Upselling & Cross-Selling on Shopify

Even if you are new to the ecommerce world, you would have heard about upselling. And you would have probably tried implementing upselling and cross-selling strategies. If not, you need to reconsider your sales strategy.
Let us assume: A customer visits your Shopify store, adds a product to the cart, buys it, and exists your app.

  • Does it sound like an ideal sales strategy?
  • What was your role in making this sales cycle more profitable?
  • Could you grow the average order value (AOV) by some tactic?

Here is where upselling and cross-selling come into the picture.
Ecommerce is a massive industry today, and more significant is the competition within. Each lead you lose is worth a conversion for your competitor. And the value you draw from each of your conversions greatly impacts your total revenue. So, upselling and cross-selling are the tactics that help you grow this value.
In this article, we will draw raw insights on:

  • What is Upselling?
  • Importance of Upselling & Cross-Selling
  • 12 Best Upselling and Cross-Selling Apps on Shopify
  • Shopify Upselling & Cross-Selling FAQs

What is Upselling?

Upselling is a sales tactic to convince a customer to purchase an upgraded version of a product. This upgraded version is more expensive than the actual product.
Upselling occurs when a customer is almost ready to buy or has bought a product. It is an intelligent shopify marketing effort to upgrade his purchase or average order value (AOV).
Upsell efforts happen on:

  • The cart page; or
  • The checkout page; or
  • The thank-you page; or
  • After the purchase on the email marketing copy or digital ad copy

Example of Upselling:

  • A tactic to convince a customer to buy a 15-inch laptop instead of a 13-inch version
  • One can do it by showing the USPs of the 15-inch version or by displaying a discount on it

Except for upselling, there is a cross-selling tactic that also helps in increasing the AOV. It involves suggesting a product adjacent to the original product.
A cross-selling tactic usually works when:

  • The customer feels when the recommendation adds value to the original product.
  • The recommended product acts as an add-on instead of an alternative or unrelated product.

Example of Cross-Selling:

  • A tactic to convincing a customer to buy a battery set with a battery-operated trimmer
  • It is an ideal cross-sell as the trimmer will not work without a battery

Why does upselling work?
Upselling works because a customer is already convinced to buy or has bought a product. So now, when you show him the benefits of an upgrade, he is likely to pay attention to it. It is also a reason why upselling returns grow with customer loyalty or previous purchases.
According to a study:

  • The upsell probability for a new customer is 5% to 20%.
  • While the upsell probability for an existing customer is 60% to 70%.

Importance of Upselling & Cross-Selling

1. Increasing the Average Order Value and Total Revenue

Upsell and cross-sell efforts are tactics that help you increase the average order value. You convince the customer to choose an upgraded (more expensive) version of a product.
The tactic increases the returns from a conversion via a small marketing effort. And with each successful upsell or cross-sell deal, the total revenue increases. It is a way to grow your overall revenue for the same number of conversions.
Good up-sell and cross-sell tactics can increase the overall revenue by up to 50%.
40% of US consumers say they upgraded their purchase owing to a personalized upselling deal.

2. Increase in the Conversion Rates

Remember upsell and cross-sell efforts acts as promotions to grow your conversion-rate. So, when you offer a personalized offer to a customer intending to upsell, he is more likely to accept that offer. It doesn’t just meet your upsell effort but grows the buying intent of a customer.
An Infosys survey reports: 86% of consumers agree that personalization influences their purchase decisions.
Moreover, post-purchase cross-sale efforts can offer you stellar conversions. It is because you reach the customer at an ideal time in his buyer journey. Plus, your cross-selling recommendation adds value to his most recent purchase. Therefore, he is more likely to return for a new purchase.

3. Increase in Return Sales

Upselling and cross-selling are significantly effective in increasing return sales. Your upsell and cross-sell tactics work better post a purchase.
A customer usually shows interest in recommendations relevant to a product he recently bought. And therefore, personalized offers on cross-sell products can easily convince him.
Moreover, after the second purchase, the customers are 54% more likely to return. Channels like email marketing, notifications, and remarketing ads can help you upsell post-purchase.

4. Improvement in Customer User Experience

Upselling and cross-selling do not just help you grow your sales and conversion rate. But, it also helps your customers make the right buying decisions.
Upselling deals often help customers check the best versions of their original product. The options help him make an informed purchase decision, which he might appreciate.
Moreover, he might appreciate the discount you offer with the upsell deal. Cross-sell deals help a customer gather all the essential add-ons they would require adjacent to the original product.
Customers will surely appreciate helpful cross-sell suggestions. And this will improve the overall user experience. It will also grow their trust in your brand.

