Keywords are a critical part of any marketing pipeline. It is vital to get the right keywords for your business. We have decades of experience with choosing the highest performing relevant keywords for your brand.
Our team builds a customized checklist for your business when executing any SEO campaign. This changes depending on your niche and goals. It gives us a long-term view of progress and how close we are to targets.
SEO metadata is vital to ranking well on searches. Even today, searches are dependent on metadata to rank your website. We use powerful AI-assisted tools to refine your metadata and improve your rankings.
High-quality content is the best way to get better SEO metrics. Unfortunately, this is easier said than done. Our team can help you cope with the challenges of producing engaging content for your website.
A strong backlink profile is mandatory to do well in the market. Link building helps you to get more authority and credibility in the niche. As an agency, we have proven link building strategies that can help
While performance is important, you also need to think about the long game. Our experienced team can help you get consistent results today and years down the line. We can help your business stay relevant.
Social media is a game-changer for your business with billions of people on it. We can implement powerful social media campaigns for your business. They are tailored to fit your brand narrative.
As an agency, we understand images and videos are key to maximizing content reach. We ensure that it is on-brand and relevant to your audience. We can generate compelling visual elements like images and videos for your business.
SERP ranking is everything when it comes to more business for a company. The top three ranks on SERPs get more than 66% of all clicks. Our agency ensures that your company scores within the top three for relevant search results.
Increased traffic numbers mean more chances to get people buying into your services. Getting more traffic is challenging in a competitive marketing scenario. We can help leverage your brand to increase the number of visitors.
Any business needs a strong local presence to get the most revenue. We have the expertise to get you a large chunk of local searches for relevant keywords. Engineering powerful local campaigns for brands is our specialty.
One distinct advantage of organic traffic is that it is powerful and cost-effective. But unlike paid traffic, you need the expertise to draw traffic organically. This is where we can help you build a strong organic SEO framework.
As a brand, you are looking at long-lasting value in the market. This means you need to look at this from a long-term perspective. We can improve your brand value through powerful strategies that are designed to perform.
Businesses need every bit of advantage they can get to outdo their competition. Search engines prioritize loading speeds as one of the most important metrics today. Our team can streamline loading times significantly, giving you the best chance to rank higher.
One way to improve business is to ensure that your brand is talked about. Increased brand awareness is a great way to get more ROI and engagement. We use different business platforms to generate interest in your brand.
Business metrics have grown significantly in the last few years. It can become increasingly difficult to keep track of them. With powerful on-page SEO platforms, you can get all your metrics in one place.
For any business to succeed, it needs better engagement from its audience. As an agency, we understand you cannot force that engagement. It needs to be organically built from the ground up to be successful.
Conversions are the crux of any business. The higher your conversion rate is, the more people you’re bringing into your business. We know how to get better conversions for your business regardless of your niche.
The ability of a business to impart brand recall is critical to its success. We can develop a powerful brand narrative keeping in mind your requirements. This is a combination of creating a consistent brand image on all platforms.
The market today is heading to a more trust-based mechanic. What this means for brands is that they need to garner credibility. We have helped several brands improve their trust scores with their audience in the past.
‘SEO is crucial for business success online.’
Now that you know the importance of SEO services and wish to optimize it lets understand that SEO is divided into two categories: on-page SEO and off-page SEO.
Every SEO strategy aims to help a business rank as high as possible in the SERPs. As a result, it allows businesses to gain the highest possible organic search traffic.
Now, an ideal SEO strategy requires you to focus on both the on-page and off-page factors. Here, we will understand what on-page SEO is and how it is different from off-page SEO. Next, we will learn the most crucial elements of on-page SEO.
Let’s walk down the article together:
It refers to the action of optimizing the website pages to rank higher in the SERPs. It includes optimizing the technical aspect, content, HTML source code, and UX of the page.
Contrary to off-page SEO, on-page SEO is limited to your own website’s elements. And you have full control over on-page optimization.
One who knows to make SEO-related edits to a website and is good with research can make a good on-page SEO expert.
After you build your website, you need to make it eligible for search engine rankings. Here is where the role of on-page SEO comes into the picture.
Following Google’s E-A-T standards helps create quality on-page content.
