Keep an Eye on Metaverse

Facebook Metaverse refers to a hypothetical online world built on top of Facebook. This world would allow users to create and interact with digital objects and avatars that represent them in the virtual space.

Metaverse would enable people to socialize, play games, and collaborate on projects in a virtual environment. Take a look at the below screenshot to get an idea of it.




The world is divided into regions with its theme and set of activities. Users can explore the world, participate in activities, or chat with friends.

This enthralling concept allows businesses to create a virtual world that they can use to market and sell products and services.

Businesses can use this technology to create virtual reality (VR) experiences to produce immersive, interactive, and realistic simulations of their products or services.

Though Facebook has not taken a plunge into Metaverse advertising, you must keep an eye on it.

Use Facebook Live Feature

Facebook Live is one of the newest features on Facebook. As the name implies, it is a live streaming feature that allows businesses to connect with their customers in real-time. The below screenshot shows how you can go live.




The feature is easy to use and allows businesses to connect with their customers personally. It is available on mobile and desktop devices, so you can reach your customers wherever they are.

The feature can promote/introduce/demonstrate products or services. It is a great way to show off what you offer.

Tips:

• Give followers a behind-the-scenes look.

• Give a tour of your store or give a live demo of how to use your products. The possibilities are endless!

• Answer customer queries. Doing so will dramatically improve the engagement rate.

Use Facebook Reels

Reels are a great way to market your product or service. They are short, engaging videos that can be used to promote your brand or product. They can be used to show off your products, explain how they work, or show customers using them.

Take a look at the below screenshot showing a reel and the engagement it has received.




The feature is handy to show off your company culture and the people behind your brand.

When the videos are of high quality and look great, they can reach a wider audience than traditional videos. This is because reels are easy to create and can be shared on Facebook, Instagram, and Twitter.

Tips:

• Create short, cinematic videos as they are generally well-received by Generation Z

• Make videos that tell your brand story, show how a product is made, or highlight customer testimonials.

• Include text, music, and filters in your Reels to make them more appealing.

Don't Hesitate to Try Paid Ads

There are a few reasons businesses should not hesitate to try Facebook paid ads. First, they are an easy and efficient way to reach a large number of potential customers in a short time.

Secondly, paid ads allow businesses to target their audience specifically.

Facebook Ads empower businesses to target their audience by location, age, gender, interests, and behaviors (purchase, browsing, etc.). This ensures that businesses only spend their money on ads that reach people who are interested in what they offer.

Facebook Ads Best Practices:

• Ensure your ad is visually appealing and catches the user's eye. Use attractive images and effective Ad Copies, as shown in the below screenshot.

• Keep the ad copy clear and concise.

• Use high-quality media content.

• Avoid stock photos to stand out.

• Test different versions of your ad to find which one performs the best.

• Use action words

Observe Facebook's Ad Library

Facebook's Ad Library is a public resource that provides information about the ads run on Facebook. The searchable database includes info about the ad, such as the advertiser's name, the ad's text, and the target audience.

In a nutshell, it is a marketer's "Goldmine." because the businesses can research competitors and similar businesses' Facebook ads.




Businesses can use this data to better understand their ads' performance and identify potential problems. They can also use it to see what other businesses are doing with their ads and get ideas for their marketing campaigns.

Tips:

Filter results by ad placement, date, media type, platform (Instagram, Messenger, Facebook), and country to get a better idea about the ads.

Create Facebook Stories

Facebook Stories is a new feature that allows businesses to create short, interactive videos/photos to promote their products. They appear in tandem, as shown in the below screenshot.




The videos can be up to 20 seconds long and include photos, text, and links. They're designed to be viewed on mobile devices, perfect for reaching a wide audience.

Bear in mind that the stories you share are ephemeral, aka short-lived. The photos and videos you share will disappear after 24 hours.

Tips:

• Ask your followers questions, get feedback, and even run contests.

• Use the Story Highlights feature to extend the longevity of your stories.

• Create strikingly beautiful Stories using the Canva tool.

• Use the image size of 1,080 x 1,920 pixels for best results.

Set up Facebook Shop

Setting up your own Facebook shop is a great way to market your products and services. With the Facebook shop, you can create a custom shop page on Facebook and sell your products directly to customers.

See the screenshot below showing a shop created on Facebook with a satisfying UI.




The best part is that Facebook shop is free to use! You can create a shop page in minutes and start selling your products immediately.

The Facebook shop has many features that benefit businesses. You can create custom product pages, add photos and videos, and set up shipping and payment information.

