Get Better Scope For Your Branding

Most companies focus on better branding through content marketing. Content marketing is a powerful tool that can help build your brand by establishing it in your niche. It is a platform for creating valuable content that resonates with consumers.

For example, Ahrefs creates “how-to” content to help the audience with information, convert them into customers and retain them.



Content marketing is also a great way to engage your audience, generate leads, and build brand awareness. If you're looking to improve your brand, consider using this to drive traffic, increase conversions, and grow your business.

Content can reach through all genres and platforms. It is your best bet to create a powerful marketing foundation for your brand.

Maintain Audience Interest Long Term

It's all about ensuring that your audience has something to read every day. You can do this through regular content updates, occasional events, and special promotions.

But it's not just about quantity. Content marketing is really about quality. You have to make sure that your content is relevant to your audience. And you have to make sure that the information you provide is useful, interesting, and engaging.

Take a look at the screenshot below, which offers user intent quality content to the audience.



Focus on providing content that is interesting and entertaining to your audience. This can be as simple as a weekly recap of the week's top stories or as complex as a weekly roundup of the week's top articles.

Integrate With Social Media Marketing

Content marketing is an effective tool to help brands integrate their brand into social media. It creates a bridge between social media and traditional media that is more than just a connection.

For example, take a look at the below screenshot showing how a firm is marketing its content on LinkedIn.



Social media is a new platform for consumers to engage with brands and each other. To succeed in this space, brands need to integrate themselves into these communities to succeed in this space. It needs to focus on creating content that resonates.

Content marketing can be the advantage that brands need to improve their social media presence. Social media marketing can help a brand become a preferred choice for consumers. It provides a lasting impact on branding for the business.

Generate Better Lead Opportunities

Many people do not think that content marketing is the right fit for their business. This is because creating a content strategy requires effort and expertise. Content creation has to be on point with the increasing competition to produce results.

The amount of content we consume is growing exponentially, expecting more. We expect content to be engaging, shareable, and helpful. This is the perfect recipe for generating leads.

Take a look at the below screenshot. Hubspot is marketing its content by offering tips and using it to generate leads for its software tool.



Content marketing is one of the most effective ways to generate leads. It can be a great way to start a conversation with potential clients and customers. It can also help you get more website traffic. The goal is to gain attention and build trust for your brand or business.

Improve Your Conversion Rates

One of your primary concerns is getting a good conversion rate if you're a business owner. Conversions happen when a person moves from just a visitor to a customer. Needless to say, that the higher the conversion rate, the better it is for your business.

Higher conversions translate directly to more ROI for your business. Content marketing can considerably improve conversion rates for businesses from all niches. It can be done using several different tools and methods.

Here’s a fascinating stat surveyed by Aberdeen Group to show how content marketing increases conversion rates.



Proper content marketing helps you create a strong and appealing content framework. The most common methods include content creation, curation, and promotion. All these processes form the basis of content marketing.

Improve Visibility In Your Niche

Brand visibility is crucial to gaining customers and business for your online business. But it requires a combination of the right techniques and content creation. You need a solid social media presence and a website that is up to date and relevant to your niche.

Content marketing is the difference between mediocre visibility and great brand presence. Your ability to create high-quality content directly affects your ability to gain visibility. Also, create lead magnet copies that encourage users to leave reviews on your service.

For example, when you think of Nike, the immediate thing that comes to your mind is shoes or any sports fashion.



Build your following on Facebook, Twitter, and other social platforms. And you need to update all of your social media accounts regularly.

Position Your Brand As An Authority

At the beginning of a business, it's crucial to set yourself apart from the competition. And if you're in a niche market, it's even more important to establish your authority as an expert.

Content marketing is a great way to accomplish this because it allows you to tell your customers why they should trust your brand. You can tell them why they should buy from you, rather than someone else.

For instance, Amazon Prime lets the user experience and explore their content through a 30-day free trial option, which is not available on Netflix now.