For example, Take a look at this Author's bio profile from Healthline.
After all the above on-page SEO efforts, your website will become visible to Google. And it will become eligible to rank for relevant search results. The next step is to help the search engines easily understand your website theme.
On-page SEO helps search engines comprehend the theme and intent of your business. It involves optimizing all the key website elements such that search crawlers can read your business information with ease. These fundamental elements include:
The better your on-page strategy is, the easier it is for crawlers to understand your business.
Now, search engines deliver results according to their defined result-sourcing algorithm.
When a user performs a search, Google tries to offer him the best results for his query. And if Google finds your business relevant to this query, it nominates your website.
Here’s an example of a meta tag.
So, your on-page efforts help you optimize your website’s relevancy for search queries.
Google’s algorithm ranks businesses based on several on-page and off-page factors. And when a business performs off-page SEO, it links back the gains to the website itself. It elevates the website’s performance (better rankings) in the search engines.
On-page elements like internal linking and website architecture help share these gains from off-page efforts across the website’s main pages. Therefore, it creates the sync between off-page SEO and website rankings.
On-page efforts don’t just restrict to optimizing for the search engines. But for the users as well. An experienced SEO professional knows that the right on-page strategy works for both. It is similar to the fact that quality content is appreciated both by the users and Google.
An ideal on-page strategy helps you optimize the relevancy of your business. It can be through using relevant keywords or creating quality on-page content. So, now Google allows your business to rank for more relevant search queries. And you can attract more qualified traffic to your website, which means higher conversions.
A crucial part of on-page SEO is to improve your site’s performance.
Your site speed gives you a competitive ranking advantage. And it plays a crucial role in reducing the bounce rate on your site.
Google also considers site speed important for user experience and the ranking algorithm.
Some on-page optimization activities to improve your site’s performance include:
On-page optimization is extremely crucial in increasing the overall site traffic through mobile and desktop devices.
Google has been vocal about its increased emphasis on superior mobile compatibility.
Today, mobile devices are powered by over 52% of the total web traffic. And this has encouraged Google to prioritize mobile-first indexing.
So, as you optimize your on-page elements for mobile compatibility, you receive two perks:
Here is how you can optimize your site for better mobile compatibility:
On-page optimization signals remain a crucial factor in deciding your local SEO performance.
So, if you are a local business, you need to establish a prominent on-page SEO strategy.
These on-page signals factor in your brand authority, location authority, and relevancy.
Moreover, strong on-page signals and GMB signals help you rank in the local 3-pack results.
Here are some crucial on-page optimization practices for your local business:
You can use this tool to reduce the size of images for faster page loading speeds.
One of the most crucial activities in on-page SEO is resolving any possible site indexing issues.
This allows Google crawlers to store a memory of your site pages in its indexed data and leverage it for relevant searches.
What’s important to comprehend is that your site might be completely invisible on Google Searches until it is indexed.
So, on-page SEO helps you to assess:
A significant amount of on-page effort goes into researching and mapping your site’s right keywords.
These include your product or service-specific & focus keywords and long-tail keywords.
Moreover, the SEOs need to assess the keywords based on their user’s search intent.
These on-page keyword implementation practices enrich your content’s relevancy for crucial queries.
Here are some on-page keyword implementation tips:
Your on-page optimization activities substantially improve your site visibility and CTR.
One crucial on-page activity is to create Meta Titles & Descriptions for your web pages.
These Meta Tags form your site’s preview in the search engine result pages. And they define the click-through rate of your search listings.
So, a good on-page practice is to create intriguing and highly-relevant metadata.
Moreover, some other on-page optimization efforts that add to your CTR and visibility include:
Another crucial importance of on-page optimization is to improve the user metrics on the site.
