The Most Advanced On-Page SEO Techniques to Get You Ranked Today

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Advanced On-Page SEO Techniques for SEO

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Let's guess what you're up to! The banal SEO tips like "Create quality content" and "Do keyword research" do not hold your attention anymore! And you want to level up your SEOing! Hang on! 

You have arrived at your destination. This content will touch upon nine advanced on-page SEO techniques for you to crush the SEO game. 

Let's begin!

1. Structure Your Data

Structured data is one of the best ways to improve your website's visibility on search engine results pages (SERPs). 

By marking up your content with structured data, you can help the search engine crawlers better understand your site and its content. This can lead to improved rankings and more traffic from people looking for information on specific topics.

Structured data is often used to markup content to be displayed in rich results, such as a carousel or a knowledge panel. Elements such as FAQ results and review stars in search results are the fruits of structured data. 

In the case of eCommerce sites, structured data produce rich snippets. These snippets are additional information in search results, such as ratings, prices, stock availability, and images.

Three helpful tools:

• Google Search Central — A tool to test structured data

• Rich Results Test — Another Google tool to check which rich results your structured data can generate

• Merkle — A schema markup generator

Here’s a screenshot of Merkle:

Read: How to Use Schema Markup Values on Local SEO?

2. Master Internal Linking

Internal linking is a process that webmasters use to connect one page to another page on their website. This is done by including links from one page to another on the same website. 

These links are usually included in the body text of a web page, but they can also be placed in the header or footer of a page. It is an important SEO technique because it helps crawlers understand your website better. 

It also helps you keep your visitors engaged on your website and improves the click-through rate. Also, internal links pass link equity — or PageRank* — from one page to another. Lastly, it helps keep users on your website longer, reducing bounce rates.

• PageRank is Google's algorithm that measures web pages' importance and ranks them.

A few tips to keep in mind while creating internal links:

• The link's anchor text should be keyword-rich and relevant to the content of the page you're linking to.

• Try to use a variety of anchor text for your links.

• Make sure the pages you're linking to are well-researched and informative.

Here’s a screenshot of a keyword-rich anchor text:

3. Use Canonical Tags

Canonicalization is choosing a single URL for a resource, usually a page on a website. This is important for SEO because it helps Google determine the most important page on a website. 

The tag is useful, especially when multiple pages have the same or very similar content. In such cases, canonicalization will help spiders choose which one to index and rank.

Let's see that in detail. When you canonize pages, the page's primary version will get designated. And all other page versions will get redirected to the primary version. 

This helps avoid duplicate content issues and ensures that search engines only index the most relevant pages on a website.

Canonical tags are extremely useful when one has both desktop and mobile page versions.

Three helpful tools:

• MozBar - A downloadable tool that displays the canonical tag of any page

• SiteChecker - A "Made in Ukraine" tool to check canonical tag availability

• CoderSEO - A free canonical tag checker for multiple URLs

Here’s a screenshot of MozBar displaying the canonical tag of a page:

4. Take Advantage of Google's CrUX Report

Google's CrUX report is a system that helps developers understand how their websites are performing on the Chrome browser. It provides data (not lab but field data) on various things. 

They include how long it takes to load a page, the number of requests made for each page, and how much data is transferred. 

CrUX report covers everything about websites' interactions with the Chrome browser. This includes your site's First Contentful Paint (FCP) to DOM Content Loaded (DCL). 

The report also provides information on the average time for a website to load on Chrome devices. It includes data on milliseconds that a website can be expected to load in different countries. 

This information can help developers optimize websites to load faster and use less data.

Tip: Set up Chrome UX Report by visiting Google's Data Studio.

Here’s a screenshot of a CrUX report:

5. Repurpose Existing Content

Repurposing content can help SEO because it allows you to target different keywords. It also helps keep your website fresh and interesting, encouraging visitors to stay longer and explore more of your offer.

Also, when a website publishes new content, it can be difficult for search engines to index and rank it accurately. However, by repurposing older content, you can increase the chance that at least some of its content will be indexed and ranked by search engines.

Additionally, it can help you save time and effort since you won't have to create new content from scratch. Lastly, repurposed content can help you reach a larger audience since you can share it in different formats or channels. 

A few things to keep in mind when repurposing your content: 

• Make sure the content is still relevant and useful.