You can also track sales and customer interactions to see how well your shop performs.

Businesses can track their sales and inventory in real-time and see which products are most popular.

Facebook shoppers can pay for products with Stripe and PayPal. When orders are placed, businesses receive an email notification with the customer's contact information and order details (such as Order ID, quantity, delivery address, etc.)

Create a Content Calendar

A content calendar for your Facebook is important because it allows you to plan your content. This will help ensure that your accounts are always active and that you post relevant and timely content. It is a great way to optimize your time and resources.

The most successful Facebook business pages maintain a content calendar, as an example shown below, to maintain consistency and customer engagement.




Having a content calendar also helps you track your progress and see what posts have been successful so that you can replicate the successes in the future.

Also, a content calendar can help ensure that your social media accounts align with your overall marketing strategy. It also stops you from posting duplicate content accidentally.

Trust us; duplicate content is bound to happen, especially when you churn out content pieces like hot cakes.

Three useful tools:

• Google Sheets -- Work on online spreadsheets with real-time editing.

• Trello -- Boost your teamwork by collaborating on projects as it offers a simple UI to track the tasks effectively

• Apple Numbers -- Comes pre-installed with most Apple devices.

Use a Tool to Schedule Your Content

Perhaps the most important benefit of using a Facebook management tool is that it allows businesses to plan and schedule their posts in advance.

This, in turn, helps one better manage their time and ensure that their posts are published at optimal times.

The below screenshot shows SproutSocial's scheduling option for Facebook posts.




First, scheduling posts allows businesses to plan and strategize their social media content in advance, helping them be more efficient with their time.

Second, a scheduling tool ensures that your posts are evenly spaced out and not all posted at once (a huge turn-off for your audience), making your page look more active.

Three best social media management tools:

• Later -- An all-in-one social media scheduling/marketing tool

• Buffer -- An official marketing partner of Meta, LinkedIn, and Pinterest.

• Zoho Social -- Crowned as the Best Social Media Management Software of 2022 by Forbes Advisor

Make Use of Messenger's Automated Response

If you want to keep your customers away from frustration, you should consider using Messenger's automated response feature. The feature is incredibly powerful and can help boost your business and make you appear more professional.

See the screenshot below showing a business using automated replies to engage with its users.




It is a great way to save time when multiple people message you at once. It allows you to create a standard response(s) that will be sent to all people who message you.

This can be a perfect way to provide customer service or answer common questions. You can also use automated responses to promote your business or products.

Here is how they can help your business:

• You can also use automated responses to answer questions from your customers. This can save you a lot of time and ensure that all of your customers' questions are answered quickly and effectively.

• Automated responses can increase customer satisfaction. By providing quick and accurate answers, you can make your customers happy.

Three ready-to-use auto-reply messages:

• Hey there! Welcome to (Your company name). We are currently out of the office. We will get back to you soon!

• Hey! Here's the thing! We are a little busy dealing with a handful of customers. We will be available in another one hour!

• Greetings! Our representatives are enjoying their time with their families now! They will be back in another three hours. Meanwhile, you can browse our help center resources for a solution.

Choosing Inappropriate Ad Format

When it comes to Facebook advertising, businesses often mistake choosing the wrong ad format. This can be because of a lack of understanding of how Facebook works or because they are trying to replicate a successful campaign from another platform.

Whatever the reason, choosing the wrong ad format can be costly and ineffective.

Some formats, such as the Carousel format, allow businesses to showcase multiple products or services in a single ad.

These ads appear as shown below, and the probability of users engaging in these ads is high.




In contrast, the Single Image format requires businesses to choose a single image representing their brand. Say that you are an e-commerce site with hundreds of products.

Choosing the Single Image format instead of a Carousel Ad to showcase your products can lead to low engagement and conversion rates.

Tip: Avoid too much text on the image. If text is essential, go for the Stories format, which allows you to play around with filters, text overlay, stickers, emojis, etc.

Check out this page of Facebook to find the apt Ad format for your business.

Not Targeting Audiences Properly

One of the most common Facebook marketing mistakes is not targeting audiences properly.

When businesses create a Facebook page, they often mistake casting a wide net and not tailoring their content to specific demographics. This can lead to wasted time and effort and decreased engagement from fans.

While running ads, use Facebook's options to connect with the right audience.




To make the most of Facebook marketing, targeting your audience using the in-built demographic targeting tools and creating engaging content that speaks to their interests are important.

