Why Should Startups Businesses Focus on UX?

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We browse through many websites every day. But why do we remember a few websites even after we leave them? The reason is, we like their graphics, designs, and scrolling effects.
So what makes them worth remembering? Well, if you say their UI is what makes them great, you are not wrong.
For me, User Experience (A.K.A UX) makes the sites great.
In layman's terms, UX is how people find your site — good or bad.
Wikipedia says that UX is a person's emotions and attitudes about using a particular product, system, or service.
To put it in a real-life example — everything you see on a site comes under UX.
You loved a particular website's browsing experience or its header images or animations. You love how enticing the copy was on the landing pages. All of them are part of UX.
Ideally, the goal is to make the website UX's so great that visitors turn into customers.
You might be wondering why I'm stressing so much about website UX. Well, because data says so.
Let me explain!

Importance of UX

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1. Bad UX Will Hurt Organic Traffic

If your site has a bad UX, it will lose visitors. The reason is that, as per a survey, 88% of visitors won't visit a website after a bad UX.
You can imagine how drastically you will lose your organic traffic if the site is not appropriately structured. Also, having a good UX is an important metric for Startup SEO.

2. Bad UX Impacts Word-of-Mouth Marketing

About 13% of customers tell 15 (or more) people, and 72% of customers tell six or more people about their bad experience.
Therefore, one bad experience can impact your site immensely.

Relevant : Why Do Startups Fail at SEO?

3. UX Gives You More Control

UX gives your startup complete control over how you want to narrate your venture.
Unlike other channels like social media, PPC, email marketing, the layout is completely in your hands.
The business website is the only platform where we get to play around any way we want. Also, you can showcase the business whichever way you want.
With the UX, we get all the freedom to share our creativity in the form of a solid website.
So, the bottom line is that the website's UX gives startup owners complete independence to position their startup distinctly.

4. Good UX Proves Your Commitment

The UX of your startup's website shows your commitment to your work.
It represents how much effort and sincerity you are putting into your website. It gives your customers an idea of how well you can deliver results to their businesses through your startup.

5. Good UX Improves Your Business Profit

The website's UX is like digital customer experience. About 80% of people are ready to pay more for a better customer experience.
Plus, a well-designed UX can raise your conversion rates to 400%. Also, God UX will boost your startup SEO score.
You can consider your site's UX as the highest-paid digital sales representative.
This sales rep is always there to assist your prospects whenever they land on your site. Also, it can deliver a mind-blowing browsing experience.

How Can UX Add Value to Your Startup Business Website's Rankings?

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1. Improve Your Site Loading Speed

Although loading speed is an SEO KPI, it deserves separate mention here.
Try to keep only things that matter to your site's UX. Then, you will feel the site become more compact and responsive.
After removing all the unwanted stuff, the source code becomes more robust and optimized. It will improve the loading speed of the site.
And I'm sure you know that loading speed is the game-changer of search engine rankings.
Loading speed is a prominent UX signal that search engines consider while ranking a site.

2. Make Your Site More Accessible

A website with good UX is easily accessible to not only users but also search engine bots.
The reason is that as a part of improving UX, you also optimize your site's navigation by properly structuring it.
You decide which pages to include and under which category. This entire process results in a comprehensive internal linking structure. It leads to better accessibility of the website.
Search engine bots can comfortably crawl your site and decide which page can deliver maximum value. So, your pages will get crawled, indexed, and ranked accordingly.

3. Improve Your SEO KPIs

While striving to deliver the best UX on your site, you pay keen attention to all the content you share and how you share them.
So, plan every webpage element and execute creatively to give the best UX on your site.
You will observe fewer chunks of text. The only copy that will stay is highly effective and actionable to users.
Less fluff means users get to see only the content, which is essential. Hence, they will stay more on your site, improving on-page time of the page. Users will read other pages on the site, which will result in less bounce rate.

4. Keep Your Mobile Users Happy

Your site must respond properly to different screen sizes. It will help users of all demographics to browse your site comfortably.
You should also know that 85% of users think a site should be equally good or better than the desktop version.
And users are 5x more likely to abandon checkout if the site is not mobile responsive.
Plus, mobile-friendliness is already a prominent search engine ranking signal. So, mobile responsiveness can not only give you better SEO results but more sales as well.
After reading until now, it's time to think about creating a stunning UX for your startup website. Because you already know the importance and benefits of UX. You should also know what you can do to make the UX memorable!
So, let's dive right into it!

