Ecommerce SEO Tools

1. Google Analytics

Google Analytics is a great tool to boost your online sales and increase your web presence. Ecommerce sites depend on hard data to make key decisions. In this regard, Google Analytics delivers.
It is a powerful tool which can provide great insights to drive sales and traffic. It helps you analyze the buyer’s journey and identifies the key points of engagement.
Use this data to identify where customers drop off or know their interests. Use it to measure the time duration for conversions or customer spending habits data.
Google Analytics is free and boasts of new features and upgrades every few months. Harness its power by using it regularly.

2. Google Search Console

Google Search Console is a must-have SEO tool for eCommerce store owners. It’s a free tool which improves your online visibility. It alerts you to issues that affect your search rankings. It includes indexing and security issues.
The tools and reports in the console help in:

  • Monitoring and improving site performance
  • Better visibility of product pages
  • Analysing queries driving traffic

It provides reports on the click-through-rate of product pages. You can see a list of pages that are not performing. It gives you a chance to optimize them for better traffic.
Search console is a great source for data on keyword performance and mobile usability of your website.

3. Google Keyword Planner

Google Keyword Planner is a free tool that aids with keyword planning. Use trending keywords to draw visitors to your site. It will help you to gain organic traffic and boost your search rankings. You can also use the keyword planner tool with other tools for best results.
The tool is accessible from your AdWords account. Use it to search for new keywords to add to your eCommerce site.
You can search for keywords using:

  • A phrase
  • A website
  • Categories

After choosing the search criteria, you can select specific target categories. This further narrows the keywords to factors like country and language.
The results page provides a breakdown of suggested keywords and their current trends. Pick the keywords that best represent your business for higher eCommerce SEO scores.

4. Ubersuggest

Ubersuggest is a popular keyword discovery tool. As an online store owner, you need to lookup for profitable keywords to boost your site SEO. It is free to use and generate keyword ideas that are trending and capable of driving traffic.
Key features include:

  • Keyword ideas based on words entered
  • Search volume trend for a keyword
  • Content idea suggestions with the keyword
  • Analyze competitor traffic
  • Backlink data

The app features an easy to navigate interface with a comprehensive knowledge base. It is a great alternative if you are not ready to invest in paid tools while starting your SEO efforts.

5. SEO Crawler

SEO Crawler is an easy to use tool which helps in both off-site and onsite optimization. It consists of a suite of various tools aimed at increasing visibility and conversions. The tools bundled within helps save time and automates tasks.
A few popular modules that come as part of SEO Crawler are:

  • Site Auditor - Comprehensive website auditing.
  • Backlinks Explorer - Explore backlinks and remove broken links with detailed reporting.
  • Keyword Finder - Research trending keywords and compare with competitors keywords.
  • Rank Tracker - Keep a tab on your SEO rankings in real-time.
  • Competitors Inspection - Evaluate your site SEO metrics against competitors.

You can try SEO Crawler for free from their website.

6. Woorank

Woorank is a website analysis and review tool for SEO audits and digital marketing. The review data helps eCommerce sites rank higher in search results. It audits your site for technical, off-site, and on-page SEO.
The reports generated are insightful and actionable. It helps companies increase ROI and conversions.
The main features are:

  • Website review report cards
  • Keywords research
  • SEO monitoring
  • Sales and lead generation tools
  • Competitor analysis

You can also use Woorank to review the mobile-friendliness and usability of the site. You can try Woorank for free for 14-days. Their pricing tiers include pro, premium, and enterprise. You have an option to choose monthly or annual billing.

7. Moz Pro Keyword Explorer

Moz Keyword Explorer is a tool to generate keywords that drives web traffic. It is a great option for eCommerce keyword research. It generates keyword analysis and suggestions when you enter a keyword or URL.
There are several areas where this tool scores over the others in the market. They are:

  • More than 95 percent accuracy in the analysis
  • Filter keyword importance as per choice
  • Easy data import or export

You can analyze keywords by search volume, save keyword lists, and perform competitor keyword analysis. It makes complex analysis easy and gathers useful insights.
Moz Keyword Explorer is available for free (2 searches per day) and a premium paid version.

