Are you drawing the most out of your ecommerce business? Think again!
The total number of online shoppers is estimated to cross 2.14 billion by the end of 2021. That adds up to 27.2% of the world’s population.
With that said, ecommerce is one of the most profitable industries in the present times. And if you set your sails in the right direction, you can win great treasures in this industry.
So, here we bring you a custom-tailored list of ways to boost your ecommerce business.
Continue reading to learn the best actionable tips and insights about the ecommerce industry.
Now, the first step to every successful ecommerce strategy is creating a buyer persona. It would be helpful if you started with answering some important questions like:
There are many essential questions that a detailed buyer persona can help you answer.
These can include your consumers’ income, spending habits, detailed demographics, etc.
You need to plan your strategies based upon this buyer persona. It will help you reach out to your customer:
So, to attract them when they have a high buying intent and easily convert into sales. The detailed is your buyer persona, the better is your ecommerce strategy.
You can survey your target customers, check their reviews and social sentiment, track their online engagement, and more. The goal is to go as personalized with your ecommerce marketing as possible. 86% of shoppers believe that personalization plays a crucial role in their purchase decisions.
Brand reputation and social proof are two factors that can make or break a sales deal. And ecommerce being a highly-competitive sector, displays the direct influence of these factors.
97% of consumers do not miss out on checking reviews before they buy a product. Moreover, 86% of consumers will abandon a product if it has 1-star or 2-star ratings.
Therefore, you need to include brand reputation management as a part of your strategy. As your social proof and brand reputation will play a crucial role in building your customer base.
The top actionable tips for growing your social proof and brand reputation include:
These efforts will boost your customer base but will grow your brand authority.
Your search engine presence affects your overall sales more than you think.
68% of consumers start their online interaction with search engine platforms.
Moreover, 40% of all business revenue is through organic traffic.
If you are not optimizing for search engines, you are already losing a huge customer base.
According to Moz, the first SERP itself captures 72% of all organic clicks. With that said, you need to gear up for a presence on the first page of Google.
Some important SEO tips that will add to your ecommerce success:
As per statistics, 71% of internet users interact with at least one social media platform. By 2025, the total number of active social media users is estimated to cross 4.1 billion.
These stats rightly explain the potential of social media for ecommerce businesses. And you can gain a massive no. of customers through social media.
Your social media presence and engagement help boost your business awareness.
Moreover, your social media popularity reflects your social proof and reputation.
Shoppable ads on Instagram allow you to convert users into customers directly. Users could easily tap on the products you tag in your shoppable posts and buy them. Over 130 million users tap on these posts every month.
With this, Facebook allows you to sell products through its shopping page feature directly.
Companies draw an average of $6.50 as returns for every $1 they spend on social media influencer marketing. And this figure also goes up to $20 for a few businesses.
So, social media does not only earn you significant traffic but boost your sales by many folds.
Another effective tip that significantly increases your ecommerce conversions is upselling. Upselling and cross-selling strategies help you:
Existing customers display 60 to 70 percent higher certainty to accept an upsell deal. And it is a direct gain in your overall revenue for the same number of customers.
Several tools can help you upsell and cross-sell efficiently. You can plan your upsell recommendations before, during, or at the end of a purchase. Keep your upsell offer personalized, show it at the right time, and deliver great value through it.
You can create impressive offers that:
Moreover, your offer should enhance your customers’ shopping experience and boost trust.
Online paid advertising helps you earn the right reach for your ecommerce business. The PLAs (product listing ads) have a good click-through rate. Moreover, ecommerce businesses can utilize display ads through Google Display Network.
Paid ads on social platforms can help you draw great traffic and conversions for your ecommerce store. You can best optimize your reach with detailed targeting options on FB, LinkedIn, Twitter, and Instagram. Try targeting the lookalike audience as your existing customers.
You can expect good returns from Instagram shoppable ads and Facebook shopping pages.
