Analyze Your Business In-Depth

To start with, you need more analysis about what your business is. The more data you have about it, the better you can optimize it. Twitter is part of a dynamic marketing ecosystem. It can change over time, and you need to be on top of things.

Strategy To Evolve Your Business

You need to look at several things for your business analysis. You need to understand who your audience is and what your services are. Your brand message also needs to be streamlined and aligned with your audience.

You need to set the right goals and objectives for your company's marketing efforts. These can help keep your business on track in the long run.

• Check and evaluate your business for KPIs and goals. For example, it may be the increase in the number of followers, engagement, or more, as shown in the below screenshot.

• Tools like Supermetrics can help you evaluate your business and Twitter metrics.

• Hootsuite is another platform that can help get information about your social media.

Customize Your Twitter Profile

To appeal to different people in your niche, you need to ensure a customized approach. One size does not fit all for marketing, and you have to track individual tastes. Look around online for inspiration on how your competitors are approaching customization.

Tips For A Customized Profile

A customized profile can give you more clicks and shares than something that looks like every other account. Get cues from the market and use them to your advantage. People are more likely to click on accounts that match their expectations on social media.

Use the headline and description of your Twitter profile to showcase your personality. This helps you get people interested in your business.

For example, take a look at CNN’s business account that used a hashtag, tagged their other account, and mentioned their app.

• Use a curated image as your profile picture. Don't take them off stock images.

• Leverage the space in your description to your advantage. Be creative with this space.

• You can also adjust your privacy setting as required. It can add another layer of customization.

Understand Your Buyer Personas

Regardless of your business, you are likely to have more than one business persona. The simple reason here is that people have different tastes and preferences. Even though they might share a few factors, their preference might differ.

Develop A Unique Strategy

The key to improving brand appeal is to focus on the different personas you have. You can do this by testing different personas for your business. It will allow you to compile a list of all the different demographics interested in your product.

The below screenshot shows a buyer persona sample that businesses can explore.



Based on the numerical strength of these demographics, you can create new buyer pipelines. This will let you take a much more customized approach to your selling.

• Ensure that you engage with your audience. Reply to comments and be courteous to the visitors.

• You can schedule different posts at different time zones depending on the audience. Tweepsmap is a great tool for scheduling.

The below screenshot shows the simple UI which lets users publish their desires by choosing a date and time.

• Create content that exclusively appeals to a specific demographic.

Curate Your Own Twitter List

As with any social media ecosystem, Twitter has millions of users. As a business account, you should have a different approach to creating your Twitter list. Doing this right at the start gives you an advantage over your competitors. Your Twitter stream is a lot more consistent.

Start creating these using the ‘lists’ option from the popup shown by clicking on three dots beside the profile.

Tips To Improve Your Twitter List

The first thing you need to do is have an automated system in place to help build your list. Using a tool during this phase can be more effective than doing it yourself. All you need to do is use the right keywords relevant to your niche.

The next would be the frequency and time interval of those posts. This can create a powerful outreach pattern on Twitter to reach all your followers.

• Buffer is a great tool that can help you automate your Twitter list curation.

• Use lists to keep an eye on your competitors. You can get a lot of informative posts from their feed.

• You can also see what Twitter lists you're on. It can give you an idea of what sort of audience you're attracting.

A/B Test Your Tweets

People think that testing is only for more analytical parts of the Twitter pipeline. But the truth is that your tweets have to be tested for the response. This is not just about the content but also the usage of hashtags.

Testing it will give you a more cohesive result when determining a response.

The below screenshot shows a tweet that you can post in two different ways to see which one gets more engagement.

Strategies To Effectively Test Tweets

Ideally, you must share a tweet across your platform and with your audience. It can increase your business reach if done effectively. But to do this, you need to focus on proper testing of your tweets.

• Split testing is an effective way to determine tweet quality and relevance.

• Choose an overall tone and the hashtags that need to figure in on your tweet.

