Analytical Tools & its Importance for an Ecommerce Website

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Analytical Tools & its Importance for an Ecommerce Website

1. Know Your Visitors

An eCommerce website is all about customers and sales. How can you sell your products and services if you don't know what the customers want? You've also got to attract new users and convert them into customers. It is a continuous process, just like SEO. Analytical tools help you assess the visitors of the website. From knowing their demographic details to understanding which webpages they seem to visit often, you can get a better grasp of your visitors.

2. Know Your Website's USP

Not every webpage will have the same kind of traffic. Some pages get more visitors. You need to identify such pages to see what brings more visitors to your website. If you can create similar content on other pages, your website will naturally attract even more traffic. An eCommerce website is a mix of information and marketing. Identifying the most visited webpages will also help you understand which products are more in demand in the market.

3. Track Referrals and Outbound Links

Referrals are inbound links from other websites. Outbound links are the ones that go from your eCommerce site to another. Analytical tools will help you keep track of these to form partnerships with businesses with maximum inbound and outbound links connected to your website. It will help you improve your business relationships and attract more traffic to the website. Reaching out to the right business is crucial for a successful partnership.

4. Improve SEO Efforts

An eCommerce website cannot survive without SEO in the current market scenario. Website analytics will give you in-depth details about the performance of the site. This data helps SEO professionals improve their strategies and increase your website's visibility. It will, in turn, amplify the success of your sales and marketing strategies and increase the return on investment. Isn't that how a business should run? Analytical tools help in streamlining the ecommerce SEO and marketing efforts.

List of Top analytical tools for Your eCommerce site:

Kissmetrics

Since	2008
Demo	Yes
Highlighting Features	Easy to use dashboard
	Detailed customer reports about website traffic, sales, source link, and more
	In-depth funnel reports and optimization, conversion rate details, etc.
	Advanced business intelligence reporting using raw data, generating export sheets to combine with other data sources
	Identifying and highlighting sources of revenue
	Population/ visitor reports- daily visitors, previous purchases, spenders, etc.
Pricing	Silver- $299/month or $2,699/year; Gold- $499/month or $4,199 /year; Platinum- Custom Pricing (contact the support team)
Website	https://www.kissmetrics.io/

Google Analytics

Since	2005
Demo	Yes- check demo account for details.
Highlighting Features	Analytical intelligence- answers questions, delivers proactive insights
	10 different reports, including real-time reports
	Analyzing and visualizing data using filtering, manipulation, funnel analysis, and segmentation
	Importing and collecting data, including APIs and custom variables
	Data activation through predictive analysis, diagnostics tool, and demography-based insights
	Multiple integrations- Google Ads, AdSense, Salesforce, Data Studio, and more
Pricing	Analytics- free for small businesses; Analytics 360 for enterprises- contact sales team for details.
Website	https://developers.google.com/analytics/

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Adobe Marketing Cloud

Since	2012
Demo	Yes
Highlighting Features	A unified platform for end-to-end digital marketing through multiple channels
	Adobe Experience Manager for fluid and dynamic content management
	Adobe Campaign to automate ads, campaigns, and emails
	Adobe Target, a personalization engine- for optimizing the site across all platforms
	Marketo Engage for B2B marketing, lead management, account-based marketing, and more
	AI and machine learning-powered automation with a single click
Pricing	Contact the support team for pricing information
Website	https://www.adobe.com/in/marketing-cloud.html

Matomo

Since	2007
Demo	Yes- Free trial version for 30 days
Highlighting Features	Media analytics- real-time, popular media, time spent playing media
	A/B testing- conversions, bounces, hits & misses
	Search engine reporting- SEO keywords analysis and reports
	Funnel and custom reports
	Form analytics with details about drop-offs for each field in the form
	Identifying keywords for paid ads, tracking the performance of the ads, honing marketing campaign
Pricing	On-premises- free download; Cloud- starts from $35.45/ month; 17% discount on annual billing
Website	https://matomo.org/

