As your digital marketing partner, we power your business to reach more people. The more people see your brand name, the more likely they click on your website link. If they click on a link to your website, they're more likely to buy from you.
With more than 4 billion people on social media, companies are turning to market on it. We can help get you the right social media marketing for your business. With highly optimized social media campaigns, we can help you do better.
Backlinking is a critical part of SEO today. You need to have high authority website links on your website. Our link-building strategies can help you get much better results from your marketing pipeline.
Every niche today has its own thought leaders and influencers. A brand's ability to connect with them is paramount to its success. We can help you tap into the right influencers for your business.
The acquired data and client feedback is processed, and the process is started. Specialist teams are assigned to your project depending on skill levels. We also make use of cross-functional teams to improve your marketing processes.
The market today is built on effective engagement from both businesses and consumers. We can build an engagement platform for your audience and you to take advantage of this. It can help improve communication and brand recall.
With high-speed internet and powerful mobile platforms, people prefer visual media. We can develop powerful visual content through images and video. These can definitely improve website traffic and ROI.
Search engines reward trustworthy websites with higher rankings on their results. This makes ranking high for your website easier compared to your competitors. Our agency can help you boost your trust signals and improve credibility.
Branding is all about projecting the right message to the people. We can help improve your brand signaling to align with your audience's interests. This can considerably increase your ability to gain revenue.
The more authority a site has, the higher its domain authority. As a result, it has more visibility on the SERPs. This makes it easier for visitors to find your website. It also gives you more chances to be ranked on top of the list.
Keyword rankings are important to SEO success regardless of your niche. It can be next to impossible to rank keywords with only on-page ranking. This is where off-page marketing can shine - it can also improve rankings of difficult keywords.
Any business wants to reach more customers through its online presence, but it can be challenging. With off-page SEO, you can easily reach the right audience demographic. This can help with even difficult niches.
One reason why brick-and-mortar shops don't have enough business is the lack of visits by customers. We can help improve footfall to your store through optimized off-page SEO methods. It can improve conversions considerably.
Building a brand is not just about business; it also involves brand authority. The more authoritative you are within a niche, the more sales you will have. High authority also makes your brand more trusted.
Brand perception is a critical metric in today's marketing. Brand perception is all about how the general audience views your business. Naturally, the better your audience perception is, the more trusted you are.
When your customers come to your site, you want to make sure that they're happy. This is why it's important to consider off-page SEO. It's a set of strategies that focus on improving and curating every part of your website.
The crux of any marketing pipeline is the conversion ratios. Off-page SEO, when done properly, can considerably improve your conversion rates. It does this through a combination of quality content and outreach processes.
For any business to succeed, it needs engagement from its audience. This can only happen when they understand what your brand is about. Off-page SEO can connect your brand with the right people.
A disadvantage with traditional marketing methods is the cost per lead or conversion. The numbers were low, so it was expensive to run in the long term. Off-page SEO lowers the cost of marketing and improves ROI.
A good off-page SEO strategy can improve brand credibility. It can increase the number of links pointing to your website. The more links that point to your site, the more Google considers you a credible source of information.
Off-page SEO is the process of bringing traffic to the website through various backlinks, referrals, and tags from different platforms. It could be from other websites, directories, social media sites, and more.
So, does that mean you can get a backlink from any website, and it would work?
Of course not.
Off-page SEO is a continuous process to deliver long-term results for the business.
Of course, off-page SEO isn’t going to be enough on its own, just as on-page SEO cannot work independently. And yes, you also have to focus on technical SEO to get the full benefits of SEO strategies.
Off-page SEO takes the business website to new markets and audiences. When a famous website provides a backlink to your site, its visitors will know about your business. Even if half of them were to click on the link, your website would get more visitors, isn’t it?
The same goes for directories and social media. Constant efforts in off-page SEO can make your brand more visible to the world at large. The more often users notice your presence, the easier it gets for them to recollect your business and give it a try.
Building business relationships is also essential. Tie-ups, collaborations, sponsorships, events, etc., will help you get in touch with people and talk to them about your business.
When you can combine your offline and online efforts to promote the business, you will see a substantial increase in customers, sales, and investment return.
Off-page SEO doesn’t have to be expensive either. You use goodwill and mutually benefitting ways to increase your brand’s visibility rather than spend money on ads that may or may not give the expected results. You will also be able to generate offline sales.