8. Quicksprout Website Analyzer

QuickSprout Website Analyzer is a free tool to review your website. It tests your site and gives a ranking along with tips to improve the score.
The analyzer rates your eCommerce website on many factors, such as:

  • Site speed
  • Social media impact
  • SEO errors
  • Number of backlinks
  • Platform compatibility

It’s easy to use. Simply enter your eCommerce site URL to see a detailed report in minutes. The report generated is broadly divided into areas. One provides SEO errors and recommendations to fix them while the other provides tips to optimize site speed. Add this to your eCommerce SEO toolkit with other software to enhance your SEO rankings.

9. SEMrush

SEMrush is one of the most popular SEO tools used by business websites. It offers a set of powerful features aimed at growing your online store. It helps you create and effectively manage all your SEO and marketing campaigns.
SEMrush helps you to scale your site rankings by providing a variety of insights. It includes:

  • Extensive competitor analysis
  • Keyword research aimed at eCommerce
  • Ad creation
  • Advertising campaign analytics
  • Social media engagement toolkit

All this and more makes it a coveted tool that aims at organic growth. It boasts of a large user community and 24/7 customer support. The pricing tiers are flexible and aimed at both small business and large enterprises.

10. Ahrefs

Ahrefs is the industry’s leading backlink checker and link building tool. Authoritative sites that link to your eCommerce site boost your site rankings. It has unique features that give your site with an edge when you implement it well.
Some of them are:

  • Keyword analysis on multiple search engines
  • Analyze backlink growth over time
  • Identify content gaps
  • Monitor outgoing links
  • Historical SERP data

Ahrefs combines several sought after features into an SEO toolkit. This toolkit includes site explore, link checker, keywords explorer, and a site-auditor. Pricing plans target both beginner sites and large enterprise businesses.

11. SEO Spider

SEO Spider is a website crawler tool developed by Screaming Frog. It’s available as a free and a paid version for Windows, Mac, and Linux. The free version allows crawling 500 URLs, and you can remove this limit in the premium version. It helps eCommerce websites increase onsite SEO by identifying issues site issues.
What’s possible with SEO Spider?

  • Find and fix broken links
  • Find redirects and fix errors
  • Page title and Metadata analysis
  • Review Robots.txt for blocked URLs
  • Generate powerful XML sitemaps

It is easy to integrate with Google Analytics and other reporting engines. Each report collects useful data on dozens of key SEO parameters that affect eCommerce website rankings.

12. Map Broker XML Sitemap Validator

Map Broker’s XML sitemap validator is a handy tool for eCommerce webmasters.

  • It’s a free tool that features a simple and intuitive user interface.
  • It validates your site’s XML sitemap for errors and inconsistencies.
  • It checks if the sitemap is formatted correctly.
  • It ensures that any issues in it are corrected before you submit it to Google.

A sitemap is important to list your top pages with Google correctly. Sitemap errors can affect your rankings, preventing indexing of key pages.
Map Broker’s XML sitemap validator is simple to use. Simply enter your sitemap URL or upload the file. The tool validates it and displays any errors with the sitemap.

13. LinkMiner

LinkMiner is a powerful tool for link building and eCommerce SEO services. It helps you perform a variety of checks for links on your website. Maintaining up-to-date links and redirects on your website is great for organic traffic.
LinkMiner helps you do all this and more. You can make use of this tool to:

  • Analyze and build powerful backlinks
  • Evaluate yours and competitors link strength
  • Preview backlinks in real-time
  • Advanced options for backlink analysis

It allows you to favourite your URL’s and backlink opportunities for later use. You can try it out with a 10-day trial or opt for their basic or advanced plans.

14. GT Metrix

The speed at which your online eCommerce store loads has a direct impact on your SEO scores. GT Metrix is a tool that focuses purely on optimizing this key SEO parameter.

  • It helps you identify opportunities to boost your websites loading time.
  • It provides a detailed breakdown of factors that are slowing your site. It could be large images or videos and buggy code.
  • It can help track the site performance over time and notify you when the page is slower than expected.

Its unique features include testing your site on different geographical locations and devices.
You can try the basic version for free or upgrade to the premium version to unlock more.

15. SpyFu

SpyFu is a leading suite of tools for SEO and Digital marketing. It specializes in detailed competitor analysis to give your online store an edge. It is a great tool for keyword research for both eCommerce SEO and PPC campaigns.
SpyFu can help you grow your eCommerce site through the following features:

  • Competitor keyword analysis
  • Competitor backlink and domain analysis
  • SERP and keyword rank checker
  • Ad history and Ad templates

SpyFu helps you find the most profitable keywords to use from your competitor’s site content and ad campaigns.