For example, you could target people who live in a certain area (such as San Diego, Austin, or Seattle) or who have expressed an interest in a particular topic (e.g., rooftop garden, Texas motor speedway, outdoor gear, and the like.)

Not A/B Testing Ads

Without experimentation, knowing which ad performs best and drives the most conversions can be difficult. It is not just applicable to Facebook Ads but to other platforms as well.

A/B testing is a proven method to compare two or more versions of a web page or an advertisement to see which one performs better. It allows advertisers to test different versions of their ads to see which ones get the most clicks, leads, or sales.

See the screenshot below showing how the A/B testing ads perform for a business.




This process can be used to test anything from the wording of a headline to the color of a button. To begin with, create two different ads with different images, headlines, and body text.

Then, set each ad's budget to $10 (or whichever is apt for your campaign) per day and let them run for a week. After a week, compare the results to see which ad performed better.

Tip: You can even A/B test ads on your target audiences

Spending Too Little and Expecting Too Big

When starting with Facebook marketing, investing time and money into ads is important. Your results will be lackluster if you don't have a solid foundation.

Many businesses make the mistake of not spending enough on ads and expecting too big of a return. This is because they don't understand how the Facebook platform works and how you must structure ad campaigns to succeed.

It's important to remember that Facebook is a pay-to-play platform, meaning that if you want your content to reach many people, you need to invest in paid advertising.

There are a few reasons you might want to run, aka invest in Facebook Ads for a long time.

• For one, as your ad runs, Facebook will track how well it's doing and make changes to improve its performance.

• Second, the longer your ad runs, the more data Facebook will have about who is seeing it and how they respond, which can help you refine your targeting and messaging.

Not Proofreading Your Copies

Proofreading is a vital step in the publishing process. Unfortunately, many people make the mistake of not proofreading their work. This can lead to embarrassing mistakes that can be costly and damage a business.

Imagine witnessing grammatically incorrect posts, as shown in the below image. The viewers will never consider making a transaction.




It is the process of reviewing a text to ensure it is error-free. It involves checking for grammar mistakes, punctuation errors, spelling mistakes, and typos. Proofreading also ensures that the text is formatted and all the links are working properly.

It is important because it ensures that your text looks professional and error-free. It also ensures that your readers will have a good experience reading your content.

Poorly written content can reflect poorly on your business and damage your reputation. This can lead to customers losing trust in you.

Three Tools We Recommend:

• Grammarly -- A cloud-based typing assistant that gives real-time suggestions

• Wordrake -- An in-line editing software that works with Microsoft Word and Outlook

• Wordtune -- Integrates seamlessly with a slew of software

Getting Excited about Vanity Metrics

People often mistake getting excited about seeing vanity metrics without understanding how it impacts their business. As a business owner, you must know how to measure and track your Facebook marketing efforts to determine if it is successful or not.

Vanity metrics look good but don't mean anything regarding business results.

For example, the number of Likes or Shares a post receives doesn't mean that it results in more customers or sales. It's important to focus on measures that indicate real business outcomes, such as website visits, leads generated, app installs, or sign-ups.

Focusing on vanity metrics can lead you to make bad decisions about your marketing and can waste your time and money.

Some Key Performance Indicators (KPIs) to Track:

• Engagement: Meaningful interactions with your post, such as inquiries about the price/availability of the product/service. The below screenshot shows how the analytics insights show this data.

• Conversion Rate: Percentage of people who clicked through your post to your website or product page and purchased something.

• Website clicks: This tells you how many people clicked through from your Facebook post to your website.

Running Ads on Auto-Pilot

Some businesses set up a campaign, let it run for a while and then forget about it. Yes, there's an option to automate the ads, as shown in the below screenshot.




This can be a big mistake, as ads that are not properly targeted or monitored can be a waste of money.

Facebook is constantly changing its algorithm, so what worked a few weeks ago may not work today.

To get the best bang for your Facebook Ads, you must constantly monitor and adjust them. That means setting specific goals for each campaign, tracking their performance, and making changes as needed.

If you take the time to set up your campaigns correctly and monitor them closely, you can see great results from Facebook advertising.

By targeting your audience carefully and tailoring your ads to meet their needs, you are more likely to be successful.

Running Too Many Ads on a Tight Budget

This mistake may seem like the fourth one on this list. But it is not. If you run a small business on a shoestring, you may be tempted to use Facebook advertising to promote your products and services.

But one mistake often small businesses make with Facebook Ads is running too many ads at once with very little money.

