Why Your eCommerce Website Needs SEO?

eCommerce is one of the fastest-growing niches today. Everywhere you look in the marketplace, eCommerce exists. The reason for this growth is the improvement in several areas, including transportation. Also, the demand for products is at an all-time high because of more consumers.
For brands, this means increased competition. So they need to step up their efforts when it comes to marketing. SEO is a viable source of leads for eCommerce. A lot of companies use SEO for their marketing needs. Here are plenty of reasons why you should opt for it as well.

1. Highlighting The Best Keywords In The Niche

Getting good results means knowing where you need to look. That is where SEO can help your eCommerce business. Detailed keyword analysis highlights the best keywords in your niche.
Use Ahrefs keyword explorer to get a list and choose the best of the lot for your business.
Focusing on this can significantly improve results and even quicken the process.
Getting the right keyword list is an important part of the eCommerce SEO process. And this is especially true in a competitive market.
The right keywords can reduce the costs of your marketing strategy. The right keywords can increase margins for your business.

2. Better Accessibility For Your Customers On Searches

As a general rule, 66% of all the clicks on search engines go to the first three results.
So, SEO is the best way to secure the top spot after paid ads.
For a business, this means ranking at anything lower means you only get ⅓ of what is left. That is why rankings are important for an eCommerce business.
One of the main functions of an SEO campaign is that it improves a brand’s rankability. It can get your business to rank better for certain keywords in the niche.

3. Much Cheaper Than Traditional Marketing Methods

A reason why digital marketing is more popular than traditional methods is the price. Advertising and marketing methods, like TV and print ads, are expensive. They also do not give enough feedback to the business owner. It means even after spending all that money, you will not have any performance data to show for it.
Furthermore, the audience base online has been increasing exponentially due to increased users of smartphones, tablets, and PCs. As per the Marketer report, here's the ROI of ad spend comparison between online and offline advertising.
On the other hand, SEO is all about savings and feedback. It comes in at less cost, and you get real-time feedback on your process.

4. More Organic Traffic For Your Website

The outlook towards getting more traffic for brands has changed over the years. Like most diets today, businesses are looking at organic traffic. The reason is that organic traffic is better for eCommerce sites in the long run.
You do not have to keep pumping money into ad spends. Also, organic traffic has more chances of turning into referrals for your brand. It improves the positive feedback cycles and has a chance to attract even more leads.

5. Great Performance On eCommerce Platforms

eCommerce and SEO are similar in one important aspect. They are both based on a digital foundation. It makes SEO more suited to eCommerce marketing than other methods. It is also the reason why eCommerce brands invest heavily in SEO for marketing.
Furthermore, Google has enhanced user experience by showing products immediately on a Google avoid visiting site after site. As shown below, the products can feature in Google shopping with better SEO.
SEO gives an edge to eCommerce sites in marketing. It is especially more when compared to other more traditional methods. Also, SEO provides feedback data from a process. It is crucial for eCommerce brands to tweak their campaigns.

6. Getting Relevant Audience For Your Brand

When it comes to eCommerce, it is all about channeling the right products to the right audience. These audience behaviors are complex. Some of them might be open to upselling. A few others might be mutually exclusive.
Using Google Analytics, you can find users’ interest in visiting your website. Take a look at the screenshot of the interests of a merchandise store’s audience.
Using Google Analytics, you can find users’ interest in visiting your website. Based on this, SEOs deploy strategies to target them by producing content, advertising on similar sites, social postings, etc.
All these conditions make SEO the best platform for drawing the right leads. It has several features that can help eCommerce businesses. It can plot the right path when it comes to improving the marketing funnel. It is incredibly flexible, and it adapts to any product niche.

7. Better Brand Reach Across Niches

For an eCommerce brand to be successful, it needs a high amount of reach. The more people it can connect with, the better our chances to generate leads. And the problem here is, niches shouldn’t limit its reach.
For instance, the Australian company Red Bull has widened its reach by marketing categories such as creating events, movie shows, and selling products.
Marketing can be a complex task because of such exacting requirements. So, the brands should get SEO on their side. It can use multiple platforms to reach your target audience. And we can create tailor-made SEO campaigns to get you what you want.