  • It has Google data archived for over 13-years
  • It is valuable for SEO and PPC analysis.
  • It is a paid tool and comes in basic and advanced flavours depending on your requirements.

16. SERPs Rank Checker

Ahrefs SERP Checker is a popular SEO tool to track the rankings of your eCommerce site. You can enter a specific keyword to the result pages from Google. It has the option to select a country and view the result pages for the specific region.
Each global region has different top pages. This tool helps you evaluate the difficulty level to achieve the top position for your website. Use this insight to fix any content or keyword gaps.
You can also get statistical data on SERP history and organic search traffic. The tool is fully compatible with other SEO tools developed by Ahrefs. You can start with a trial version for $7.

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17. SERPWoo

SERPwoo is an SEO tool which helps you track keyword rankings. You enter a search keyword, and the tool tracks the top twenty websites that are related. It helps you analyze all the keyword data present of result pages and not just the URL ranking. Using this tool for your eCommerce website drives organic search traffic.
Its unique features include:

  • View and analyze competitor data
  • Detailed SERP analysis
  • Customizable SERP alerts
  • Powerful keyword finder
  • Tags and metadata analyzer

The dashboard feature allows you to view and monitor your SEO rankings in real-time. You can test the tool with their free plan that has limited functionality or opt for the fully unlocked premium plans.

18. Majestic

Majestic is a toolset for SEO, comprising of link checker and a backlink builder. It’s a reliable tool for tracking your eCommerce sites SEO performance.
Their link intelligence database contains trillions of URLs. It makes it the best for checking backlinks.
The toolset features are:

  • Site explorer
  • Bulk backlink checker
  • Real-time performance tracking

Besides the above, it also helps in competitor analysis. You can track your site’s past performance with easy to read charts. Features like mutual links help you compare sites.
The company has an extensive knowledge base in case you run into issues. You can opt for plans with basic features to top of the line API for deeper insights.

19. Pingdom Speed Checker

Pingdom develops SEO tools, and their most popular product is the Pingdom speed test tool. It provides useful metrics about the load speed of your online store.
Pingdom provides a thorough root cause analysis of any performance issues. Its unique feature is the synthetic monitoring engine. It lets you simulate web traffic and analyze the performance impact.
The highlight of the software include:

  • Real-time monitoring
  • Many test locations
  • Detailed analytics

It grades your website’s performance based on many parameters. It includes load requests per second, load time and page size. Pricing plans begin at $13.95 per month and can be upgraded based on requirements.

20. AnswerThePublic

AnswerThePublic is an innovative SEO tool to do keyword research.

  • It listens to what people search for online.
  • It uses searches and autocompletes suggestions to build a search cloud.

You can use this keyword data to strengthen your content and links. It breaks the results into five categories; these are: ‘how’, ‘can’, ‘are’, ‘which’ and ‘will’. It is useful in giving your eCommerce business an idea about what customers are thinking.
This dataset helps you produce content that drives more organic traffic. Leverage this tool for shaping your eCommerce SEO strategy and engaging more customers. You can try it for free or upgrade to their premium plan for more features.

21. Robots.txt Generator

SEOptimer is the developer of the free Robots.txt generator. It’s a must to have a Robot.txt file for your eCommerce site to restrict access to crucial pages.
This file is placed in the root directory of your website and helps Google index the site easily. You can set it up to prevent certain pages from being crawled—for example, your admin or payments pages.
The process to create a Robots.txt is simple and quick. You can choose the default options or specify custom options depending on your requirements.

22. Structured Data Testing Tool

Websites with structured data have a higher click-through rate. Google’s structured data tool helps with analyzing the structured data on your site.
Enter your site URL to see reports about any errors. It allows you to validate a variety of formats such as JSON, RDFa, and others. The tool provides a good analysis of whether code is implemented well on your site.
Use this in combination with Google’s Rich Result Tester. It enables you to see how your structured data will appear in the search results.
The tool is free to use and powerful enough to help you rank higher organically.

23. Buzzsumo

BuzzSumo is a useful tool for e-commerce sites to perform content analysis. It helps with audience engagement and conversions. It is great for content marketing and social media analysis.
It can help your e-commerce site in a variety of ways:

  • Explore top-rated content online
  • Research data from campaigns to improve strategy
  • Capture leads by tracking comments and posts
  • Engage influencers to boost visibility

It is a great tool to work on your content strategy. Its custom filter lets you view many parameters in greater detail. The social media features alone make it popular in the industry. It has shown great lead generation and conversion opportunities for eCommerce sites globally.

