Programmatic Advertising Guide to Grow Your Business

Put Your Brand at the Best Ad Space Online
  • Better Targeting
  • Wider Audience Reach
  • Personalized Ad Experience
Optimize Digital Campaigns
Dynamic Ad Placement
Diversify Your Revenue

Market Your Website

Why Choose Us for Programmatic Advertising

Extensive Experience

We have been offering managed programmatic services to brands across several geographies. You gain access to pre-sorted publishing inventory with us for better audience reach returns.

Google Certified Ad Experts

We lead with Google Certified Ad Experts who are well-accustomed to Google's programmatic landscape (Video & Audio 360). And they offer end-to-end campaign management.

Brand Reputation Control

With our extensive operations across the best DSPs and marketplaces, we help you leverage pre-sorted inventory. We use tools to pre-scan a platform for brand safety.

ROI-driven Campaigns

Our programmatic experts devise the right audience targeting and plan cross-channel interactions to build ROI-centric campaigns. We further optimize campaigns through precisely-planned A/B tests.

End-to-end Reporting

Our team ensures you a transparent viewability in ad placements and campaign performance through monthly reports. We use paid analytics integrations to give you deeper insights.

Self-sustained Marketing Team

As a one-stop programmatic ad agency, we are bestowed with self-sustained team advertisers, programmatic analysts, and account managers. We do not outsource any task.

Proven Industry Experience

We have worked as the preferred programmatic partner for clients from several domains. These include e-commerce, IT outsourcing firms, education, travel & hospitality, local retail, etc.

Dedicated Account Managers

Programmatic advertising is a dynamic landscape requiring smooth coordination and real-time optimizations. Our dedicated account managers make the collaboration seamless and transparent for you.

Why Choose Us for Programmatic Advertising

Different Types of Programmatic Advertising

Display Advertising

Display ads are the largest category in programmatic advertising. These are visible on a publishing platform's header, sidebars, or footer. And these are subject to CPM or PPC pricing.

Video Advertising

Digital video advertising includes In-stream Ads (before, after, or during a video), Out Stream Ads (as pop-ups or within an article), and In-Display Ads (embedded within display ads).

Audio Advertising

These ads occupy all standard digital audio formats like digital radio, broadcasts, podcasts, and music streams. Major programmatic audio ad platforms include Pandora, Rubicon Project, and SoundCloud.

Social Adverting

Social programmatic advertising leverages the user data on social media to suggest the best ad formats to advertisers. Further, it analyzes the influencers & automates the campaigns.

Native Advertising

Native ads appear in feeds, articles, promoted listings, rewarded video ads, etc. It customizes the ad creatives based on the webpage. Advertisers can buy these ad inventories through DSPs.

Digital Out-of-Home (DOOH)

Programmatic marketplaces automate the traditional DOOH ad space buying process. It is through real-time bidding for automated auctions & reap good ROIs for you.

Steps We follow to Create a Successful Programmatic Advertising Campaign

Rank Your Website

Key Metric to Measure Your Programmatic Advertising Impact

Best Practices for Programmatic Advertising

One crucial practice in programmatic advertising is to plan the right audience segments and targeting. You must check your campaign for any irrelevant audience or fraud impressions through your DSP.

If your ads appear to the same user multiple times across different platforms, it may trigger a negative sentiment for your brand and depletes your budget. Thus, you must evaluate and add frequency caps.

You are most likely to find some common programmatic inventories across multiple DSPs. And showing the same ads across multiple DSPs is equivalent to showing the same ads to a common audience.

Display & Video 360, Google's enterprise-level DSP, offers automated bidding guided through an ML algorithm. This bidding allows CPM and PPC bidding based on CPA or maximized conversions. PPC bidding generally costs less than CPM.

Adding CRM integrated audience data enables you to leverage your DSP better to create cross-channel ad interactions. You can create a lookalike audience, win better ROIs and avoid irrelevant audience interactions.

Data from programmatic campaigns is accumulated in data management platforms. By integrating your DSPs with 3rd party tools, you can check your campaigns' potential reach and ROIs and invest accordingly.