Reasons Why Your Garage Door Company Isn't Performing Well in Local SEO

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Do competitors outrank your garage door company on Google?

Is it not generating enough leads from your website?

If your answer is in the affirmative, there might be local SEO mistakes that your garage door company is making.

Here are the 11 biggest local SEO mistakes garage door companies make to assist you. Every local SEO mistake has solutions to fix them.

11 Biggest Local SEO Mistakes Garage Door Companies Make

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The question is – why is local SEO for garage door companies important?

Before proceeding with the answer, have a look at a few facts:

• 28% of the time, local searches caused purchasing of the product/service. 
• 92% of searchers pick businesses that appear on the first page of local search results.
• 97% of people learn more about a local company online. 
• Over two years, the “near me tonight/today” type of searches grew by 900%+.

So, it is evident that in the digital age we are living, people search for products/services and buy them with a local objective. This shows that people search with phrases like Garage Door Company near me and garage door repair (location/city) to get a trustworthy local contractor.

Additionally, local SEO services for garage door companies place your business in front of qualified customers. This approach helps them invest their time in buying on the internet.

So, without further ado, let’s look at the biggest local SEO mistakes that garage door companies make and how to resolve each.

1. Not Leveraging Long-Tail Keywords

Long-tail keywords make your website rank better and easier than common keywords. The reason is that fewer websites rank high on Google result pages.

The longer keywords make a search term more specific. It eventually makes it easier to rank the term. Thanks to the internet, you can easily find an audience as they have a broad reach. You can acquire humungous traffic with long-tail keywords.

Also, when these keywords bring a visitor to your website increases the chances of buying your product/services. To use such keywords, you can count on free resources. For more advanced features,

Example: To buy a new board game for kids, the search starts with the term – board games. 

After some research, you will know that there are board games for kids having educational elements. Now, you will search - for educational board games for kids. If you are in some other city, like Dallas, you can even search - where to buy educational board games for kids in Dallas. 

These are long-tail keywords. Their use enables you to find more relevant results for your search.

You can use Google’s autofill feature to find long-tail keywords:

2. Your Brand is Missing in Search Results

There are a plethora of strategies for online marketing. However, few provide a solution to every business. And SEO (search engine optimization) is one of them. 

Almost 81% of people search for a product or service online. If your page doesn’t exist in the first few pages of Google, preferably the first two pages, you miss out on a colossal part of revenue and business. 

Boost your search engine visibility with the following steps -

• Keyword Research: Identify how your potential customers find businesses like yours on Google. If you install garage doors, with which terms are people finding businesses like you?
  
• Create SEO-driven content: Publish content with relevant keywords that feature key phrases related to your business. These content pieces can be blog posts, downloadable checklists, etc. 
• Focus on off-page SEO: Get your business name on various reputed websites by boosting your traffic. To enhance exposure, the easiest approaches are social media and guest blogging. Let others talk about your brand too.

Tip: Mark your online presence. Use keyword research and SEO-driven content to generate more website visits.

You can perform keyword research using WordStream:

3. You Lack Blog Posts

Blogging is today among the most important marketing components for any business. The latest study shows that almost 80% of companies acquire customers through content marketing. It is advantageous in several ways as it -

• Boosts website rankings in search engine results
• Grows brand awareness with prospective customers
• Strengthens relationships with existing customers
• Collects contact information with downloadable content offers.

Tip: It is not enough to publish blogs consistently. The content needs to be informative and engaging. So, before publishing, check if the content will provide any value to your readers. Make sure you have all your bases clear before publishing a content piece. 

Letting an expert write blog posts complies with one of Google’s principles - Expertise, Authoritativeness, and trustworthiness:

Read: 10 SEO Tips for Your Blog Posts

4. Not Having a GMB

By creating your space on the local places page, you can register your business to appear in local searches. So, have a GMB (Google My Business) account. It provides information about your website. 

For keeping your listing advanced and useful, follow the tips mentioned here:- 

• Answer when your customers question something regarding your product/service
• Stay updated with the latest features. 
• Use as many platforms as you can for your local footprint. 
• Keep auditing your account frequently. Review your GMB quarterly. 

Example: SEMRush created a GMB guide. By doing so, they could claim their address and set up. 

Here’s a screenshot of what GMB looks like:

5. Your Website Looks Outdated 

If a website doesn’t appeal to the audience, it could send away valuable site users. You have to update it to draw more and more visitors who turn into potential customers. 

To know how an updated website is important, check the statistics below:- 

• Users form an opinion about your website in just 0.05 seconds. The opinion decides whether they will leave or stay on your web page. 
• 75% of people form a company’s credibility on how its website looks and responds to the users. 
• 94% of users don’t trust outdated websites. 
• Almost $2.6 billion in revenue is lost every year because of slow-loading websites.
  