24. Google Mobile-Friendly Test Tool

The premise of this page is simple. It tells you if your eCommerce site is mobile friendly. Just enter your site URL and click the Test URL. The page generates a score based on the way your page is formatted and displayed.
It can identify many usability errors which affect your SEO scores. Some of these are:

  • Incompatible plugins
  • Viewport settings issues
  • Small text size
  • Close clickable elements

These factors are key to improving user experience. The page generates a usability report along with developer tips to fix common issues. The tool also displays an error when one or more website pages are inaccessible along with a root cause analysis of the issue.

25. ScrapeBox

ScrapeBox is an SEO tool designed to identify blogs with high authority.

  • It locates relevant blogs and automatically posts comments with your website link.
  • It is a great way to improve backlinks to your site.
  • It can scan thousands of pages to validate that your backlinks still exist.
  • It can tell you the backlinks used by your competitors and the content they comment on.

You can use many proxies to post on harvested URLs. It prevents your IP from being banned on top blog posts. Also, it will help you to gain backlinks to your website.
ScrapeBox can also help with the expiring list of domains, URL shortening, and more. You can purchase a lifetime license for $97.

26. Attracta

Attracta is a company with a strong history of developing powerful SEO tools.

  • It scans your site in detail and creates an XML sitemap.
  • It searches your pages for SEO issues and fixes many issues without user intervention.

Its main purpose is to drive as much traffic to your website as possible.
The tool is popular for its easy to use interface and intuitive design. It scans and identifies pages that are not generally crawled by search engines.
It’s a free set of tools include:

  • XML sitemap creator
  • Google blacklist check
  • Link building tools
  • Social media networking tools
  • SEO tips and tutorials

Use all these tools in combination to see a marked increase in your eCommerce site web traffic.

27. Screaming Frog

Screaming Frog is a popular website crawler that looks for SEO issues on your website. It helps in auditing your site for the following:

  • Broken links
  • Missing tags
  • Missing meta descriptions
  • Missing images

Unlike many SEO tools, Screaming Frog is not cloud-based. You need to install it on your PC before you use.

  • It easily integrates with Google search console and Analytics.
  • It features plenty of other functionalities such as analytics, reporting, and data export.

You can start with the free version of the tool to test its feasibility for your eCommerce site. It’s perfect for SEO strategists to get deeper into the technical aspects of the website and fix issues.

28. Raven tools

RavenTools is a set of comprehensive digital marketing and SEO tools. It is great for boosting revenue and visitors for eCommerce websites. It helps with tracking keywords, link building, and engagement. It can gather many data streams for analysis from different platforms.
Key features are:

  • Content management
  • Site audits
  • Google analytics integration
  • Link management

Use it to engage customers on social media and schedule posts.

  • It lets you manage multiple social media accounts easily.
  • It lets you track various aspects of site SEO under one roof and automate many reports for seamless performance tracking.
  • It offers great value for money with its rich feature set.

29. Botify

Botify helps you to grow your eCommerce site by using strong data analysis. It uses data obtained from various sources to offer insights, which includes log files, site crawls, and more. It’s a complete SEO platform to propel your digital strategy.
Its main components are:

  • Botify Analytics : Provides detailed site analysis and key data about every aspect of your site.

  • Botify Intelligence : Machine learning for deeper insights into site improvement.

  • Botify Activation : Saves resources and time by automating a variety of SEO tasks.

Botify generates a special report after its run. It offers tips on optimizing and organizing the content on the site. The pricing is higher than other SEO tools and aims at large enterprises.

30. Authority Labs

Authority Labs helps you to track growth trends closely. It helps in evaluating your rank trends over time. Its main purpose is to provide keyword analysis that can contribute to a higher rank. It’s a web-based tool and offers SEO, Analytics, and location intelligence insights.
It features for eCommerce sites includes:

  • Rank tracking
  • Keyword research
  • Localization
  • Mobile keywords research
  • Competitor analysis
  • Link management

It periodically tracks the website ranking. You can even specify your date range and get rank trends for that period. It comes with a free trial, and you can upgrade it from $49.00 onwards.
Speak to our eCommerce SEO Experts to choose the right tool for your online store.

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Joseph Schneider

He has spent more than 12 Years in strategising and executing SEO campaigns. He is interested to writing Digital-marketing, PPC and Social Media Marketing related topics.

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