Benefits of Content Marketing for Enterprises

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1. Content Marketing Brings More Traffic to the Enterprise’s Website

Website traffic is a necessary factor for any business. Large enterprises need enough visitors for the website, just as the small and medium ones do.
Content marketing is one of the easiest and proven ways to generate website traffic. Content doesn’t necessarily mean blogposts.
Blog, videos, infographics, webinars, e-magazines or leaflets, are all a part of the term, content. As a big brand, the business has better opportunities to create varied content for the website.
Usually, enterprises will have many departments and branches. Members from each department can come together to form teams to share quality content for various topics and themes.
Be consistent and stick to a schedule. It will steadily increase website traffic. Inturn it will result in increased conversions and higher website rank. You will also gain better search engine visibility and get many other benefits.
As an enterprise, you need to publish blogs and other informative content regularly.

• It will get you a boost in website traffic to your site.
• It will also bring in many new visitors from different sections of the market.

2. Increases B2C and B2B Audiences

Enterprises are independent entities vying for customers’ attention. They are also interdependent, and they rely on each other to grow and expand.
Enterprises from one industry have business dealings with enterprises from another industry. They provide each other raw materials and outsource processes. In such instances, attracting new businesses is as essential as attracting new customers.
Content marketing is a preferred inbound B2B marketing strategy for many enterprises. They don’t approach businesses directly. Instead, they share quality content to attract these businesses. It will make communication easier. It will also help them form a business bond and understand each other’s businesses.
With a single strategy, large businesses can classify the content for B2C and B2B audiences. This classification helps in attracting them. The type of content and its presentation will have to be different.
However, you can achieve the ultimate goal of increasing both kinds of audiences. As we mentioned in the previous comment, quality and consistency are important. Bad quality and inconsistent content is always bad news for any business.

3. Great Content Will Convert Visitors into Customers

Is having website traffic and new visitors is enough for an enterprise? Of course not! It improves website rank. But it is not very useful for converting visitors to customers.
To attract a B2C audience, increase sales, and ROI, the conversion rate has to be high. The content shared by enterprises creates a strong impression in the minds of the users.
Once the business creates the audience-trust, the conversion rate will increase. The users will always find it easier to transact with a brand they relate to or can trust. A trustworthy brand gradually gains a very loyal customer base.
That’s how the leading brands have acquired such a large and loyal customer base. Social media posts, YouTube videos, informational webinars can convince a visitor to convert.

4. Increases Brand Awareness by Educating Customers

This point continues from the previous one. Creating awareness in the users will go a long way. It turns customers into loyal supporters of the brand.
While promotional content is important, informative posts are even more essential. People like it when the brand is not pushing a product/ service on them.
Users like to learn something new and different. They want to decide for themselves if they wish to connect with the brand or not.
Customers who like the content shared by the enterprise turn into brand advocates. They share the posts and refer the business to their friends and family.
It will increase brand awareness in the market. Also, when users repeatedly see a post belonging to a brand shared by others, they will be curious to know more.
Personalized newsletters are a great way to share relevant content with customers.
Content marketing helps in achieving brand recognition, awareness, and loyalty.

5. Content Marketing Improves Enterprise SEO Rankings

SEO is necessary for every single business in the market. Search engines focus on quality rather than quantity.
Content marketing can add quality to the website and other social media platforms.
Enterprise SEO is highly competitive. Large businesses have ample funds to invest in creating valuable ecosystems. Such ecosystems can ensure the business website shows up in the top 3 search engine results.
But there are other big brands out there that are trying to do the same. Not just that, the smaller businesses are also fighting hard to make their presence felt.
Big brands cannot take it for granted that their customer base will keep the website visible on the search engines.
The brand must share valuable and useful content. Or, they will lose even existing customers. It will affect the SEO results and the website rank on the search engines. And it is always a downward spiral from that point and can result in huge losses.

