For an eCommerce business to thrive, it is important to rope in more traffic and engage with more people. SEO strategies help with this by using the right and effective keywords. It helps the business to stay on top of search engine results.
SEO simplifies website architecture and improves user experience. Also, it helps in increasing product reviews, gaining backlinks, and more. In short, an online eCommerce store flourishes with the help of SEO.
Let us go through a list of the top SEO trends to look forward to in 2022:
Making sure that a customer buys something on your eCommerce page depends on how fast the page loads.
Grab the customer's attention for more than two seconds. If you can achieve this, then you can expect them to make a purchase. If not, they may get frustrated and leave the site. That is why pages need to take less time to load.
The images used on a page can impact the page loading time. Optimize images before uploading them to your eCommerce store. Google PageSpeed Insights is a great tool for achieving this.
Accelerated Mobile Pages (AMP) optimizes content to make mobile web browsing faster. You can also use Pingdom to scan your page for performance issues. After this, you can make the necessary changes to improve efficiency.
Add videos to eCommerce product pages. It is going to be a complete game-changer in 2022. Lively images and videos draw customers instantly. It is a great eCommerce SEO tactic to improve sales.
Do not embed videos on the product pages. Instead, you can host them on YouTube. Customers can easily find your page from such streaming services, thereby boosting sales. It is important to do keyword research and add the right meta tags & keywords while uploading them.
Videos are all the rage on social media right now. So, there is a good chance that your videos could go viral. It could further improve your brand's social media presence. In turn, it will build brand authority and reach. Make sure you use interest topics for your videos and that they have value.
'Know your customer in and out.' It is one of the cardinal rules of any business. eCommerce is no different. Target your customers based on their location-specific needs. This way of targeting users based on necessities is called geo-targeting. If you understand your customer preferences, you will know what content to deliver.
To do geo-targeting:
According to a recent study, over half of the online global traffic comes from smartphones. The number of mobile phone users is rising with every passing day.
Ecommerce dealers/merchants should design their web pages keeping this in mind. It is a known fact already that Google favors mobile-friendly sites. Google's "Test My Site" is a simple app that can check the mobile-friendliness of your page. So, updating your website is the key to better performance.
Specificity is the key to achieving success using ecommerce SEO in 2022. That is why using more long-tail keywords - that are longer and more specific - is the way to go. Such keywords can lead to higher conversion rates, slowly but steadily.
Instead of focusing on one or two small generic keywords, make sure you use long keywords on many pages. eCommerce pages that use long-tail keywords will rank higher on search engine results.
Google prefers websites with many pages as they look authentic. So this may benefit your eCommerce business in the long run.
E-A-T is one of Google's Quality Guidelines for websites. E-A-T is an acronym for Expertise, Trustworthiness, and Authoritativeness. In short, your EAT rankings reflect your value as an eCommerce website.
E-A-T is an integral component of SEO. A high EAT page will outrank low E-A-T pages, so you should coin your keywords and metatags, keeping quality in mind.
Additionally, you need to optimize your About page. It is mandatory to use the correct and relevant content in the Author pages. If your product is exceptional, it is your responsibility to use SEO to convey the same.
Customers are increasingly using the voice search option to browse websites online. Ecommerce websites should optimize their websites accordingly and make use of this feature. Google's Hummingbird and other algorithm updates are voice-search friendly, and they prefer them.
Optimize your content in such a way that your content appears in Google's featured snippet. Understanding user intent and using longer voice keywords will help in this regard. When using keywords, make sure that they are easy to understand and conversational.
Product schema mark-up is one of the most under-utilized eCommerce SEO tactics at present. It refers to a sematic, structured code that gives a better idea of your eCommerce page.
Apart from your product's title and description, it also shows reviews and ratings. It helps in maximizing space in Search Engine Result Pages (SERPs).
User interaction with your page also increases if you add the Q&A schema to your online eCommerce store. Get an edge over your competitors by effectively using the product schema mark-up.