8. To Outrank Your Competitors as They Are Doing It

Every popular eCommerce brand you’ve heard of is using SEO for their marketing. From Amazon to Alibaba, every top flight eCommerce brand is into digital marketing. Even you might have noticed this.
These brands have very little advertising done traditionally.
The competition and price to appear in the top ads is also high. But SEO helps secure the top position in organic SERP and helps sustain it.
The reason is that only SEO can deliver when it comes to the crunch. Other methods are just able to give them the flexibility they want. That is why you should adopt it for your brand.

9. Increased Website Visibility

Like reach, visibility is also another factor to take into consideration in eCommerce.
SEMrush tool analyzed that major traffic to ecommerce stores comes from organic search, as shown below. Thus, ecommerce sites need a better rank on SERP to have higher visibility. (replace this line with “This type of business needs high brand visibility.”)
This type of business needs high brand visibility. Brands need to funnel people onto their websites. That is where the majority of the conversion process will take place.
Older methods do not have a positive impact here. SEO can leverage the power of the digital platform for more visibility. Traditional methods are limited, but SEO can use the power of the internet to gain visibility.

10. Improving And Streamlining Goals

While the aim is to improve total sales, brands may have other goals as well. For example, let’s say a brand is launching a new product. The goal would be to get as many people clicking on it.
For example, Apple released their new product iPhone 13.
So, the requirement for these product changes. You can change the marketing for this product in the pipeline.
Ecommerce SEO is the best marketing method for these types of requirements. It can accommodate a variety of goals. This sort of flexibility is what makes it a better option than traditional marketing.

11. Conversions Are Easier And Higher

Of all businesses, eCommerce has the lowest conversion rates in the industry.
Here’s an example of receiving thousands of traffic, yet the conversion is below 4 percent.
The reason is the number of options available on the web. For a single product, there are 5+ etailers on the search results. It makes conversion a critical part of the eCommerce process.
When it comes to conversions, SEO has the highest numbers. And it is always pushing for more. These days, conversions top off at 4.31% for eCommerce using SEO.

12. Analyzing The Best Ranking Signals For Your Business

As we have determined before, ranking high is important for eCommerce businesses. But that is easier said than done. Improved search ranks are a product of optimizing ranking signals. To this end, SEO helps you analyze and identify optimal ranking signals for your business.
Ranking signals vary according to several factors. It could be the product or the time of year. But optimizing them could mean the difference between success and failure.

13. Formulating Accurate Customer Personas

A key area of eCommerce marketing today is to build a precise buyer persona for your brand.
Here’s a sample template of how to create a buyer persona for your e-store.
It helps you in several ways. You can highlight flaws in your marketing process with a persona.
You can also experiment with it to find out new ways of selling to your audience. Regardless of the use, a customer avatar is a critical part of the marketing funnel. And using SEO best practices can get you the most accurate persona.

14. Higher Standard Of Brand Perception

Brand perception is an important factor for sales in the online marketplace. How your audience views your brand directly contributes to sales on your website. It makes it a prime candidate for optimization. Again, traditional methods have very little effect on how people perceive your brand. You need to rely on SEO to deliver the results.
Digital marketing can leverage powerful online platforms like social media and reputation management. It considerably improves brand perception.

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15. Consistent Long-Term Results

Consistency is probably one of the best benefits of carrying out SEO for eCommerce. There are two methods to gain fame, one is organic, and the other is PPC. Ads come under the paid category. Meaning, you need to keep running ads to get their benefit.
SEO comes under the organic type. Here, you generate interest among your audience. There are no pricey renewal fees. And for long-term benefits, organic methods are better. Also, SEO improves over time, so it will keep getting better.

16. Helps in Improving Your Website Design

A popular misconception when it comes to SEO is that it only deals with website metrics. That is not true at all. SEO is about the optimization of all things of a brand. It also includes the website design of a brand.
If you want to become a successful eCommerce brand, design is an important aspect you need to focus on. The best companies have well designed and customer-friendly websites. It should be your goal, as well.
If you are confused about whether your website design is good or not, test your web design to get a score, as an example below.

17. Better Standard Of Content

Something that all eCommerce businesses need to pay attention to is their content quality. As many people already know, content is the best-ranking signal to work on these days. And inferior content can mean drops in rankings as well.
For example, Cruisemaster, an ATV accessory company, provides images that disturb users and search engines.
SEO focuses on best practices when creating and marketing content. It enforces quality at all levels of content. It results in a much more cohesive branding experience.