• You get built-in Twitter Analytics straight from the platform. That can help determine tweet performance.

Create Content For People

A key to creating high-quality tweets is to ensure that you write for people. This means that too many businesses create content for search engines and algorithms. This can considerably lower the overall tweet quality.

Tips To Create People-Centric Content

The key to creating appealing content is to be relatable and engaging. You should focus on creating novel ways of approaching your topic. Analyze what keywords are common with your niche and audience. Create content around that rather than working on content for its sake.

• Use polls to engage your audience. Create indulging topics around your niche. The below image shows an example of a Twitter poll.

• Your ultimate goal is to get your content viral. TrendSpottr and other tools can help you align with popular trends.

• You can also use Tweriod to discover new content streams for your audience.

Use Images Where Possible

The use of images and visual media can never be understated. Images and videos are more captivating to your audience than just using plain text. To this end, you need to use images that can sell your ideas more effectively. Don't resort to being clickbait - that can create issues.

Image Usage And Optimization Tips

RFor Twitter, images are a great way to tell a story. When you post a photo and people see it, they want to click your tweet. There are chances that they will follow you and start to become part of your online community. This is something that most brands like Mashable leverage to attract the audience.



When they visit your profile, they have something to look at. This makes it more likely that they will interact with your content.

• Using images is a great idea - they can improve engagement and conversions.

• Ensure that you use image optimization strategies. Tools like Adobe Photoshop and Imgur can help.

• Adding the right hashtags for your images are also worth doing.

Drive Traffic To Your Website

Use Twitter as a tool to build your online brand rather than just your social media standing. While a goal for your Twitter account is to increase followers, the final action is to build traffic for your website. This means that you need to add posts that direct attention to your website.

The below screenshot shows that Twitter traffic data can be measured or tracked on Google Analytics.

Strategies To Redirect Traffic

Twitter is a great place to build conversations around your brand. You can connect with like-minded people interested in what you have to say. But the long-term aim is to build a good foundation for your website.

You can use pools and giveaways to direct traffic to your website. These are the most effective tools you have on Twitter.

• Work on creating a website-only campaign. This will focus on website traffic as its KPI.

• Create strong CTAs to be used on your posts. Ensure they remain consistent throughout the campaign.

• Engagement is a key concept when you want to build traffic.

Create A Workable Posting Schedule

Scheduling is everything when it comes to social media. On Twitter, the rules are completely different. The standout thing about Twitter is that it does not follow other social media posting schedules. Posting multiple times in a day is alright and par for the course.

As per a study by Sproutsocial, typically, the best time to post on Twitter is Wednesday from 9 AM to 3 PM, Tuesday & Thursday from 9 AM to 11 AM, and wors time is posting on Saturdays.

Finding The Right Posting Schedule

The first thing you should do is analyze what times your audience normally interacts with you. If you're a global brand, they are active at different times throughout the day. To set up a daily posting schedule, you can use a simple Excel spreadsheet or a social media scheduler.

There are excellent tools to help coordinate how you post on your profile.

• Twitter Business is built into the app itself. It has powerful features that allow you to schedule tweets and manage them.

• TweetDeck is one of the most popular tools for Twitter and for a good reason. It is easy to use but powerful.

• HootSuite is another tool that can help you effectively manage your Twitter feed.

Apply To Becoming Verified On Twitter

Being verified on Twitter is a big deal for people and businesses alike. It adds legitimacy to your account and is a mark of trust. Most popular brands are verified by Twitter and have the blue tick on their profile. This improves your engagement rate and ability to build relationships.

Benefits Of Being Twitter Verified

People prefer verified accounts because they help them connect easily with businesses and other people. Being verified will give your business more credibility, translating to greater exposure.

In other words, it helps your followers know who to follow and who to listen to.

For example, take a look at the below screenshot; which account do you think will give the most genuine updates about the Manchester United club?



And this is extremely important when talking about competing in business.

• You need to ensure that your account meets Twitter's account standards to get verified.

