How to Optimize Your Kitchen Remodeling Website for Local Searches?

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Imagine you ace your business with a great product, but nobody can find you. 

Or worse, it’s your competitors getting an advantage by taking your potential customers.

How would that be for your business?

No matter the scale, certainly not good.

That’s where local SEO comes into play. 86% of the users rely on the internet to search for local businesses.

Kitchen remodeling is a local business primarily. So, it is not just sensible but required for the companies to invest in local SEO.

10 Local SEO Tips for Kitchen Remodeling Companies

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1. Make Use of Google My Business (GMB) Listing

One of the most significant steps in your local SEO efforts is optimizing your remodeling company’s GMB profile. Your GMB listing is like listing in the yellow pages.

It will improve your ranking and provide visibility on Google search, Google Maps, and Google+.

What Can You Do?

• Create an apt GMB account with consistent information.
• If you have multiple locations, you can go through these guidelines by GMB.
• Update posts on your GMB page regularly to help customers know of anything new. Sprout Social lets you post directly on your profile.
• Optimize information that you provide on your listing with primary and LSI keywords.
• You can manage your listings with SEMrush’s Listing Management Tool.

Here’s a screenshot of SEMrush’s listing management tool:

2. Build Highly Relevant Links

Boost your internal and inbound link strategies for traditional and local SEO. It is one of the top factors that will help you rank in the local pack and organic search results.

Building links will support navigation, authority, visibility, and ranking of your page.

What Can You Do?

• Make a list of the remodeling professionals you are business with, like contractors, operative remodelers, design companies, or construction management companies. Look for pages on their websites where you could place contextual links.
• You can try guest posting on reputable and good-quality websites in the industry like HomeAdvisor, Granite Transformations, etc.
• Try engaging local influencers to build some quality links. 
• Create regular fresh, and relevant content on your website.
• Make sure that you have good backlinks to your GMB profile. Also, you can try adding location-based keywords in the anchor text of backlinks to your website.
• Some of the best tools are Buzzstream, Ahrefs, etc.

Here’s an example of an anchor text backlink:

3. Give Importance to Reviews

Reviews are essential to boost your authority for google and goodwill for your customers. It will help you in CTR, and CRO, aiding conversion and ranking. 

Negative reviews can impact how Google displays your listings and local pack ranking.

Brightlocal’s Local Consumer Review Survey 2022 says-

1. Consumers who always/regularly read customer reviews (when looking for local businesses) are up from 60% in 2020 to 77% in 2021.

2. 89% were likely to use businesses that respond to all their online reviews.

What Can You Do?

• Optimize customer service as much as can be done.
• Manage your negative reviews by replying with the intent of offering resolution.
• You can ask your customer for reviews in person post service.
• Try getting reviews from diverse sources like Yelp, Google Local Guides, etc.
• To connect to potential customers, you can list your business on review websites like the Porch, Houzz, Thumbtack, etc. 
• You can use tools like BrightLocal to manage reviews.

Here’s a screenshot of a business responding to a negative review:

4. Focus on Citations and Online Directories 

A local citation is your NAP (Name, Address, Phone Number) information. It is required because it lets local businesses appear in search results. 

Also, it helps build trust in your online listings when you manage your citation data actively with accuracy.

Make sure that you optimize your citations and directories. Getting your business in online directories will help boost visibility and local SEO.

What Can You Do?

• Build citations to help your business appear in local packs.
• List your business on citation sites, online business listing sites, online directories, etc., for increased visibility and improved rankings.
• Once added to a directory, ensure your business has consistent NAP information, backlinks, detailed description, visual data/multimedia, etc.
• You can list your business on directories like LinkedIn Company Directory, Google My Business, Instagram for Business, Facebook Pages, Apple Maps, Yelp, Bing, HubSpot's Solutions Directory, and Footbridge Media Directory, The Kitchen Directory, etc.
• You can use a tool like Whitespark Local Citation Finder to manage your listings.

Here’s a screenshot of Yelp:

5. Target Local Keywords

Local keywords are essential for local SEO. Search for relevant keywords for the local audience and incorporate them throughout your content.

What Can You Do?

• You can use Google’s keyword planner to find popular search terms in your region. 
• While creating content, you can also target specific landmarks or hotspots of your region.
• Target keywords with the highest search volume and lowest competition. Also, go for long-tail keywords (kitchen remodeling for small kitchens) and hyper-local keywords (kitchen remodeling company, Manhattan) for a broad base.
• Add those locally relevant product/service keywords in your meta content, reviews, GMB titles, URLs, etc.
• You can track up to 5 target keywords with SEMrush’s listing management tool within a specific radius of your business.

Here’s a screenshot of Google’s keyword planner:

6. Make Use of Social Media 

Social media is a great way to boost your visibility across multiple channels and is essential to google. 

Proper and consistent use of social media will increase visibility, better brand exposure and recognition for your company, and boost local SEO.

What Can You Do?

