Content marketing is one of the most popular and ever-evolving strategies. 93% of B2B marketers add this strategy to their all-inclusive marketing plan.
With this, marketers who employ content marketing gain 6x more conversions than those who don’t.
Importance: With that said, content marketing is critical to your SEO and online success. It is especially when consumers find ads and outbound promotions intrusive and deceitful.
Indeed, over 41% of U.S. consumers employ a certain kind of ad-blocker.
By now, we are convinced that content marketing is flourishing and it yields results.
Evolution: However, we must bear in mind that content marketing is evolving every day.
The trends that worked a month back might fail to produce the same results today. Or the trends that work today might fade away a year from now.
For instance, a generic 500-word length article could bring us traffic 2-3 years back. However, today the recommended length of an article is above 2450 words.
So, let’s banish the uncertainty with the top content marketing trends for 2022 and beyond.
Let’s get the ball rolling!
Content marketing refers to the process of content creation and distribution, which is centered on a goal to attract, engage, and convert a specific target audience. This content can be in the shape of blogs, e-books, videos, social media posts, etc.
Content marketing efforts attract a specifically defined audience with valuable information.
Unlike ads that pitch a brand’s offering, it answers a user’s query and solves his issue.
70% of consumers trust an article over an ad when learning about a product.
Over 60% of content marketers repurpose & reuse their content 2 to 5 times. Reprocessing content and presenting it in a different form allows you to expand its reach.
This trend can decrease your efforts in producing a new content piece every time. Moreover, you can attract a new audience and do an A/B test to analyze what works the best.
You can repackage your content in many ways, for example:
More & more SMBs must start using this trend in 2022 and beyond. It will help businesses with small marketing teams to draw good returns from their efforts.
Today, we are witnessing a significant upsurge in the search traffic owing to the pandemic. It has also sparked off business competition online.
Businesses are investing in their content marketing efforts aggressively. And it is challenging now more than ever to get a substantial reach for your content.
The surest way to get the right reach and engagement is through community building.
According to the latest content community trends: Marketers must build specific communities for content engagement and distribution.
Who Is Using it? Many brands like Moz and ProBlogger have been using it for many years now. Active content communities allow businesses to distribute their content material faster. Moreover, communities have a far better reach than individual marketing efforts.
Your audience is most likely to love an inclusive community feels. Masooma Memon, a SaaS content marketer, says, “Folks love this sense of community belonging. It makes them feel valued, so this trend should continue picking up pace.”
A valuable trend that has been doing the rounds is a collaboration with popular contributors.
Collaborate With Influencers: Many brands join forces with influencers and popular bloggers to promote their content.
However, a more beneficial approach is to add these contributors to your community.
They have a significant influence and massive following on blogs or social platforms. And they can give a great boost to your community and content. Thus, allowing you to multiply your brand’s reach up to many folds.
For almost the last five years, we have been focusing on churning long-form content. Long-form content like detailed guides, hub articles, and e-books are indeed working for us.
However, one of the most recent shifts is towards niche-specific blogs. These include blogs that focus on a specific audience with the use of long-tail keywords.
Since the search traffic is increasing and more users are using specific search queries, niche-specific blogs gain substantial grounds.
Use of Long-tail Keywords: Marketers are aware of the fact that detailed blogs help them rank better on SERPs. But, now, they can attract a more relevant audience to their blogs with long-tail keywords.
Moreover, long-tail keywords are less competitive than high-volume keywords. Thus, helping your blogs get ranked faster and with lesser efforts.
Using Niche-specific blogs: Niche-specific blogs attract an audience that is looking for specific information. And therefore, the traffic on these blogs exudes a higher conversion rate.
You can easily discover long-tail keywords by using tools like SEMRush, UberSuggest, LSIGraph, etc.
You can also find long-tail keywords via Google Suggest, Google’s related search, etc.
It’s 2022, and if you are still churning generic content and pushing it to a huge audience, think again. It may only work if your content topic is widely prevalent or timed correctly.
However, personalized content has started gaining crucial importance. In point of fact, 78% of consumers trust businesses that offer customized content.
Personalize: Over the years, marketers have been analyzing an overwhelming amount of data. And now, there are tools to employ personalization based on this data. Thus, making content personalization more feasible and accurate.
Use of Dynamic Content: As the trend rises, we are most likely to witness more use of dynamic content by marketers. It will help the audience enjoy a personalized experience and deliver higher conversions.
Many AI and machine learning tools are supporting marketers to offer personalized content. And YouTube’s Director Mix helps brands personalize videos for oodles of audience segments.
We are witnessing a relentless surge in video consumption rate in the present times. An estimate says that videos will constitute 82% of the total consumer internet traffic in 2021.
Most Preferred Medium: Videos are already the most preferred form of media. 4x times more consumers would prefer a video over an article to learn about a product.
Moreover, brands have started capitalizing on the increasing popularity of live videos.
Create Brand-specific Videos: Brand-specific live videos and regular videos will gain prominence this year. And they will not just entertain the netizens but will help brands expand their reach.
As per Curata, testimonials and tutorials are the most worthwhile categories for brands. Brands can use these categories to the most out of their video posts.
Webinars Are On the Rise: Moreover, since offline seminars have rolled out of play, the trend for webinars is rising. Thoughtful webinars on demonstrations and expert advice categories are gaining traction.