Printing QR codes on offline paper-based mediums is a fantastic off-page SEO technique.
In the current scenario, being visible on the internet is an advantage. It helps bring more traffic to the website to impact your website rank. Backlinks from higher DA websites add to your site’s credibility, which again works in your favor.
When the search engine’s algorithm detects organic activity for the website, it will push the URL to appear in the top search results. That will further bring more visitors, and the cycle will continue.
Who doesn’t want a higher website rank on Google? Off-page SEO can make it possible.
An example of a high Domain Authority (DA) website:
Backlinking is one of the most used off-page SEO tactics. When you regularly get backlinks from websites with higher domain authority, it will increase your website’s DA.
DA is nothing but the search engine ranking score of your website on SERPs. The number ranges from 1-100. A DA score of 80 and above is considered a good sign.
Do you know that Facebook has a high DA, and Google gives more importance to links from here? Yes. You can club social media marketing and off-page marketing to make the most of Facebook’s DA score. It will lead to staying at the top of the search results page.
Use the Website Authority Checker tool from ahrefs to find out the Domain Authority of a website.
Keywords are an essential part of the marketing process. The key is finding the right and relevant keywords for your brand. Using off-page SEO can tighten your keyword profile and help it perform well on searches.
A significant part of this is the LSI keywords.
LSI stands for Latent Semantic Indexing. You can use LSI keywords to help you decide what kind of content you should write. It's a great way to ensure that your writing content is relevant to your audience.
You can use LSI keywords to improve your content marketing strategy. LSI keywords are long-tail keywords. They describe an image, a product, or some other topic related to the main keyword.
Google’s auto-suggest feature shows the LSI keywords people usually use in the search console.
A good part of off-page SEO is optimizing your website's internal structure. This is in addition to the content and links you share on them. Off-page SEO includes things like ensuring that your site has valid metadata.
Another aspect of off-page SEO is that it verifies if your site has a strong navigation system. It also ensures that your heading tags are consistent throughout the site.
Off-page SEO also includes creating a sitemap for Google to index your site.
A website needs to have an optimal internal structure to do well on searches. Implementing off-page SEO means that your website internals is overhauled as well. We do this with a detailed checklist of your website's structure.
Here’s an example of a sitemap.
Content marketing is the foundation of ranking well on searches today. Content can power marketing for even the most difficult of niches. Another important distinction to make here is the curation of branded content.
Branded content is quite different from the run-of-the-mill content produced by businesses. It includes a unique brand voice that relates to a specific business. Branded content has a distinct signature and a story unique to the brand.
Instagram ads are an example of branded content.
The basic premise behind off-page SEO is to help search engines understand your site and provide a better user experience. This includes better link-building strategies that ensure relevant user traffic.
Another area where off-page SEO can improve your website is link building. Generating authority links for your website can significantly improve rankings on searches.
The key is to draw the right backlinks from other websites in your niche.
You can highlight the right website relevant to your business through the off-page SEO pipeline. They need to fulfill specific metrics which can improve your brand. Using the right backlinks strategy, you can also get more website traffic.
Influence plays a big part in determining how well your brand performs in the market. Several factors and metrics determine an influencer. This includes social media engagement, link profile, content marketing, and optimization.
Off-page SEO can improve your website influence through curation of the mentioned metrics. It can help you optimize various signals to get the optimal coverage in your niche.
Most signals that are a part of website influence are off-page SEO signals. A strategic off-page SEO process can improve influence. It can give your website a good chance of succeeding.
Instagram shows social media engagement analytics:
Brand recognition is the process of people who are familiar with your brand associating the brand with positive emotion. The best way to improve brand recognition is to build a brand image consistent with your brand's personality.
Off-page SEO techniques can help improve your brand recognition. It also takes brand presence, content quality, and web traffic to the next level.
SEO is an essential part of any website's marketing strategy. Google's algorithm gives more weight to well-optimized websites and has unique content. It increases traffic and page views, but it can also help your business get discovered online.
Instagram ads improve brand recognition.
We've already established that content is king when it comes to marketing. But people are looking for more than just pages of text in an article. The focus has shifted to more visual storytelling.
Visual content platforms have much more traction today than before. Images and video have captured users' attention and show no signs of slowing down.
