Having a single offer on a page is a good idea, but that shouldn’t limit your CTA buttons to just one.
Have multiple CTA buttons, each one with exact features. Place it in various positions across the landing page.
Leverage different points in your marketing funnel to connect CTA with the customers, such as if they want to buy more, let them add to cart or add to watchlist to buy it later.
There should always be plenty of options for conversion on the landing page. It must have multiple CTA buttons, an engaging and high-quality image, and a great headline.
Your CTA Buttons Should Conveniently Hint and Direct Visitors to the Purchase Section.
The visitors must seamlessly reach the purchase section. Multiple CTA buttons will boost your conversion rate.
Multiple offers on a landing page will distract visitors. The landing page will fail to grab and hold their attention. Also, it will reduce the conversion rate.
Studies show that eCommerce landing pages with many offers receive way fewer leads. It is less when compared to pages that have a single offer.
The audience wants to spend less, so they check out all products in these offers. If their wishlist product doesn’t fall in the offer, they move out. Also, when the offers are more, it will confuse them, making them wait for more discounted offers.
It is crucial to have a single offer and focus the entire landing page on that offer.
When visitors see one offer on the landing page, they do not overthink.
Targeted landing pages with a single offer amplify your conversions. If you have more than one offer, create more landing pages dedicated to those offers.
Time is significant when it comes to impressing a visitor on a landing page.
Use a video to put forward a point and convince the visitor. It will encourage him to take action while presenting critical information.
You can do it best using a Video.
A Vast Majority of People View a Product Video When They Shop Online.
Including a video on your e-commerce landing page helps in improving conversions.
The included video should present the product features. It must answer potential questions of the buyers while keeping them engaged.
Create videos that offer great value. Create it based on the brand voice and the kind of target audience for your brand.
Optimize & Respect your target audience’s time on your eCommerce landing page. You can sell more if you follow that.
Each element of the page should help visitors in easy navigation. It must lead them on to further information.
The users don’t have to rotate the main image or click on something in the image below. If they hover over the icons on the left, it will show the product’s view from various angles.
Including a video can work very well. It takes very little space and offers useful and deep insights into visitors.
Avoid Dense Text, Multiple Hyperlinks, and Keep the Page Clean.
Combine images with ideas to visually push visitors through the information flow. It will deliver a great experience to the visitors.
Use Infographics to give more information to the visitors using very little space.
Keeping your landing page simpler and cleaner saves a lot of time.
Landing pages serve a clear purpose to lead visitors on to complete a particular action. They should be able to do so without any distractions.
Navbars, random images, dense text, and social media icons mostly distract site visitors. You should avoid it altogether.
For example, the images in the below site are placed randomly, distracting or irritating the users.
Eliminate secondary CTAs or unwanted navigation links. They distract users on an e-commerce landing page.
Any elements that compete for viewers’ attention always distract them.
Be clear about your goal and focus on a single goal. One way to do it is by eliminating distracting elements on a landing page.
Showing too many offers, links, images, or CTAs will always be counterproductive.
Visitors hate to see pixelated product images when they land on a website. They may leave your site immediately.
Product Images Can Make or Break Your Landing Pages.
It is crucial to include a unique and high-quality image on your page. It must highlight the value of your product.
Products should be visible in the images. It will help visitors to get maximum details about the product from the image.
Add multiple images to view products from different angles. If there's a single product image as in the below image, users are likely to ignore it.
Is your landing page selling any product? It is essential to spend time capturing the product in good light at right angles. It will help to offer specific details to the visitors.
Attractive product images tend to convert more.
CTA buttons on an e-commerce landing page guide the customers in proceeding further. It will guide them to take the next step you expect them to take.
CTA buttons help you get your site visitors to convert as your clients.
Always place the CTA buttons in the center, top, or above the fold, as positioning matters a lot.
Use Attractive Colors for the CTA Buttons as It Instantly Draws the Customer’s Attention.
In the image below, they miss the “buy now” button, which you can place along with “Add to cart”. Also, the color of the present CTA is not so compelling.