18. Get Increased Output With Higher Engagement Rates

An aspect that is common with top brands today is their engagement rates.
You will find a lot of customers commenting and endorsing their posts on platforms.
For example, eBay gets higher engagement in the form of likes, comments, shares on social platforms.
It is the key to generate more business. And it is no coincidence that all these eCommerce sites are using SEO.
If you need to improve engagement, you need to focus on interactive platforms. A good example of this is social media platforms like Facebook and Instagram.

19. Layers With Other Marketing Strategies

Newer eCommerce companies think twice about adopting new methods of marketing. The reason is that it mostly means junking the older one. It is not true with SEO.
Proper SEO builds the potency of your existing marketing framework. Companies don’t have to revamp or throw away their existing process to adopt this. It meshes with the older one and makes it that much more effective.

20. Creating A Genuine Link Building Profile

When talking about important ranking signals, link building is right on top of the list.
One of the classic eCommerce SEO metrics, a good link building profile, is essential to rank. And this has not changed for all these years. Also, it is tough to create an effective link building profile.
But investing in SEO can create several genuine links that help rank multiple pages of your business. For instance, here's a backlink profile of a “beauty” niche site that not receives a lot of traffic but also traction.
Only the best SEO companies can get this done. Because we are professionals, we make sure that you get it done and quickly.

21. Improved Turnaround Times

An eCommerce business is a hard and competitive niche. Losing time because of turnaround is not an excuse here.
The reason being the colossal growth of the ecommerce sector and the number of customers and revenue lost before you appear on top of SERPs is humongous.
You only succeed when you get results as fast as possible.
Being a professional SEO company, getting things done quickly is in our nature. Compared to our competitors, our turnarounds are considerably shorter. It means a lot of savings for your brand.

22. More Sales At All Levels

A business is all about making the most sales. There are marketing methods that can help with this. But nothing is quite as powerful as SEO when it comes to drawing people.
Here’s a screenshot of ecommerce store analytics that clearly shows the maximum customer acquisition coming from organic search results impacted by SEO.
The reason is that eCommerce SEO uses multiple platforms to woo your clients. And it is a much more appealing form of marketing than the traditional ones. These older methods are outdated when it comes to getting customers. SEO is the right tool that can satisfy current customer requirements.

23. Better Local Presence

For any eCommerce company, local presence is important.
A brand tends to have the most business from their local clients. Also, Google search has a local three-pack exclusive to local businesses. It displays the top three results even before the #1 rank.
The click-through rate to these results is more than the sites ranking below it.
It is easier said than done because getting noticed locally is difficult.
We have proven strategies that can get you in the top results for your niche.

24. Delivers Detailed Marketing Metrics

With the increasing competition, getting a sale has become difficult in the eCommerce market. So to improve revenue, businesses need to adapt as well.
As in the screenshot, every business expects to draw a lot of traction from organic results than the paid advertisement.
It has paved the way for SEO and more data-centric marketing methods.
Getting more information from the process can result in understanding the market. It can help highlight new statistics and behaviors about your audience. It translates into an iteration of the marketing funnel.

25. Suited To Current And Future Marketing Trends

We are heading to a completely digital future. It explains why eCommerce or ‘digital commerce’ is booming. And this is something to take note of in the marketing niche as well.
As per Statista, ecommerce sales are expected to reach beyond 6 thousand billion dollars in the US alone by 2024. It shows how important for all retail businesses to bring their business online.
Competitors are adapting to new methods of marketing quickly. Traditional methods are slowly getting out of date.
SEO is the best future-proof tool for your marketing efforts. It can include features for the foreseeable future as well.

26. Better Control Over Budget

A proper budget is crucial to all businesses. But with traditional marketing methods, a lot of data is missed in translation. It does not have the depth to deliver a lot of information, which a lot of brands have to do a lot of guesswork to find the optimal budget. But with SEO, you get actionable data.
You can use SEO to crop out the non-performing parts of a budget. It gives a lot more control over budgeting options for eCommerce businesses.

27. Improved Integration Of UI/UX Elements

When contracting for a digital marketing campaign, it’s more than tweaking your rankings. An area where a lot of focus is lost is UI and UX. The agency will optimize those during the SEO process.
Improved user experience is key to getting more people interested in your brand. And most of the top eCommerce brands have excellent UI to back them up. Together, they can contribute a lot to ranking signals.

