How To Build A Powerful Local Landing Page That Converts More

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The purpose of landing pages is to direct the visitors’ attention to a specific offer without any distractions. Therefore, landing pages are crucial in determining your website’s conversion rate.

Designing a landing page that converts like a minting machine can be tricky. However, you can turn yours into one by following the below-mentioned tips and tricks. 

7 Tips to Create a Local Landing Page That Converts More

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1. Pay Attention To Providing Value

While running after money, people feel anxious, and in that anxiety, they mess up with the quality of their services and products. This is a big turn-off to the audience, and you might lose an immeasurable number of potential clients. 

Therefore, paying attention to the quality of offers, services, or products you are offering on the landing pages is essential. 

Tips to follow:

• Provide clear insights into the offers that you are making.
• Come up with compelling incentives to entice the visitors. 
• Add numbers to your descriptions, such as the number of existing users benefiting from the services. 

Tools to use:

• Google Trends helps analyze the current search volume of an existing service/product.
• Grammarly helps detect grammatical errors that will help you establish great first impressions. 

Here’s a screenshot of Grammarly:

2. Invest In Engaging Copy

Hire a copywriter today if you cannot develop exciting copies on your landing pages. 

It is pertinent to have clear, crisp copies that communicate the intent of the services. So, if you cannot invest in a copywriter, invest your time writing valuable copies yourself. 

Tips for making an engaging copy:

• Keep it simple, i.e., use vocabulary that can be understood by one and all.
• Start with a punch. Use the most exciting yet relevant phrases or words to grab the attention of your visitors. 
• Avoid using adverbs such as very, really, that, etc.
• Write your copy in an active voice using verbs that arouse the desired emotion in the readers.
• Let your creativity flow.

Tools to use:

• Jarvis is a famous tool for helping small businesses, marketers, and content marketing agencies write engaging copies. 
• Wynter is another fantastic product suitable for B2B product marketers. 
• Copywritely helps write SEO-friendly copy. Besides, its paraphrasing tool helps detect issues and helps frame better sentences. 

Here’s a screenshot of Copywritely:

3. Provide Attention-Grabbing Social Proofs

Reviews have changed the landscape of the online world. Providing authentic reviews of your services/products can be a game-changer for anyone and everyone on the internet. 

However, using them on the landing page where you want visitors to use your services is a great strategy. 

Tips to follow:

• Seek feedback and reviews from your customers.
• Send feedback forms as soon as they receive your services/products.
• Create open spaces to establish a healthy relationship with your audience. This allows for more genuine feedback quality.
• Avoid buying the reviews as that can severely affect your domain authority.

Here’s a screenshot of a website displaying reviews on its landing page:

4. Develop Catchy Ctas

What do the viewers see when they come to your landing page? If it is a monotonous quote or a casual picture of your product, you need a serious revamping of your landing page. 

The first and foremost step of creating a great landing page is deciding on the Call to Action. These little quotes or phrases have the power to make or break your brand. Therefore, keep closely checking what goes up on your landing page.

Hire a copywriter to write catch-worthy CTAs. If you cannot afford one, focus on creating mind-blowing CTAs yourself using the following tips. 

• Add creative visuals to grab customers’ attention. You need contrasting colors to create a visual effect on your landing page. Use bright colors on the CTA buttons and add relevant keywords.
• Use words that initiate actions. Therefore, start your CTAs with action words.
• You can play casual by asking obvious questions from the reader’s side.
• Use the space judiciously. Leave ample white space for idea retention but write the text using a relatively big font. 

You can create and preview CTA buttons with different text, font, and colors using this tool:

5. Create Short And Simple Forms

Who likes filling long, extraneous forms? 

Don’t you get anxious to see so much text on a form? 

Therefore, consider it and ask your potential customers short, crisp, and relevant questions. 

Tips to follow:

• Always add the benefits of the services/products next to the form. 
• Provide SSL and other proofs to reassure your customer while proceeding to the payment section. 
• Use radio buttons to minimize typing. 
• Use arrows to direct your visitor to sign up for feedback/form. 
• Create mobile-responsive forms.

Amazon.com assures customers of its payment security with the following logo and text:

6. Limit Distractions And Exit Opportunities

Your landing page should be offer-specific and focus on a single task— conversion. For this, you must keep the page simple and minimalistic. 

Tips to follow:

• Add only relevant rich media to the page.
• Avoid clubbing offers on the landing page as they can confuse the customer.
• Be clear with what you are proposing to avoid any exit opportunities.
• Use the scarcity technique by writing “limited period offer,” “only XYZ seats left,” etc.
• Name your CTAs powerfully to help visitors take desired actions. 

Tools to use:

• Uptrends is a great tool to help you track your page loading speed. A quick loading page can help customers act quickly. 
• Website Audit is a modern tool for your modern website. It evaluates the site for more than 40 metrics and helps bring out the best. 
• Ubersuggest is another fantastic platform that helps you track everything on a site, from SEO to page loading speed. 

Here’s a screenshot of the website audit:

Read: How to Optimize the Page Speed of Your Enterprise Website

7. A/B Test To Maximize Conversion Opportunities

After doing all the above mentioned tasks, it’s time to ensure that your site is well in place for great conversion results. 

Therefore, A/B testing is essential to assess and make careful changes to the user experiences while collecting data on the results.

Tips to follow:

• Your success metrics should be defined by your individual goals/ brand goals. 
• Avoid running the rat race as it fetches nothing but disappointment.
• Collect all the tests and results to keep track of your growth.

Tools to use:

• Google Optimize offers brilliant tools to help brands improve their website performance. 
• Crazy Egg offers A/B testing, heat mapping, and usability testing tools all in one place.
• VWO is a budget-friendly tool for A/B testing and many other tests. 

Here’s a screenshot of Google Optimize:

Key Takeaways

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• Pay attention to providing value to your customers.
• Invest in engaging copy to grab the attention of the visitors. 
• Provide attention-grabbing social proofs to establish authority and relationships.
• Produce rich media on your landing page to make it attractive.
• Develop catchy CTAs on the landing pages for an increase in conversion rates.
• Create short and simple forms to make it easy for customers.
• Limit distractions and exit opportunities by holding visitors’ attention.