Ensure that the button color you pick up contrasts with the page background. The color must highlight the CTA button. If it makes the CTA button pop up, you have already grabbed enough eyeballs.
You should experiment with the color and brightness of CTA buttons.
Thereby you can see what combination makes the most prominent and noticeable to visitors.
A vast majority of consumers read online reviews before purchasing a product.
Most consumers trust these online reviews. They find that they paint the exact picture of a product or service.
People read reviews because they want to ensure that the product they are going to buy is as good as it looks on the site.
Adding reviews to your landing page improves your chances of conversion. Many studies support the same. When you get negative reviews, do not remove the bad reviews from the landing page.
Consumers are extremely smart these days. They will figure out that something is fishy if your landing page only has positive reviews.
Negative reviews can help you in creating nuanced perspectives about the product.
Users are increasingly spending more and more time on their mobile devices nowadays. Mobile traffic has grown at a tremendous rate in the past two years.
Most of the Traffic to an E-Commerce Website Now Comes from Mobile Devices.
eCommerce sites should not miss riding the rising wave of mobile traffic. There is a rapid increase in the usage of mobile phones. See how this website has optimized for both mobile and tablets.
So, It is a clear indication to all eCommerce sites.
There are two big takeaways from this entire information:
Mobile shopping is increasingly growing every day. So, optimize all e-commerce landing pages for mobile users. Ecommerce landing pages should focus on making the visitors’ mobile shopping experience smoother.
Use a responsive site with compressed images. Also, add a simplified checkout process. Then, optimize your website for mobile and tablets.
Add zoom feature to the product pages as a standard practice. But adding a zoom feature to an e-commerce landing page increases the conversion rate.
The potential buyers can view the product from different angles with a lot more detail. This feature gives the best user experience to visitors.
Use tools like Magic 360 and Magnitude Zoom to add a Zoom feature to your product images.
Tools like Magic Toolbox Can help you add spin as well as a zoom your product images.
Visitors will be able to rotate the product images and zoom in for more details. These features can help visitors make informed buying decisions.
Also, set your zoom to HD for the best zoom experience.
Creating urgency on a landing page to close sales has multiple benefits.
One of the techniques to create urgency is to show the number of products that are in stock. It will encourage users to buy that product right away.
Thereby, it increases customer conversion potential and order size.
First, check whether your landing page is marketing and selling a seasonal product. If yes, then you should emphasize the product’s exclusivity and popularity to boost sales.
If you can create urgency on your landing page, you will fix the problems of abandoned cards. It will convince the undecisive customers to buy the product right away.
Landing pages are the first touchpoint for all your potential customers. So first, you should build up trust.
If consumers are not able to trust your landing page, they will not convert.
Building trust is essential to selling your products and services. The best way to build trust is by including user reviews, video testimonials, and social proof.
About 90% of people make purchase decisions only after reading the reviews.
Reviews are constructive. It increases the number of conversions on your landing page.
You should include the negative and bad reviews as well.
User testimonials inform the visitors about the good and the bad about the products.
Usually, visitors will have a lot of questions in their mind. It may help them with their buying decisions.
They will search for answers to those questions on your landing page. If your customers fail to find it, they may leave your website.
Allow your visitors to chat with your support team instantly. It will solve their queries. It will help them in finding answers to their questions without leaving your page.
Live chat service is even more helpful for B2B sales. Those customers usually need some extra bit of convincing. Once you do it, they hand over their cash to you.
Another benefit of live chat is that you can export the chat transcripts for analysis. Thereby you can learn more about customers, their likes, and dislikes.
Optimizing your homepage and category page is essential. But optimizing your landing page for eCommerce SEO is crucial.
Instead, optimize your landing page for higher conversion rates.
Build your landing page by keeping Conversion Rate Optimization or CRO in mind. It should focus on making sales as opposed to performing well in the SERPs.
Using multiple CTA buttons on your landing page is one of the techniques that will boost sales.
Make sure you push the visitors towards buying your products. It should reflect in every element that you include on your landing page.
Remove all kinds of distractions and links. It will let your visitors focus on their purchase decision.
Personalize your eCommerce landing page to target a specific bunch of audience.