6. Content Marketing Boosts Your Website Authority

Domain Authority plays a role in deciding the website rank. Websites with higher domain authority will show up in the top search results. So it will have a greater reach.
In turn, it will further increase website rank. The overall results will be favourable for enterprise SEO. But how can enterprises improve the DA of the website?
That’s where content comes into the picture. Websites that share high-quality, authentic, valuable, and reliable content get higher DA scores. The score ranges from 1 to 100, with 100 being the highest. Most enterprises aim for a score of over 80.
The number of inbound links from external sources is one of the factors that determine the quality of the content.
That’s the reason enterprises share their website posts on platforms like Facebook. Facebook has a higher domain authority. When users share the link through Facebook, it can increase the DA score of the website. And thus help in obtaining a higher website rank.

7. Boosts the Enterprise’s Reputation Through Universal Utility of the Content

The content shared by an enterprise will have universal appeal. Even when it deals with industry-specific topics, there will be a section of the audience who will appreciate the content.
You can create specific content to appeal to like-minded audiences across the globe. You can create it for any sectors, like IT, construction, or service industry doesn’t matter.
Does that mean that the content caters only to the niche? Of course not. Even regular users like to know more about the processes and systems followed by enterprises in various industries.
Knowledge is always welcome. And when a big brand shares posts talking about the backend work processes, they gain credibility and reputation.
Users will want to see what the enterprise says about a certain process, software, or technology. They will look for posts from the business to learn more about the issue and educate themselves.
You can use the majority of the industry-specific content globally. And when you use such content intelligently, it adds to the reputation of an enterprise.

8. Content Marketing Establishes the Values of the Enterprise

What are the core values of the enterprise? Is it profit-based, customer-based, or quality-based? What kind of social responsibility does the enterprise take? How much does it contribute back to society?
Customers now look for more than just products and services offered by an enterprise. Customers want to know what drives the business. And what do brands feel about issues like environmental protection, diversity, and inclusion?
The content shared by the enterprises should reflect the core values of the business. The posts don’t just reflect the opinions of the employees who create them. They show the kind of commitment the enterprise has towards a cause.
Content marketing also focuses on building the brand’s personality. Encourage your employees to share videos about the experiences working in the enterprise. It will show the world how happy they are with management.
A happy employee will be able to attract a lot more customers. They simply go and talk about how wonderful they feel to be a part of the enterprise.

9. Content Marketing Helps Increase Social Media Reach

Having great social media reach is one of the main targets of digital marketing strategies. Paid ads can take a post to a wider range of audiences. But, it is ultimately the content that attracts the users.
Also, when a visitor likes a blog post on the business website, they share it on their social media profile too. It will bring an all-new set of visitors to the website.
It is the same on social media. Sharing Facebook posts, retweeting, and Regramming enhances an enterprise’s reach. The same is the case with sharing and resharing YouTube videos.
Users who liked the shared content will follow the social media accounts of the enterprise. By doing so, they directly get the updates on their timeline rather than rely on others.
Many famous brands in the market have attained a huge number of followers due to the content they share. Be it cartoons, memes, one-liners, or informative blogs and videos; content is the king.

10. Generate Leads through Content Marketing

Some brands have fast sales cycles. It doesn’t take much time for a visitor to become aware of a brand and turn into a customer. But not every enterprise has this advantage.
Many large businesses have long sales cycles. Especially when it comes to B2B audiences, the process is lengthy and time-consuming. It also requires constant effort to build and nurture the business relationship.
You can tell the same for B2C audiences as well. In such instances, high-quality content is the most effective method to keep the connection growing.
Relevant content keeps the leads interested. Also, it carries them from one stage of the sales cycle to another.
At every stage, content posted by the enterprise will further solidify the intention of the lead. Also, it will create a stronger impression. It will make it easy for the sales team to close the lead and acquire a new customer successfully.
Sharing quality and relevant content will keep the sales cycle active. The sales cycle may take a few weeks, months, or even a year.