5. Make the Elements Interactive

Being a startup, you have to come up with something classy and interactive. Interactions will make users stick to your site for a little longer and read what you have to say.
If You Nail the Interaction Part, Your Site Will Be One of a Kind.
However, it requires a lot of work than it sounds.
You have to come up with an idea to make your website very interactive. You cannot just place elements, buttons, and questions that don't lead to a productive browsing experience.
Brainstorm what benefit your site, product, or service is giving to products. Identify what you have in store for the visitors.
Ask users some questions. And based on their inputs and answers, you can hook your product to tell them you have a solution to their problems.
SaaS businesses can use this to offer custom packages. Local vendors can also do this to grab more leads through a site.
I like how The Video Idea Machine has done it. They give video content ideas based on your answers.
They ask for your designation, followed by your preferred social media channels and what you want to talk about (tips, news, case study, events, and product promotion).
Then, at the end of these three questions, they will tell you how many ideas they have found. You can get this idea delivered straight to your inbox by filling a form.
This way, they are helping content creators come up with unique ideas for videos. They deliver value through the website. Also, they show what they have in store for visitors through interactive questions accompanied by engaging music.

6. Grab User Attention With a Pleasant Music

Here, I am not talking about you playing your Spotify playlist as soon as someone comes on your homepage.
Music helps us to focus, and it directs our attention to specific things.
You can utilize music very smartly on your website. Also, you can make it a significant part of your startup website's user experience.
Along with a modern design, you can implement very smooth yet somewhat intense music to keep the browsing experience enticing for the customers.
Keep the sounds very minimal. It will create an effective user experience.

7. Make Sure the Loading Speed Is up to the Mark

Loading speed has a direct impact on your startup website's UX and Google rankings. And any site for that matter.
Sure — you can make landing pages attractive. You can entertain users with excellent copy and engaging creatives. But the first thing is they should be able to visit your pages comfortably.
Therefore, the loading speed has to be your prime focus to optimize your website's UX.
Depending upon the content management system, you have to get rid of the plugins and modules hampering your site's performance.
Get a web developer on board if you have a huge site, like eCommerce, SaaS, and news site. The developer will be responsible for keeping the code optimized so that users don't have to wait to access the site.
Whenever you update the content, loading speed is most likely to affect. Therefore, make sure to optimize your code whenever you make any changes to the site.
Before you make any of the changes recommended in this blog, make sure that you have sorted your site's loading speed issues.
Run a loading speed test on PageSpeed Insights and GTMetrix. These tools also tell you what areas of your site needs to be improved. Share the results with your developer and fix it immediately.

8. Use Animations Wisely

I have seen websites overdoing animations that eventually kill their UX. Being a startup, we feel urged to woo our audiences with animations, shapes, and vibrant colours.
Animations are supposed to enhance the browsing experience.
Do not add glitters, stars, shapes and make them randomly floating throughout the webpage. It will look unprofessional.
Users might get frustrated with unnecessary animations. Some might think that there is a bug on your startup website.
If you use animations widely, they give a dynamic browsing experience to the visitors.
Animations are moving objects only. So you can use the moving objects to direct the customers' attention to the important part of your content. This way, engagement on your page will improve, and the page will look very attractive.
I like how moooi.com, an eCommerce store utilizing animations and moving objects to show their products dynamically. When you go below the fold on their Collection page, you will see a bar you can drag.
As you drag that button, you will see an animated video of their product, a light bulb. This way, customers can visualize how the product will look in real life.
They are showing this very creatively. And I'm sure the website must be getting handsome conversions with such animations.

9. Write Engaging Contents and Grab User Attention

As a startup business, your job is to make sure that people understand your product and services in the best way possible.
Making them understand your product through your website is tough for a startup website. But along with the persuasive copy, if you can align the multimedia content on your site, you will gain an unprecedented edge in UX compared to your competition.
Check how CircuitHub is doing excellently. They are into the business of PCB assembly. The prototype and manufacturer of PCB units.
As you go below the fold, you get into the 'Prototype' and 'Production' section. CircuitHub has added beautiful videos that show what they do at their factories.
They have an engaging copy with entertaining video representations of their services.
As you develop multimedia to share your point, you will see that the text will become surprisingly less. Because you have multimedia to support your claims, so, with minimum sentences, you can showcase your products and services more effectively.

Conclusion

Try any changes that you can apply on your startup site. And you will see major changes to your site's UX.
I hope you have ideas of what user experience for startup businesses is, how it impacts search engine rankings, and a few tips to improve your site's user experience.
If you have any questions or want to share anything related to UX or Startup SEO, you are most welcome to get in touch with us.