• Add new images or videos to help explain things better.

• Experiment with different formats and platforms.

• Break up your content into shorter, more easily digestible pieces.

Adding a snippet of your content on social media profiles is a good way of attracting visitors:

6. Keep Your Comments Section Active

The comments section is important for SEO because they offer a place for users to interact with your content. This interaction can help to improve your site's authority and increase its ranking on SERPs.

Also, a comments section can help build a community around the website. This will encourage users to return frequently and increase the website's popularity. A community is also instrumental in nurturing brand loyalty. 

And the place is an opportunity for users to interact with the content on the page. This interaction can improve the dwell time on the page, as users will spend more time reading and responding to the comments. 

Not to mention that Dwell time is one of the ranking factors for search engines.

Tips:

• Encourage feedback from customers to generate discussion around your products or services.

• Discourage spam comments.

• Consider modifying convoluted comments for better understanding.

Here’s a screenshot of a comment section on YouTube:

7. Go for LSI Keywords

Latent Semantic Indexing (LSI) is a technique "employed" by search engines to improve the accuracy of their search results. 

Search engines use it to identify related keywords and phrases that may not be included in your content but are still relevant. This helps them determine the topic of your article and serve it up to users searching for related information.

LSI keywords are those that are semantically related to the main keyword. Using them will ensure that your content is seen by more people looking for information on that topic. 

Optimizing your content for LSI keywords will tell search engines that your article is relevant to a wider range of searchers.

Three helpful tools:

• LSI Graph - A tool that gives you LSI keywords and the top-performing content pieces that use them.

• KeySearch - A free tool to generate LSI keywords

• Use Google Autocomplete and Google Related Search

Here’s a screenshot of Google Autocomplete:

Read: What are LSI Keywords: Do they Impact SEO Rankings?

8. Create and Submit XML Sitemaps

XML sitemaps are a means of informing search engines about pages on a website that are available for indexing. They are essential to effective SEO, as they help search engines crawl and index your website more accurately and completely.

XML, a markup language, organizes and structures the information on a website. 

When you submit your sitemap to Google, you're telling it about all the pages on your website so that they can better index them. This is especially important if your website has a lot of pages since Google may not be able to find them all on its own. 

Tips: 

• Ensure the file is well-formed and that the URLs are correct.

• Include information in the sitemap, such as the last updated date of each page and the page's priority.

• Create Master XML sitemaps if yours is an eCommerce site.

You can use this tool to generate XML sitemaps:

9. Avoid Stock Images

Shutterstock and other similar sources are often considered the best option when using images on a website. This is because these sites offer royalty-free images. However, stock images can hurt your site's SEO.

An important reason stock images are bad for SEO is that they lack originality. Search engines used to rank websites include freshness, quality, and relevance of the content on a website. 

Stock images are not original and are (mostly) not super relevant to a discussion topic. 

Also, the use of stock photography can affect a user's experience. 

For one, it can be off-putting to encounter a photo that doesn't seem to fit the context of the topic. Also, using the same stock photos repeatedly can make a site feel stale and unoriginal. 

Tips: 

• Go for User Generated Content in place of stock images.

• Replace stock images with infographics or screengrabs.

• Take advantage of memes (Trust us! That memes hold users’ attention.)

Here’s an example of an infographic:

FAQs on SEO & Advanced On-page Optimization

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1. What is the difference between Basic SEO and Advanced SEO?

Basic SEO techniques are things that you can't afford to miss. They are the pillars of your website's success. Advanced SEO results from case studies and SEO experts' deeper understanding of crawlers. 

2. What are some advanced SEO techniques to achieve leads?

We recommend updating stale content, strengthening internal links, and using infographics. Optimizing the website for voice searches and using dynamic parameters for pagination also help. 

3. Where can I learn about Advanced SEO?

Bookmark the following links for a steady stream of knowledge on Advanced SEO. 

• Moz

• Search Engine Journal

• SEMRush

• Google's Advanced SEO Guidelines

Key Takeaways:

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• Update stale content with fresh information and infographics.

• Link your blog articles and resources internally.

• Actively engage with your audience in the comments section.

• Level up your keyword game by focusing on LSI keywords.

• Submit XML sitemaps to guide search engines on the right path.

• Make use of Google's CrUX report's insights.

• Use Schema Markup to produce rich snippets.