Are you targetting a worldwide audience? Then, the language should change based on visitors. Ensure that the page appears in the country’s local language where your visitors are opening it.
It gives the best customer experience that is effortless.
Also, along with the product price, display the applicable shipping costs.
Display the visitor’s preferred items based on their past browsing history. It is another excellent personalization technique.
Personalized pages have a far more significant impact on your site visitors.
Online stores must use personalized landing pages. It will have a higher conversion rate compared to other stores.
Include product descriptions for all products to convert more visitors. The product description plays a vital role in an eCommerce landing page.
There is a possibility that your product may fit the needs of the visitors who have landed on your eCommerce landing page. However, they do not know anything about your product.
Take this as an opportunity to inform your audience more about the product. Give them in-depth details and guide them to conversion.
Refrain from using standard or generalized product descriptions. Instead, talk about the product’s specific features. Also, tell them what value it will bring to your target audience.
Based on your product descriptions, your audience will learn more about your product. It will help them make an informed purchasing decision.
Multiple links on navigation menus create a sense of fear of missing out.
They indicate interesting information on another page. It is incredibly harmful to your conversions.
For example, in the below image, the users have multiple choices that generate unnecessary fascination. Likewise (Continue the next line in content from here)
Visitors on eCommerce landing pages have extremely short attention spans.
A single distraction can force them to leave the page and move away. So, you should ensure that your visitors stay focused on your CTAs. Do it by removing all the click-through opportunities.
Keep simple site navigation on your website. It is one of the best ways to remove all distractions from your eCommerce landing page.
It will ensure that it is not tempting the people to click on your page’s other links. Also, they will stick with the landing page.
It is challenging to resist a sweet deal when you offer discounts to your visitors. They are most likely to click on your CTAs.
Discounts help you acquire new customers. Also, it will inform your visitors that you are grateful to them.
Show your original price first and then comparing it with the discounted price. Thereby, You can show your unique value proposition to your customers.
It will ensure that your landing page has a clean design so that visitors can notice the discount.
Also, discounts help in increasing sales and enhancing brand awareness.
Also, it will grow your social media following and build customer loyalty.
You are missing out a lot without doing A/B Testing (Split Testing) on your e-commerce landing pages. This testing involves various versions of your landing page simultaneously.
Are you confused about choosing an image to publish on your landing page?
A/B test them and find out which one works better.
After the A/B testing, you should measure what contributes to higher conversion rates. Then, stick with those parameters for maximum benefits.
We recommend testing a single variable at a time. It allows you to validate your hypothesis for accepting that variable as helpful or not.
Do multiple rounds of testing. Then only you can create the most successful landing page for your business.
For example, here’s an e-store that tries to show the audience by styling and brand categories. They can click on the brands or the kind of style they want.
Marketing pop-ups showing up on your landing page lead to a lousy shopping experience. Pop-ups annoy many users and send them off your landing page.
It is the reason many browsers have inbuilt pop-up blockers. Pop-ups can be of different types.
Some might ask for your email, and some will give you instant discounts on the landing page. But the studies show that the majority of the site visitors get turned off by these pop-ups.
In the below example, the website shows the popup shown as soon as we enter the page. Also, do not block the content or purchase items by showing a “Must Accept Cookies” popup.
If you want to get a visitor’s email address, the best approach is to get it through a sale.
Offering a great user experience is extremely important. Deliver a better user experience than your competitors. It will help you not lose your customers.
Security has become a critical issue these days. The security and privacy leaks from the tech giant’s regularly making to the news headlines.
You must make your visitors feel safe while they purchase from your landing page.
One of the most basic and important steps is to enable an SSL certification on your landing page. It is to ensure secure transactions for purchases made by your visitors.
Then, you should add security badges across your landing page. It will help to let your visitors know that your business and company are secure and legitimate.
It will also show how you care about your visitors’ card/bank details’ safety and security.
Design your landing pages with a focus on conversions. The design of the landing page should be clean and uncluttered.
White space, also known as negative space, is desperately needed by the landing pages. It allows the various elements on the landing page to breathe. Also, it will help the site visitors wander around the landing page with ease.
