Tips to Design an Attractive Website Using Shopify

According to recent research, 75 percent of the customers judge your business' credibility based on your website design. So, if you've been relegating it to the background, it's time your website design demands your attention.
Take a look below to dive into the details and get your hands on the best tips to design an engaging website on Shopify.

Importance of Design for a Website

Let's say that you have a customer that lands on your website through organic search on Google. They don't know about your brand or your products. What do you expect happens when they are looking at your website?
Chances are, the decision to make a purchase or continue engaging in your website depends largely on what they will see. In other words, your website design.

1. Prepare for an Amazing First Impression

Statistics suggest that your website's design is 94 percent responsible for the customer's first impression. It is only intuitive that when the customer lands on your website, they notice its visual appeal.
If the design and aesthetics don't stand out, you'll lose customers.
Additionally, a customer's attention span is short-lived. In these few seconds, you have to make a positive impact on them. If you fail to do so, they'll leave for your competitor's page.
Web design can help you create an effect on your audience in the shortest time. It can help you get leads and retain them in the long run. Make sure you leverage website design to create a good perception of your brand.
While your product quality is secondary, you need a good website design to hold onto the customer's attention.

2. Improve Your SEO

Many websites don't rank well on the search engines because of poor loading times. Similarly, if your on-page SEO elements are messed up, you will find your ranking sliding towards the bottom.
To make sure you don't unnecessarily have to fight for SEO, pay attention to your website design.
Search engines often look at your website's design elements when indexing it. This means that the way you present your content, add imagery, and place a CTA can significantly impact SEO.
Undoubtedly, understanding the details of website design can be tricky. But, if you have an SEO-friendly website designer like Shopify, you'll be at ease.

3. Drive Action from Your Customer

Your website's design is mainly responsible for driving action from your customers. Ever wonder why some websites fail to engage readers or make sales?
Chances are they are not placing their CTA at the right place to catch the customer's attention. Even if you are doing everything correctly, you need to be clear about the action you want your customer to take. Many businesses fail to achieve this.
For example, you might want your customer to sign up on your website. Then palace a CTA that says 'Sign Up for Free.' Similarly, if you're going to drive sales, say 'Shop Now.'
A clear call to action link prompts the customer to take the next step once they have absorbed your content. Make sure your website is designed in a way that helps highlight your CTA button.

Tips to Design an Attractive Website Using Shopify

An attractive website can help you garner engagement from your followers. Especially if you have a website on Shopify, there's a lot you can do. Remember that these minor changes can help you go a long way with your readers or potential buyers.

1. Choosing the Ideal Theme

Before you start making changes to your website, you need to pick a theme. This is the first step any website owner must take. Most people choose the one that they like the most. However, this is where they make a mistake.
The theme you choose will form the basis of your user experience. It will create the feel of your website, which is why you must devote some more time picking the right one.
Shopify has plenty of free and paid themes in store for its users. If this is your first time creating a website on the platform, the entire experience can seem overwhelming.
That's why it is advised to analyze the requirements of your business or brand first before making any decision. Understand the kind of niche your brand lies in and the experience you want your customers to have.
Look at some of your competitor's websites and understand the features they have. This will help you choose the bare minimum for your store. The next step is to enhance the existing set of options. Pick a theme that seems customizable and enables you to grow in the future.

2. Ensuring the Website Loads Quickly

Your users will abandon your website and move to your competitors if it loads slowly. Statistics suggest that websites that load slowly cost brands an estimated $2.6 billion in revenue every year.
If you don't want to be a part of such losses, start paying attention to the loading time of your website.
When your store is on Shopify, you can leverage several features for the task. Start by checking your site load time with the tool Google PageSpeed Insights. If it is too slow, try optimizing your website for design elements. For example, if you are using a third-party theme, you might reconsider it.
Similarly, if there are too many images on your website, try reducing them. You can also use the compressed version of images for a better effect. As a rule of fact, skip the carousels that anchor the loading time.

3. Reducing Cognitive Load by Avoiding Clutter

Your website might seem like a blank page of a coloring book, but it's not. If you're adding everything that looks pretty and writing too much, it will appear cluttered.
As a website owner, it is one thing you do not want. Many visitors abandoned a website because there's too much information.
The website fails to catch the attention instantly and gives the appearance of a newspaper. Scientifically, it refers to increasing the cognitive load of your visitor's mind.
You might be tempted to talk a lot about your brand and products. But, make sure you only pick what is necessary. Most of Shopify's themes are designed keeping this fact in mind. But, if you're customizing it, remember to go easy on the design elements. And, don't forget to make the CTA the highlight of your website.

