How to Generate High-Quality Links That Boost Your SEO?

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Google considers the quantity, quality, and relevance of backlinks to analyze the importance of a webpage. Further, PageRank also uses backlinks to rank web pages in Google's search engine results.
Simply put, PageRank counts the number and quality of links to a webpage to understand the importance of a page. It works on the assumption that high-end websites get more links from other websites, and therefore should be ranked higher.
All in all, backlinks have the potential to boost not only your website's SERPs but also improve its visibility.
So, it becomes imperative for you to generate high-quality links for your website. Remember, backlinks are a critical aspect of off-page SEO. In short, you can make your website's SEO campaign top-notch through link building, i.e., the process of earning backlinks.

Best Practices to Earn High-Authority Backlinks for Your Website

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1. Align Your Content with Google's Guidelines

You should put useful content across your subscribers in an organized way. It wouldn't only help you rank higher in SERPs but will also assist you in generating high authority backlinks.
From structuring your website properly to creating relevant content, these are a few of the many ways that you can use to keep your website aligned with Google's guidelines.
While easy site navigation will help visitors and search engines quickly find information relevant to them, a disorganized website will discourage other websites fromlinking to your site.
Further, you must index the content on your website. It will enable Google to find your website easily. Indexing your content will help you garner backlinks, thereby improving your website's SERPs.
Here's how you can index the new content you publish on your website.

• Click on Google Search Console
• Move to the URL inspection tool
• Copy and paste the URL that needs to be indexed in the Google search bar
• Select the "request indexing" button.

While the steps mentioned earlier can help you easily index your content, it will not solve the issue of Google indexing old and obsolete pages. However, this problem can be fixed through a few of the many ways mentioned below:

• Steer clear of the crawl blocks present in your robots.txt files
• Make sure to add your website to the site map.
• Optimize your website for high-quality pages
• Resolve no follow internal links
• Delete rogue noindex tags and canonical tags
• Include robust internal links

2. Analyze Domain Authority (DA) of Websites You Are Considering for Link Building

According to a study by Ahrefs, domain authority can also work towards predicting how much organic traffic a website might receive from Google. Therefore, you must check the domain authority of the websites you are approaching for generating links.
After all, websites with low domain authority scores will not garner much organic traffic. They won't even rank higher in Google's search engine rankings.
As a result, acquiring backlinks from such websites will neither help you improve your website's ranking nor will it serve the purpose of accelerating your SEO strategy.
You can check the domain authority of the websites you want to carry your link-building strategy with through Moz's link explorer. Moz also has a free SEO toolbar known as the MozBar for checking the domain authority of any website.

3. Find Out the Domain Relevancy of the Prospective Link Building Websites

While connecting with websites having high DA scores can help you earn some robust backlinks, it is also critical to find out the domain relevancy of these websites. Simply put, you must know if they are targeting relevant keywords in their website's domain name or not.
According to Backlinko, if a website puts its target keyword at the beginning of its domain name, it will give it a competitive edge over its counterpart's website. Also, experts at Moz believe that including a relevant keyword in the subdomain can boost a website's ranking.
In short, as an important Google ranking factor, the domain relevancy of your targeted link building websites can improve their SERPs. This, in turn, will help you ace your backlink strategy and give your SEO campaign a boost.

4. Opt for Guest Posts

When you write a blog or an article for someone else's website, it is considered a guest post. It is a great way of garnering organic traffic to your website and establishing your business as an authoritative brand.
Also, if done the right way, guest posts can help you acquire backlinks from relevant websites. However, receiving backlinks should not be your only reason for writing guest posts.
A thoroughly researched, data-driven, and insightful guest blog will not only help you create a name and recognition for yourself but will also assist you in capturing leads while improving your social proof. And, once you achieve all this, earning quality backlinks will become a cakewalk.
Let's see how you can begin with seamless guest posting:

• The first step is to create a well-designed website for your business. From the logo and the format to the testimonials and content, ensure everything on your website indicatesthat your business is a high-end brand.
  