  

Tip: Do you want to update your website but are clueless about where to start? 

Optimize your page speed, write attention-grabbing headlines, and add bold CTA (calls to action). 

Ensure visitors can easily navigate your website using menus:

6. Not having a Mobile Website

The use of smartphones is increasing day by day. And so are the users of the smartphone. According to a report, almost 60% of search queries are generated from mobile devices. So, it is prudent to make your website mobile compatible. 

Optimize it well to function as perfectly on smartphones and tablets as on laptops.

With the ever-increasing use of smartphones every day, people use their phones for myriad purposes. Almost 60% of search queries are generated from a mobile device as they also surf the internet. 

This will increase the reach of your business website to a larger community of mobile device users. And you will gain an upper hand edge over your competitors in the local market.

Tip: To provide the best user experience, make your website responsive. By doing so, your website adapts to the user’s screen. Also, it caters to mobile users as it is designed for them. 

You can use this tool to find out if your website is mobile-friendly or not:

7. Not Showing You are a Local Business

Show up yourself as a local business to customers and search crawlers. Get a local phone number with the market’s area code. 

Google Voice is a great choice. Go for NAP - name, address, phone number. This business information is great to show that your business is local. With this approach, search engines and customers are drawn to you.

Make your website localization relevant with these ideas, which –

• Enable search spiders to find your website

• Provide relevant local services/products to people who visit your website 

Example: To creatively highlight that you are a local business, you have to - 

Add your city’s name in your caption, like “The top recliner in Dallas.” 

Here’s a screenshot of Google Voice:

8. Not Tracking Marketing and Sales Efforts

It is important to measure and track the performance of businesses. It is difficult to determine which channel offers the highest ROI between email, content paid marketing, and social media. 

With a tracking campaign, the problem is exponentially solved. It calculates which marketing efforts are fruitful and which aren’t. To identify where your time and resources are most effectively, you need not make guesses and assumptions. 

Tip:In a business scenario today, you must track efforts. If you are not doing this, you are not succeeding. Know which data is worth monitoring for each audience type. 

You can use Google Analytics to track marketing and sales efforts:

Read: Easy Ways To Increase Your Offline Sales for Your Local Business

9. Not Defining Target Audiences

Before adjusting your marketing efforts, define your target audience/buyers. 

Identify who they are and what are their common challenges and goals. Even if you know the general demographics of your buyers, pause, and ensure who you are targeting.

This process defines every content piece. Also, general demographics, sales strategy, and marketing message show how valuable these are. 

To start, meet with company stakeholders. This will help you have a brainstorming session. You can ask simple questions like:

• Are our target customers mostly male, female, or an even mix?
• Where do they live?
• What is their age/age group?
• What are their preferred communication channels?

The answers to these questions might guide creating successful marketing campaigns.

Tip:It will be daunting to create a defined target audience. Use relevant tools to create buyer personas. 

Creating defined target audiences from scratch can be daunting. Use the tools to start creating buyer personas today.

Google Analytics studies and shows you who your target audience is:

10. You Make No Time for Marketing

You have a time crunch and stay occupied. So, often various business responsibilities take over the priority of important marketing efforts. 

Nevertheless, in the highly competitive market we are in, you must invest time and effort in marketing. If you do otherwise, your competitors will benefit from the gap you have erroneously created. 

Example: To help keep marketing efforts at the forefront, prioritize time management strategies such as blocking off time on your calendar for specific tasks. Be meticulous in keeping this selected time without allowing other responsibilities to distract you.

You can schedule social media posts using Sprout Social:

11. Not Getting Enough Customer Reviews

It is crucial to have customer reviews for your business. 

93% of customers read reviews of local businesses. They determine your brand’s quality basis the reviews. 

72% of customers buy only when they have read reviews online. 

Send a message to your customers with a link to collect feedback on sites such as Google. This step makes customers leave their reviews that the public can see, and your business can gain their trust. 

Tip: To encourage copious, helpful, and quality reviews, add your marketing strategy with proactive reputation management. This process assesses your latest customers through follow-up emails once your services are completed. 

Here’s a screenshot of customer reviews:

 Key Takeaways

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• Focus on long-tail keywords for your business.
• Claim your Google My Business page. 
• Let the search engines and your customers know that you have a local business.
• Post high-quality content on your blog addressing the concerns of your audience.
• Keep your website updated. 
• Ensure NAP consistency across all listings on the web world.
• Make time for marketing.
• Have a mobile-friendly website with clear CTA buttons.
• Define your target audience and identify who they are and what are their common challenges and goals.
• Measure and track business performance. 
• Encourage your customers to leave reviews for you.