In the below example, the focus point is: headsets, which are beautifully placed by giving enough white space for the name and price.
It can be extremely tempting to add just one more offer or promo to your landing page. The idea is to let only the essential elements catch the attention of the visitors.
White spaces boost the conversion rate on the landing pages by 15-20%.
Studies show that 97% of consumers turn to product reviews before they make a purchase.
Based on the product reviews and ratings, the conversion rates can go up to 270%.
The product landing page must display user reviews along with star ratings. They tend to be more successful in achieving higher conversion rates.
Add User Reviews or Social Proof. It Will Makes Your eCommerce Landing Pages More Authentic and Trustworthy.
A large majority of consumers trust online ratings. They trust it more than the personal recommendation of their friends or family.
The social proof on your e-commerce landing page is vital. It helps your visitors in making informed purchasing decisions. So it leads to higher conversions.
You should include both positive & negative product reviews on your product pages.
Consumers should feel that the products will benefit them. It should give a feeling that it will make their lives better. Else they will not buy your products.
Your Landing Page Should Introduce Your Visitors with Your Core Values. Also, it must have all the Details in a Straightforward Manner.
It will keep them motivated to spend more time on your page.
Do not focus on the product or your company. Instead, focus on highlighting the benefits. Try to show what consumers will get after buying your products.
For example, here’s an e-store instead of being salesy. It’s giving information to women on what makes them look stylish.
Inform your visitors immediately about all the benefits offered by your product. It will increase the chances of conversion.
Use a benefit-oriented headline for your e-commerce landing page. It is better than having a feature-oriented headline.
It is because feature-oriented headlines fail to highlight the value the product offers.
An Interesting and Amusing Headline Always Grabs the Attention of the Site Visitors.
You should avoid using lengthy sentences and decorative words. Instead, keep your headlines simple.
The very first thing site visitors notice on your landing page is the headline. If you don’t write the headline properly, you will lose those visitors.
Here’s Apple’s headline which indicates they value every visitor.
Great headlines help you grab your customers’ attention. It shows them the exact value of your product or services.
It also convinces them to spend more time on your landing page.
Heavily resource-intensive landing pages do not do very well. A Landing page with too many images or videos is usually not visually appealing.
The page should load fast and should have an apparent call to action. The page must not have a distracting element of any kind.
The products should be placed in a uniform format that users can peacefully scroll through.
You must optimize the images and videos for mobile and desktop versions of your landing page.
It is because the majority of the viewers shop using their smartphones.
The design and images used on an e-commerce landing page must be charming and attractive. It will help the visitors to stay longer on your website.
The content on your e-commerce landing page must always match with what you are trying to sell.
For example, when a user comes to your wheel’s landing page, it should show only wheels rather than all automobile parts.
Keep Your Content Crisp, Clear, and Short with Unique and Clear CTAs.
Your landing page’s content is as important as the design and colors are to generate more leads.
Use attractive headings and subheadings, and keep your content brief.
Try to use as few words as you can, and make your content impactful using creative taglines.
Further, the landing page content should answer these questions:
User-generated content can work wonders for your e-commerce landing page. It plays a vital role when customers submit videos and images of themselves using your products.
You can find them on social media, review sites, short video sites, etc.
It improves your rankings and adds proof of quality about your products and business.
It eventually enhances customer experience and leads to a higher rate of conversions.
Displaying user-generated content on your landing page shows your product in action. It adds a personal feel to your product and business.
Nobody wants to shop from a faceless e-commerce landing page.
It can be a challenge to convince your users to submit user-generated content.
You can offer incentives to entice them to participate in submitting user-generated content.
You can offer discounts and run promotions as an incentive.
Product categorization is another exceptional technique. It helps to create successful e-commerce landing pages with a high rate of conversion.
Categorize your products into simple groups. It makes it easy for visitors to navigate through your landing page.
The top ecommerce sites globally, such as eBay, Amazon, Walmart, etc., give sheer importance in categorizing products to make them quickly accessible by the users.
Make sure that the visitors can easily browse through your products. It will help to increase your conversion rates drastically.
