Easy Ways To Increase Your Offline Sales for Your Local Business

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Aren't you irritated by those unwanted ads popping on your screen? Fortunately, not only you but 91% of people agree that they are forced to consume most digital ads. 

That's huge!

No doubt, digital marketing is a fast and effective way to connect with your audience. But new business owners often overlook traditional offline marketing. 

That's why we have accumulated 11 stupidly easy ways to increase offline sales for your local business. 

11 Stupidly Easy Ways To Increase Your Offline Sales for Your Local Business

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1. Stand Out With Business Card

A business card is not just a designer paper holding professional details, but it is the essence of your brand. The first impression of your business in the hands of consumers is dependent on your business card. 

Make sure each member of your company 

holds a business card. They may unexpectedly require to give out their business card to a potential prospect.

Tips And Tools To Stand Out With Business Card 

• Maintain consistency with your logo, font, color palette, and business details. 
• Hire a professional designer with prior experience.
• Use quality cardboard as cheap ones lose their color. 
• Make it tangible to spend more time in the receiver's hand. 
• Keep the orientation in the landscape. 
• Utilize tools like Canva, Gimm.io, and PsPrint to minimize efforts. 

Here’s a screenshot from Canva showing different business card templates that you can use to reinforce your offline branding

2. Opt For Rebranding 

The world is evolving each day, and our companies are no different. Even top brands like Netflix, Starbucks, Subway, and many others have gone through rebranding. The reasons behind this are to target new audiences and improve brand recognition to be more relevant.

No matter how established your brand is, there is still room for improvement. With the rebranding, the aim is to stay — relevant, clear, and crisp. 

Tips To Opt For Rebranding 

• Reanalyze your market and target audience as they evolve. 
• Reevaluate your brand's mission, morals, and vision. 
• Rethink the company name, slogan, and logo.
• Ensure that your brand is unique and consistent. 
• Envise the strategies that have generated results in the past. 

You can also use tools like Similarweb to do a thorough competitive analysis and understand your competitors’ branding guidelines to stand out. 

Read: How to Rebrand Your Business Without Losing SEO?

3. Do Cross-promotion

Cross-promotion is an advertisement strategy in which different companies collaborate to endorse each other for mutual promotional benefits. 

It helps in diversifying the customer base and increasing sales. Cross-promotion is more powerful when you are trying cost-cutting. The charges for promotion will be less for individual companies. 

Also, you get a chance to grow business relations with other people in the industry to work on new market approaches and tactics. 

Tips To Do Cross-promotion

• Collab with companies with similar audience bases that are relevant to your niche. 
• Host events, webinars, podcasts, etc., together. 
• Launch joint products in bundle deals. 
• Create combined booths in trade shows. 
• Interact with each other on social media and leverage your digital presence.
• Arrange referral programs as consumers trust others' recommendations.

An extremely prominent way of collaborating with other businesses is to write guest posts on their blog. This will give you the desired exposure and platform to show your offerings in a relevant and contextual manner. 

You can find relevant guest posting opportunities by using search terms like keyword + “write for us” 

4. Provide Free Workshops

Free workshops provide massive benefits to businesses, especially when packed with valuable information without sounding salesy. 

As a business owner, you should constantly try to put a new and exciting spin on your workshops to keep them fresh. 

There are many approaches you can use in creating a workshop. Depending on the type of business, you should take different methods. Your workshops should come across well and be enjoyable to your audience. 

So it is good to plan correctly before creating a practical workshop.

Tips To Provide Free Workshop

• Send out the invitations to your target market about a week before the workshop.
• Have each participant fill out a registration form ahead of time. It will help you stay organized and know who comes to your workshop from the registration list. 
• Before people attend your workshop, send out last-minute reminders with any critical information you want them to know.
• Create an invitation that will attract your ideal customer.
• Determine which supplies you need and create a supply list.
• Print on cardstock or some other heavy paper, so it's durable.

You can use Typeform to create and share an RSVP form along with the invitation, as shown below. You can customize this form to understand your audience’s interests and cater to them accordingly.

5. Engage With Community 

Engagement with the community is a cornerstone for any business. It promotes healthy relations and a productive environment. 

Even studies have found that companies with highly engaged employees generate 21% more profit and nearly 86% of buyers are happy to pay more for better interaction. 

Tips To Engage With Community 

• Before you start engaging, define your audience's interest to know what they want from you.
• Maintain transparency and positive work culture. 
• Target oral, written, and multi-media communication.
• Focus on proving value with quality knowledge.
• Get involved with charitable causes and organizations. 
• Encourage employees to get involved in the community.