• You can request verification in your account settings. You can re-apply if they have rejected you.

• Upload a government-issued ID when you apply for verification.

Aim To Improve Follower Count

The most popular brands have millions of followers on their accounts. While this isn't an extremely important number, it does have old-school bragging rights when you're competing in a market. The number of followers in your account does lend your brand credibility.

For example, Adidas is one of the most followed brands on the internet that gets massive audience attention for their posts.

Tips To Increase Followers

Increasing followers for your account is not as difficult as people make it out to be. You need to be active on your account - ensure you post on it consistently.

Share things of value that your audience will find interesting. There is nothing specific that you need to post.

Your tweets can be of anything as long as it's relevant to the conversation. Engage with your followers and build up a rapport with the regulars.

• Respond to tweets that link your account. Give appreciation to people who take the time to engage.

• Create a cohesive Twitter list of people you follow and other interesting people.

• Post consistently so people know when they can expect your tweet.

Leverage Twitter Moments

Twitter Moments is about showcasing a particular message or theme available only for 24 hours. You can add multiple images to it, and it is displayed prominently on your profile. Businesses use this to amplify a particular product or reach a particular demographic.

The below screenshot shows the options available while creating moments.

Using Moments Effectively

Twitter Moments is something that can draw attention to your brand. But there are certain caveats that you need to be aware of. They only stay on your profile for 24 hours.

If you overuse these Moments, then people won't click them. Plan how you want to use them.

Add multiple images and make the post appealing attractive to your users. Ensure that your audience will find that relevant and useful.

• Creating a Moment is easy. Navigate to your Moment on your settings tab and click on Moments.

• You can add Moments only on your computer. You cannot create them on your mobile device.

• Ensure that you set the visibility of your moments appropriately before you publish them.

Making It All About Their Business

This is something that even the biggest brands are guilty of sometimes. While it is true that people like to hear from their favorite brands, talking about yourself, 24/7 is a huge turn-off. You need to intersperse branded content with other related topics as well.

Creating Positive Conversations

As the business owner, you need to look outward from your brand. Take note of related topics and focus on educating your audience. People respond to this positively rather than just talking about your brand.

For example, Moz, a well-known brand, also shares SEO tips instead of always promoting its tools.



Understand that people see you as a niche authority. You must give them the right perspective about your business.

• Focus on the topics surrounding your business. Aim to give users a broader look at your niche.

• Share stories about your people rather than just selling your services. Your audience loves to hear more about the people behind your brand.

• Ensure that you listen to your audience when they criticize. It might be difficult, but it happens because they're passionate.

Creating Content That Is Only Textual

Another common mistake is only relying on the power of text. Words are powerful, granted, but today you need a lot more. Images and video add significantly to the engagement of your brand. So the best thing to do would be to use them in your posts.

Improving Content Quality

If you want to improve metrics, you need to post visual content. It is no secret that people love to scroll through posts on their feeds. Posting only text can turn off readers, so you need to include at least some visual content in your posts.

If you're struggling to develop visual content, use the image gallery feature on your site or blog. You can also look at what your competitors are up to.

• Adding more images to your posts is proven to increase engagement. Take a look at the below tweet.

• To give a branded look, ensure you have a particular style of image presentation. It could be a filter, or logo, or anything distinctive.

• For creating simple images, opt for Canva or Easel.ly to help you create quick graphics.

Posting Only Once During The Day

Twitter does not have the "only post once" rule that many other social media apps have. People post multiple times a day to keep their audience in the loop about themselves. As a business, you should focus on maximizing reach.

Benefits Of Posting Multiple Times

If you've used other social media platforms, you might find this strange. Twitter users normally post multiple times a day. You need to watch out for several things when you are doing that.

• Ensure that you post information that is valuable to your audience. Never post for posting's sake.

• Posting multiple times allows you to reach a much wider audience. The below screenshot shows how often Forbes Tweet their posts.

• You can also get better engagement during multiple time zones. This is especially useful if you're a global brand.