Brands across different niches leverage the power of visual content to improve their brand. Adding videos has been shown to improve engagement and shareability. It results in brand stories circulating much more freely through your audience.
Here’s an example of engaging visual content.
With billions of people logging on every day, social media has proven itself to the global business fraternity. It is a great platform for getting a lot of engagement regardless of your niche.
A key area to improve business metrics is integrating social media with your pipeline.
Brands with a powerful social media marketing campaign are closer to their audience. They understand key points of interaction with them. This helps them cater to their needs better and understand your brand. It also fosters a sense of community for your audience.
Off-page SEO is a functional part of the social media ecosystem. Off-page SEO can improve your branding on social platforms. It can bring in relevant traffic to your brand's social page.
Social media can improve your brand's exposure in your niche with enough exposure.
|S.No||On-Page SEO||Off-Page SEO|
|1||Working on the website by changing and updating content on the webpages||Working away from the website but bringing traffic to the site via backlinks; linking building is a crucial part of off-page SEO|
|2||Optimizing alt descriptions and meta tags on the webpages||Sharing and posting content on other websites and blogs to drive traffic to your website; writing guest blogs, participating in forum discussions|
|3||Improve website loading speed by optimizing HD images||Focus on generating more interest through Google My Business profile and joining local and niche directories|
|4||Regularly add new content to the website blogs; keep the website buzzing with activity.||Ask for customer reviews, testimonials, ratings on GMB, Facebook pages, and website.|
|5||Create mobile-friendly, responsive websites||Send email newsletters, gain more subscribers, get referrals from customers, influencers, bloggers, and reviewers.|
|6||Focusing on optimizing headlines to appear on the search results page and rank higher for the keyword||Using social media platforms to promote the brand; sharing links to website blogs and landing pages on social networking sites.|
|7||Creating a web of internal links to increase hits on webpages that get little traffic; makes the user spend more time surfing through the website.||Use podcasts and vlogs to spread the word about your business; let people read, watch, and listen to exciting details about your business.|
There’s no internet without links, right?
You need a link to open any website, page, forum, review, or comment. It’s hardly surprising that link building is the primary focus of off-page SEO. But it’s not as simple as it sounds.
There are different ways to build a network that links to your website. And you should make sure to steer clear of black hat SEO techniques to avoid violating the search engine regulations. So how can you get quality backlinks and improve off-page SEO?
Domain Authority score is something we’ve referred to more than once already. The source website’s overall quality can make or break your SEO efforts.
Use backlink analytical tools to check the DA score of websites you want to connect with. Afterward, keep an eye on the DA score and get rid of backlinks from sites with poor performance and suspicious activities.
Backlinks should not appear forced or out of place. Work within the niche first and move on to adjacent industries independent of yours.
A backlink to a bakery would come from food bloggers, food critics, food suppliers, local celebrities, local/ regional news portals, and more. Links from travel bloggers and websites would also work.
There needs to be more than one domain that backlinks to your website. A diverse set of referring domains will bring various visitors from different sources. It also shows that your business is famous across the market.
The search engine algorithm identifies and gives prominence to websites with diverse domain references.
What kind of links are you aiming for? A combination of the below three would work, though we recommend relying more on the first option.
Guest posting is the act of writing blogs on other’s websites.
A guest blogger shares valuable information on topics in his/ her niche in the form of a blog post. But this blog is posted on another website rather than the one that belongs to the author.
As a guest blogger, you will have the choice to add a backlink to your website (as a part of your credentials).
You can also backlink to a page on your site that shares related information.
There is no limit to the number of platforms you can write for. Just make sure that you are sharing authentic information that is useful to the readers rather than blatantly promoting your business.
Your guest posts will create awareness about your business and increase organic traffic over time. Also, readers will appreciate your professionalism in sharing your knowledge with others.
It will help you connect with the readers and understand their preferences. The readers will see you as someone who genuinely wants to be of service rather than a business opportunist who only wants to get some backlinks.
It will help you expand your contacts as more website owners will ask you to write guest posts for them instead of contacting them for opportunities.
Here’s an example of how you can write to websites that accept guest posts.
You cannot go offline and expect the business to survive for long in today’s world. You need to make your presence felt on the digital platform.
Be there on the search results page. Be visible on Facebook, Twitter, YouTube, LinkedIn, Instagram, Reddit, and other social media networking platforms.