Social media is one of the best ways to engage with your audience. You can use tools like Sprout Social to schedule and monitor your social footprint and audience engagement efficiently.

6. Arrange Local Events 

Local events are a great way to bring your community together and form new connections. In addition, it offers your business a chance to associate with new consumers and turn them into successful leads. 

Local events offer the opportunity to gather a suitable crowd and represent your business. 

Tips To Organize Local Events 

• Define the event's aim and ways to achieve it. 
• Initiate Sponsors and Partnerships.
• Be consistent with the event name, theme, decoration, colors, and signage. 
• Invite local influencers from your niche for public speaking. 

You can use Eventbrite to find local event ideas to arrange to pertain to your business offerings and showcase your brand to your audience. Notice how 

Read: Offline Advertising Tips for Local Businesses

7. Focus On Networking In Local Area

Local businesses have enormous opportunities to spread their network locally. Moreover, as communication is more inclined in the virtual world — networking is no sweat.

Tips To Focus On Networking In Local Area

• Connect casually with similar people in your off-hours. 
• Help your community to grow stronger. 
• Maintain a valuable reputation to strengthen your business relations. 
• Accept rejection and ignorance, but don't let it stop you. 
• Listen to the people and share beneficial advice. 
• Support local charities and non-profits.

You can also use Moz Local to find out your local online presence score and optimize based on the learning to improve your local networking and presence 

8. Rectify Your Elevator Pitch 

Elevator pitch is often overlooked, but it's incredibly impactful when it comes to explaining your business. It's a concise description of your business that needs to be delivered within 30 seconds (shorter than an elevator ride). 

Your pitch should answer, Who are you? What is your expertise? What is your aim? and how are you beneficial to others? 

Tips To Rectify Your Elevator Pitch 

• Stick with 75 to 100 words while creating your elevator pitch. 
• Make the tone of your pitch conversational to establish a better connection. 
• Avoid technical terms as they can create confusion.
• Be confident with your words, or it will lose effectiveness. 
• Let people know about your expertise without sounding boastful or arrogant.
• Do your research and find out the needs of your audience.

You can also use an online Elevator Pitch Generator to understand what to include in your elevator pitch and make sure you’re moving in the right direction.

9. Create Creative Pamphlets And Flyers

Pamphlets and flyers might appear as an old strategy, but these are still effective and decent for conversion. When you target local advertisements, print materials can convey a clear message to the audience and boost your visibility. 

If you can go beyond the boundaries of creativity, these print materials can have magical effects. 

Tips To Create Creative Pamphlets And Flyers

• Deliver knowledge in the form of short notes or infographics. 
• Give out coupons with your pamphlets and flyers.
• End it with a clear CTA and relevant information. 
• Invest in quality design, customization, print, and paper. 
• Innovate and step beyond the traditional ways. 

You can use Canva to design flyers and templates with a consistent design language that resonates with your business offerings. 

10. Foster Print Media

In addition to its effectiveness at pulling in customers, print media can reach a massive audience — unlike an email blast or social post, in which a relatively small number will only see people. 

One of the most significant benefits here is that the advertisements are printed where they're most likely to be seen — in magazines and newspapers. 

Tips To Foster Print Media

• Spend money on printing costs if you want to impress readers.
• Keep information clear and straightforward.
•  Include a call to action at the end of the sales letter, flyer, etc.
• Use visuals to make it more appealing.
• Keep technical details to a minimum.
• Learn from other businesses work.
• Don't overdo the content.
• Invest in copywriters to maximize the effects. 

11. Join Trade Shows 

If you want to get your name out there, you need to get to the right people. One of the best ways of doing so is by attending a trade show. 

It is a form of advertising that doesn't cost a cent, but it works for you in the long term. 

However, experiencing success at a trade show requires hard work and a bit of effort.

Tips To Join Trade Shows 

• Set goals for your trade show participation.
• Find a location that makes sense for your business and budget
• Set goals for your trade show participation.
• Be sure you have all the materials/equipment you need to set up and run your booth successfully.
• Have a quality conversation with prospects that lead to sales opportunities.
• Engage your prospects with social media.

Key Takeaways

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• Stay engaged with your business community to bring more customers and build relationships.
• Participate in trade shows to get better exposure to audiences and prospects. 
• Organize free workshops to meet clients and community members interested in what you do. 
• Send out email blasts to old clients and potential new clients.
• Get people to come in and take a look around, or print some coupons for your shop.
• Market your business using print media, business cards, and pamphlets. 
• Improve your elevator pitch to loom out of the mob. 
• Focus on rebranding and cross-promotion for better relevance and reach.