  Remember, high authority websites that accept guest posts are hesitant to link to spammy websites.
• Once you have created a high-end website, the next step is to build your guest post portfolio. Simply put, the top-notch websites look forward to your article's live links published on a respected website. It gives them an idea about the quality of the content you write.
  
  As mentioned already, you can start by creating a relevant post based on your niche and get it published on a known website.
  
  You can also write an impeccable blog on your website and share it with your prospective guest blogging website when you pitch them.
• Further, you need to find guest blogging opportunities in your niches. One of the easiest ways to do so is using Google.
  
  Start by typing your keyword followed by a write for us, blogging guidelines, and contributing to the Google search engine. You will get ample results for the keywords you choose.
  
  For instance, if you have to write about email marketing, type "email marketing + write for us" in the search engine. You will see how relevant websites accepting guest posts will instantly appear in the search results.
• Further, you can also find the top influencers of your niche and find their guest posts on various high-authority websites.
  
  For instance, if you follow Neil Patel for insightful posts on email marketing, type "email marketing guest posts + Neil Patel'' to find top websites that are publishing his guest posts.
  
  Once you find these websites, pitch them for an email marketing guest post. Also, while you pitch, ensure to do it in a personalized way.
  
  Start by telling them how you loved a particular article on their website and would love to write a stellar guest post on similar lines. Here's an example of a successful pitching email:
  

Look how this pitching email received an instant response:
Once the guest posting website accepts your pitch, create a relevant blog that is high on readability. It will help you garner quality backlinks. However, if you don't get a reply, following up with the website is always a great idea.

Related: Importance of Guest Posting

5. Make Use of Broken Link Building Strategy

You can easily create backlinks for your website by finding broken links on other websites and asking them to replace them with a relevant live link from your website.
While people sending regular outreach emails often ask for a backlink without giving anything in return, the case is different with link building strategy.
Instead of asking something in the first place, a broken link building email allows you to help the target website by steering clear of their 404 pages.
Here’s a great link building email example from Brian Dean of Backlinko:
Now, let’s see how you can use the broken link building strategy to generate high authority backlinks:

• Check my links is an impeccable free tool when it comes to finding broken links. All you need to do is install the Chrome extension. After the installation, the extension will be available on the top right corner of the Chrome browser.
  
  Further, press that icon, and this free tool will check and report all the broken links available on the webpage you are browsing.
• You can also analyze web pages with a plethora of links. Remember, the probability of a website having 404 error pages becomes higher with the increase in the number of external links they have.
  
  One of the easiest ways to get hold of web pages with many external links is uncovering the resource pages by using Google. These pages bring together useful resources available on a topic.
  
  Resource pages can be found by typing search strings such as “keyword + “helpful/ resources.” Once you find relevant resource pages in your niche, click on check my links to find broken links.
• The next step is to find all the websites that are linking to these broken links. Tools like Ahrefs and Moz can help you find all the web pages that are linking to these dead links.
  
  Once you find these web pages, reach the right person maintaining them and send them an outreach email like the one mentioned above.
  
  If a website belongs to a single author, you can connect with the owner directly through a contact form. However, if a website has an umpteenth number of contributors and authors, you will have to do a little research to find out the right person.
  
  An easy way to do so is to check the website’s team page and connect with people like editors or web admin who might fix the broken links of a website.

6. Come Up With Top-Notch Content

Creating content that converts is important for generating high authority backlinks.
In the words of Brian Dean of Backlinko, you must create skyscraper content to acquire high-end backlinks from authoritative websites. Here's how you can create content that clicks:

• The first step is to search for the keyword you want to write content on in the Google search engine. The results on the first page are from websites that have numerous high authority backlinks.
  
  Since you know the kind of content on the top, work towards creating content that’s better than the ones already available on the first page of Google.
  
  For instance, if you are searching for the keyword “email marketing strategies'', you will stumble upon these articles on the first page of Google:
  Once you find the content that's on the top, set up a target of creating a better and updated blogpost.
  
  Research on the topic, find relevant data, get into the roots of each subtopic and curate detailed long-form content that can help you generate high-end backlinks.
• Once you are done with content creation, the next step is to promote it. The easiest way to promote your content is by emailing the people you mentioned in your post.
  