11. Improves the Ratio of Cost-effectiveness and Brand Loyalty

Marketing a brand involves money. The bigger the brand, the higher the marketing budget. Comparing the costs of various marketing strategies, traditional and digital, yields valuable results.
Content marketing is one of the most cost-effective methods.
Ads have always been the go-to option for many enterprises. Traditional and digital ads are expensive.
The ratio of cost-effectiveness and brand loyalty doesn’t seem to be that good. Because people either skip the ads or use ad blockers on their browsers.
But when we consider content marketing, things are different. Content marketing requires an initial investment. It also requires continuous time and effort to keep sharing quality content.
However, it is this content that inspires brand loyalty more than ads. When enterprises share relevant content, it doesn’t come with strings attached. It is a way of offering value without asking for anything in return.
Relevant content makes a customer want to go back to the brand and maintain that connection. In the long term, the ratio cost-effectiveness of content marketing and brand loyalty will improve.

12. Content Marketing Gives Credibility to the Enterprise

Credibility is essential for a large business to survive in a competitive market. If customers don’t trust a brand, the business cannot last for a long time. But acquiring and retaining the trust of a customer is not easy.
A small mistake could push the customer away from the brand, no matter how long the association has been. But establishing the credibility of the business comes first.
Sharing valuable content is the best way to achieve the purpose. It is important to have selected employees from all departments collaborate. And this collaboration must create unique and useful content.

• The content has to be a mix of blogs, infographics, videos, leaflets, and manuals.
• The content shared should strike a chord with the target audience.
• It should provide answers to the questions customers have.
• It should share new insights about the business and the industry to which the enterprise belongs to.

Websites are an authentic source of information on topics related to the industry. That is why customers should naturally turn to the website/ or company profile.

13. Content Marketing Helps the Enterprise Become an Industry Expert

An enterprise must gain credibility as a valid and authentic source of information. Only then it goes on to achieve the most-coveted tag of an industry expert. Is there anything that beats this tag?
An enterprise that becomes an industry expert will garner more attention. Brand awareness and recognition will increase its reach. It will even take the enterprise into the new unexplored markets.
Selecting, curating, and posting valuable and useful content is crucial. It can help enterprises achieve this tag. We have to remember that even the competitor enterprises are also aiming for the same.
Every large business wants to be known as the best in the industry. The quality of the content will give an enterprise an edge over others.
Not just that, when an enterprise gains credibility, it is not only the customers who promote the brand. The smaller and new startups also look up to the industry experts for guidance and support.
Young entrepreneurs follow their social media posts to learn. And then they implement the learned business tactics to grow their startups. The enterprise will become a guiding light for many others.

14. Content Marketing Brings Continuous Website Traffic

Once a post is live on the website of the enterprise, it will stay there for a long time. The older posts may not be immediately visible to users, but they can find it without too much effort. It means that even a blog post that is a few years old will become active and visible if a few visitors check out that webpage.
Enterprise websites need to post fresh contents according to the schedule. It will make sure that the website will always have visitors.
As long as users keep searching for information, the website will thrive. Of course, for this to happen, you need to optimize the shared content. You need to add the latest and relevant keywords to the content. It should be authentic and high-quality.
Almost 40% of the website traffic comes from blog posts alone. That is the power of content marketing.
Backlinks are super-important. They help in creating a positive impact on the website rank. But backlinks are only effective when they are associated with high-authority sites.

15. Targeted Content Marketing will Increase the Reach of the Enterprise

Content marketing is, no doubt, super advantageous. It is crucial to choose the right kind of content to share. Post the right content on the website and other digital platforms.
Every customer is different and has different requirements. It’s the same with the B2B audience. One business might want to buy a particular product in bulk, while other businesses might be interested in a different service.
Various categories, themes, and areas that might attract B2C and B2B audiences from a cross-section of the market. The content marketing teams should keep this in mind.
The team must curate specific content for each category or target audience. It will increase the chances of the website to reach more people.
The enterprise can explore new markets without taking any kind of risk. Sharing content is hardly risky, isn’t it?
Sharing regular posts before investing in other marketing campaigns is crucial. Though it is a time-consuming process, it will help the enterprise to understand the requirements of the target audience.