4. Enabling Competitive Pricing Changes

If you're an eCommerce store, you will feel tempted to change the prices frequently. You might have seen several stores write cents in their pricing, while others don't.
For example, Walmart might offer a product at $27.99, and a brand like Nike would sell shoes at $150. While the decision is entirely up to you, adding cents, in the end, makes your product look affordable.
Sometimes, you might have products that you want to appear reputable about. You can offer solid prices for these. But, switching from affordable to this concrete pricing strategy can seem like a lot of work to be done manually. Thankfully, Shopify offers you a smart option to do this.
You can head to the Store Currency settings on your Shopify store and change the price formatting there.

5. Leveraging the Right Visuals

Visuals can have a lot of impact on your website visitors. People might not read what you write on your website immediately, but they will surely catch a glimpse of the imagery.
That being said, if you're not using high-quality images, the chances of your visitors abandoning your site are high.
Leverage the power of suitable images and videos to showcase your products. If you don't have the proper means to do so, hire a professional. Sometimes, a little investment in incorporating the right visuals can go a long way in compelling your customers to buy your products.
A professional designer can help you add what is required and offer insights on optimizing the visual on your website. Alternatively, you can also look at Shopify for the large repository of appealing imagery.

6. Adding the Relevant Policy Pages

To convince your customers that you have a legitimate business, it is vital to add policy pages. However, that doesn't mean you have to make them the highlight of your website.
Policy pages like privacy policy, terms and conditions, disclaimer, returns, etc., are essential design features of your Shopify site.
Most customers that decide to shop for you will want to look at your returns policy. While you need to have these legal documents in place, you need to create them from scratch. Shopify offers its users the feature to add policy pages directly into the footer of the website.
With a ready-made page, you can modify them as per the requirements of your business. And while you add them to your website, don't forget to follow what you write.

7. Reflecting the Brand's Individuality

With the growing competition in the digital world, how do you distinguish yourself? As a brand, you must reflect your individuality. This will help you create a reputation with the customer and make them remember your brand.
Most website owners leverage one of the themes available on the Shopify store. While this is perfectly normal, they continue using it as it is.
This habit puts brands at the risk of looking like all other websites that follow the same theme. But, if you want to stand out from the crows, make design changes to reflect your brand personality.
Use words that are easy to read and appealing to the customer.
At the same time, invest in your website photography and add unique images to your brand. Shopify allows you to customize themes, and you must leverage them at all costs!

8. Connecting with Leads

To connect with your leads instantly, you need to have something that compels them to take action. This is usually the call-to-action link on your website. As you customize your theme, make sure to come up with a compelling copy for your CTA.
You can also play around with the colors and size of the button to understand your customer's reactions.
Shopify lets you A/B test your content and design to gain customer behavior insights.
Be sure to use them and fine-tune your website.Get in touch with us if you are looking for SEO services for your shopify store.

Shopify Website Design FAQs

Ready to get started with designing your perfect website? Make sure you are on the right track with these frequently asked questions and answers!

Q1. What Are the Elements of a Good Shopify Website?

Any website on the web must engage its users. For this, you need to leverage the design elements. On Shopify, you must pick the theme that aligns with the personality of your business. Then, invest in your images and write a copy that immediately clicks with the customer.

Q2. Which Apps Can Help Me Design a Good Shopify Website?

Shopify offers you the option to customize the design of your website. But, if you want to go a step further, you can leverage third-party applications. Some of the apps that help you fine-tune your website are PageFly, Storetasker, etc. You can find several others on the Shopify app store.

Q3. Should I Build My Website from Scratch Instead of Using Shopify?

Building your website from scratch requires a lot of effort. But, it also gives you the complete flexibility to do what you want with it. If you have the resources to hire a team of developers, you can create a website from scratch; however, if you are like most website owners, leverage Shopify. It will help you get started with the bare minimum.

Q4. What Is the Cost of Building an Online Website or Store on Shopify?

The cost of building a store on Shopify usually depends on your business' needs. The website builder platform offers a 14-day free trial. After this period, you can switch to the Basic Shopify, Shopify, or Advanced Shopify plans as per your needs. These start from $29 and go all the way to $299 a month.

Q5. Which Are Some of the Most Popular Tools for Website Owners on Shopify?

Depending upon your need, you can leverage several tools from the Shopify Appstore. These apps and tools can help you sell better, marker your brand, add product reviews, understand insights, and more.


Building a Shopify store can ease a lot of burden from your shoulders. You don't need to hire a team of developers or worry about website security issues. With some information and tips by your side, you can even do it yourself. Make sure you leverage different features on the platform to design an attractive and engaging website.

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Joseph Schneider

He has spent more than 12 Years strategizing and executing SEO campaigns. He is interested in writing Digital-marketing, PPC, and Social Media Marketing related topics.


Joseph Schneider

He has spent more than 12 Years strategizing and executing SEO campaigns. He is interested in writing Digital-marketing, PPC, and Social Media Marketing related topics.

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