Make sure your customers do not fail to locate the products they want to buy. Else most likely, they will never revisit your online store.
Better product categorization with great product descriptions attracts more number of leads. It informs visitors about various categories of products your business sells.
It makes their buying experience smoother.
Also, adding product categories enhances user experience and SEO rankings.
Use tools like “Notify Me.” It will help to inform your visitors when the product stocks get filled up again.
Top ecommerce sites (Like the MI store in the image) use this technique to increase customer satisfaction by informing them about the product when it comes in stock.
It will help to get the visitors email address. You can use it for your targeted email marketing campaigns in the future.
It is a great practice to keep your out-of-stock products displayed on your landing pages as:
Sometimes visitors may not be sure if they want to buy a specific product or not.
Adding wish lists or “Purchase later” buttons on your e-commerce landing pages is vital. It allows such visitors to add their interest to the wish list to buy it later.
Wish lists also help visitors in remembering things of their interest.
It is a good idea to add small buttons on every product on your landing page. It will help the visitors to click on them to track their order while they shop.
Some people may change their minds and may not buy the product immediately. They can add those products to the Wishlist and return to it later for purchase.
Visitors will look for a transparent view of the total cost. It must include the shipping charges. They check it before they purchase any product on an e-commerce landing page.
About 25% of Customers Abandon Their Shopping Carts Because of the Lack of Shipping Information and the Cost Involved.
It is advisable to break down the total cost. Include the shipping charges, terms, and conditions.
To avoid confusion, show the expected delivery dates along with the shipping details. Show it on the cart page as well as on the landing page.
If possible, try to include free shipping. Visitors find it as one of the most attractive options while making purchases.
Free shipping is a definite deciding factor in conversions.
Take away the burden of extra shipping costs. It will make most visitors feel compelled to buy your products.
Free shipping can also work as an incentive for visitors to revisit your website. They will buy more of your products or services.
In the Shorter Run, Free Shipping May Affect Your Earning Potential. But It Is Incredibly Helpful in the Longer Run.
Free shipping makes more sense on the items that offer you enormous profit margins.
You can also consider free shipping for first-time customers. Make sure it is not negatively impacting your overall revenues.
Your landing page gets only 4 seconds to capture your site visitor’s attention before they move away. It is an established rule.
Try to Keep as Much Information as Possible Above the Fold. It Will Maintain the Attention of Your Visitors.
Your landing page must display the relevant information to your site visitors. If there is any lack of information, the visitors will leave your website immediately.
In the below image, a beauty product selling site has only a few words on the landing page with a dull background.
The idea is to make the customer experience as simple as possible.
First, communicate the reasons to make your site visitors stick around.
Then, you can move on to answer more questions about the value of your product or service. Explain the value that can bring to them and the cost involved.
Cart abandonment is one of the most common problems businesses face.
Some visitors browse through a couple of products and add a few of them to the cart and abandon it. The important thing to know is that they are already loyal and interested buyers.
Remarket to the customers who have abandoned their carts. It is extremely important.
Send a well-timed email about the cart abandonment to such customers.
You can create customized emails or send push notifications if they’ve installed your app.
It can create an opportunity for conversion.
In the process, you can also learn the reasons for cart abandonment. It will improve the customer experience.
Customers Who Abandoned the Carts Always Have an Intention to Buy.
Give more importance to abandoned cart users rather than your regular visitors.
You can remarket the abandoned cart products to those customers. Use specific ad campaigns & email marketing campaigns.
There are multiple ways to remarket to abandoned cart customers.
Shouldn’t you be making the most out of the money you spend to bring visitors to your landing page?
Well, you should, and you can do it by retargeting specific visitors. Retarget users who interact with your landing pages.
Here’s an example of remarketing, where the products of an e-store are shown on other websites using remarketing.
The Internet has created a world of distractions. Thousands of visitors may come to your eCommerce landing page. But, everyone visiting your site will not end up buying something.
Some people may leave your landing page or abandon their cart. It does not mean they are not interested in buying your products in the future.
Studies Show That Targeted Users Convert 70% Better Compared to Non-Targeted Users.