Some of these important on-page activities include:
|S.No||On-page SEO||Off-page SEO|
|1||It refers to all the search engine optimization activities performed on your website.||It refers to all the optimization and marketing activities performed off your website but links back to your website.|
|2||On-page SEO strategy revolves around: your website content, HTML source code, technical aspect, UX, and website architecture.||Off-page SEO strategy revolves around: link building, social signals, and brand mentions.|
|3||It helps the search engine crawlers easily comprehend what a website is about. And how it is a relevant result to a search query.||It helps search engine crawlers understand why a website is valuable enough to be ranked. And how it is the most relevant and authentic result to a query (among all the results).|
|4||You have full control over on-page SEO as it is limited to your own website’s elements.||Your off-page SEO efforts depend on responses from external platforms.|
|5||On-page SEO efforts can be task-based, and one can mark them complete for some time.||Off-page efforts are ongoing. Even a small break from off-page activities results can result in a drop in search rankings.|
|6||Comparatively easier than off-page SEO.||Requires an intense amount of research and marketing expertise|
E-A-T stands for Expertise, Authority, and Trustworthiness. And it is a crucial on-page ranking factor.
Google understands that the search results it offers are influential for the searchers. And it wishes to deliver the best and the most authentic results for search queries. Therefore, it introduced the E-A-T ranking factor.
Most businesses confuse ‘high-quality content’ with ‘high E-A-T.’ However, E-A-T isn’t just about the highest quality content but delivering the right information. And therefore, the on-page content you produce should meet the E-A-T parameters.
Expertise : Does the content exude expert knowledge about the topic, and is it hyper-relevant? Does the content deliver value to the user?
Authority : Is the content authentic and from a reliable source? And is it the best answer to a particular search query?
Trustworthiness : Can the searcher trust this content? Is this content un-biased, and the author isn’t promoting biased information?
The Google algorithm does not reveal how it calculates the E-A-T score. However, it holds significant value in deciding the ranking positions in SERPs.
For example, take a look at this Author's bio from Investopedia, showing the Authors expertise in Finance.
Another important element of on-page SEO is the title tag. It is an HTML tag that constructs the SEO title of a web page. It also forms the clickable headline to a given search result in the SERPs.
The title tag is crucial for the click-through-rate of a page and its search engine ranking.
Primary Keyword – Secondary Keyword | Brand Name
The optimal length of a title tag lies between 55 to 60 characters. Google will display anything under 60 characters on the results pages.
The important considerations for an optimal title tag:
Here’s an example of a title tag containing a brand name.
Your page URL impacts your on-page SEO and also the click-through rate.
Let us understand the right URL structure using two examples.
a) Ideal URL Structure
For example, an ideal URL structure would look like this –
It helps the search engines clearly understand the website’s category hierarchy. It tells that the “retail app development” page falls under the “mobile app service” category.
It tells the search engines that the page is relevant for the “retail app development” keyword. And it should be nominated for searches related to this keyword.
It also allows the users to understand the topic of the particular webpage. It increases the click-through rate.
b) A bad example of URL structure would look like this –
This bad example does not tell anything about the website’s category hierarchy. Moreover, it does tell what the topic is about as it has just mentioned “page title.” Search engines can only understand that it comes from the ‘Badexample’ domain.
Google does not appreciate the use of odd number-alphabet combinations in URL.
Since this URL does not reveal the page’s topic, it scores low in relevancy. It will reduce the webpage’s ranking power.
Searchers are not likely to appreciate the improper structure of the URL. And it will lead to a low click-through rate.
Meta description or meta tag is an HTML tag that adjoins the title tag. It is visible underneath the title tag in a given search result listing on SERPs.
Meta description has been a crucial factor for on-page optimization. Google says that meta tag doesn’t affect search engine rankings. However, some researchers say good meta tags help a business perform better in SERPs.
The ideal length of a meta tag falls between 50 to 160 characters.
You can use this tool to generate Meta Descriptions.
Images are important for a better user experience. However, some images can slow down your page load speed. And therefore, you need to optimize each image you upload on your webpage.
You can use tinyjpg to reduce the size of your images.
Moreover, each image needs to have an Alt Text. Alt Text or ‘alt attributes’ is added to the HTML code to describe an image’s context.
The alt text helps the search engine understand what the image is about. The use of relevant keywords in the alt text allows the image to rank in Google Image Search.
Alt text is important for on-page SEO, and it allows viewers to understand the image, if:
Besides the alt text, one must also create the text description or image titles for images. One must use relevant images that add value to the page’s content.
It would help if you optimized your page headline for the users and the search engines. The users must find the headline appealing and valuable. Moreover, it should include the primary keyword of the page.