Marketers can generate huge traction through well-planned webinars. Moreover, consumers are willing to pay for exclusive seminars more readily.
85% of consumers switch to expert content regularly or occasionally to learn about a product.
With that said, you must include comments or quote experts in your content. Many marketers connect with subject experts to add their insights into the content.
Authentic content adorned by subject experts or featured experts receives great traction.
And this type of content exudes positive user metrics along with a high conversion rate.
The expert content trend isn’t new but has stepped up a bit in 2022 and is most likely to multiply. It reflects a positive impact on the E-A-T (Expertise, Authority, and Trustworthiness) score.
As content personalization gains significant grounds, localized content becomes crucial.
Users are searching for relevant results, and Google wants to live up to their expectations.
Therefore, unless you localize your content, you are not likely to rank for local queries.
Some important statistics report:
Moreover, the trend is moving in the direction of the axiom - “buy local.” And therefore, brands must start producing localized content. It will help them get the right reach, engagement, and conversions in 2022 and beyond.
We are not heading away from text form content; however, we are welcoming diversity.
Businesses are no longer churning an overwhelming amount of text content. But, they are touching base with the audience over different media channels with diverse content.
Some content formats that have shown excellent growth in the past few months are:
With that said, you can’t limit your content marketing team to a bunch of writers and SEO. Instead, you need to expand it to hire professions with diverse skillsets.
You need experts in video production, graphic design, audio editing, banding management, and strategy development.
You need to establish a buzz for your brand and offering through your content. And therefore, content diversity will play a crucial role in 2022.
Content defines the bedrock of SEO, and content marketing plays a pivotal role in its success.
Content marketing helps you produce and distribute content to attract a defined audience. It is a way of reaching the users by offering answers to their queries.
When a user adds a search query on Google, it looks for the best answers to the query in its indexed data. So, content marketing helps you get indexed into the search engine’s repository.
Further, it allows marketers to target the key search terms (keywords) in the content. And these keywords, along with the context, defines the content’s relevancy for a search query.
So, content marketing allows you to organically rank for search queries. It also means the superior your content marketing efforts are, the higher is your ranking.
You can maximize your content marketing returns by:
A major objective of content marketing is to grow the reach of your content.
Some of the most common off-page content marketing efforts are:
By practicing the above steps, you increase the visibility of your content across the web.
These efforts also help you grow the no. of backlinks to your site and your site authority.
Moreover, as your content is shared across the web readily, you gain higher traffic. This eventually increases your conversions and has a positive impact on your rankings.
As aforementioned, content marketing helps you rank on the SERPs. And it enables you to increase the visibility of your content online.
Both these factors help you draw increased traffic to your site. And when you attract relevant traffic, you can expect an increase in conversions.
Content marketing is 62% more economical than traditional marketing. And it offers 3x more leads than the latter.
Some content marketing factors you must zero in on include:
These factors will help you increase your conversions or returns from your content.
BuzzSumo is capable of redefining your overall content marketing strategy. The tool offers you various types of insights like:
These insights will enable you to create a far-reaching content marketing strategy.
It is a far-reaching tool that equips you with myriad features to plan your content strategy.
Some capabilities that SEMRush offers:
HubSpot is yet another tool that offers you oodles of resources for content marketing. And many of the tools offered by HubSpot are free to access.
Some HubSpot tools that can help you with content marketing are:
These resources will help you with diverse content generation and increasing engagement.
The free resources will help small businesses reduce their dependency on freelancers.
Social media engagement is establishing new peaks every month. And it has become one of the most constructive content marketing platforms.
In fact, 87% of marketers distribute and promote content on social media. It is by far the most far-reaching content marketing channel.
And Buffer allows marketers to increase the efficacy of social media posting. The tool is widely used by thousands of brands and offers several capabilities like:
Some content marketing trends that you must take on board in 2022 are:
Content marketing domain is ever-evolving, and there are frequent changes in the trends. However, you must hold on to the best content creation practices.
With this, here are some tips to be mindful of in 2022:
There are dozens of content marketing tools with their different capabilities and features.
However, some of the most definite ones that you should add to your toolkit are:
We are sailing amidst the high tides in the digital world. And there are relentless changes in the content marketing field.
The surest way to capitalize from our efforts is by adopting the latest trends in the field. And therefore, the trends listed above will help you with the same.
He has spent more than 12 Years strategizing and executing SEO campaigns. He is interested in writing Digital-marketing, PPC, and Social Media Marketing related topics.
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He has spent more than 12 Years strategizing and executing SEO campaigns. He is interested in writing Digital-marketing, PPC, and Social Media Marketing related topics.
Things To Include In SEO Reporting
How Thin Content Can Attract Penalty
Tips To Increase Sales Using SEO
Content Creation Tools For SEO
Best Keyword Rank Tracking Tools
Why Your Website Needs SEO Immediately
Best Competitive Analysis Tools
SEO For Parallax Design Websites
Bad Services To Avoid When Hiring
Tips To Improve Wordpress Website Rankings
Impact Of Social Listening On SEO
SEO Tips From Google Quality Rater
Influencer Marketing Impact On SEO
Tips To Optimize Google Discover Feed
Guest Posting Tips & Importance
SEO Tips For Orthodontic Website
Backlinks Importance Types & Tools To
Importance Of Bounce Rate And Tips
Importance Of Hiring A Marketing Agency