dallas

Videos Increase Engagement Rate

A picture is worth a thousand words. Videos are even better. Try using a content-rich and striking video. Give your target audience information about your brand to increase their attention. It can be real-time videos with people giving details about the product or animated explainer videos. Only a good video will engage your audience.

Conveys the Message Easily

Watching a video that conveys the message, in a nutshell, is effective. It is better than reading a blog or a brochure on a product/service. Make sure the video addresses the topic instead of beating around the bush. A convoluted video message will do more harm than good.

Helps to Get Better ROI

Market research says that your video must be a part of your promotional content. It appeals to a larger number of target audiences. The return on investment is exponentially more. Yes, it requires extra effort – shooting a video and ensuring it's to the point. But it's worth all the hard work.

Helps Develop Trust

Seeing is believing. Put some extra effort into making your marketing content appealing to the audience. It reflects directly on the sincerity of the brand. Video content gives your brand face value. If you associate it with an influential figure, it helps build trust in the audience's minds. It is especially true in the case of an ecommerce site. A customer thinks twice before purchasing because of fear of fraud and scams.

Improves Your Brand Presence

Well-written content and well-made video go hand-in-hand in helping your brand. It will make a strong impact on the market. Experts say that giving the videos a personal touch is vital. You must include video messages from brand heads and employees. Show what goes on in each section of your company. It increases the trust factor and visibility.

Improves the Email Click-Through Rates

Research indicates that promotional emails with a video have more click-through rates. It is higher than the one that only has content and website links. It also drastically reduces the chances of a potential customer unsubscribing to your email services.

Creates an Emotional Connection

A video can emotionally connect with the audience within the few minutes it plays. It evokes various responses, like happiness, sadness, and anger. So, pay attention to the script, screenplay, your actors, and the final output. It will help you connect with your potential customers.

Grabs Customer Attention

Nothing catches the attention of a person better than an image. If it's a moving image, it's even better. That's the reason several brands across the world depend on videos to market their products. Today, consumers are more interested in watching content about a product he/she wishes to buy. It can be a smartphone or a TV; they prefer to see rather than reading a set of pages specifics about it.

Promotes Your Website in Search Engines

Most search engines rank pages depending on how long a user stays. You must have engaging and informative videos on your website. It will help the visitors to stay longer. With our Dallas Video marketing services, you will get a boost in SEO rankings. It means it improves your chances of landing on the first page of an internet search.

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Associated Services We Offer

Search Engine Optimization

SEO brings organic traffic and rankings for a business website. Unlike Paid ad campaigns, you can track the profitability of your SEO strategy.

  • Brilliant On-page SEO
  • Achieve Higher Rankings
  • Relevant Quality Backlinks
  • Improve UI/UX
  • Update Old Content

Digital Marketing

An Omni-channel digital marketing strategy provides insights into customer behavior and buying habits. It helps you target the right set of audiences for your business.

  • Research Competitors
  • Attain Specific Goals
  • Long-lasting Results
  • Improve Every Element
  • Stay Current With Trends

Social Media Marketing

Social media giants such as Meta & Twitters have millions of active users every day. Use these platforms for surveys, polls & endorsements related to your products & services.

  • Drive Most Traffic
  • Influencer Marketing
  • Incremental Improvements
  • Access to Advanced Tools
  • Plan & Promote

Inbound Marketing

Branding

Website Design

Email Marketing

Here's How Haitna Has Evolved as a Market Leader in Video Marketing Services in Dallas

State-of-the-Art Tools

The video production company in Dallas must deliver engaging videos. They must have access to the latest in the field of shooting and editing. With access to all the latest innovations in technology, we at Haitna stay at the top of our game. It makes us a market leader in Dallas.

Experienced In-House Team

Haitna's experienced in-house team at Dallas does each aspect of video marketing. We do scripting, shooting, and handling post-production work. We strategize marketing tactics with expert professionals under a single roof in Dallas.

video marketing in dallas

Premium Quality Videos

With a smartphone in hand, anybody can shoot videos. But you need professional videos that can push your business. Haitna specializes in creating high-quality videos and animated explainers. It conveys the right message about your brand and helps expand your business beyond Dallas.