Adding Too Many Hashtags

Hashtags are one of the best ways to get on a particular topic, and there is no doubt about this. Hashtags were pioneered by Twitter and spread to the rest of the socials. The problem is when brands start cramming in too many hashtags for a single post. This can cause the opposite effect.

Issues With Overusing Hashtags

If you want to bring focus to a particular tweet, use four to five hashtags on it. Using too many hashtags will confuse users, and people will tend to ignore your post. It also makes you seem off-brand, which will lower your perception.

The below example shows how disturbing it is with overly filled hashtags rather than informative descriptions.

• People might classify too many posts with too many hashtags as spam.

• Using tools to analyze your hashtag use can help. Tweet Binder can generate reports and track hashtags.

• Another option to search for the right hashtags is Hashtagify. You get a list of the best hashtags to use for your niche.

Ignoring User Comments Or Tags

Engagement is everything for a business. A business that has the right engagement metrics will grow quicker. It also gains more authority in the market. But when a business ignores user comments, negative sentiments tend to be attached to the brand.

As shown in the screenshot, responding to user comments shows that you care about your customers and builds trust among the other audience to rely on your product/service.

Pitfalls Of Not Engaging Users

When you post something online, you're bound to get questions, as with the internet. It is something that all brands deal with regularly. But the solution to this is not to ignore people. It will set a bad precedent for your branding efforts.

Responding to users with a "Thank you!" for tags is a better option for a business.

• Audit your mentions and user comments on your Twitter. This can help you stay on top of your notifications.

• Buffer is a great tool that can help you do anything on Twitter. This includes monitoring your comments and tags.

• CrowdFire can help you manage your following. You can automatically unfollow people and build white/black lists.

Not Focusing On Trending Topics

People need a break from just business all the time. If you want to get an active Twitter feed, getting trending relevant topics can help. Breaking the monotony with a bit of a segue about a related topic can help your audience.

Finding Trending Topics

There are thousands of trending topics that happen around the world. And since the internet has brought us closer together, trends extend worldwide. You can leverage this momentum by finding relevant pieces that you can share.

The simplest way to find trending topics is on Twitter itself. It lists the top hashtags for your area on the page. And when you click on the search button, it shows you the trends, as shown in the below screenshot.

• Other social platforms like Reddit can give you a better view of the popular topics on social media.

• Google Trends is another great platform for discovering topics.

• Sprout Social can also highlight several important topics in your niche.

Trying To Imitate Other Brands

Something that every business should understand is that every brand voice is unique. Imitating other brands might do more harm than good. Your brand might have several differences from other brands. It might lead to negative sentiment and confusion later.

Stick To Your Brand Voice

As a brand, you need to position yourself in the market. If you try to do what others have done, it might lead to misrepresentation and falling business. There are chances of people dropping your brand for the original brand too.

• Keep your brand approach simple - you aim to keep your brand voice.

• Look for inspiration but copying their approach can only lead to trouble for your business.

• Brainstorm ideas with your team to get your unique approach to your Twitter feed.

Taking A One-Size-Fits-All Approach

When dealing with demographics, it's important to keep track of their preferences. Taking a one size fits all approach can be problematic for your business image. There are chances of your customers thinking that you don't care about a specific section.

Customize Your Marketing

It pays to improve your marketing to find new ways of appealing to people. You can get a lot more traction on social media through customized marketing. However, you will need to dedicate time and resources to get this done regularly for your brand. But the payoff for the effort is worth it.

• Have different marketing pipelines for distinct demographics. It will result in better conversions.

• Brandwatch is a powerful tool that you can use to customize your posts and mentions. Using hashtag trends and brand mentions on social media channels shows what posts get high traction.

• StatSocial gives you informative insights about different audiences and their impact on your business.

TweetDeck

Pricing

About

This is one of the most popular Twitter apps, and for a good reason. It has everything you could want in an easy-to-use package built for Twitter. You get a dashboard that shows everything happening with your Twitter account.