Improved content marketing can be crucial to long-term success. It can help people make better purchase decisions. Your content strategy should show your audience that you're a trusted and expert source in the industry.

Reduce Cost Per Lead For Marketing

There are many different ways to go about increasing conversions and leads. But suppose you're looking to cut down your marketing budget without giving up quality. In that case, content marketing is the solution you need.

Content marketing is a tried and tested method for generating leads, but it's also extremely affordable. Content marketing can take many forms. This includes social media marketing, PPC advertising, content syndication, etc.

It is even involved in creating powerful visual content, so it is all-encompassing. The key is to opt for relevant content marketing strategies to help your brand.

You can use free tools like Canva to create enthralling visuals like featured images, infographics, and many more to market the content.

Personalize Your Content Pipeline

Content marketing works because content relevant to a reader is the only thing that matters. It can help you develop better relationships with your audience. The key to content marketing is personalization.

Tips To Customize Your Content Strategy

To get your content marketing strategy to work, you must understand your audience and what motivates them. This is the basis for creating a proper content strategy for your brand.

It is crucial to keep your content relevant to existing and new readers. You need to keep innovating and find new subjects to write about. You can get more insights about popular topics in your niche through tools.

• Creating different landing pages for services or audience types can help cater to everyone.

• HubSpot's Smart Content is a powerful feature to customize your content strategy. It is powered by AI and creates personalized content based on user behavior.

Here’s a sample screenshot that shows how Hubspot assists in personalized email content marketing.

• OptinMonster is another tool to create personalized marketing campaigns. It doesn't cost too much but is powerful.

Leverage Your Brand Story

A brand story is a compelling narrative that helps customers connect with your brand and product. Think about the stories that come to mind when you think about the brands you love. Every one of those brands has a story to tell. And it is done as creatively as possible.

Airbnb has leveraged it so well by letting their customers share their stories about the brand.

Using Content To Improve Brand Stories

Whether it's Nike or Red Bull, brands all have stories. Most of them revolve around their products' athletic performance and lifestyle elements.

A brand story is essentially a story for your brand in this context. But here, it also tells a much larger story about your target audience. A well-told story captures the audience's imagination and connects them with your brand.

It is crucial to keep your content relevant to existing and new readers. You need to keep innovating and find new subjects to write about. You can get more insights about popular topics in your niche through tools.

• One of the best brand stories of all time is Apple. They can craft something compelling and wonderful.

• Harley Davidson is another brand that has its brand story on point. Their message is freedom on the road.

• Airbnb has a unique perspective on brand stories. Here, it is all about telling stories of the people.

Create Content That Is Relevant To Your Niche

One of the first mistakes small businesses make is failing to make their content relevant to their niche. If a company isn't writing blog posts related to their industry, they're missing out on traffic to their website.

Importance Of Relevance To Content

This happens because many of their customers will be searching for answers in their industry. So, if they're not providing that answer, it makes sense that they may not see much success on Google.

Creating a buyer persona for your brand is a step in the right direction. You should align your content to this persona. It is important to stick to your audience's interests.

It is crucial to keep your content relevant to existing and new readers. You need to keep innovating and find new subjects to write about. You can get more insights about popular topics in your niche through tools.

• SEMrush Topic Research Tool can help you find the right topics to write on. It ensures that your content remains relevant.

Take a look at the below screenshot of how SEMrush helps with topic ideas.

• Google Trends is another powerful and free tool to search for relevant topics.

• If you're looking for a more focused platform UberSuggest is your best bet. It can help you craft relevant content.

Understand And Implement Voice Search Queries

A brand story is a compelling narrative that helps customers connect with your brand and product.

Think about the stories that come to mind when you think about the brands you love. Every one of those brands has a story to tell. And it is done as creatively as possible.

Content Marketing And Voice Search

Learn to adapt your message to match people's voice search queries. For example, if someone asks for a restaurant review, tell them about the food, atmosphere, and service.

Content marketing ties into voice search to highlight content pieces relevant to the query. You can improve marketing performance through voice search optimization.