16. Content Marketing Creates a Positive Impression on the Audiences

Well, we will be honest when we say that not all kinds of content marketing will create a positive impact. It depends entirely on the enterprise. They must choose and post the right type of content. The content should align with the business values and show it in a good light.
However, carefully selected content will create a positive impression on the audience.
Users check the enterprise website, blogs, and social media accounts before purchasing. A study has found that a lot of first-time customers check all these before buying a product/ service.
Customers want to be sure that they have chosen the right enterprise to promote.
The enterprise should post the content by being consistent in ideology and thoughts across the platforms. It will assure prospective customers that they can trust the brand to be loyal to their core values.
Also, customers will know that the enterprise is aware of the best business practices in the industry. It will also assure that they are meticulously following them to deliver the highest quality products and services in the market.

17. Content Marketing Creates a Personal Connection with Customers

We have talked about brand loyalty in the previous points. We saw how it could boost the website rank and also bring more sales and returns for the enterprise. But how can a large business inspire brand loyalty in its customers?
A business with a presence in various cities, countries, and continents will have a diversified customer base. The customers include the general public and other business entities.
When an enterprise creates content to which a large section of the audiences can relate and connect, it inspires a sense of bonding. It creates a personal connection between the customers and the enterprise.
It could be:

• The enterprise taking a stand on national issues, environmental issues, or
• Employees sharing their lovely experiences in working with the business, or
• The charity work the enterprise does to help the weaker sections of society.

Content marketing gives even the largest of businesses an ability, a chance to appeal to the emotional side of the customers. It shows them that the brand is worthy of having them as customers.

18. Contents are Shareable, Reusable & Evergreen

You can share online content on various digital platforms. Share your website’s blog post on Facebook, Twitter, Instagram Stories, WhatsApp, LinkedIn, and other platforms. You can also share YouTube videos similarly.
The enterprise must link the website to various social media and networking apps. It will become easier for users to share the data with a single click. Each share will bring more visitors to the website.
Then, optimize these posts for the search engines. You can ask the content marketing team to update keywords and make minor changes to previous (old) blogs. A search by a user will show up the related post on the search results.
That’s the reason content is said to be evergreen. It doesn’t expire after a few weeks, months, or years. Reworking on it will make it as good as new and bring a fresh round of traffic to the website. People who haven’t previously read the post will read it. Also, they will share it within their circle if it appeals to them.

19. Any Enterprise in Any Industry Can Use Content Marketing

The biggest advantage of content marketing is its versatility and flexibility. Some enterprises think that content marketing is not a suitable method for them to promote their brand.
They feel that users will not want to read the boring technical stuff. That’s where they are wrong. They are missing out on the benefits of content marketing.
Firstly, there will always be users who want to read the technical details. It can be about coding or the working of heavy machinery in a factory.
Secondly, content is not just a block of text. It is images, videos, PPT, white paper, ebook and more. The term content refers to a piece of information that serves a purpose.
Why is that the Behind the Scenes (BTS) videos are so popular on the internet?
Even random users like to watch videos that explain how an enterprise manufactures a product or handles quality testing procedures. They may not become a customer of the business instantly. But someday, they will remember the brand and come to the website to place an order.

20. Content Marketing Brings Unexpected Customers

We never know how far a post is going to reach. Of course, the enterprise can use Google Analytics to check the details. But the point here is that content has no borders.
Unless it contains sensitive information, any user from any country can stumble across a post, read it, and share it. The reach of content marketing is far beyond the target audiences.
It brings some unexpected and new visitors to the website. They could very well end up becoming customers for the business. Enterprise marketing has long term results in more ways than one. And this is just one example.
When an enterprise attracts customers from a new market, it creates an opportunity for the business to explore the market. It will also help them to expand the business in a new direction.
Sometimes they might receive numerous customers from a region. So the enterprise might even end up establishing a new branch in that country. The basis of this could lie with the posts shared by the enterprise.