Remarketing opens new opportunities for you. You can show targeted ads to the users who visited your landing page but did not convert.
You can create a sense of urgency in pushing your customers to make quick purchase decisions.
It will mostly result in a sale or a conversion. Countdown timers are the best tools for creating urgency.
When a Clock Is Ticking, It Adds an Extra Sense of Urgency in the Consumer’s Mind.
When customers face urgency, there is no time for them to hesitate while making the purchase.
Offer a special deal or promotion for the returning customers. Try to make it temporary and inform the same to your customers on your landing page.
Use countdown timers with useful information like “this sale will end in an hour” (or) “only four items left.
If you make a purchase now, we will ship it free to your address tomorrow.”
Improve your e-commerce landing page by continuous testing and monitoring user behavior.
Studies prove that companies involved in continuous testing achieve higher conversion rates.
Monitor user behavior. Do it by analyzing the information of all logged behavioral patterns. Then derive insights from that data.
Some of them include “whether a certain set of behaviors lead to higher conversion rates or not.”
There are many conversion rate optimization or CRO tools in the market.
Here is a screenshot from one of the top CRO tools - Hotjar.
You can use it to analyze customer behavioral data.
It provides you with insights about your site visitors. It will show how your landing page act, behave and think while making purchase decisions.
Technology and shopping trends evolve rapidly, almost on a routine basis.
Ecommerce must adapt to new changes to survive and function profitably.
You can do it by predicting changes in the marketplace based on reliable data analytics.
In short, you should analyze your user insights. It will help to learn about changing trends, user needs, and business landscape.
There are multiple analytics tools available on the web. You can use it to analyze a vast amount of user data to produce actionable insights.
The first of which will be Google Analytics, from where you can get a vast amount of insights. The below image shows the user acquisition through the different mediums.
Analytics can help you find out your low and top sellers. You can also find your best customers and high-revenue channels.
Based on this information, you can run promotions and discounts. You can also improve the user experience to entice more users to buy your products.
If your landing page site visitors cannot trust you, they will not buy your products or services.
So, you must add trust factors to your landing page.
These policies will explain the user’s data collection on the website. It will also explain the usage of data If they collect any personal information.
A bunch of best practices may work for your competitors. But, you shouldn’t assume they will work for you too.
There is a possibility that your competitors have no idea about how to make their landing page work. They might also be copying strategies of some other competitor websites.
They might also be copying other content marketing techniques or the entire content. So, copy-pasting their competitors’ product descriptions in their own sales pages.
If You Blindly Copy, It Will Always Hurt You in More than One Way.
2011, Google released an algorithm update called Google Panda which noticed the websites having copied content and penalized it.
You can use tools like Grammarly to check to check plagiarism.
Try your own marketing strategy. It is the best idea to increase your revenues or conversion rates.
A/B testing is proven to increase conversion rates. It helps businesses in improving their eCommerce landing pages.
Visitors click on marketing ads or a promotional email, or a social media post. When they click on it, they expect a particular thing from your brand and business.
So, focus on your eCommerce landing page. They should find the exact products displayed in your ads. Else, your landing page is cast aside as “clickbait,” “horrible,” and “fishy.”
If users search for “3 seat recliner”, they witness the following ads, clicking which should take the users to the same product rather than any subscription site or unrelated products.
So, you must ensure that your ads mirror your landing page, products, and services on it.
Failing to do so will cost you trust, conversion, revenue, and authenticity.
It will be challenging for a business to survive with a tarnished image. It will leave alone, making any profits.
Consumers love free giveaways and discounts. It will save their money or purchase some more stuff.
Lots of consumers will arrive on your landing page. All you get is a few seconds to convince them to buy your products or services.
So, apart from your products or services’ key benefits, you should list the extras too.
You may be offering a lifetime warranty or free shipping, or any discount. Mention it as boldly as possible on your landing page.
For example, while buying products on Amazon, it offers Amazon prime membership benefits you can reap.
Include special offers on your landing pages. It will skyrocket your conversion rates.
Promotional offers and discounts are extremely effective in getting customers’ attention. It also helps you retain your customers for future purchases.