We Capture Mobile Users

More people use mobiles these days compared to using their computers. Nowadays, more work is happening on smartphones than ever before. So, you must optimize videos for smartphones. It will make the viewing experience pleasant for the mobiles and tablets. We at Haitna customize video content to load quickly on the phone. It will be sharp enough to hold your attention.

Boost Customer Satisfaction Rate

Do you own an eCommerce site? Then, you'll know how much of a bummer it is to have customers place a return request on products they ordered. A survey tells that the customer satisfaction rate has increased after brands started using videos of products. Haitna is an expert at making videos and giving its customers a feel for them.

Comprehensive Analysis and Detailed Reporting

Haitna believes in result-oriented marketing. That's why we take analytics very seriously. We provide the best video marketing services in Dallas. We also do backend research to find out the reach of the video content and its conversion rate. We have a dedicated team at Dallas that tracks analytics regularly. Also, We test the website loading speed frequently. Our reports help us plan our next strategy better.

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Other Services We Offer

Local SEO

  • Fast And Effective
  • Get Client Reviews
  • Target Local Areas
  • Improve Local Visibility
  • Maintain High Visibility
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Content Writing Services

  • Go-above & Beyond
  • Increase Online Awareness
  • Create An Outline
  • Easy To Consume
  • Get Massive Traffic
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Reputation Management

  • Gain Customer Reviews
  • Remove Bad Comments
  • Monitor Social Media Pages
  • Safeguard Your Brand
  • Respond to Negative Reviews
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PPC Services

  • Leverage Every Tool
  • Gain More Benefits
  • Longer Sales Cycles
  • Improved Retargeting
  • Get ROI Right Away
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6 Industries That Require Video Marketing to Beat Competitors

SaaS - For an industry perceived as boring as SaaS, video is an important marketing tool. A customer may not have the bandwidth to skim through all you provide. So, a short video introducing your services is crucial. It also shows the human side of your company. It can help you grab eyeballs.

Real Estate - A real estate company can use videos to propel its business using virtual tours of home videos. They can do this by profiling a property to videos and educating a buyer on the market value. They can also provide numerous information on various financial assistance.

Travel & Tourism - Forget blogs; vlogs are driving today's travel and tourism industry. You can populate your website with photos, but that's old. Rather than using pictures, try curating videos. Take videos on destinations, hotels, homestays, and sporting adventures. You can source these vlogs from people who have visited these places or make your own.

Education - Video interviews of students and faculty increase the audience's interest. Give an overview of the educational institution's facilities and infrastructures using a video. It can go a long way in kindling your audience's interest. It's also the era of e-learning now. Videos explaining difficult concepts & pre-recorded classes will do you a world of good.

Manufacturing - Videos must explain the basics of your business. It should give a lowdown on all you are into will give you an edge over others in your field. The quality and accuracy of your video should act as an example for your brand. It will show the capability of your brand to your customers.

Fitness Sector - People are using apps to work out from home. You'll damage your company if you don't have video workouts for your clients. You can show demos of fat-cutter exercises to educate your users on using their body weight to train. There are a zillion concepts that you can host on your website.

11 Types of Video Content We Deliver

Animation Videos

Animation videos are the best bet if you want to engage and entertain your customers. They help customers understand your product and services better and attract attention and help you stand out. It's cheaper compared to traditional videos!

Promotional Videos

Haitna is proficient at making promotional videos that can get a high ROI and increase conversion rates. Our team works on all aspects of video marketing. It includes creating content-driven videos. Ensure they are SEO-friendly. We share them on a wider range of platforms and get the analytics right to help you decide your next step.

Explainer Videos

More than long-drawn paragraphs, explainer videos can easily describe a product to a consumer. Surveys have revealed that a well-made, short explainer video can increase conversion rates. It is more SEO-friendly than plain blogs.

Commercial Videos

You can easily reach your target audience through commercial videos. They are fun, engaging, and clearly convey the message to the audience. These videos are easily shareable. They have proven to hold the audience's attention for longer.