• Google Keyword Planner still works great for long-tail voice search keywords as well.

Take a look at the below screenshot showing long keywords of focus keyword “content marketing.”

• Long Tail Pro is another powerful keyword highlighting tool for business.

• Answer The Public gives you insights into what people search for in your niche.

Analyze The Right Content-Length For Your Audience

An important part of content marketing is the length of written content. Different domains have different effective lengths for content. Content longer or shorter than the effective length might not work as well.

Finding The Right Length For Articles

When we talk about content length, we're talking about the actual size of the text, including images. The longer the content is, the better chance you keep your audience's attention.

A quick example is that it might not be effective if you write an article with a title and a sub headline five times as long as the body copy, it might not be effective. Your readers will skim the headline and the first two lines of the body copy and decide whether they should continue.

• A detailed audit of your niche will ensure you get the right content length.

• Google Analytics can reveal critical insights about content length.

• A more hands-on approach would be to browse through your competitors' pages.

Bring In Different Perspectives To Your Content

Content marketing is about engaging the audience with the right information. It can mean better coverage of a specific issue. Ideally, it can be beneficial to have different views on the same subject.

An example is running surveys, polls, statistics, etc., to collect customer opinions and create content to share with a larger audience.

Finding Relevant Perspectives

The main goal of content marketing is to deliver information and engage your target audience in a meaningful way. That means that you need to ensure that every part of your content is consistent with that goal.

If your content is consistent and high quality, search engines will better understand what your site is all about. And finally, consistency makes it easier for people to consume your content.

• Talk about different perspectives on a subject, especially when aiming at informational content.

• Keeping the message consistent through varying perspectives on a subject is important.

• A good way to draw perspectives is to interview or get thoughts from different people.

Include User-Generated Content

Content creation can be difficult for most brands. One way to decrease your team's workload is to publish user-generated content. This can help you generate buzz and loyalty to your brand. It also reduces overheads for your content team.

Using UGC To Improve Content

UGC is the lifeblood of a successful online marketing strategy. It drives people to your website, but it also provides a sense of authenticity. The more people contribute to your company's social media sites, the more likely they trust your brand.

For example, an audience sharing their product/service experience on social media channels is user-generated content that talks a lot about a brand.



It can improve engagement by several magnitudes. You could run this like a contest with your audience participating. You could feature the best-voted picture on your feed for the week.

• Be clear with your audience about what you're exactly looking for. A good example is Canva because they have a monthly theme for submissions.

• Ensure UGC aligns with your brand and relates to your brand story.

• Be impartial and transparent with your selection process. People trust you to be honest, and you should pick winners as stated in the rules.

Reach Out To Influencers In Your Niche

One of the most popular ways to gain traction for a brand is influencer marketing. Every niche has notable people who are popular on one or many platforms. Your brand awareness will increase when you collaborate with them.

Take a look at the below example; Livescore, a football fixture website, collaborated with Ronaldo to promote their firm.

Tips For Getting The Right Influencers

Influencer marketing is all about sharing valuable content with other users. They can help you grow your following.

Influencers want to be recognized for their expertise and contributions. It makes sense to let them know you appreciate what they do. Think about what your audience would love to hear from you.

Research different ways you can connect to them and provide value to their audience. Write down a few ideas and then approach them to see if they'd be interested in collaborating.

• Upfluence is one of the more popular influencer research tools that are available.

• Awario is a social listening tool that can help highlight the right influencers for your niche.

• If you use Twitter, check out Followerwonk It has powerful tools that can find the right people.

Use The Power Of Live Video

Content marketing experts recommend using live video in your content marketing strategy, especially if you're trying to attract attention. One study showed that live video increases CTR by 200%.

Furthermore, the engagement rate on live videos is considerably good.

Strategies To Create Viral Live Videos

Live video allows brands to connect with customers uniquely. While text-based content only allows brands to communicate with customers, live video builds relationships. This tends to last beyond just the sale of a product or service.

Live videos can also be a powerful tool for marketers to engage consumers in real-time and create meaningful conversations. Video has grown in strength in the past few years.