  For instance, if you mention Neil Patel in your email marketing blog, dropping him a subtle email about the same might get your blogpost a mention on his social media handles.

7. Leverage Wikipedia

With a domain authority score of 100 and monthly visitors crossing a whopping 18 million, acquiring a backlink from Wikipedia will not only accelerate your website's traffic but also take your SEO strategy to the next level.
Start by opting for strategies like removing a dead link or fixing a broken link in a Wikipedia article.
Once you find a broken link in an article of your niche, replace it with a relevant link from your website.
Another great way of leveraging Wikipedia for generating backlinks is editing an article of your niche with relevant content and placing an external link of your website there.
However, make sure you add value to the article you edit. If you edit it and put your website's link just for the sake of backlink, Wikipedia moderators will be quick to find it and mark your website as spam.
Now, let’s see how you can go ahead with editing a Wikipedia page:

• The first step is to create an account on Wikipedia. Once you have an account, you can click on the edit icon and start editing any article.
• The next step is to preview the changes you have made and hit on the save icon.
• Finally, all you need to do is wait for the edits to get approved by the Wikipedia moderators. Make sure you link to the top-notch and relevant content from your website.

If you don't have any skyscraper content to provide value to the Wikipedia articles of your niche, start by creating one and then venture into the world of Wikipedia edits to acquire high authority backlinks.

Related: Wikipedia SEO Tips & How to Use Wikipedia for SEO Success

8. Work on Testimonials

While reviews and testimonials are great for helping customers in their buyer journey, they can also serve as a great link building strategy.
Take a look at how dropping reviews at the SEO tool Ahref's website helped these entrepreneurs earn credible and high authority backlinks:
Source
The first step is to select relevant websites of your niche. A website's products and services you use for your business are exactly the places where you would want to write a testimonial.
For instance, if you have a content writing agency, a review on the grammar analysis tool Grammarly will get you a relevant backlink.
You can also submit reviews for the products and services you use on review websites such as Yelp and Foursquare. You can also find the company's contact information and mail them the review of their products and services directly.
In both cases, make sure you add your business name and a live link to your website at the end. It will help the company backlink to your website easily.
Another great way of reviewing a product or service is by writing a blogpost about it on your website.
For instance, if you are using the Hemingway app for your website's content, try writing an elaborate review about its benefits, how it functions, how it can help in creating readable and error-free content, and more.
In addition, you can put relevant keywords pertaining to your business in your review and increase your chances of garnering more visibility for your website through search engine crawls.

9. Link Content of Other Websites

It might sound as if you favor your competitors, but when you link relevant content of other websites on your website, you create a robust link building strategy for your business.
For example, as a content marketing agency, you create a blogpost on "email marketing templates".
You can mention an in-depth article on the same topic from HubSpot at a relevant place in your article and let the company know how you loved their content and linked it in your article.
Since you went ahead and gave them a backlink without asking for it, the chances are they might reply with a similar gesture and give you a backlink anytime in the future.

10. Reach Out to Other Websites through Comments

A link building strategy is a lot more than just earning a backlink from a fellow business's website. Therefore, when you start commenting on the blog posts of other businesses of your niche, use it as a genuine way of creating mutual relationships.
Sure, you will get a chance of including a suitable backlink when you share your valuable insight on the topic they have written upon, but more than that, work towards genuinely striking a conversation with them while helping them improve their content.
In short, if you leverage your public relations the right way, the chances of generating high authority links increases in the long run.

11. Work with Link Generating Content Formats

According to a recent survey by Ahrefs, 66% of content posted online acquires no backlinks. However, the survey also concluded that certain forms of content could generate backlinks.
Other forms of content that triggered backlinks include quizzes, infographics, how-to blog posts, and videos.
All in all, the best way to generate backlinks is to create impeccable content in the form of listicles. It can give your content the necessary head start it needs to come up in the first page SERPs by acquiring high authority backlinks.