Don’t you see the top brands being present just about everywhere? Their logo, the name, or the offers, something or the other related to the brand is always visible.
They could be active on Twitter, creating hashtags and tweeting stuff. They could be sharing discount codes on Facebook or posting mesmerizing pictures on Instagram.
The aim here is to be online on the internet. Your latest posts and tweets should show up when anyone searches for your business.
Customers would hardly like to do business with a brand that isn’t active enough, isn’t it?
Another advantage of being online is that you can use the latest trending topics to promote your business.
Correct, it doesn’t always work and can backfire if you start taking sides. But you sure can establish the values and ideologies of your business on the digital platform and attract like-minded users.
Here’s an example of a business using the latest trending topics to promote itself.
As we mentioned in the previous point, your presence on social media is the key to off-page SEO. But sharing posts alone is not going to bring you, followers.
Even if it does, they won’t stay long if there is no effort from your side to interact with them. Reshares, likes, and reviews can boost your brand visibility and support your SEO efforts.
When a user posts a comment, especially a query or a question, make sure to answer it. Replying will show that you are aware of the post’s activity, care about the customers, and want people to know more about your business.
Reply to messages, engage with the users and maintain active communication. Let them know that they can contact you with a question, and you will not ignore it.
Social media is a ripe place to connect with some big names. Follow industry leaders and comment on their posts. Share important ones on your timeline.
Interact with influencers and marketers. They can bring a fresh round of visitors to your website through a single post. But choose them with care. The last thing you want is to annoy your existing customers.
It is more in terms of the mentions your brand gets on the social media platforms. Use the online brand monitoring tool to see who has been taking your business’s name.
Since all of them don’t tag you directly, you will not get updates when someone refers to your business.
Use online tools to identify the mentions and learn if they are praising you or writing a bad review. Make it a point to respond to bad reviews with courtesy and inquire why.
Follow it up and update the customer after you sort out the issue.
Here’s an example of a brand responding to a comment on social media.
Relevant : Tips to Boost Your Reputation Using SEO
Yes. Blogs are still very much relevant. They have gained prominence as more and more businesses rely on off-page SEO tactics. Content marketing is an inherent part of SEO services, isn’t it?
Some people say that commenting on blogs is a black hat SEO practice and should be avoided. But we say it depends on the comment you post.
When you have to comment on a blog, you will enter the details such as the name and a website link. When you post the comment, it creates a backlink on your website.
Some people take advantage of this spam on blog posts with comments that are purely promotions or have no relation to the blog. Some also tend to comment on multiple blogs to gain more backlinks. It is a black hat SEO practice.
But when you post relevant, appropriate, appreciative, and useful comments on blogs, you will be generating backlinks and showing that you aim to interact on the post and not use it for SEO purposes.
You can create a rapport with others by leaving meaningful comments on their posts. Just take care not to overdo anything.
Here’s an example of comments on a blog post.
Creating a GMB profile should be on the top of your list when a user searches using a related keyword or a specific business in the region, the GMB profile.
A filled and verified profile with NAP (Name, Address, Phone Number) details will attract user attention. You can add business descriptions, the latest images of your business and ask happy customers to write a review on the GMB profile.
Relevant : Benefits of a Google My Business Listing
Directories come in various types- local, niche, paid, unpaid, aggregators, etc. Though you don’t have to enter all of these directories, being visible on the local directory and the aggregators are necessary.
Please do your research before listing on a directory to see that it is genuine and has a good visitor count. Paid directories are not necessarily more popular than unpaid ones.
A citation includes the NAP details of your business along with a link to the website. These are other forms of listings found on different websites. So, what’s the difference?
A citation is a link that shows where a particular piece of information has been collected.
For example, if a blogger provides statistics about an area and uses your website as a reference point, they will give a citation link to your site.
However, citations work only if the NAP details are consistent on all links.
It is both an on-page and off-page SEO tactic. While adding the Google Maps location on the website is essential, adding it to your GMB profile and social media profiles is also crucial.
Users who search for businesses on Facebook will find it easy when they can see your address on a map.
Here’s how GMB profiles appear in response to Google’s search engine search queries.
Like blog commenting, the forum was also considered black hat SEO techniques. It led to many business owners ignoring forums altogether. Platforms like Quora and Reddit have been able to bring the attention back to forums again.
