How to Improve Your Conversions With Local SEO

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Local SEO is the most overlooked but powerful tool for growing your online business. There's nothing more powerful than being able to find people who are looking for you. 

As a business owner, you need to find a way to localize your website. If you aren't doing it, you're missing out on a huge opportunity to grow your business. 

7 Simple Tips to Improve Your Conversion With Local SEO

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1. Use Google My Business

Your Google My Business account can help increase your business's visibility locally. It allows you to set your company up to appear on Google Maps. 

If your company is listed there, customers can find you by searching for your business name if your company is listed there. It also offers convenient location-based navigation for people. It can help them find your business easier. 

Leverage The Power Of GMB

For several businesses, everything starts with an optimized GMB listing. It offers local SEO relevance that businesses use for better reach and conversions. 

Google's My Business is also among the most popular business listings globally. And this is true across different search engines as well. GMB also helps you gain trust with your audience. 

• The first thing to do is ensure the right NAP details for your business. Use local listing tools like Semrush to analyze it, as shown in the below screenshot.

• Try to get your users to include reviews for your services on your GMB listing.
• BrightLocal has a powerful GMB Audit Tool that can optimize your listing.

2. Build High-Quality Websites

Google is changing how it ranks websites, and it's doing so in a way that will affect both users and SEO experts. Google is giving a higher priority to mobile-friendly sites in its search results. 

For SEO experts, this means you need to consider your audience in terms of where they are and what device they use. And when it comes to design, your site needs to load faster.

Build A Better Website Experience

People are still not clear about what constitutes a high-quality experience. The truth is that everything is important when you assess a website's quality. It includes page loading speed, dynamic design, and SEO relevance. 

Adding to that list are content optimization and off-page SEO processes. All these elements are critical to the quality of a website user experience. 

• GTMetrix is perhaps one of the most popular, all-inclusive optimization tools available today that helps build a quality site. 

• Google Search Console is another platform that can help identify various aspects of your website.
• Moz can help you with many things, including keyword and competitor analysis. 

3. Add Local-Focused Keywords

Local SEO is a lot different than general SEO. Most websites are built with a national focus with little to no focus on local. Your local SEO strategy needs local keywords and targeted landing pages. 

These keywords can channel a lot more relevant local traffic to your website. Local traffic is great for building your marketing funnel.

Identify And Implement Local Keywords

Local SEO is all about understanding the local markets you serve. It helps optimize your website to appear high up on local search engine results pages. 

Identifying the right keywords related to your brand can give your business an edge. It can improve conversion ratios and get more people interested in your services. 

• Google Keyword Planner is the most popular tool for keyword research. Take a look at the below screenshot showing a sample of local keywords provided along with search volume and competition. 

• AnswerThePublic is a way to get the most searches by the public on a particular topic.
• Paid tools like Ahrefs can give you more customized results. 

Read: 15 Best Keyword Research Tools Used By Top SEO Companies

4. Create Relevant Content

Content is the crux of all marketing today. With this in mind, businesses are using it to reach more people in their local area. Tailored local content is a powerful driver of website traffic. This, along with local keywords, can give your additional business conversions. 

Ensure High Content Standards

Content standards have increased across the board for websites. This is because people are more discerning about the content they want to read. 

For brands, it is critical to maintaining a specific tone that aligns with their business. At the same time, they need to ensure quality standards are maintained. Content quality has several important metrics. 

Relevancy, grammar, tone, and accuracy are important parts of the content hierarchy. Focus on scoring high on these metrics to get the most from your content strategy.

• Grammarly can help you produce high-quality copy for multiple purposes.
• SEOptimizer lets you tackle SEO metrics for your content.
• Screaming Frog lets you analyze your entire website for errors, especially content-related. Look at the screenshot below showing whether the content is properly published on the website or needs to be optimized. 

5. Promote Your Site With Social Media 

Social media is a powerful platform for engagement. And since several powerful business tools are introduced on the platform, it can help brands reach out to their audience better. 

Any brand needs to be on social media at this point. It can significantly increase their business prospects and their revenue stream. 

Optimize Social Media Profiles

More than 3.6 billion people use at least one social media platform. This has prompted more businesses to use it. Optimizing your social media business account for more local reach. 

For this to happen, you need to find the most successful combinations of the most popular social networks. 

A social media campaign aims to drive more local businesses to the website. It excels at this because people on social media are more engaging than on other digital platforms. 

• CoSchedule helps you plan your social calendar and make outreach more effective, as shown in the screenshot. 

• Hootsuite is a great tool that tracks various social media metrics like mentions and engagement. 
• Mention is on every list of social media tools, and for a good reason. It helps you track and monitor social feeds.

6. Monitor Competitors

To compete in today's local search arena, you need to pay close attention to what your competitors are doing. Even if you're a smaller business, you still want to look at how well your competition ranks in local searches. 

Get More Information About Competition

Competitor research is an important part of the local SEO pipeline. There are things that you can learn about the market from your competitors. They might have a different strategy for their keyword selection. Or their social engagement pipeline might be different from yours. 

This is where you can adopt their implementation and make them your own. It can give you a significant advantage through better insights. 

• SEMrush and Ahrefs are competitive analysis tools that can offer users many insights. Take a look at the below screenshot showing how Semrush offers comprehensive competitor analysis. 

• SimilarWeb uses AI to shortlist other websites from the same niche as yours. 
• SproutSocial is a tool that can give you advanced listening tools for better intelligence.

7. Build Authority Local Backlinks

A great way to build up exposure for your website is by getting powerful local backlinks. Authority backlinks on the right websites can funnel high-quality local traffic your website's way. 

Cultivating these can give your business the edge it needs over your competitors. 

Identify And Audit Your Backlink Profile

People generally associate backlinking with national SEO, which is a huge mistake. Local SEO also uses the power of backlinks to further your goals. 

Backlinks are one of the most important metrics we can use to gauge the success of our SEO strategy. It's also a metric that can be tricky to get a hold of. 

You can't always rely on Google to show you all the backlinks to your site. It's important to use other resources to determine the best backlinks to your website. 

• Serpstat has a powerful backlink analysis tool that you can use to audit your website. Take a look at the screenshot below showing the tool backlinks dashboard. 

• LinkAssistant breaks down your backlinks into various categories. This can help you choose the right ones easier.
• You can use tools like Moz Link Explorer to compare competitor backlinks with your own.

Key Takeaways

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• Claim your Google My Business listing if you haven't done so already. 
• Optimize your profiles on all local listings for the best results.
• Ensure your website is local keyword optimized.
• Build an authority local backlink profile for your website. 
• Take tips and hints from your competitor's websites when required.
• Leverage local reach with a social media campaign.