12. Leverage HARO

Generating high authority backlinks can become easy if you use the service of Help a Reporter Out (HARO). It is a free online service widely used by journalists to acquire credible sources for daily stories and coverage.
The journalists put queries on HARO, which are divided into a plethora of categories based on different industries.
All you need to do is find the query relevant to your business, get into the details, and provide its solution to the journalist who posted the query.
A crisp, precise, and to the point outreach email will do the needful.
Here's how you can use HARO like a pro:

• The first step of leveraging HARO is registering yourself as a source. Once you go on the HARO website, you will see a page with two options. Either you can sign up as a journalist or as a source.
  
  >> Since you are the source here, click on the " I am a source" option. Once you have registered yourself as a source, you need to press the subscribe now icon. It will bring forth all the plans that HARO has.
• After registering, get ready to receive three emails from various categories. You will receive these emails every day from Monday to Friday at a fixed time of 5:35 a.m., 12:35 p.m., and 5:35 p.m.
  
  >>> Keep analyzing these emails, the topics they contain, and once you get a relevant topic that you have extensive knowledge about, answer the query through an outreach email.
  
  >>> Remember, you must cover all the query points and make it easy for the journalist to decipher and publish them. Also, make sure you include your author bio and headshot in the email.
  
  >>> Placing a strong CTA with your content details at the end of the outreach email is also a good idea to receive more queries in the future from the journalists.
• Finally, if your pitch gets selected, the journalist might notify you about it through email. You can also set up a Google alert for your brand name. In that case, whenever your brand name gets mentioned by an outlet, you will instantly receive a notification.

13. Reclaim Your Links

There are times when other websites might mention your website but not link to it. That's the time you need to reclaim your links through a simple outreach email.
However, before you work towards link reclamation, you need to find out the websites that are mentioning your business. An easy way of doing it is using tools such as Buzzsumo and Mention.com.
Once you get hold of these websites, check if they have linked your business with a brand mention or not.
If there's no backlink in the mention, a friendly outreach email will do the needful.

14. Analyze Link Gaps

You can considerably improve your backlink strategy by closely monitoring the link gaps prevailing in your existing backlinking process.
A thorough backlink gap analysis gives you an in-depth insight into the quality and the number of backlinks that your website generates compared to that of your competitors.
Let's take a look at the important steps that you must include in your link gap analysis:

• Choose a suitable tool to carry out the analysis. SEMrush is an impeccable tool to analyze the link gaps seamlessly. It doesn't only help you find relevant competitors in your niche andlets you get a competitive edge over your rival domains.
• Once you have a list of your rival domains, the next step is to review each website for its backlinks. In other words, find out which websites your competitors are linking to. It will give you new opportunities for linking.
• Now, you need to segment the websites your competitors are linking to;based on the website's relevance and domain authority. After all, having few backlinks from high authority websites will work wonders for your SEO strategy rather than having enormous backlinks from low authority websites.
• The final step is to send outreach emails to the relevant websites. Remember, you must make your outreach email personalized and make sure the content you are asking them to backlink provides value to their readers.

15. Extract Links Through Roundup Blogs

As the name itself says, a roundup blog or article is a roundup of brilliant articles written in a particular niche.
For instance, “10 email marketing experts share their insight on the best email marketing tools” is a roundup blog that would contain articles of the top 10 contributors in the email marketing niche.
In other words, roundup blogs are such articles that link to impeccable content belonging to a niche. Here's how you can use it to accelerate your backlinking strategy.

• You need to find roundup blogs of your niche. Put the required keyword + link roundup in Google search. You will get a series of roundup posts relevant to your website.
• The next step is to send a pitch to the author of the roundup blog. The pitch should sound like a gentle request where you ask the author to include your content in their post.

16. Work on Reverse Image Search

Suppose your website has rich and visually appealing content such as infographics and charts. In that case, a lot of people on the internet might be using your image without properly attributing the credits to your website. You can find out about these people by following simple steps:

• Mention the URLs of all the visual assets in a Google sheet.
• Once you have prepared the sheet, put each URL in the Google search engine. Further, when the results come, click on the "search with image" option". You will see the entire list of websites that are using your image when you further click on "Pages that include matching images".
• Find out the website thathasn't accredited the images to your website.
• The final step is to send them a gentle reminder through an email that they haven't attributed the image to your website. Chances are, you will get a quick positive reply and earn yourself a backlink that you deserve.