When you have a limited budget, you must focus on one or two ads and test them to see which ones produce the best results.

Running all ads in your ads manager not only burns out your money and reduces time to focus on each ad.




Running a large number of ads on a tight budget can be counterproductive. First, Facebook needs time to optimize its ads, so you're not wasting money.

When you run too many ads without a deep pocket, you will soon end up exhausting your budget, leaving Facebook no time to optimize.

Also, your audience may become oversaturated with your ads and start to ignore them.

Facebook Ads Manager

Pricing

About

Facebook Ads Manager is a tool that allows businesses to manage their Facebook advertising campaigns.

It provides a user-friendly interface where businesses can create and edit ad campaigns, track their performance, and get insights into how people interact with their ads.

The tool also provides a slew of targeting options so businesses can reach the right audience for their products or services.

Features

• Targeting: Ads can target specific demographics, interests, and behaviors.

• Measurement: Ads can be tracked to see how they perform, including how many people see them, click them, and how much money they generate.

Ad Library

Pricing

About

The Facebook Ad Library is a searchable, public database of all the ads run on Facebook, Instagram, and Messenger. It includes information about the ad, such as the budget, targeting criteria, and performance data.

The library allows users to research how different kinds of ads are performing, learn more about who is targeted by certain ads, and learn more about the companies and organizations advertising on Facebook.

Features

• Searchable database: The library has all the ads run on Facebook, including political and issue ads. It includes data on the ad, the target audience, and the like.

• View Impressions & Ad Spent: Check data on an ad, such as the name of the advertiser, how much money was spent on it, and how many impressions it's received.

Qwaya

Pricing

Plans start at $149 per month (Free training included)

About

Qwaya is a Facebook ads manager that allows businesses to create, manage, and optimize their Facebook ad campaigns. It lets users do campaign goal-setting, ad creation and editing, ad scheduling, and performance tracking.

Features

• Built-in A/B testing: Businesses can test different versions of their ads to see which performs best.

• Convenience: Businesses can manage their ads across multiple Facebook accounts and create and track custom conversion goals.

• Detailed Exportable Reports: Offers detailed reports on campaign performance so businesses can decide where to allocate their advertising budget.

Sprout Social

Pricing

Plans start at $89 per month

About

Sprout's Facebook management tool enables businesses to manage their Facebook Pages.

Sprout integrates with other popular marketing and analytics tools, such as Hootsuite, Salesforce, Google Analytics, Shopify, WooCommerce, etc. The tool comes with a 30-day trial for you to test the waters.

Features

• Analytics: Businesses can see how many people interact with their page and what kind of content is most popular.

• Centralized Calendar: Perform tasks such as scheduling posts, analyzing insights, and managing conversations.

• Unified Box: A place to manage comments, reviews, and messenger conversations.

Agorapulse's Timeline Contest

Pricing

Starts at $79 per month (Free plan available)

About

Agorapulse is a social media management tool that allows users to schedule and publish posts not just on Facebook but on Twitter and LinkedIn too. Users can also measure the performance of their social media campaigns.

The Timeline Contest is a cool feature that allows users to create competitions for their followers on Facebook/Twitter.

The contests are designed to create engagement and excitement around your brand or product and can be used to drive traffic to a website or increase likes or followers on social media.

Features

• Sweepstakes: Ability to pick a winner from those who have liked/commented on a post

• Quiz: Ask questions to your fans and pick a winner who has commented the right answer

• Photo Contest: Ask your followers to post comments with photos and choose the one with the most likes

InVideo

Pricing

About

The InVideo online editor is a powerful, easy-to-use, cloud-based video editing tool that enables users to create and edit videos for Facebook Ads quickly and easily.

It offers a wide range of features and tools, including the ability to add text, music, and effects to videos and merge, split, and trim videos. It also allows users to share their videos with others online and export them to various formats.

Features

• Brand Kits: Users can create brand kits that can be applied to a video with a click

• Flexibility: Texts can be converted into video

• Database: Access to 1M+ media files

Hootsuite

Pricing

About

Hootsuite is a platform that allows users to manage their various social media accounts in one place. It offers a suite of tools for users to schedule posts, track analytics, and measure the performance of their social media campaigns.

The tool comes in handy to schedule different posts for different campaigns in different time zones.

Key Features

• Reports: Get automated custom visual reports

• Management: Respond to private messages, posts, and comments in one place

• Convenience: Access the tool from Android, iPhone, or iPad