In most cases, your page headline forms your title tag. And it is visible as a part of the preview snippet in search engine result pages. So, your page headline must be able to convert impressions into clicks. The viewers must find it valuable to click and read the rest of the content.
Strategically-created, catchy headlines offer you a higher click-through rate. With this, you must not forget that the headline is relevant to the page’s content.
You can use the Headline Analyzer to assess the quality of your page’s headline.
Header tags are HTML tags that define the different heading formats on your page. These tags differentiate the paragraph text from the subheadings and the main heading. Thus, allowing the users and crawlers to read through and comprehend your content easily.
The header tags are not as crucial for search engine rankings as the other tags and factors. However, header tags’ proper use is still important for website visitors and SEO.
Here’s an example of an H1 tag.
Optimizing the header tags impacts the SEO indirectly:
So, create catchy and relevant header tags that compliment your content’s quality.
You might be already aware of the maxim – “content is king.” And content is the fuel of your SEO strategies. Your content should be valuable to the users, and it should perform in the search engines.
From the SEO perspective:
Google’s auto-suggest feature is a great tool for finding long-tail keywords.
From a user’s perspective:
One must also ensure that the content he produces is unique and meets the right length. Search engine algorithms punish duplicate and thin content (shorter length content).
Both users and Google love descriptive content that is well-structured and presentable. Content pages longer than 2000 words generally perform better in the search engines.
Your website user metrics also indirectly impact your search engine rankings. Google notices metrics like lower bounce rate and higher pages per session. And it contributes to the raking power of your website.
To improve your user metrics, you need to:
The WProcket plugin helps improve page load speed.
Internal links allow the crawlers and users to navigate your website.
Developing the right internal link structure is an important part of your on-page strategy. A well-established internal link structure allows crawlers to easily index your site. Without a defined internal link structure, these crawlers might fail to index certain pages.
Moreover, internal links are important for crafting a good user experience. The user should be able to navigate conveniently across your website.
Internal links pass the link equity across the different important pages of a website. And it complements the website architecture.
More than 53% of global web traffic comes from mobile devices.
Google released an update in 2015 where it set up mobile optimization standards. The update had a critical impact on sites that did not optimize for mobile. Most of these sites experienced a drop in their ranks. And some of them got dinged critically.
The update came as a gift for mobile users as Google was now officially pushing mobile optimization standards. And the business following it experienced a considerable surge in their rankings.
Since then, mobile optimization has been important for SEO. Your website needs to be responsive, and you must optimize it for mobile.
There are specific tools to help you check your mobile-friendliness and optimize accordingly.
You can use this tool to check how responsive your website’s design is on different mobile devices.
An essential part of on-page SEO is to get your site indexed in the search engines. You need to verify your site at Google Search Console along with a sitemap. It would involve adding various SEO tags to your site’s source code.
Google Search Console offers you abounding valuable data about your website and SEO. You can use this data to optimize your website’s performance in search engines.
On-page SEO constitutes your website’s profile in the search engines. It is the base on which you build your off-page efforts.
Your on-page efforts are not just crucial for SEO but also for user engagement and conversions. You have complete control over your on-page elements. And you can also utilize the data from Google Search Console and other SEO tools to better optimize your on-page elements.
Above are the key on-page elements that will directly or indirectly impact your rankings. It would be best to regularly optimize the on-site factors to grow your ranks, traffic, and conversions.
Feel free to connect with us for any on-page or off-page SEO consultation and services.
Google values the importance of site performance in crafting a superior search experience for the user.
It has been using site performance as a competitive ranking factor for years now. Meanwhile, Google’s Page Experience Update has reiterated the search engine’s focus on page speed.
It has also defined three core web vitals (LCP, FID, and CLS) as crucial ranking factors.
And so, site performance optimization becomes a crucial on-page activity.
Here are some important activities to enhance your site activities:
On-page keyword optimization is a crucial part of your SEO. This significantly impacts the page’s relevancy with a user’s search query.
Though Google frowns upon keyword stuffing, you need keywords for building relevancy.
The keyword sets you choose are important in defining your position in the search results.