That said, if you are looking at these platforms as a way to build links, we say it’s not going to work the way you want. Forums serve a specific purpose.
The aim is to create a community where like-minded people interact and discuss the niche. People looking for answers from experts join forums to get advice.
Relevant : Legit Ways to Earn Backlinks to Your Site
So, your off-page SEO tactic here should be to create an identity for yourself (and your business) using the forums.
Simply sharing links to your website and spamming query posts will even get you banned from the forums, and not to mention get your website flagged or blacklisted by Google.
Building long-term relationships should be your goal if you join forums. Get to know others, interact with them, and let them come to your business.
You will gain quality customers who are likely to promote your business even without asking them to do so.
Quora is a popular forum website.
Influencer marketing is not limited to asking a celebrity to share your website link. Sponsored posts are now not as useful as they were earlier and might violate Google’s regulations if you are not careful.
But thanks to technology, bloggers and influencers have reasonable control over their followers and can drive new traffic to your website.
Instagram, YouTube, Twitter, TikTok, etc., are social media platforms with billions of users. It led to people finding new ways to become famous and attract huge followers.
Such people are influencers as they can influence their followers through their posts.
Relevant : Influencer Marketing for Ecommerce
Here again, you need to look at influencer marketing to build your brand’s presence in the market and not limit it to link building. Search for influencers and bloggers in your niche and check their following. See if your business ideology matches theirs.
Then contact the influencer with a proposal to share a post about your business. It could a sponsored post (without links), a review, an analysis, or an introduction post. You can also send them a free product in exchange for a review and promotional post.
Here’s an example of a business promoting its brand through an influencer on Instagram.
Do we even have to tell you how famous podcasts are? With most of us having barely enough to work and eat, extracurricular activities have taken a backseat.
Podcasts have gained prominence in this scenario by helping us listen to things we like while driving, working, cleaning, or simply relaxing. There are countless podcasts out there, and more show up every minute.
Not just that, Google’s and Apple’s podcasts act like search engines.
If you want to get closer to users, starting a podcast channel is a great way to do so. And since it’s a relatively new idea, not many businesses have entered the scene.
If you start early, you’ll have the advantage of capturing the market before your competitors even start thinking of podcasts.
You will be entering an all-new market with less competition. Your growth will be faster and easier. But your intentions in creating podcasts should be to share valuable information with your audience and build a large listener base.
Be regular with the posts. Plan a series and record them in advance to avoid last-minute rushes.
Here’s a screenshot of Google Podcasts.
Do you know that more than 90% of users said that reviews affect their buying decision? Isn’t that scary? A customer review could bring you profits or losses. And you have no control over it.
Oh yes, you can get fake customer reviews praising your business, but Google is good at identifying and weeding them out. Even users are no less smart. It is easy to notice a falsely inflating review. Moreover, even genuine reviews might be considered fake and affect your business if you are not careful.
So where does that leave us, you wonder? We’ll explain. You can ask happy customers to write a review on the website, your GMB profile, or marketplaces where you sell your products.
You can sign up with third-party review sites like Trustpilot to get customers’ reviews and compile them in one place. A widget lets you place the real-time rating from Trustpilot on your website.
Responding to customer reviews is necessary and encouraged. Create a response template and follow it for all kinds of reviews, good or bad. Don’t ignore negative reviews, and don’t be rude or arrogant. Remember, it’s hard to guess the tone on the internet. You cannot afford to be careless.
Here’s an example of a business’s response to a customer review.
Some of you might be wondering what this one is about, isn’t it? After all, we talked about content in many steps until now. How is this different from the rest?
Content syndication is the process of republishing your existing content in different forms and on other websites. It helps you reach a broader audience range and brings new traffic to the site. Catalogs, whitepapers, and green papers are some ways of content syndication.
A whitepaper is a comprehensive document that talks about your business in detail. It is used in B2B marketing as an outbound strategy to reach out to other firms hoping that they will want to sign a deal with you.
In off-page SEO, content syndication lets you reuse your existing content without having to create something new every time. The blogs shared on Medium are one example of this process.
You can post one of your old website blogs on Medium (after minor edits) and add a link to the original blog at the end of the post. It will work as a link-building strategy and a content marketing technique.
One of the most important things to do before a campaign is to start with competitive analysis.
SEO is a vast niche, and there are chances that your competition knows something that you don't. Getting an overview of what your clients are doing gives you great insights.