17. Use Quora Spaces

Using Quora can help you generate backlinks, but it will only work if your content is the king.
So, start by answering questions relevant to your niche. You can find questions about a topic you have in-depth knowledge about by pressing the top bar.
For instance, if email marketing is your thing, search for questions related to email marketing and write an insightful answer that benefits the audience base looking for answers to those questions.
You can insert a link to your blog in between if you find it in sync with the answer you are giving. Simply put, link to content only when it fits in naturally with the answer. Also, linking to useful content on other websites is a great idea. It will make your efforts of writing a good answer genuinely.

18. Leverage The Moving Man Method

Created by Brian Dean of Backlinko, the moving man method is a technique that can help you generate high quality backlinks from the sites of your niche. This method works in three easy steps. Let's take a look:

• The first step is to find websites with obsolete resources. These resources could include old names and URLs, a link that shut down or is no longer offering services.
• All you need to do is search for other websites that are still linking to outdated resources. You can easily do this by putting the outdated website link in the backlink checking tools such as Ahrefs, Linkody, GroupHigh, and more.
• Once you find out all the websites that are backlinking to the obsolete URL, reach out to them. The best way to send such an outreach email is to be subtle in your approach and provide value with the content you are asking them to link to by replacing the outdated URL. You can take some inspiration from this outreach email script from Backlinko.

19. Make Use Of LinkedIn and Medium

You can unlock the power of LinkedIn and Medium for generating quality backlinks. Sure, the backlinks from these websites nofollow but, they work great for creating awareness and traffic for your website.
If you consistently post insightful and engaging content on LinkedIn and Medium, even a nofollow link on your article will entice your audience base to search for your blog and give it a read. Now, isn't that what you want from your backlink strategy?
So, start by creating useful content on LinkedIn and Medium and link back to your website as and when you find it relevant. You can also repurpose your content on these platforms.
>> Medium gives you the option of importing your content through its "import story" option. Once you click on this option, you need to paste the URL of the content you want to repurpose and hit on the publish option.
>> As far as LinkedIn is concerned, it doesn't have an import option for repurposing the content. However, you can copy-paste the content on LinkedIn from your blog and state where the original article was published with a link to your website.

20. Work on Podcasts

Generating high quality backlinks becomes easy if you host a podcast or become a guest on one. Here's how a podcast can help you generate high authority backlinks:

• If you are hosting a podcast, your guest might link to the episode that appeared on their website. In case you are the guest, yourhost will link to your website on their podcast website. Either way, you will get a backlink, thereby helping you generate traffic while improving your SEO.
• Also, if you are hosting or appearing as a guest on a podcast while providing value with your insights, it can encourage the audience to search for you and your business. Such searches can influence Google to improve your business's SERPs.

However, before you dive into the world of podcasts, make sure you have something valuable to tell your audience.
If you are hosting a podcast and willing to deliver a monologue, talk about the content that clicks with your audience base.
If you are interviewing someone on your podcast, ask them the right questions at the right time. Keep it genuine. In both cases, your aim should be to provide value with your words.
Further, you can also be a guest on some popular podcasts of your niche and showcase your skills while earning some quality backlinks. All you need to do is reach out to the host with a pitch that explains how your story can connect with their audience base.

Wrap Up

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With the techniques mentioned above and strategies, you can easily earn high-authority backlinks from reputable websites.
All you need to do is choose such techniques that best suit your industry needs, take a proactive approach, and start building backlinks to take your search engine optimization campaign to the next level.
All in all, from creating content that clicks and using Quora, LinkedIn, and Medium to correcting broken links and leveraging HARO, these are a few of the many ways that can help you ace your backlinking strategy and improve your SERPs.
Are you looking to generate high-quality links to your website? Get in touch with us now!