• LinkedIn is most effective when it comes to generating leads. As a kitchen remodeling company, you can target the platform for better B2B exposure to generate more leads.
• Facebook has the largest user base, and users get to geolocalize their posts, meaning more visibility across potential leads.
• Post regular content on your social media channels to boost the ranking of your website.
• Create content with useful information that makes users keep coming back to your page. For example, you could include topics like offering solutions to kitchen problems or posts including tips and tricks, etc.
• Share your GMB page on social media, further integrating social and search.
• Some of the best tools are Hootsuite, BuzzSumo, MeetEdgar, Social Media Toolkit, etc.

Here’s an example of a Facebook post:

Read: Social Media SEO

7. Create Local Content

Content is essential in your SEO efforts. Terms like click-through rate, time on site, and bounce rate are important, and you should ensure that your content is rich enough to keep people on your page.

 What Can You Do?

• You can include optimized creatives like remodeling infographics, snippets, and videos on your webpage.
• Create local content by targeting local keywords. For example, you could write a blog post on top kitchen remodeling companies in Manhattan/near me. These kinds of topics will automatically help you integrate local keywords.
• Include local news or events in your content related to the remodeling industry.
• Include your cities, location-specific landmarks, hotspots, and neighborhoods in the content. You might also want to include neighboring towns, cities, or any local names used by people.
• Try creating helpful content for your readers in some way - for example, tips on storage in the kitchen, ways to best utilize the kitchen space, the best kind of material for countertops, etc.

You can use this tool to come up with content ideas:

Read: Step-By-Step Content Strategy For SEO

8. Create a Page for Each Product, Service, and Location You Offer

Search engines crawl through your website and give users the most relevant results of their search queries. 

When you have listed all your products, services, and locations (if multiple), it helps search engines locate your listing and share it with users. 

It will help paint a clearer sitemap for search engines, aid in the product/service schema applications, and rank your listings.

What Can You Do?

• Create individually optimized pages for each location that you serve or if you have branches.
• Create separate pages for all products and services you offer, linking them to another single page that summarizes your operations.
• Add product/service schema to optimize your website for local SEO.
• Create unique content for all these separate web pages to avoid duplicity and optimize your pages with local search words.
• Include information like NAP, visiting hours, testimonials, Google maps (to every location webpage), parking availability, detailed individual descriptions, etc., in your location pages.

Here’s an example of testimonials on a kitchen remodeler’s website:

9. Go for Voice Search and Mobile Optimization

Some useful data-

1. 76% of nearby local mobile searches visit the business within a day, with 28% resulting in a purchase.

2. 78% of local searches on mobile lead to an in-store purchase.

3. Google says 27% of the world is voice searching on their mobile phones.

A mobile-friendly website is imperative for local SEO as many mobile searches are location-related. Many consumers who find you on local searches likely use their phones for browsing.

What Can You Do?

• Make sure your site loading time is not more than 3 seconds. (Ensure CSS and images are light).
• Go for a mobile-responsive template.
• Shorten your content with essential information. Also, use bigger fonts.
• Avoid pop-ups and flash.
• Optimize your content with voice search questions like, How, Where, When, etc.
• You can periodically test if your URLs are friendly on Google’s testing tool.

Here’s a screenshot of Google’s Mobile-Friendly Test tool:

 10. Make Use of Geofencing Advertising Techniques

Geofencing is a powerful hyper-local advertising technique for targeting customers. 

It creates a virtual boundary around your business and triggers advertisements on mobile devices that enter/leave that specific area.

Thus, your ad gets shared with people highly likely to click as they are physically close to your business.

What Can You Do?

• Don’t target locations where potential customers seem unlikely. 

• Add apt keywords and location-specific terms in your ads.
• Use terms that locals use in that area and enable ad extensions. 
• Some of the best tools are Koupon Media, xAD, NextBee, LocationSmart, Ninth Decimal, etc.

Here’s a geofencing service GroundTruth offers:

Local SEO for Kitchen Remodelling Companies – FAQs

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1. What Do You Mean By Local SEO, And Why Is It Important?

Local SEO are techniques to help you be visible in local search results. It helps businesses that serve a particular location. 

Local SEO is important because it will attract more potential customers, improve your visibility, enhance lead generation, help you grow locally, etc.

2. How Can You Improve Local SEO?

You can do the following-

• Create a GMB profile.
• Get reviews.
• Make your website voice search and mobile-friendly.
• Connect on social media.
• Use locally relevant keywords.
• Do local SEO audits regularly.

3. Why, As A Remodelling Company, Should I Invest In Local SEO?

Local SEO will help with increased visibility and conversions you get with online searches. Your website has to rank in local packs for local clients to find you. 

According to data, around 86% of consumers rely on the internet to find local businesses.

Key Takeaways

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• Ensure your NAP is consistent across all platforms like website, GMB, directories, Google+ accounts, etc.
• Apply local business schema to your webpage for local SEO.
• Add google maps to every location page.
• Add product, services, and location keywords in your GMB listing title.
• Add local keywords in the URLs, meta descriptions, titles, etc.
• Perform CRO on all web elements (contact forms, navigational links, buttons) to ensure good UX. 
• Ensure that you have a consistent physical address in the location you wish to optimize.