An average internet user has multiple online accounts. They are probably already sick of using all of them.
Do Not Force Your Site Visitors to Create Another Account to Make Purchases. Forcing Them May Harm Your Business.
You should focus on making their shopping experience easy and straightforward.
Do everything to take away their pain of creating another username and a password to shop. You can do it by providing a “login with a social account” option.
Make sure that your visitors can purchase your products using their social profiles.
Social logins allow the customers to purchase the items of their interest in a single click. Most of the time, it won’t ask for a password.
Social login allows the customers to buy your products. It also allows sharing that information with their friends or connections. You will get free marketing for your brand.
The first impression can make or break your e-commerce landing page. The first impressions are always about the visual design.
Use professional designs, as it gives the users an impression of good quality.
Do not use annoying design elements on your landing page.
Elements like surveys, pop-ups, auto-playing videos, irritating background music annoy users.
Below image is the home page of an online food store which has a video showing how to order food through mobile. If the users landed here to order food, this would disappoint them.
These elements force visitors to turn away from your landing page very quickly.
Such interruptive elements create a negative user experience.
Use uncluttered landing pages that are free of distractions.
Your eCommerce landing page must prominently display your contact information.
It makes the visitors feel secure about shopping on your landing pages. They will feel secure, especially when they are not familiar with your brand.
Imagine your potential customer is sitting on the fence. They may be confused about buying some products.
They may have a question about one of your products.
They may be wondering about the legitimacy of your brand, company, or business.
So, before sharing their credit card information with you, they will turn to your contact page.
The landing page should have all the necessary information. It must include details like email, telephone, live chat, and location details. It will help to make your customers feel secure and comfortable.
Add social share buttons on your e-commerce landing page. It will give you more value for your money.
Make it easy for customers to share the information with their connections. It can be your business, service, or products. Social sharing buttons are the best way to achieve this goal.
Here’s an example of the same. However, you can include as many channels as your users are most active on.
Moreover, it is all free promotion.
You should always make sure to prompt the site visitors to share their opinions. Get their views about the shopping experience. You can also get more information about your brand with their connections.
These days, social sharing buttons are more of an expectation from an e-commerce page. These buttons help in creating loads of free brand awareness about your business.
The Landing page design focuses on generating leads of high quality. The idea is to focus on the kind of traffic that will generate more sales.
Build your landing page for consumers who will buy your products or services. Do not build it for some random visitors or for someone who is browsing for fun.
Also, to get quality traffic to your landing page, you must optimize your landing page. It will help to rank higher in organic searches or Google’s SERPs.
Develop a multi-channel traffic strategy to bring in more site visitors. It is another way of bringing quality traffic to your e-commerce landing page.
Improve your site speed, and optimize your site for mobile. It can bring you quality leads to your website.
Color can influence people’s purchasing decisions. It isn’t easy to believe that colors impact users while shopping online.
The color scheme is one of the essential elements in the overall design of your landing page.
The right kind of background colors helps in highlighting the boldness of your CTAs.
In the below image, the background is white on which products colors are highlighted below which the green CTA button attracts the users and assures its availability.
Colors have various kinds of subtle effects on the mindset of the buyers. Red usually stokes buyer appetites.
Research different effects that each color can have on your landing page. You should try different colors before finalizing them.
Inefficient use of colors can turn your buyers away from your landing page.
A search bar is one of the most used features on an optimized landing page.
Failing to optimize the search bar can annoy your site visitors. For the navigation menu to be effective, an optimized search bar is the most prominent aspect.
As much as 30% of consumers use the search bar to discover various products on a landing page.
You cannot ignore such a significant number. User experience usually takes a worse hit when the customers fail to find a search bar.
Nobody has the time to scroll around your landing page endlessly to find their products.
Amazon explored this opportunity to provide the best search experience to the users by giving auto-suggestions just like Google.
The search bar makes it extremely easy for the buyers to look for the exact product they intend to buy.
Studies show that about 14% of the website’s overall revenue is from the visitors who have used search boxes.
No one has the time to wait forever for a page that takes ages to load. Slow loading pages interrupt the smooth user experience.