You can use a tool like Screaming Frog SEO Spider to do this. Another option would be a manual analysis of the source code. SEO tools can also review their keyword profile. Once you know what the competition is doing, you can adjust your site to be more like theirs.
The data you draw from these analyses can help you improve your pipeline. It can help increase rankings in a short time and drive relevant traffic.
SEMrush is a fantastic tool for analyzing your competitors.
When you're looking to rank in search engines, one of the best ways to create informational content is to build an email newsletter. Building a newsletter doesn't have to be a complicated task. There are many tools available to help you get started.
Once you've built a basic newsletter, there are several off-page SEO tactics you can use to make sure it shows up on search engines. Unlike what people think, you need to be creative to create informational content.
You may need to develop a newsletter, send out a press release, or create a white paper. An informational piece of content is more useful to your audience than an article. The reason is that it provides them with knowledge and answers to questions they might have.
Here’s an example of a newsletter.
Off-page SEO is not just about creating and sharing content. It even isn't about content at all. Sometimes you need to invite engagement through different platforms. This could be a talk show or podcast.
You can do this on any popular social media platform like Facebook, Instagram, Twitter, or Reddit. You can even invite people to chat on a particular topic through video conferences. It broadens the knowledge base for common topics in your niche.
These sessions can help your audience connect with your brand easier. It might answer questions they might have had about your niche or services. This can be extremely powerful and get increased views from your audience.
It can directly translate into better metrics for your website. Interested people might check out your brand online, and conversions can increase. Interactions can improve your brand image in your niche as well. All this happens off-page, and this is why it is so useful.
Here’s an example of a business tweeting about an interactive session.
Backlinks are one of the most important components of SEO. They are essentially links pointing back to your website from other websites—the more links pointing back to your site, the higher your search rankings.
If you don't have quality backlinks on your website, you miss out on valuable search engine traffic and conversions. Google gives a higher preference to websites that have a strong backlink profile.
You may not be aware that every backlink is a potential opportunity for link building. Even if you're not planning to do any link building right away, you should still take a look at your backlinks.
You should audit your backlinks even if you're not planning extensive link building. If they're not up to standards, you need to fix them. If you don't, Google will punish you with a lower ranking. Some tools can do this for you to automate it to some degree.
You can audit backlinks using SEMrush.
A great way to get more coverage is to ensure that there are conversations about your brand. The more people talk about your brand, the better it is for you. Of course, you need to ensure that it is for the right reasons.
One way to ensure people discuss your brand is to look at popular platforms people use. This could be socials, specific online platforms, or other traditional media platforms. You need to engineer campaigns to use these to your brand's strengths.
This also determines the choice of keywords for your brand. You need to focus on popular keyword trends from the platforms. For example, if you're using TV, research relevant keywords before creating content. A memorable jingle can help increase awareness.
Generate creative hashtags and brand slogans that you think fit your narrative. These can quickly take off and increase your brand's popularity.
KFC has a memorable slogan.
People love interactions with other people. Reaching out to people can make your content relatable. When brands become part of this interactive process, it humanizes the brand. This is why many brands invite people to take part in their campaigns.
One of the easiest ways to gain new links is to show people the content you've created. If you're writing a blog post, send it to your social media contacts. Publish a link to it on your site or your email signature.
You can also put a note in your email encouraging them to share. This can help you showcase your content on different platforms. There are chances that it might go viral and help you connect with more people. All these can help get the most out of your content marketing.
Here’s an example of a business promoting an article on social media.
Many webmasters who are new to social bookmarking opt for social bookmarking tools and sites. Some of them are Digg, Reddit, and StumbleUpon. But for some reason, many of them forget about the other social bookmarks sites out there.
Facebook and Twitter are still the most powerful social media websites, but they aren't the only ones. Thousands of websites are based around sharing content with the world, so do give them a shot.
Social bookmarking can help your website get people from a different platform. Some of these sites include Delicious, Google Bookmarks, and Pinterest. All of them are simple to use and powerful as well.
It doesn't matter what kind of website you own with social bookmarks. You can use social media to become a part of the community.
If you want to improve your local business footprint, your Chamber of Commerce would be a good place to start. Getting your business verified and added to their website means you're now searchable on it.