One of the most effective ad types is remarketing ads. The average CTR for remarketing ads is 180.6% higher than the general display ads. You can plan remarketing ads on Google Display Network or as Facebook ads.
Mobile shopping or m-commerce is surging exponentially. The sector is estimated to reach an online retail share of 72.9% before 2022.
With that said, a mobile platform is crucial to growing your ecommerce customer base. Along with a mobile-friendly website, you must plan for a mobile app. Today, a mobile app delivers 157% higher no. of conversion than an ecommerce site.
Tips to get your m-commerce strategy right:
Today, a majority of online shoppers prefer to shop through mobile devices. And so, it is undoubtedly a crucial parameter to consider.
Your SEO, PPC, and social media strategies can help you draw stellar traffic to your site. But, how do you plan to convert it?
Your customer’s shopping experience is directly proportional to your conversion rate. And so, you must optimize your ecommerce store to deliver an impressive shopping experience.
Some ways you can optimize the shopping experience on your ecommerce store include:
Email marketing has been one of the most traditional yet effective ways of marketing. The strategy works exceptionally well for ecommerce businesses as well.
Whether it is your paid ads or pop-up offers, you need to analyze your strategy at every step.
You can connect your ecommerce website with Google Analytics and Search Console. It will help you collect and analyze crucial data like:
This data will help you optimize your SEO and PPC strategy for ecommerce sales.
Moreover, if you are using social media, display ads and upselling offers. You should analyze the ads and offers that draw high conversions for your business. And you can make changes accordingly in your targeting, ad content, and overall strategy.
Many innovative ecommerce businesses have been using some of the tips listed above. And they have drawn substantial results from these tactics. So, if you are determined to witness significant growth in your ecommerce customer base, start exploring the listed tips today.
Implement these tips to increase the customer base for your ecommerce website. Drop your details here.
He has spent more than 12 Years in strategising and executing SEO campaigns. He is interested to writing Digital-marketing, PPC and Social Media Marketing related topics.
Influencer Marketing for Ecommerce
Social Media Marketing Tools for Ecommerce
Hiring a Marketing Firm for Ecommerce
Artificial Intelligence in Ecommerce
Customer Retention Rate for Ecommerce
Reduce Shopping Cart Abandonment
Increase Customer Loyalty of an Ecommerce
Lead Generation Benefits for Ecommerce
Google Analytics for Ecommerce Tracking
Ecommerce Checkout Page Features
Grow Your Ecommerce Customer Base
Referral Marketing for Ecommerce
Inventory Management for Ecommerce
Ecommerce Marketing Tips for Holiday Shopping
Social Media Marketing Tips for Ecommerce
Product Photography Ideas for Your Ecommerce
Instagram Stories for Ecommerce
Ecommerce Sales Strategy for Black Friday
Ecommerce Repeat Purchase Rate Tips
Ecommerce Marketing for Food Business
He has spent more than 12 Years in strategising and executing SEO campaigns. He is interested to writing Digital-marketing, PPC and Social Media Marketing related topics.
Influencer Marketing for Ecommerce
Social Media Marketing Tools for Ecommerce
Hiring a Marketing Firm for Ecommerce
Artificial Intelligence in Ecommerce
Customer Retention Rate for Ecommerce
Reduce Shopping Cart Abandonment
Increase Customer Loyalty of an Ecommerce
Lead Generation Benefits for Ecommerce
Google Analytics for Ecommerce Tracking
Ecommerce Checkout Page Features
Grow Your Ecommerce Customer Base
Referral Marketing for Ecommerce
Inventory Management for Ecommerce
Ecommerce Marketing Tips for Holiday Shopping
Social Media Marketing Tips for Ecommerce
Product Photography Ideas for Your Ecommerce
Instagram Stories for Ecommerce
Ecommerce Sales Strategy for Black Friday
Ecommerce Repeat Purchase Rate Tips
Ecommerce Marketing for Food Business