About 45% of the Visitors Will Abandon the Landing Page If It Takes More than Three Seconds to Load.
So, regularly check the speed of your website using free tools like Pingdom, and if it’s higher than 3-seconds, take necessary steps to lower it
Slow landing pages always drastically affect the conversion rates for your business.
You should not be losing your potential sales because of the slow loading landing page. It is effortless to fix the speed problem.
To load your site faster, remove all the elements from your landing page that choke the bandwidth.
About 50% of the visitors who leave your landing page because of the speed issues will never show up again.
The products displayed on the e-commerce landing page will have dimensions and sizing. You should create a specialized landing section to provide all sizing related information.
When the sizing information is readily available, your visitors convert faster.
Place the sizing information alongside the product like jewelry rings, bangles, and clothes.
It avoids confusion about the required measurements and helps make a quick purchase.
Your product specs should be precise about the sizes and dimensions. Link it to the sizing chart or some kind of sizing and dimension related information.
You can also add a hover functionality over the link related to sizing and dimensions. The sizing chart will pop up when visitors hover over the link.
Include the pricing details on your e-commerce products landing page.
Before purchasing any item, visitors want to know the price and tax-related information.
No one would be ready to purchase an item without knowing its cost.
This why most, if not all, companies prioritize mentioning price on the product page itself.
Try to retain your visitors on your landing page for more time. Make sure to display the complete pricing details.
Add offers and promotions related to your products. It will help you increase the conversion rate.
Add the pricing information on your landing page next to the products. Your landing page will appear to be more transparent and trustworthy.
Your eCommerce landing page must create the desired user experience. Else, it will struggle to survive.
Optimize your landing page to offer the best user experience possible.
Great visuals and page loading speed can make or break the user experience.
Your landing page must have a responsive design. It must work well on smartphones and tablets besides desktops.
Bad user experience is one of the leading causes of cart abandonment by site visitors.
Avoid a non-optimized search bar and a complicated checkout process.
Also, avoid the bad selection of colors, images, and a lack of pricing information. It will give users a bad user experience.
A long or complicated checkout process forces the customers to abandon their carts.
Filling out long forms for details is a part of such a complicated checkout process.
The lengthier the forms, the higher will be the bounce rate on your landing page.
This is why most ecommerce sites allow you to add auto-completed details (as shown below) during the checkout.
If you must include check out forms, ensure there are a very few entry boxes on those forms.
From a marketing perspective, you may require the customers to fill as many fields as possible. But, it always happens at the expense of the customers leaving the site or abandoning their cart.
You should optimize your thank you page. This page gets displayed when the visitor successfully purchases items from your store.
There are multiple ways to market from this page. Add similar products to entice the buyer to purchase more to close more sales.
You can also throw in a “limited-time” discount.
Direct them to a referral page with future discounts. It can be an incentive to refer their family and friends.
Your landing page must offer an exceptional user experience. Then, it will be extremely easy to market your products from your “Thank You” page.
Many websites face issues like frequent cart-abandonment on full carts. In such cases, there must be something wrong with the user experience on your landing page.
There can be multiple reasons for such cart-abandonments.
Generally, a customer won’t forget to complete the transaction. It may be one of many reasons.
However, there can be more serious reasons. It may be an insecure payment method or a tedious check out process.
You can fix such issues by using One Exit Intent Pop-ups .
It’s one of the best CTA techniques for customer retention. It should be well-presented using attractive lines to make users take actions you intend to, like an example shown below.
They prompt users to finish their check out process when the users click to exit your page.
They also remind and prompt users to complete their order transactions if they try to exit your page.
Are you looking to optimize your eCommerce landing page? Get in touch with us now.
Naomi Wilson has been in the digital marketing industry for more than seven years. She has helped companies such as Kellogg, Best buy, Honeywell to improve their online presence. She is an expert in writing high-converting content, especially for ecommerce sites.
He has spent more than 12 Years in strategising and executing SEO campaigns. He is interested to writing Digital-marketing, PPC and Social Media Marketing related topics.
Ecommerce Landing Page Optimization Tips to Increase Sales