Tips to Increase Your Ecommerce Customer Base

Are you drawing the most out of your ecommerce business? Think again!
The total number of online shoppers is estimated to cross 2.14 billion by the end of 2021. That adds up to 27.2% of the world’s population.
With that said, ecommerce is one of the most profitable industries in the present times. And if you set your sails in the right direction, you can win great treasures in this industry.
So, here we bring you a custom-tailored list of ways to boost your ecommerce business. Continue reading to learn the best actionable tips and insights about the ecommerce industry.

Top 10 Actionable Tips to Grow your Ecommerce Customer Base and Sales

1. Build and Strategize for your Target Customers

Now, the first step to every successful ecommerce strategy is creating a buyer persona. It would be helpful if you started with answering some important questions like:

  • Who are your target customers?
  • What are their pain areas?
  • What are their buying habits?
  • What are their likes/dislikes?
  • Where do they reside?
  • What is their preferred shopping platform?

There are many essential questions that a detailed buyer persona can help you answer. These can include your consumers’ income, spending habits, detailed demographics, etc.
You need to plan your strategies based upon this buyer persona. It will help you reach out to your customer:

  • At the right platform
  • At the right time
  • With the right proposal

So, to attract them when they have a high buying intent and easily convert into sales. The detailed is your buyer persona, the better is your ecommerce strategy.
You can survey your target customers, check their reviews and social sentiment, track their online engagement, and more. The goal is to go as personalized with your ecommerce marketing as possible. 86% of shoppers believe that personalization plays a crucial role in their purchase decisions.

2. Build a Notable Brand Reputation and Social Proof

Brand reputation and social proof are two factors that can make or break a sales deal. And ecommerce being a highly-competitive sector, displays the direct influence of these factors.
97% of consumers do not miss out on checking reviews before they buy a product. Moreover, 86% of consumers will abandon a product if it has 1-star or 2-star ratings.
Therefore, you need to include brand reputation management as a part of your strategy. As your social proof and brand reputation will play a crucial role in building your customer base.
The top actionable tips for growing your social proof and brand reputation include:

  • Encouraging more and more positive reviews
  • Offer commendable site security with secure encryptions and SSL certification. Don’t forget to offer trusted payment gateways.
  • Highlight the important trust signals on your site. These can include – positive reviews, trust badges, testimonials, etc.
  • Get popular bloggers and influencers to review your products. Choose influencers to connect well with your target consumers.
  • Connect and submit brand-specific PRs on popular media sites.
  • Grow social media engagement
  • Suppress negative sentiment and negative reviews

These efforts will boost your customer base but will grow your brand authority.

3. Get your Ecommerce SEO Right

Your search engine presence affects your overall sales more than you think. 68% of consumers start their online interaction with search engine platforms.
Moreover, 40% of all business revenue is through organic traffic. If you are not optimizing for search engines, you are already losing a huge customer base.
According to Moz, the first SERP itself captures 72% of all organic clicks. With that said, you need to gear up for a presence on the first page of Google.
Some important SEO tips that will add to your ecommerce success:

  • Optimize your product pages for the right keywords and create quality descriptions
  • Add long-tail and LSI keywords to your content.
  • 43% of consumers are already employing voice tech for online shopping. So, optimize for voice search.
  • Encourage positive user reviews on your product pages.
  • Use “Concatenation schemas” to create dynamic meta descriptions for product pages.
  • Improve your page speed for both web and mobile version
  • 82% of online shoppers in the US used a mobile device for shopping online in 2019. So, don’t forget to create a mobile-friendly site. Mobile-friendliness is also crucial for search rankings.
  • If you have a large ecommerce site, keep website architecture sorted. And limit the architecture depth so bots can easily crawl to the last page in the hierarchy.

4. Utilize Social Media and Influencer Marketing

As per statistics, 71% of internet users interact with at least one social media platform. By 2025, the total number of active social media users is estimated to cross 4.1 billion.
These stats rightly explain the potential of social media for ecommerce businesses. And you can gain a massive no. of customers through social media.
Your social media presence and engagement help boost your business awareness. Moreover, your social media popularity reflects your social proof and reputation.
Shoppable ads on Instagram allow you to convert users into customers directly. Users could easily tap on the products you tag in your shoppable posts and buy them. Over 130 million users tap on these posts every month.
With this, Facebook allows you to sell products through its shopping page feature directly. Companies draw an average of $6.50 as returns for every $1 they spend on social media influencer marketing. And this figure also goes up to $20 for a few businesses.
So, social media does not only earn you significant traffic but boost your sales by many folds.