21. Content Marketing Helps to Fight Competition by Gaining Increased Brand Awareness

As we already mentioned, content marketing has been giving successful results to various enterprises. Let’s take a large business and list out its competitors in the market. If you investigate the marketing techniques, 90% of them will be using content marketing.
Does it mean that there are already too many people fighting for customers’ attention? Well, that has always been the case in competitive markets.
The right step ahead for the enterprise is to check out the topics and themes competitors have missed. Every industry is so vast that no single enterprise can cover all topics. Take advantage of this. Start compiling a list of subjects and themes to create useful content.
Link these topics to the business processes of the enterprise. It will help the team to create attractive content that is both informative and promotional in nature.
Running themed posts and educating users will result in increased brand awareness and brand recognition. Over time, it will help the enterprise establish itself in the market.

22. Content Marketing Increases Email Response Rate

Newsletters have been a tried and tested method of content marketing for years. Enterprises collect the email ids of visitors through the contact form, subscription offers. Later they send them newsletters with CTAs (links that lead the users to the respective webpages).
The newsletters can be informational, promotional, or a mix of both. They notify users about new product releases, special offers, giveaways, and discounts. Also, they educate them about the latest trends in the industry.
Content marketing will bring more visitors to the website through email newsletters. It will increase the email response rate.
However, to make this happen, the enterprise has to ensure that the emails offer something of value to the customers. It will tempt them to at least open the email and scan through the contents.
Enterprises can find tips for creating a perfect newsletter on the internet. As with every other content marketing technique, this one also takes time to deliver the results. It is a long term strategy that requires dedication and continuous monitoring.

23. Content Marketing Influences the Market by Changing the Customers’ Purchase Decisions

Content has the power to influence and change the decision of a customer. Social media influencers use varied content to steer their followers towards a brand or a product. An enterprise can also do the same.
However, an enterprise cannot blatantly attack or accuse a competitor through the content. But it sure can subtly point out the advantages of choosing the products/ services of the business over competitors.
Every single piece of content can work its magic on the audience at large. It can be the posts on social media or blogs on the enterprise website and other high-authority websites. It could bring a whole lot of new customers or push away the existing ones.
Make sure it doesn’t annoy the target audience in the process of influencing them. The enterprise has to take care of that during the process.
Check out the current trends in the market. You can notice how a single tweet from the official Twitter handle of a big brand is influencing the customers’ decision. Sometimes it also decides the fate of the business.

24. Content Marketing Reduces Marketing Expenditure and Increases ROI

ROI is the return on investment an enterprise gets from spending money on a process or a program. ROI is crucial when deciding the budget for any department. You need to calculate the ROI to see if the investment will be worth it or not. Marketing is no exception.
Even large businesses set a budget for marketing and a target for the sales team to achieve. You need to allot this budget amount to various marketing campaigns (traditional and digital).
Use both short term and long term strategies to reach the target sales. When compared to other marketing strategies, content marketing requires less investment. But it increases the ROI of the enterprise over time.
Enterprises that focus more on content marketing have steadily grown in the market. Also, it attains a higher website rank and becoming SEO-friendly.
As long as the enterprise shares worthy content on the internet, it will have leads and customers. It will continue to acquire new customers and explore other markets. It will automatically increase sales and profits for the enterprise.

25. Content Marketing Can Counter Negative Reviews and Publicity

Negative reviews are common for every business. There is no way every customer will be happy and satisfied with the brand. As a big name in the market, the enterprise has to show restraint in responding to negative reviews.
Asking for feedback and working on it is one way. But it is not possible with every customer review. We have to remember that just as all positive reviews are not genuine. And, all negative reviews are also not authentic.
Content marketing gives enterprises a wonderful opportunity to counter such negativity that is affecting the business. Enterprises can share a video by the department head talking about the facts. It can share pictures and videos of the manufacturing or the packaging units.
The enterprises can post a series of blogs that debunks the myths and misconceptions about a topic. It will help you to establish the truth by citing proper resources.
You can also share the Infographics and gifs on social media. It will help you to simplify the details and make it easy for users to share and spread the information.