The key is to identify your local chamber of commerce and connect with its members. The first step is to figure out who represents your area and contact them to get started. Once you've done that, get in touch with other community members from the same niche.
It can significantly improve coverage and let you connect with other business owners. You get improved networking and better business opportunities that can benefit your brand. You can also easily coordinate podcasts or interviews with other people.
You can also join a Facebook group of entrepreneurs in your niche to network.
What can be more attractive than knowing the faces behind a business?
Users cannot resist when they get an opportunity to learn more about the people who are successfully running a business. And tutorial videos are just as in demand by the users.
Not everyone wants to read the entire user manual, and some products don’t even come with manuals.
YouTube is not just a place to post videos. It is a search engine in its own right and a popular one. There isn’t much you can’t find on YouTube, from DIY videos to cooking classes to language lessons, music, movies, and TV shows.
Post-behind-the-scenes videos of your business, share employee/ customer interviews, share videos of events you’ve attended in the region, and whatnot.
Though YouTube live is popular, Facebook live and Instagram live have taken over the top positions.
Thanks to the new updates, you can now conduct live interviews on these social media sites. You can post the video on IGTV for those who missed the live session.
Facebook has it more comfortable as the live video stays on your timeline unless you choose to remove it.
Press releases, interviews, chat sessions, etc., will always work their magic. If you want to share an important announcement, a PR (Press Release) is a great choice.
The PR gets posted on the internet with a backlink to your website. You can post it on your website. Also, you can get it published in papers (e-papers and physical ones) as well.
PRs help optimize the content for search engines and bring more traffic to the website. They are useful marketing tactics and can help you earn authority links.
They bring referral traffic, take your business straight to the target audience, and help you build trust signals for the company.
Do you know that a recent study found that a carefully planned PR campaign can bring you links and referrals from as many as 10 to 24 different domains?
We saw the importance of other domains earlier in the post, right?
Here’s an example of a newsletter.
You are what your brand image is. Or rather, it could be the other way around. In a world with so many brands trying to woo the same crowd, being recognized for who you are is an achievement indeed.
You need to craft a brand image for yourself and your business that has nothing to do with SEO, links, and all that stuff.
Relevant : Image Optimization Tips
This off-page SEO strategy is all about creating an unforgettable impression on your target audience. One look at the logo or the brand name should make them smile or eager to see what you’ve got for the users.
When you achieve this, you don’t have to request users to open the website links you share.
They will wait for you to post and visit your website to stay updated with the latest information. They will share and retweet your posts out of their own will. Work on building the brand image and maintain it.
Do you need experts assistance in doing off-page SEO for your website? You can drop your details here to get a free consultation.
Off-page SEO refers to all the SEO activities you perform on external sites rather than your site. These include link building, content marketing, business directory submissions, social media, etc.
An off-page SEO strategy is partly or partially dependent on the external web admins. Meanwhile, you have total control over the on-page SEO strategies.
The main off-page strategies include:
Content marketing, link building, review generation, social media marketing, etc.
The main on-page strategies are:
Site content development, Meta Tag & Image optimization, internal linking, etc.
No, due to the daunting competition in the SERPs, it is almost impossible to rank with just on-page SEO. Off-page SEO plays a prominent role in building your site’s authority, link profile, brand value, and trust.
Online reviews have a substantial influence on a buyer's journey.
89% of consumers today prefer checking user reviews before buying any product.
79% of shoppers consider reviews as important as a recommendation from a friend or family.
Nevertheless, review generation helps you with boosting conversions. Google uses reviews as important trust signals for compiling local search rankings.
The most crucial off-page activities for local SEO include:
GMB profile creation & optimization
Establishing business listings across Yelp, TripAdvisor, Apple Maps, other local business directories, etc.
Attracting backlinks through content outreach, guest posting, link exchange deals, etc.
Earning local reviews on GMB, site, and other business listings
Gaining rewarding PR mentions on the niche and location-specific PR platforms
Link-building activities earn you high-authority links from relevant websites. These links add to your Domain Authority (DA) and thus impact your search rankings. Relevant link-building practices also grow your site’s visibility and earn high referral traffic.
Some tips to support your link-building efforts are:
Produce highly useful content and share it as a valuable resource for relevant sites through social media. This approach can attract valuable backlinks to your content.
Use SEMrush or Ahrefs to assess the referring domains of your competitors. You can send link exchange requests to these relevant referring domains and win links.