Augmented Reality or AR will become a driving force for SEO-based marketing in 2022. Google may re-orient its algorithm so that pages with SEO-based AR can rank better. AR improves the search experiences of users. It also helps them visualize products better.
Creative AR versions of products can act as a crowd-puller to your eCommerce page/pages. It can also serve as a platform for customers to provide unique reviews.
Ecommerce merchants have to note that AR works best on mobile phones. So, it is a clear indicator that mobile SEO is a top priority.
Internal linking is an effective eCommerce SEO practice, and it is one of the top trends for 2022. Building an eCommerce website requires a strong architecture. It means adding hyperlinks that get redirected to other pages on the same domain.
Internal links are very important in terms of SEO. They help Google to index all the pages on your eCommerce website. It helps increase the page authority by passing the Page Rank to other pages, thus improving your rankings.
Also, Internal links aids in building relationships with other pages. So, it will be beneficial for users. Also, you can boost the page usability with the effective usage of anchor texts.
Search engine's bots discover your website while hunting for unique content. This process, called crawling, is the first phase of ranking in search engines.
Crawl budget details the number of pages that search engine bots crawl on in a given timeframe. Optimizing this crawl budget sees to it that your eCommerce page gets good SERP rankings.
Reducing redirect chains, blocking unnecessary elements, and getting more links, will ensure this. Checking your site's internal health is also important. It ensures more access to search engine bots.
While long-tail keywords will be important, they are not going to be as important as search intent. Since Google introduced its BERT update in 2019, its algorithm has turned conversational.
Google is now able to track customer's intent when they search for something. Hence, it is important for eCommerce businesses to up their SEO game. Optimization needs to be more holistic in nature.
Ecommerce merchants need to build their brands around good content. eCommerce owners need to optimize content based on understanding their customer's intent.
Analytics is an important tool to measure your SEO strategies. Big Data will continue to be of significance in the coming year because of its utility. You can use Big Data to gauge conversion rate, engagement ratio, and traffic volume.
In addition to this, Big Data makes it very easy for eCommerce businesses to analyze content. It also helps in giving more insights into different aspects of digital marketing. Using Google Search Console and Bing Webmaster Tools, you can ascertain content performance. Based on this, you can make the necessary modifications and improve your marketing plan.
You can analyze different emerging SEO trends and see what works for you using Big Data. To top it all, Big Data can eventually transform the user experience.
UX or User Experience is the customer's complete experience, from clicking on an ad to leaving your site. A strong technical SEO foundation is essential for ensuring a great UX.
SEO and UX work hand-in-hand. SEO targets search rankings while UX is all about customer experience. You need to optimize your images, videos, and other visual elements. They are a huge part of UX design. Always make sure that the keywords you use are in line with the website's design. If SEO and UX design do not go together, then conversion rates will get affected.
One of the goals of SEO is to appear high on SERP rankings. UX aids in this process, so you need to streamline the User experience design. Else, the time a customer spends on your page would be minimal. Always check the bounce rate of your pages to check if this is the case.
Get a positive impact on your eCommerce SEO strategy by making use of influencers. An influencer is anyone who has a considerable social media presence.
Customers are organically attracted to an influencer's content. They have thousands of followers who work in your business's interest. Influencers can add their content - videos, and pictures - which may help boost your sales. The right SEO planning for this content can work wonders for you.
Influencers can aid in building a strong link profile for your business. Influencer marketing also helps in creating strong inbound links. In turn, this will increase your website authority and helps with page traffic. Your brand image also gets a boost as a result of this.
If you own an eCommerce website, then SEO is a must. Get in touch with our eCommerce SEO experts to get a free consultation.
Naomi Wilson has been in the digital marketing industry for more than seven years. She has helped companies such as Kellogg, Best buy, Honeywell to improve their online presence. She is an expert in writing high-converting content, especially for ecommerce sites.
He has spent more than 12 Years in strategising and executing SEO campaigns. He is interested to writing Digital-marketing, PPC and Social Media Marketing related topics.
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