26. Content Marketing Increases the Enterprise’s Website Rank and Search Engine Visibility

We already talked about how content marketing can increase brand awareness and recognition. Content plays a vital role in the SEO process. It increases the visibility of the website on the search engine results page.
Quality content will lead to a higher domain rank. Quality content will also increase the reach of the posts on social media. There will be shares and backlinks that contribute to more organic traffic to the website (without using any paid ads).
When the majority of the website traffic is organic, it will lead to a higher conversion rate. Optimizing the website will make it easy for the search engine crawlers to identify the webpages. It will push them up the search results.
All these factors contribute to deciding the website rank. An enterprise with favourable results from all sides will achieve a higher website rank. It will again increase the reach of the website. The process is cyclic, and factors depend on each other.

27. Content Marketing Generates Referral Traffic

Referrals have always helped enterprises gain new customers. Digital marketing has made it easier for customers to refer a brand to others.
All they need to do is share the link with the other person or tag them on the post. Not just that, when an enterprise shares a post on the internet, it could travel across the world in no time.
Checking Google Analytics will show us the various sources through which we got new visitors for the website. Some links might even surprise the enterprise as they may not be aware of the source.
Content marketing also increases live, walk-in customer traffic. When enterprises focus on local SEO, they are reaching out to the local audience through quality content. It will result in customers directly visiting the nearest outlet of the business. They will check out the product and services personally.
Produce proactive, fresh, unique, and engaging contents.
It will help the content marketing to generate referrals (both online and offline). Hiring influencers and successful bloggers are one way to get more referrals.

28. Content Marketing Aligns Marketing and Sales Goals - It Brings the Teams Together

Sync between different departments of an enterprise is essential to achieve the targets. It is even more important for the marketing and sales teams to come together and work on their common goal. But that doesn’t always happen.
How does content marketing help? Well, content is not created exclusively by a single department or team. It’s when employees from all departments come together, interact, and contribute to one another. It will help the enterprise to create high-quality content that attracts thousands of users every day.
This collaboration by the employees will lead to better communication within the departments. Employees must realize that they are working towards a common goal. It will help them to find ways to pool the resources and achieve the targets faster.
The marketing and sales departments have a lot in common. So, they can easily combine their ideas and come up with strategies to attract more customers and increase sales. Content marketing acts as a bridge that connects and increases the efficiency of both departments.

29. Content Marketing Increases Employee Awareness

Content is necessary to set up any kind of marketing campaign. It is the starting point of promoting a brand online and offline. To create a successful campaign, the team needs rock-solid content. And how can it create such content?
You can do it by interacting with others in the enterprise and exchanging information. It will allow the employees to become aware of:

• The history of the enterprise,
• Its growth over the years,
• The success stories,
• The bad decisions that lead to losses, and
• How the enterprise managed to pull back and stand tall again.

When employees get to know more about the enterprise they are working for, it creates a sense of pride in them. They will be more alert during the day to day work. They will show interest in collaborating with other departments.
Employees will want to do their bit and show the world that they played a role in making the enterprise successful.
Content marketing works indirectly to motivate employees. It makes them loyal to the enterprise. Employees are internal customers, and their satisfaction is also important.

30. Content Marketing is Versatile - You Can Use It in Various Channels

Content is the start point for any promotional and marketing campaign. It is versatile and flexible.
You can present the same content in a text, image, video, graph, table, or a report. Imagine how many types of posts an enterprise can create, even with limited content.
And you can post each of these posts on various platforms. It can be your website, third-part blogs or your social media accounts. Depending on the chosen platform, you can alter the nature of the content to reach more audiences.
For example, you can post videos on YouTube, and live videos are popular on Facebook. The images grab attention on Twitter and Instagram. And, a mix of text and images is perfect for blogs, and so on.
With the right keywords in the content, the posts will be active and available for users’ consumption for a long, long time. Enterprises need to create a capable team of employees from different sections. It will help them to create a variety in the content offered to the users.
Are you looking to increase your reach in search engines using content marketing? Get in touch with our enterprise SEO experts to know more.