Some important considerations for on-page keyword implementation:
Google is most likely to appreciate it if you make the crawling path easier for its crawlers. You can do this by setting up an updated XML sitemap.
A sitemap tells the crawlers about the several pages on your site and their hierarchy.
So, update the sitemap whenever you make changes in your site structure or add new pages.
You can submit this sitemap to the search engine via Google Search Console.
Also, create a Robots.txt file to tell crawlers which pages they must not index on your site.
Another important on-page consideration is to ensure that Google has indexed your site properly. Here are some quick things to check:
Search for “site:yoursitename.com” on Google to check all the indexed pages on your site.
a) If you fail to witness any listing from your domain, your site isn’t yet indexed. Here you need to initiate manual indexing.
b) If you find some of your website pages missing from the indexed list, manually check these pages.
c) If you find irrelevant pages indexed, it indicates spam. You can list these spam pages and request Google to remove them using Google’s Disavow Tool.
It is important to stay informed about your on-page SEO efforts and the optimization errors in your pages. And here is where on-page SEO plugins put up an appearance.
These plugins track the numerous on-page optimization parameters on your site. They display the evident errors and even suggest to you the possible fixes.
Moreover, unless an SEO expert guides you, on-page SEO plugins come in handy to support your SEO strategy.
Two of the most diverse WordPress SEO plugins are Yoast SEO and AIO (All in One) plugins.
Rank Math and SEOPress are other promising SEO plugins.
Both Yoast SEO and AIO (All in One) SEO plugins offer comprehensive on-page optimization tips. Some of their capabilities include:
Schema markups or structured data optimize how Google reads crucial content on your site. These elements go into the HTML source code of your site.
Moreover, valuable schemas allow Google to use your content for quick answers.
If you use an Address Schema for your local business, Google can show your address for a quick query.
Some common schema markups include:
Google’s Structured Data Testing Tool makes it seamless to manage schemas on your site.
Moreover, the right use of schema markups allows Google to add rich snippets to your search listings.
These rich snippets win you a broader real estate and a high click-through rate on SERPs.
Some rich snippets that may show up alongside your listing are:
One important on-page optimization activity is checking for possible broken or spam links.
A broken link is either an incorrect URL or points to a page that has been removed or replaced. In any case, it shows a 404 error (Page Not Found).
And so, both the users and Google crawlers do not appreciate broken links on your site. These are one significant reason for the crawling errors, and they hurt your SEO performance.
So, use a site audit tool to prepare a list of broken links on your site and rectify them.
If these are incorrect links, you can remove them altogether. Or, if these pages have been replaced, you must use 301 redirects for pointing to the new pages.
Moreover, while you check your link profile, you might find some irrelevant or spam sites pointing to your site. These spam links can tarnish your domain authority and take a toll on your SEO.
You need to create a list of all these spam links and request removal through Google’s Disavow Tool.
Search engines only appreciate unique content. The originality of your content on the internet gains you considerable authority and SEO value.
Meanwhile, search engines frown upon content duplication practices. And duplicate content may not only hurt your SEO value, but it can attract you a Google penalty.
So, content duplication is a strict ‘No’. But, there may be content sections that you need to re-use for multiple site pages.
In this case, you must mark these re-used sections with the canonical tag to point to the original section.
This tag informs Google about the original section, and only this section is indexed. Meanwhile, the crawlers ignore the re-used sections, which aren’t indexed.
You can enhance its navigation experience by using breadcrumbs if you have a large website.
Breadcrumbs display a page’s position in the navigational hierarchy followed on a site. So, a user can understand his location on the site by checking the breadcrumbs.
Crawlers also appreciate the use of breadcrumbs on large sites. And it improves the user metrics by decreasing the bounce rate and increasing the page visits per session.
Here is how the breadcrumbs navigation looks in a rich snippet:
On-page SEO includes all the optimization tactics that you implement on your site. These include keyword optimization, content publishing, creating Meta Tags, image optimization, etc.
Both on-page and off-page SEO have their specific significance in SEO. On-page SEO ensures that Google indexes and showcases your site for relevant searches. Meanwhile, off-page SEO helps build your site’s authority and ranking potential.