Hotjar

Since	2014
Demo	Yes- Free trial version for 15 days; 30 days free trial for Agency version
Highlighting Features	Heat maps of the website
	Recording of visitor movement on the site. See what visitors see.
	Surveys- direct feedback, customizable widgets, etc.
	Instant incoming feedback through dashboard- customizable widget
	Easy installation, multiple device support
	Export & share reports
Pricing	Personal- Basic (free), Plus ($39/month); Business- starts at $99/month and offers custom packages; Agency- contact the support team for details; 30-day money-back guarantee
Website	https://www.hotjar.com/

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Heap

Since	2012
Demo	Yes- Free trial for 14 days
Highlighting Features	Ad-hoc analysis and reporting
	Auto capture of data, proactive customer insights
	Automatically merging mobile and web visits of users into one identity
	Import data from and integrate with various platforms like Salesforce, Marketo, Mailchimp, and many more
	Data warehouse sync, event visualization, and data dictionary access
	Data compliance, two-factor authentication, and SSO (available in business package)
Pricing	Free- basic version; Business- $12,000/year (includes features of the free version plus more)
Website	https://heap.io/

Klaviyo

Since	2012
Demo	Yes
Highlighting Features	Email content creation, customization of uploaded templates
	A/B Testing, email optimization, finetuning email campaigns
	Import data from Campaign Monitor, ExactTarget, MailChimp, Constant Contact, etc. Fast and easy integrations.
	Intuitive dashboard with a pictorial and graphical representation of data
	Autoresponders, Facebook ads, automated emails, and more
	Personalization, segmentation, and tracking user behavior
Pricing	Free tier- basic version (for up to 250 emails); Flexible pricing based on the number of emails/ SMS sent per month.
Website	https://www.klaviyo.com/

Metrilo

Since	2014
Demo	Yes- Free trial version for 14 days
Highlighting Features	Real-time dashboard, conversion funnels, revenue breakdowns, market, and product performance reports
	Ecommerce CRM with a customer database, individual customer profiles, filtering, and segmentation
	Manual emails, automated emails, ready-to-use templates, customization using editor
	Customer feedback
	Cohort comparisons to improve retention rate
	Customer lifetime metrics
Pricing	Essential- $119/ month, $1190/ year; Pro- $199/month, $1990/ year; Premium- $299/ month, $2990/ year (also get an estimate for custom package)
Website	https://www.metrilo.com/

Mixpanel

Since	2009
Demo	Yes
Highlighting Features	Interactive reporting to know more about users- funnel reports, customer reports, product reports, retention report
	Intuitive team dashboard, group analytics for B2B marketing
	Data management and data integrations
	Unlimited segmentation to identify hidden trends
	Data security and privacy
	Integrate with more than 50 tools, a scalable analytical tool with SDK toolkit
Pricing	Free- for up to 100k monthly users; Growth- starts $17/month; Enterprise- contact the support team for pricing details
Website	https://mixpanel.com/

Visual Web Optimizer

Since	2009
Demo	Yes- Free trail for 30 days
Highlighting Features	A/B Testing, Split URL testing, Multivariate testing
	Heatmap, form analytics, funnel
	Mobile app testing, server side testing
	Cart abandonment campaign
	Session recordings, on-page surveys
	Website edit without IT involvement
Pricing	VWO Testing- Growth: $199/ month; VWO Insights- Growth: $169/ month; VWO Engage- Growth: $99/month, VWO Fullstack- contact team; Experience Optimization Essentials- Growth- $467/month (testing+insights+engage); Conversion Optimization Essentials- $368/month (testing+insights); Pro & Enterprise: contact team (for all packages)
Website	https://vwo.com/

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ABOUT THE AUTHOR:

Anahi Farley

Anahi Farley has more than nine years of expertise in the copywriting industry. She loves to blog about ecommerce, SEO, and conversion optimization. By writing quality content, she is helping many ecommerce businesses to increase their traffic and revenue.

ABOUT THE AUTHOR:

Joseph Schneider

He has spent more than 12 Years in strategising and executing SEO campaigns. He is interested to writing Digital-marketing, PPC and Social Media Marketing related topics.

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