28. Higher ROI And Bottomline

eCommerce businesses have very slim margins when it comes to profits. So it is important to optimize this as much as possible to improve ROI. As a process, SEO focuses on optimizing every aspect of the business. As it is measurable, it gives you the exact picture of your business.
You can fine-tune several aspects to improve your revenue stream. It makes SEO a much better choice for eCommerce businesses.

29. Deterrent Against Search Engine Updates

Many websites on the web get hit when search engines update their algorithm. But this is just not acceptable when you are an eCommerce owner. Your products need good rankings before and after updates.
Thus, keep a tab on official Twitter accounts, Google search central, and Google search liaison to know about algorithm updates as and when they are released.
For consistency, professional SEO is the key to unlocking this. Quality SEO, when done right, can prevent adverse ranking hits for your brand. And this is something that we can help you with. We have a roster of eCommerce clients with a superior ranking track record.

30. Getting A Superior Backlink Profile

When it comes to ranking well on searches, a robust backlink profile is a necessity. It can help get more traffic and conversions from others in the niche. It is a major component of ranking signals as well.
As part of our SEO process, backlinks receive a lot of attention from us. We make sure that only the top eCommerce brands in the niche link to your website. We curate every link to ensure maximum effectiveness.

31. Maximizing Clickthrough Rates

CTR is a major metric when it comes to email marketing. Click-throughs are also vital for improved rankings. It is important to have a catchy call to action to improve CTR and open rates.
We have experts who can help you with effective email marketing. We can make sure that you achieve your goals when it comes to CTRs. We craft customized emails that have a great open rate, as well.

32. Better Performing PPC Campaigns

A lot of eCommerce brands tend to use PPC without SEO. It is an oversight because both of them work well together. Simply creating a PPC campaign today will not give you the results you expect. Since the competition is high, you need to supplement your ad campaign.
SEO can increase the visibility of your PPC campaign. It will also help you to find the best keywords. We can help you boost results with SEO from your PPC.

33. Consistent Reporting Protocol

SEO is highly dependent on data. So, it is important to have regular reports. Apart from that, eCommerce is also a highly sensitive niche. Even small changes can drastically affect the campaign.
As a service provider, we ensure regular reports for all our clients. You can choose the reporting schedule that suits your brand. Some of our clients prefer a weekly update, and others, a detailed monthly report.

34. Consistent Long-Term Results

Consistency is probably one of the best benefits of carrying out SEO for eCommerce. There are two methods to gain fame, one is organic, and the other is PPC. Ads come under the paid category. Meaning, you need to keep running ads to get their benefit.
SEO comes under the organic type. Here, you generate interest among your audience. There are no pricey renewal fees. And for long-term benefits, organic methods are better. Also, SEO improves over time, so it will keep getting better.

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35. Powerful Content Marketing Pipeline

When it comes to performing well in a competitive market, creating content is only the first step. After that, you need to market it as well.
Content marketing increases reach by multitudes. If you fail to market your content, it has very low chances of reaching your audience. We make sure that your content marketing strategies are updated. It will help you get your content across the market.

36. Highly Optimized For Today’s Business Needs

Today’s eCommerce businesses are more agile compared to the businesses that happened a few years ago. They need to survive at this level of competition. But unfortunately, older methods of marketing are rigid. And so this becomes an issue.
The introduction of digital marketing means that brands can be flexible. They can adapt and iterate to new audiences and products. It makes them a lot more powerful.

37. SEO Is Flexible And Iterative

The future of marketing is going digital, leaving behind traditional methods. One of the reasons behind this decision is that older methods are not as responsive as newer ones. And for today’s competitive market, that means loss of Performance.
SEO is part of a revolution for brand marketing. It is a lot more flexible, and we are still learning new things every day.

38. Becomes Powerful With Time

An important point of comparison with SEO and older methods is the upkeep cost.
With traditional methods like ads, you have to keep paying for it to be effective. It isn’t the case with eCommerce SEO. Because of SEO’s organic nature, it grows more powerful with time.
Businesses can get more returns out of it, the longer they have it. And this comes at a nominal cost.