Social Media Videos

Making videos for social media is different from making videos for websites and other platforms. They have to be short, educative, and quirky enough to generate interest. These videos are one of the best ways to engage with your customers. People spend a lot of time on Twitter, Instagram, and Facebook these days.

Education Videos

Video interviews of students and faculty increase the audience's interest. Give a video an overview of the educational institution's facilities and infrastructures. It can go a long way in kindling your audience's interest. It's also the era of e-learning now. Videos explaining difficult concepts & pre-recorded classes will do you a world of good.

Company Videos

YouTube is the second-largest search engine. Leverage it to improve your business by shooting corporate videos. They are one of the best marketing tools. Because they help create better brand awareness educate clients about what you do. It also converts most of those who visit your website to your customers. Just remember to have a proper call-for-action. If you don't have a CTA, all that time and money spent on producing the video will be useless.

Email Marketing Videos

Chances of people unsubscribing to an email service that contains a video are very few. These videos can make your email look professional. It also boosts your chance of getting more business. Haitna specializes in email marketing videos. We can create branded messages, which increase the audience's trust in your business.

Vlogs

An extension of video marketing, vlogs can help you get good exposure. They also have better chances of going viral. Are you reviewing a product? Or Are you explaining a service? Vlogs can do it with ease as they are interactive and help you form a bond with your consumer.

Testimonial Videos

What's better than a review for a business? A testimonial video! Interviews with your clients and consumers can help build trust around your brand. It establishes your credibility in the market. They have a personal connection. Hence, it can increase the conversion rate of your marketing campaign.

Whiteboard Videos

If you want animation videos that are also fun and quirky, then whiteboard videos are your answer. These videos carry an 'awe' factor and engage you, irrespective of their run time. People share these videos more often than traditional ones. It increases your brand's visibility in the market.

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Creating Long Videos

Why make a 10-minute video when you can convey the same message in under a minute? Time is a rarity in today's fast-paced world. Long-form videos don't interest and engage people anymore. So, create short videos to populate on social media platforms, and add the link to the full content at the end. The idea is to catch your audience's attention, not lull them into boredom.

No Proper Call-to-Action

You've got your target audience to watch your video. Next, Make sure there's a spelled out call-to-action at the end. Try to get your visitors to submit their contact details. You can also try to get them to click on a link that will take them to your website. If you leave them wondering what to do in the end, it's nothing but a nice video gone to waste.

Hiring the Wrong Video Production & Marketing Company

The videos you use to promote your business reflect directly on your brand. If you do a shoddy job with the video, customers are bound to assume you'll do a shoddy job with your business as well. That's why it's important to hire a video production and marketing company in Dallas. We use the latest tools and technology. Also, we understand the industry and your business very well.

Making Non-SEO-Friendly Videos

What's the point of making a brilliant promotional video and not promoting it enough? Use the right tags and keywords to find them easily on search engines. Optimize SEOs such that there's enough traffic diversion to the website hosts these videos.

4 Things to Avoid While Doing Video Content

Why We Love Video Content?

It Gets a Lot of Shares on Social Media

A powerful video with a sharp message attracts audiences on social media platforms. It gets a lot of shares on social media platforms like Facebook, Instagram, and Twitter. These platforms have made it possible to share content with just a click. It is good news for businesses. All you have to do is, ensure the video is engaging.

It's Easy to Learn New Stuff Every Day

Many of those who watch videos online learn something new every day. Just one click of a button and search engines throw up so many informative videos on every topic under the sun. Businesses can leverage this by making educative videos on topics related to them. It can help them build their brand.

More Compelling

When you watch a well-curated video, you feel compelled to do as it says. You will get deeply connected to what the speaker in the video says. You may also feel bound to react to the call-for-action panel. Either way, a powerful video can make you fulfill its purpose.

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Data-driven Video Marketing Agency in Dallas

Looking for a video marketing agency in Dallas? Look no further than Haitna. We offer creative, compelling videos that will help your business grow.

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