From here, you can choose to do anything you want, including getting real-time statistics about your handle. It also gives you valuable insights into what to do when encountering problems. Most people feel that these are features that are integral to Twitter.

Features

• One of the best platforms for automated publishing.

• It can handle several Twitter accounts without a hitch.

• Offers several monitoring tools that can help improve your Twitter usage.

• Schedule your posts to publish later on your feed.

Buffer

Pricing

About

Another popular platform for Twitter users, Buffer, is the choice for several small and bigger companies alike. It has a lot of value even for its paid services. It comes built-in with a lot of social listening and analytics tools.

You also get collaboration and engagement tools to work with as a team. It can help get work done quickly and without overlaps. If you're starting or are an enterprise, this is close to the best tool to work with.

Features

• You can connect to multiple social channels. It can add up to costs.

• Schedule posts on several social platforms simultaneously.

• Invite users to your account on higher tiers.

• Works with several different social platforms.

• Lots of tools for planning and scheduling.

• Detailed analysis and reporting on non-free tiers.

TweetReach Pro

Pricing

About

This is a simple add-on for Firefox users that can work with your Twitter account. It is a free add-on, so it might not have all the bells and whistles you expect from paid apps. You should also note that it might not be the best choice for your company if it is an enterprise.

The focus of this app is to deliver accurate metrics and analytics around your Twitter brand. This is its strength and most brands that use it leverage its ability to record metrics and analytics. It is often compared to more expensive packages.

Features

• One of the best Twitter tools for analytics.

• Offers not just numbers but actionable material to improve your Twitter.

• Has a powerful social curation process.

• Implements social listening for all your Twitter accounts.

Agorapulse

Pricing

About

Agorapulse features in all reviews about the most popular Twitter platform. Some of the reasons are because of cost-effectiveness and performance. It offers many features, and it is easy to work with. And all this comes at a great price as well.

If you're a smaller company and limited to just one tool - choosing this might be the way to go. It has tools for almost anything you want to do. This includes engagement, analytics, integration, and CRMs.

Features

• Great options for audience engagement on several platforms.

• Detailed social listening and analytics services.

• Integrates with a lot of other platforms, including Bitly and Teams.

• Has automated publishing to streamline content delivery.

• Enables collaboration for large teams.

Twitonomy

Pricing

About

Twitonomy is a platform that can help you track a number of important things. These include tweets, followers, and traffic to your website. The free version has several features, but you get the most out of it when you subscribe to the premium version.

The premium version enables tracking multiple keywords and building lists. A large portion of the business fraternity uses this. It is powerful and offers a lot of features for the price.

Features

• Completely web-based, so it's easy to work with.

• A comprehensive suite of social media analytics tools.

• Can track anything from hashtags to mentions about your brand.

• Switch between multiple Twitter profiles as you please.

Hootsuite

Pricing

About

Another tool platform that is popular with people all over the world. Hootsuite has moved from strength to strength. It has been slick since its first launch and has offered significantly improved features and metrics. You can even get a limited-time free version of the platform.

You can use Hootsuite to manage all your social platforms simultaneously. It can track and monitor metrics under a common dashboard which gives you a better idea of your progress. You can also schedule your posts across multiple platforms.

Features

• A powerful scheduling process can post on several social media platforms at different times.

• Has several custom-built apps you can choose from the Hootsuite App directory.

• Get detailed analytics with in-depth tools on this platform.

• Shows you audience insights, influencer recommendations, and optimal publishing times.

SocialBee

Pricing - Free

About

SocialBee is a powerful management tool for online businesses to market their products. It's easy to use, cost-effective and offers many features. You can use it to manage your social media content from a single dashboard. It is also popular with several agencies.

It can integrate with graphical apps like Canva to create appealing visual imagery. You can also use URL shorteners with this platform.

Features

• Helps you repurpose content effectively.

• Can curate content through RSS feed.

• Analyze your social media performance through detailed analytics.

• Has several important collaborative features.