• Social media platforms like Facebook and Instagram have powerful live services.

• Wirecast is another powerful video streaming tool for business.

• Restream is perhaps a more popular option for broadcasting video at great quality.

Ensure That Content Is Interactive

Most content marketers know that interactivity is important for keeping readers engaged. Interactivity is when the content engages the reader so that they feel compelled to share the content. It works well when it comes to word-of-mouth marketing.

Creating Interactive Content For Users

It's safe to assume that people will skip your content if it isn't interactive. So, you have to work hard at ensuring that your content is as interactive as possible. This means using various media, including videos, infographics, images, audio, and other links.

For example, take a look at the below image showing content along with statistics.



The focus of the content should be to ensure that the user takes action through the content. They should experience content without being bored.

• Ensure that you link relevant information sources in your content. But keep links to about 2 - 3 in a 1000 word article.

• Don't be afraid to add relevant videos or break up text with images.

• An effective method to engage your audience is through polls and questionnaires.

Focus On Marketing To People

When creating content marketing collaterals, marketers sometimes forget the focus is on people. They are so focused on search engines that they leave out the human element in the equation.

As a business, you should ensure that your marketing funnel is people-centric.

Creating A More People-Inclusive Marketing Pipeline

We've all heard about the power of content, but certain content types work better than others. These include fun, emotional, surprising, or unexpected content, such as an interactive story.

If you're looking for ideas, check out some of the content that has been shared on social media. The content that gets shared the most is what people enjoy consuming.

You can find it by entering “keyword” in the search box and looking through topics relevant to your niche.

• Before creating marketing content, ask, "What's in it for them?"

• Don't lose the human element to any branded content. It is important to be relatable and authentic to sell a story.

• Having an accurate buyer persona for your brand and focus groups is a great idea for the long term.

Post Content Consistently

Consistency has a huge part to play in successful content marketing. Huge ecommerce brands are known to post multiple times in a single day. The posting frequency might vary for different brands according to their audience.

For example, search engine land is a leading SEO site that most people refer to. Hence, they publish atleast two blogs per day.

Scheduling Regular Content Posting

One of the most simple marketing rules is that quality and consistency build traffic. But it needs both to hold. If you're a starting brand, it's alright to start small. Eventually, you can build up your pipeline to include more posts.

Regularly posting content helps keep your audience ahead of the market curve. It builds brand authority and increases traffic. It is critical to ensure your content quality does not drop in pursuit of frequency.

• Fresh content regularly can improve brand reach and website traffic.

• Research trending topics & write on them before your competition gets to it.

• There are several tools like CoSchedule ,Planable, and Sprout Social, which you can use to schedule posts.

Not Having A Clear Content Strategy

A good content marketing strategy is an essential part of any business strategy. Many marketers put together a bunch of blogs and social posts and call it a day. This kind of marketing will only produce subpar results.

Creating A High-Quality Content Pipeline

One of the most common mistakes is creating a large quantity of content without reaching your target audience. You need to find the right audience to serve and deliver relevant content that appeals to them.

Your content strategy should include creation and how your content is disseminated to your audience. It should also focus on creating a consistent brand message for your business.

• Discuss with your marketing personnel about long-term goals for your brand before you create a strategy.

• Some premium tools like SEMrush SEO Content Template can help make the process easier.

It provides you with an automated template, as shown in the below screenshot.

• Ensure that the content is well-researched, factual, and easy to consume.

Not Researching The Right Keywords

Keywords are the foundation of content marketing performance. The better researched your keyword is, the more effective your content strategy will be. It is important to spend time when it comes to getting the right keyword.

Keyword Research And Content Quality

When writing content, the keyword research stage should be the starting point and foundation of any content campaign. Whether you're targeting mobile or desktop users, keywords will play a significant role in optimizing your site.

There are a variety of tools available to perform keyword research. Some of these tools are more useful than others. Others might require additional work and can be a little daunting at first glance.