On-page SEO informs the search engines about your site’s presence on the SERPs. These tactics guide the search crawlers through the several pages on your site and make your site eligible to rank in the SERPs.
Thus, on-page SEO is crucial for search visibility, positive site experience, and on-site conversions.
You may fail to appear in the search results without a proper on-page SEO strategy.
A well-defined on-page SEO strategy helps you with several benefits:
It ensures that the search engines index all your crucial site pages
Your site doesn’t take more than 3 seconds to load
You attract relevant traffic to your site
You witness a positive user metrics on your site (lower bounce rate and increased session time)
You witness a growth in your search rankings and site traffic
Web admins naturally link back to your site content and pages
A well-drafted URL structure grows your CTR and SEO value. Here are tips to craft a good URL structure:
You must use or reflect your page’s focus keyword in your URL.
It must represent your site hierarchy and the focus area of your page
Also, keep your URL crisp and self-explanatory.
Here is an example of a good URL
This URL explains that it is a blog page on the site “domainname.com,” and the blog is about 10 SEO Tips for Businesses in 2021.
A page’s meta description doesn’t directly impact a page’s ranking but offers indirect SEO value. The meta description is most likely to show up in your preview snippet. And if it is highly relevant and intriguing, it attracts a high CTR for your listing.
Moreover, it can offer quick answers to queries like your contact number, address, etc. This allows you to gain direct inquiries and leads. Growing your description’s relevancy is recommended by using page focus keywords.
Yes, on-page SEO is crucial in improving on-page experience and conversion potential.
Some on-page SEO activities that help you improve your site’s conversion rate –
Optimize the site’s performance and mobile compatibility;
Optimize the navigation and internal linking,
Improving content readability and HTML to Text ratio, etc.
Enhancing the session time of users and reducing the bounce rate
Enriching the content with optimized images and relevant CTAs
Yes, internal links allow crawlers and users to navigate your site easily. They add depth to your page content and transfer link authority across pages.
Today, mobile devices result in 52% of the total web traffic. And Google considers these insights to follow a mobile-first indexing approach.
So, unless your site promises a delightful experience on mobile platforms, it isn’t likely to rank higher in the SERPs.
You must optimize your content readability and website to deliver a superior mobile platform experience.
Check the possible mobile optimization errors through Google’s Mobile-friendly Test Tool. And rectify these with a developer’s assistance.
Also, ensure to use short sentences and snackable sub-headings that are easier to read through mobile devices.
Use these tips:
Use “site:yoursitename.com” on Google Search to check all the indexed site pages.
If you do not find a mention of your site in the results, your site isn’t indexed, and you must manually index your site.
If you find some of your pages missing from the list, check these pages for possible crawling errors.
Also, ensure that you haven’t left any Robots.txt files or NOINDEX tags on the non-indexed pages.
Also, check whether these pages comply with Google’s Webmaster Guidelines.
Make sure you update your sitemap and submit it to Google using Google Search Console.
Yes, a faster loading website earns you a competitive advantage. Google has been leveraging site speed metrics as a ranking factor.
Moreover, Google’s Page Experience Update stated the significance of Core Web Vitals or page performance in SERP rankings.
Leverage these tactics:
First, assess the load time and possible performance errors with Google’s PageSpeed Insights. Next, rectify the highlighted errors with the assistance of your web developer.
Remove any unnecessary imagery from your site and optimize the existing imagery.
Reduce the loading speed for the global target audience by using a content delivery network (CDN)
Make sure to enable asynchronous loading for your JS files.
Also, defer load JS files Use Gzip compression
E-A-T factor is an abbreviation of Expertise, Authority, and Trustworthiness. Google values E-A-T optimized content and allows it to rank higher.
Expertise: Ensure that your content exudes expertise in your niche. It must deliver superior value and content depth to the searcher.
Authoritativeness: Your content must gain good backlinks and references to showcase its authority. It is valuable if the author is cited in relevant published work.
Trustworthiness: Ensure to create reliable content that exudes trust and isn’t biased.
Schema Markups on your site pages build instructions around crucial content elements. And these instructions allow crawlers to comprehend and index your content smartly.
E.g., You list a cupboard on your site with details like “HxWxL = 50x15x20.” Here a suitable schema markup helps Google understand these dimensions.