Also, check which blog or content pages are sourcing authority links for your competitors. Work on these content ideas and promote them for links.
Some common link-building channels include:
Social media, video sharing, image sharing, guest posting, directory submission, forum posting, etc
The main SEO metrics to scrutinize your off-page efforts include:
The number of referring domains
No. of ranking keywords
Rankings in the SERPs
Total organic and referral traffic
Number of brand mentions
Increase in the number of reviews
Increase in social following
Number of PR Mentions
Increase in Enquiries or Conversions
Content marketing comes as the next step of content development. It is the practice of sharing your quality blogs, videos, podcasts, etc., to the relevant target audience. The goal is to engage them with your content and encourage them to take a call to action.
Businesses that invest effort in content marketing draw 6x more conversions. Moreover, your content marketing strategies help you increase referral traffic, backlinks, mentions, etc. Content marketing goes hand-in-hand with link building to help you build your site authority.
The top types of content assets that grow your off-page signals include:
Blogs, FAQs, Email Newsletters, Videos, Social Media Posts, ‘How To’ guides, Press Releases, Case Studies, and Podcasts
A few ways to capitalize on your content marketing efforts include:
Check the content (blogs, videos, guides) that drive high traffic and backlinks to your competitors. Use these ideas for promoting and marketing your content.
Invest in video marketing, produce short-form videos, and share them on video-sharing platforms (YouTube, TikTok, Vimeo, Instagram, etc.)
Repurpose content for social media sharing and collaborate with social media influencers for better reach.
Brand-building efforts have an evident impact on off-page SEO.
These efforts allow you to build valuable brand mentions across relevant high-traffic sites.
Good branding builds trust and credibility for your brand.
A strong brand reputation catalyzes your PR outreach and link-building efforts.
PR Outreach requires sorting the right PR sites & editors, pitching your contributions, etc.
HARO and ProfNet are two valuable platforms that can assist you with earning relevant PR mentions easily.
PR professionals regularly post about their latest PR story ideas on these platforms. If you deem yourself an expert contributor to their story, you can pitch your contribution.
This way, you can gain highly relevant PR mentions for your business.
PR campaigns earn you high-authority backlinks
PR mentions boost your brand awareness and can increase your brand searches
You can witness an increase in referral traffic owing to increased visibility
Valuable PR contributions build trust signals for your brand
Yes, off-page SEO is crucial in building your local business's right visibility and authority.
It helps you grow your site authority through relevant backlinks
It assists you with GMB listing, local business listings, and local citations
You need off-page SEO efforts to attract local reviews and brand mentions
Yes, social media efforts give a considerable boost to off-page efforts.
Social media efforts grow the referral traffic on your site
Good social media presence gives your content the right reach and wins you backlinks
Google considers social signals important for scrutinizing a brand’s credibility
89% of marketers say influencer marketing delivers comparable and even better returns than other marketing strategies.
Moreover, marketers witness a return of $5.78 for every $1 spent in influencer marketing.
The ever-rising popularity of social media platforms has made influencer marketing a huge hit for B2C businesses.
Use these collaboration and marketing tips:
Use Heepsy, BuzzSumo, or Fourstarzz Media tools to find and connect with niche-specific influencers.
Request them to explore your products/services and share their reviews online with their followers.
Produce collaborative content like commercials or campaigns with influencers
There can be multiple ways to support your review generation efforts:
Attract Google reviews by adding your GMB profile link to your feedback request emails.
Use CustomerSure or SurveyMonkey to simplify the review generation process.
Turn your loyal customers into micro-influencers and request them to share their positive reviews on their social profiles.
Attach incentives to your review generation program. And set feedback reminders for repeat visitors to your site. (E.g. “Write a review about your latest buy from our site and get 10% off on your next purchase.”)
Yes, off-page SEO is an ongoing strategy. You need to keep building links and grow your site visibility through your off-page efforts. This helps you retain and grow your ranking positions in the SERPs.
Off-page SEO has an influential impact on your overall SEO value, traffic, conversions, and rankings. Moreover, it requires connection building, competitor analysis, and expert tracking.
Therefore, hiring a professional SEO company makes sense for ongoing off-page SEO. A professional SEO agency also offers you access to paid tools and transparent reporting.
Besides link building and content marketing activities, off-page SEO includes building brand reputation and reviews.
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