• Google Keyword Planner is a great tool to help unearth the right keywords.

• More premium alternatives like Moz Keyword Explorer and Ahrefs also exist.

Here’s an example of how it shows keywords and other key metrics.

• AnswerThePublic can give you crowd-based keyword insights.

Not Creating Relevant Content

One of the more expensive mistakes for companies is not creating content for people. It's whether the content is relevant to their audience. By writing about your company as useful to your customers, you give them something useful and valuable.

Focus On Your Audience

The point of a content marketing strategy is to drive traffic back to your website and make sales. You need to ensure that your content is on-point with your branding. Getting the right persona for your audience plays a huge part in creating relevant content.

People need easy access to the information they need to make decisions. You have to be aware of what people are searching for. Provide them with exactly what they're looking for to achieve maximum results.

You can find trending searches and topics on Google Trends.

• Research your niche thoroughly to get the current content trends.

• Create the right buyer persona for your business with tools like Xtensio and Up Close & Persona.

• Some competitive analysis can also help get the right theme for your content.

Not Having Enough Ideas To Execute

One of the biggest problems content marketers face is the lack of creative ideas to execute. There is no quick and easy way to fix this. One of the better solutions would be to look around for sources of inspiration.

Getting Creative With Ideas

Finding enough ideas to implement in your content marketing can be exhausting. This is especially true with the amount of competition in the market. You need to do enough research to find interesting topics and perspectives.

Marketers tend to be under pressure to come up with new ideas. But it is important to plan before you get into execution. Don't create content until you have a solid plan in place.

You can look for content ideas through competitor content analysis or content ideas from tools like Ahrefs

• Research your niche to find ideas to implement in your content marketing strategy.

• You can get a lot of ideas from Quora and other forums online.

• Google Search Results is a great way to find more ideas quickly.

Not Being Consistent With Publishing

Consistency is one of the most powerful tools a content marketer can use in their arsenal. Consistent messaging across all channels leads to consistency in consumer behavior. Audience frequency depends on getting content out to your users consistently.

Improving Content Consistency

One way to be more consistent with your content schedule is to create a calendar. This will give marketers an idea of what to expect in the coming days. It can also streamline the entire content publishing process.

Here’s an example and template to show what a content calendar looks like.



Having a schedule prevents distractions from interfering with the process. A reliable scheduling protocol ensures that the content campaign is on-track to its goals.

• Loomly is one of the best team-oriented publishing tools in the market today. You can create and optimize different content types with just this platform.

• A simple and elegant solution to scheduling your content is ContentCal.

• Gather content helps you collect your content ideas all in one place.

Not Focusing On Social Media

With more than 3 billion people daily, social media is a powerful method to market your business. It also delivers more engagement and conversions. As a company, to get the most reach for your content, you need to focus on other platforms.

You can use social media management tools like sprout social or buffer to manage your content marketing.

Opt For Social Media Marketing

Adding social media to your content pipeline can have several benefits. You get to talk to your audience one-on-one and build better communication.

From a content strategy perspective, you get better reach as well. It helps build trust and encourages them to buy from you.

You need a plan on social media - you just can't post something and be done with it. Planning your social campaigns can help you get the most out of it.

• More than 90% . of all businesses today use social media platforms for marketing.

• Choose the right social media platform to use for your business. Each platform has its strengths and applications.

• Tools can help you manage your social media feed - Buffer and Social Pilot are great choices

Not Adding Enough Visuals To Content

While written content is key to adding more context to a brand, images and video are pivotal for engagement. People respond better to images than they do to text. This is why visual content gets shared more often than plain text.

Thus, top brands give sheer importance to including visuals in their content. Take a look at the Hubspot blog embedded with a Youtube video.

Importance Of Images To Content

A key change in content marketing trends today has included images and video. Most businesses ensure that images break up the monotony of large articles. It gives users relief from consistently reading text.

It's a good idea to include images within the content to ensure that the reader isn't overwhelmed. It can result in a lot more engagement and conversions.