39. Streamlines All Associated Processes

Junking an existing marketing framework for a new method can be expensive. But SEO is not an issue here, as you can add it to the current processes.
SEO can improve the effectiveness of the existing marketing process. It means that brands can add SEO to their pipeline at any time. It is a much better solution than having to restructure the entire process.

40. Optimizing Social Media For Improved Results

Social media has been one of the highest sources of engagement and traffic for brands. With more than 3 billion people on it, all eCommerce brands use social media for outreach. It is not enough to get on social media, though.
You need experienced hands to guide you. That is where professional SEO providers like us come in. Our expertise in this area can help you create a strong social media profile.

41. Using The Power Of Influencers

People with significant exposure to a specific social media platform are called influencers. An increase in the popularity of influencers means brands approach them for more reach.
We can reach out to influencers and help you gather relevant traffic. Because influencers command a huge following, this can positively impact your business. Adding a few influencers into your funnel can significantly improve marketing ability.

42. Creating A Responsive And Mobile Friendly Website

Today, more than 50% of all internet traffic is from mobile devices. Also, mobile conversions are much higher than on other devices.
As an eCommerce brand, you need to make sure that your website is compatible. Being mobile responsive is a huge checkbox for eCommerce brands. It can be the missing piece that completes your marketing campaign. We use the latest tech like AMP and responsive design to get you better exposure.

43. Works With Your PR Campaign

Public Relations is important for all types of businesses. But it is even more so with eCommerce brands. Since there are many businesses online, a single bad instance can be detrimental to the brand. It means that companies need to make sure their image is taken care of at all times.
SEO is the choice of most top companies in this niche. It can control all aspects of branding and improve PR.

44. Helps You Against Established Competition

As an eCommerce company, you will have more experienced competition in the market. And it is difficult to dislodge them from their position. They have more budget and can beat you at traditional marketing. But SEO offers a way to get better than them.
Viral marketing is much easier with SEO. And smaller brands can use this against their competitors.

45. Grow Followers for Your Brand

In the new age of digital markets, followers are an important part of the strategy.
The more followers a brand has, the better chance it has to succeed. It is an area where older marketing methods cannot help.
On the other hand, SEO improves follower count for brands that use them.

46. Creating Effective Brand Partnerships

Earlier, brands used to only compete against each other. Collaborating was unheard of, and it usually never happened. But since marketing is taking a new direction now, brands are coming together.
SEO has been able to bring brands into partnerships, which increase exposure for both of them. A good example of this is McDonald’s and Burger King in a campaign.

47. Managing Online Reputation

Reputation is critical for an eCommerce brand. But older methods have no way of keeping track of it or changing it. And the worst part is that your competitors can manipulate it.
Through SEO, you can strengthen your online reputation. You can also control the fallout from a bad situation. Nike Support on Twitter is a great example of turning unfavorable situations around.

48. Delivering Post-action Reports

During marketing, it is important to analyze every bit of information you get. SEO allows you to generate a lot of data. Digital marketing agencies like us can use this to deliver post-action reports.
A post-action report details how every action affects/effects the overall campaign. It allows for extensive iteration and feedback. It is invaluable for eCommerce businesses.

49. Customer Behavior Tracking

The modern consumer is more informed and choosy than ever. They simply do not buy anything and everything in the market. Because they have a lot of choices, it is difficult for people to sell it to them.
The time they spend in their conversion funnel without buying are losses for an eCommerce site.
SEO has tools that can track the behavior of clients. It helps us understand complex user interactions with online products. It can improve revenue for a business.

50. Superlative Business Lead Quality

Like we said earlier, eCommerce wants people to spend as little time in the conversion phase. Optimal marketing is getting people from lead to customer in as little time as possible.
With traditional marketing methods, this is going to be difficult. It is because there is very little control over lead quality. But with SEO, you have several parameters you can use to ‘qualify’ leads. It results in high-quality lead generation.

51. Key To Building Relationships

Today’s marketing is less about selling goods and more about building relationships. That is why you see top brands like Amazon, who have their own social media teams. They can generate engagement and address customers’ grievances.
SEO enables streamlining of these functions so that you can achieve optimal results. It results in a customer base that is loyal to your brand.
Are you looking for eCommerce SEO for your website? Drop us your details to get a free consultation today!

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Joseph Schneider

He has spent more than 12 Years in strategising and executing SEO campaigns. He is interested to writing Digital-marketing, PPC and Social Media Marketing related topics.

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