6 Industries That Require Video Marketing to Beat Competitors

SaaS - For an industry perceived as boring as SaaS, video is an important marketing tool. A customer may not have the bandwidth to skim through all you provide. So, a short video introducing your services is crucial. It also shows the human side of your company. It can help you grab eyeballs.

Real Estate - A real estate company can use videos to propel its business using virtual tours of home videos. They can do this by profiling a property to videos and educating a buyer on the market value. They can also provide numerous information on various financial assistance.

Travel & Tourism - Forget blogs; vlogs are driving today's travel and tourism industry. You can populate your website with photos, but that's old. Rather than using pictures, try curating videos. Take videos on destinations, hotels, homestays, and sporting adventures. You can source these vlogs from people who have visited these places or make your own.

Education - Video interviews of students and faculty increase the audience's interest. Give an overview of the educational institution's facilities and infrastructures using a video. It can go a long way in kindling your audience's interest. It's also the era of e-learning now. Videos explaining difficult concepts & pre-recorded classes will do you a world of good.

Manufacturing - Videos must explain the basics of your business. It should give a lowdown on all you are into will give you an edge over others in your field. The quality and accuracy of your video should act as an example for your brand. It will show the capability of your brand to your customers.

Fitness Sector - People are using apps to work out from home. You'll damage your company if you don't have video workouts for your clients. You can show demos of fat-cutter exercises to educate your users on using their body weight to train. There are a zillion concepts that you can host on your website.