• Ensure that your images and videos are optimized. to load quicker.

• You can optimize images with Adobe Photoshop and Imgur.

• Video optimization might be a bit more difficult. But tools like Handbrake can help you reduce file size.

Not Focusing On Clickable Headlines

But most marketing campaigns are decided purely by the power of their headlines. One of the prime attributes of a headline is that it needs to grab attention. But with the number of articles being published today, it becomes a difficult task.

In that case, you can research online for generating titles or use free headline generator tools to find attractive title ideas, as shown below.

Tips For Creating Powerful Headlines

A headline is the first thing that draws a reader's attention to a piece of content and sets the stage for what is to follow. The headline is the key to a successful campaign because it determines whether the visitor clicks on the link to the full content.

• Remember that a headline has to be attractive, but it should not be clickbait.

• Use tools like Headline Analyzer to find the best option for your headlines.

• Be authentic to your brand and message when crafting a headline.

Not Opting For Content Syndication

Content syndication involves a process where content is copied from a source site and posted on other platforms. This is a powerful strategy for driving traffic to any website or blog. Still, it is important to know exactly how to use content syndication to its full potential.

Take a look at the below screenshot showing an example of content syndication that helps earn a backlink and added traffic to the website.

Using Content Syndication Correctly

Content syndication is not just about copying content from one place to another. You need to focus on tailoring a piece of content to the platforms.

For example, consider that you're syndicating a blog to social media. Pasting your entire article is not going to be useful. Instead, you'd take excerpts from it and create a social post. That is what content syndication is all about.

• ZergNet is a great tool that can help you syndicate your content or several platforms.

• Outbrain is the most popular syndication tool in the niche today but is expensive.

• Zemanta is another platform that allows syndication over different platforms simultaneously.

Not Choosing The Right Platform

For a content marketer, it's important to consider what platforms to use and what kind of content to produce. It can vary with the type of niche you're dealing with. It also differs based on the type of platform.

Finding The Best Content Platform

There are different types of content platforms for businesses. Depending on the type of content, each platform has its strengths. Content can be classified into long and short-form content. Blogs and articles come under the long-form, with the rest falling under short.

The key here is to choose the right platform for each content piece. Long content needs to go on a blog page. You can usually find shorter content on social media and other similar platforms.

• Identify your needs and measure them up to what a particular content platform offers.

• Understand the strengths and weaknesses of a specific content platform.

• A few powerful CMPs are Brand24, StoryChief, and Percolate.

Not Promoting Your Content

Something as important as creating content is promoting it. Today, there is too much competition to wait for people to click on your business. The smart way forward is to promote it on different platforms actively.

Funneling People To Your Content

Most marketers are guilty of neglecting this important component of their campaigns. They'll get excited about writing, editing, designing, and even marketing a blog post. But after they've posted it and the article is no longer alive, they forget about promoting it until it's too late.

You have to promote your articles through various channels for a chance to compete. Otherwise, all the time and effort you spent on marketing could drain.

• BuzzSumo works well to promote your content on multiple social media platforms.

• You can track your promotions with the Bitly link simplifier.

• Zapier can help you automate parts of your content promotion and integrate them with your marketing.

Not Enough Content Metrics In Place

Content marketing is becoming more popular than ever before. However, it's important to keep track of what you're doing if you plan to measure the impact of your efforts. A good place to start is by tracking the content metrics.

Identifying The Right Metrics For Content

If you're not collecting content metrics, you don't know if people are looking at your content. This is a key step because if people aren't watching, they're not getting the value of your content.

If you don't know if they're watching, you don't know if you're reaching them. Effective metrics can help you find how effective your content is.

• One of the most important metrics for content is engagement. Usually, the higher the engagement numbers, the more relevant your content is.

This can be analyzed by looking bounce rate of the content pages in Google Analytics.

• Track your ROI numbers before and after your content marketing implementation. Positive ROI is a great sign of high-quality content.

• Finally, it's good to track your conversion rates as well. It can help you figure out tweaks to make to your content funnel.