Schema markups allow Google to use your content for Rich Snippets and Knowledge Graphs. This increases your search visibility and click-through rate.
Yes, you can do some basic on-page activities like –
Researching relevant keywords through Google Keyword Planner and mapping these on your pages
Setting up your Google Search Console and Google Analytics accounts
Creating keyword-optimized and creative Meta Title and Meta Description
Taking your developer’s help in optimizing your site’s performance and mobile compatibility
Optimizing the media size on the site and adding Alt Tags
Adding internal links and enriching the site’s readability
Yes, a professional SEO company can help you capitalize smartly on on-page SEO. They ensure that there are no crawling errors on your site and it meets Google’s page experience standards. Moreover, they take care of all technical SEO optimization parts.
A good company also has access to paid SEO tools for keyword research, competitor analysis, content research, etc.
Yes, Google is most likely to punish content duplication. And in case of duplicate content, bots may index the duplicate version of the content instead of the original version.
However, if you still have to repeat some crucial content sections in your pages, you can use the Canonical Tags. You must place Canonical Tags to point to the original page.
Here are crucial content optimization tips –
Consider the E-A-T factor, i.e., Expertise, Authority, and Trustworthiness for content production.
Map relevant focus keywords and long-tail keywords in your site content
Prioritize the focus keywords in Page Title and Meta Title
Use skimmable sub-headers and enrich readability with the use of images
Ensure that your content isn’t outdated and keep adding fresh content to the site
Some crucial SEO metrics to gauge your on-page efforts:
Increase in website traffic
A rise in the ranking positions in SERPs
Decrease in bounce rate
Increase in session time and pages per session
Increase in leads through the site and conversions
Increase in inbound and outbound links
Increase in the conversion rate of web pages
Increase in site traffic through mobile devices
Increase in the number of ranking keywords
The timeline of on-page SEO efforts varies from business to business. However, you can still pause your on-page optimization while you continue to churn off-page optimization.
You must also consider that Google admires an active website with regularly-added fresh content.
No, you must prioritize on-page SEO. You need to inform Google about the presence of your business online and optimize the pages that you wish to rank.
Once you have developed valuable on-page assets and they are indexed, you can grow their authority with off-page SEO.
Some good SEO tools include:
Google Keyword Planner: It assists you with your keyword research.
Google Search Console: It tracks and displays your SEO metrics, helps submit the sitemap, notifies you about any penalties, etc.
Google Analytics: It shows site traffic, bounce rate, conversions, pages per session, etc.
Answer The Public: This tool assists you with finding relevant long-tail queries and content topics for your business.
LSI Graph: It is a valuable tool to sort the long-tail keywords for growing your content’s relevancy.
Yoast SEO and AIO (All in One) plugins are the two most recommended WordPress plugins.
These plugins assist you with:
Creating sitemaps and adding schema markups
Adding and enriching Meta Title and Description
Finalizing the focus keywords and keyword density
Optimizing content readability and internal linking
Technical SEO implementations
Keyword research and finalization remain a crucial responsibility for on-page SEO.
Use Google Keyword Planner and KWFinder to draw relevant keyword ideas for your service/product pages.
Also, check the best performing keywords for your competitors using Ubersuggest or SEMRush. Some of these keywords might make it to your final keyword sets.
The time required to implement an on-page strategy varies from a few weeks to several months. Moreover, it can also be an ongoing strategy in many cases.
The timeline of on-page SEO implementation depends upon factors like:
Your site’s size (number of pages on your site)
The present SEO status of your site
The strength and expertise of the SEO team you hire
The expectations from your on-page SEO strategy (Ranking, traffic, keyword ranking expectations, etc.)
The online competition in your specific business niche
Working with Haitna's team was easy because they understand the business side and the industry side. They get it! If you are looking to grow your business...
I was a bit skeptical before giving them an opportunity. But they promised us that they would show results and stood by their promise...
They did not just do some great SEO on our website, but they also educated us on basics. Every time they send a report, I will get a call...
I am a customer of Haitna for the past few months. Happy with the way they support whenever I had any queries...
We contacted Haitna to assist us with one of our brands in search engines. We found working with John and Haitna's team very easy...