Rank Your Website

5. Use Productive Upsell and Cross-sell Strategies

Another effective tip that significantly increases your ecommerce conversions is upselling. Upselling and cross-selling strategies help you:

  • Increase the total spend or order value from your customers
  • Boosts the conversion rate on the overall traffic
  • Encourage and earn return sales
  • Enhance customer experience and customer loyalty

Existing customers display 60 to 70 percent higher certainty to accept an upsell deal. And it is a direct gain in your overall revenue for the same number of customers.
Several tools can help you upsell and cross-sell efficiently. You can plan your upsell recommendations before, during, or at the end of a purchase. Keep your upsell offer personalized, show it at the right time, and deliver great value through it.
You can create impressive offers that:

  • Highlight a sense of urgency
  • Offer eye-catching discount deals
  • Offer personalized customer loyalty discounts

Moreover, your offer should enhance your customers’ shopping experience and boost trust.

6. Do Not Shy Away from Paid Advertising

Online paid advertising helps you earn the right reach for your ecommerce business. The PLAs (product listing ads) have a good click-through rate. Moreover, ecommerce businesses can utilize display ads through Google Display Network.
Paid ads on social platforms can help you draw great traffic and conversions for your ecommerce store. You can best optimize your reach with detailed targeting options on FB, LinkedIn, Twitter, and Instagram. Try targeting the lookalike audience as your existing customers.
You can expect good returns from Instagram shoppable ads and Facebook shopping pages. One of the most effective ad types is remarketing ads. The average CTR for remarketing ads is 180.6% higher than the general display ads. You can plan remarketing ads on Google Display Network or as Facebook ads.

7. Draw the best returns from Mobile Commerce

Mobile shopping or m-commerce is surging exponentially. The sector is estimated to reach an online retail share of 72.9% before 2022.
With that said, a mobile platform is crucial to growing your ecommerce customer base. Along with a mobile-friendly website, you must plan for a mobile app. Today, a mobile app delivers 157% higher no. of conversion than an ecommerce site.
Tips to get your m-commerce strategy right:

  • Deliver consistent omnichannel experience to shoppers
  • Grow conversion rate through the one-click ordering
  • Incorporate popular mobile payment options
  • Use the mobile platform for marketing and growing customer engagement

Today, a majority of online shoppers prefer to shop through mobile devices. And so, it is undoubtedly a crucial parameter to consider.

8. Enhance the Customer’s Shopping Experience

Your SEO, PPC, and social media strategies can help you draw stellar traffic to your site. But, how do you plan to convert it?
Your customer’s shopping experience is directly proportional to your conversion rate. And so, you must optimize your ecommerce store to deliver an impressive shopping experience.
Some ways you can optimize the shopping experience on your ecommerce store include:

  • Offering one-click ordering on your ecommerce app
  • Adding AR technology experience to deliver informed decision-making
  • Adding high-quality and authenticate content on the site and product pages
  • Adding product videos on the product pages
  • Offering personalized deals and offers, including upsell and cross-sell offers
  • Deliver prompt and reliable customer service
  • Transparently mention the return policy, cancellation terms, shipping charges, etc.
  • Allow the users to add comments, feedback, and reviews.
9. Draw Engagement and Sales with Email Marketing

Email marketing has been one of the most traditional yet effective ways of marketing. The strategy works exceptionally well for ecommerce businesses as well.

  • You must prepare your list of email subscribers by collecting email ids from your site visitors.
  • You can send them personalized emails to promote your offers
  • You can plan regular newsletters to keep your customers engaged and loyal to your brand
  • You can earn repeat sales from your existing customers through email marketing
  • Email marketing can help you boost your B2B product sales

10. Test, Analyze, and Execute

Whether it is your paid ads or pop-up offers, you need to analyze your strategy at every step.
You can connect your ecommerce website with Google Analytics and Search Console. It will help you collect and analyze crucial data like:

  • Product pages attracting the highest traffic
  • Products that are earning you the highest conversion and sales
  • Bounce rate on various pages
  • Products that are not performing and draining your budget
  • Product keywords that are drawing you high CTR
  • Ad copies that are performing for you
  • The intent of the traffic that comes to your page.

This data will help you optimize your SEO and PPC strategy for ecommerce sales.
Moreover, if you are using social media, display ads and upselling offers. You should analyze the ads and offers that draw high conversions for your business. And you can make changes accordingly in your targeting, ad content, and overall strategy.

Summing Up :

Many innovative ecommerce businesses have been using some of the tips listed above. And they have drawn substantial results from these tactics. So, if you are determined to witness significant growth in your ecommerce customer base, start exploring the listed tips today.
Implement these tips to increase the customer base for your ecommerce website. Drop your details here.

Rank Your Website