5. Increase in Customer Loyalty

Upselling and cross-selling help you increase purchases per customer. And as a customer’s purchase count grows on your platform, he becomes more loyal to it.
According to a study: As a customer’s purchase count increases, his return purchases also increases.
Great upsells also help customer check the suitable options and boosts his trust. Thoughtful cross-sell deals and discounts also improve user’s shopping experience.
Good post-purchase offers help you stay on your customer’s mind. And he thinks of your brand as a preferred go-to brand for most of the purchases.
Personalized upsell and cross-sell deals work the best in increasing customer loyalty. Customers feel a brand cares about their needs, and they appreciate the efforts.

12 Best Upselling & Cross-Selling Apps on Shopify

1. Candy Rack

Candy Rack upselling app focuses on making the user’s shopping journey convenient. The app reduces the customer’s upselling journey from multiple steps to a single click.

  • Candy Rack allows Shopify store owners to build pop-ups to upsell or cross-sell products. Customers can add these products to their cart with just a single click.
  • You can also create and add product bundles for products that people usually buy together. It can increase the cross-sell conversions for combo product packages.
  • Candy Rack also employs automatic AI-driven upsell suggestions. The app sources these suggestions from product recommendations API.
  • The pop-up upsell ads created using Candy Rack are responsive and fit the mobile screen. These pop-ups are functional and non-intrusive on both mobile and desktop platforms.

Pricing Package:
One can start utilizing Candy Rack with a 14-day free trial. And he can further upgrade with the Basic Shopify package starting at $29.99 per month.

2. Personalizer by LimeSpot

It utilizes your product catalog data and a customer’s buying behavior across the web. Based on this data, it can deliver personalized recommendations to a customer in real-time.
The app employs AI technology to analyze the data and deliver highly-relevant suggestions. The app does not just automate the upselling process, but it offers a high success rate.
Personalizer by LimeSpot stands undisputed as the #1 global ecommerce personalization technology. The app offers an average of 28% revenue boost and a 5% increase in average order value.

  • You can use its native video editor to customize the upsell offers.
  • You can test the various upsell and cross-sell suggestions through A/B/n tests
  • You have access to various user curation options.

Pricing Package:
Personalizer by LimeSpot allows you to familiarize yourself with the app through a 15-day free trial. You can then continue using a starting package of $10 per month.

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3. Bold Upsell

As the name suggests, Bold Upsell allows you to plan multiple upsells for your Shopify store. You can promote these multiple upsells at different stages of the user journey.
So, even if a customer declines a suggestion, you can pitch another upsell or cross-sell deal. However, these suggestions should not intrude on the customer’s shopping experience. You can combine upsell and cross-sell deals and plan different product suggestions.

  • Bold Upsell enables you to set up an upsell funnel for a given customer. You can plan up to three consecutive upsell or cross-sell rounds per customer.
  • The customers can accept your suggestions and add a product to their cart with just one click.
  • It allows Shopify store owners to plan their upsell and cross-sell campaigns based on analytics. Bold Upsell features an analytics dashboard to display the performance of upselling campaigns. It shows data like- best-performing products, most successful triggers, and highest cross-selling products.

Related : Analytical Tools & its Importance for an Ecommerce Website

Pricing Package:

  • You can try the app on your Shopify store app with a 14-day free trial. If you wish to continue, you can choose a package for no. of upselling views per month.
  • The Starter package costs $9.99 per month and provides a limit of 200 upsell views per month.
  • The Pro packages cost $59.99 per month for a limit of 5000 views per month. And if you wish to exceed the monthly views above 5000, pay $89.99 per month.

4. Discounted Upsells

The best way to boost your upsell campaign performance is by using discount offers. And Discounted Upsells app allows you to create impressive pop-ups for discount offers.
The app has various in-built templates like:

  • “20% discount on next purchase.”
  • “Extra 10% off on premium version.”
  • “Buy two, get one free.”

You can customize your upsell or cross-sell discount offer based on your strategy.
Discounted Upsells app features pop-ups that are non-intrusive and mobile-friendly. It is an essential attribute as mobile ecommerce has already outperformed other platforms. This app is popular among thousands of Shopify store owners.
Pricing Package:
Discounted Upsells allows you to access the 7-day trial free of cost. And then, you can choose the Basic package that costs $19.99 per month. The Advanced Package costs $44.99 per month.

5. ReConvert

Some of the prominent upsell conversions happen to post-purchase. So, ReConvert allows a Shopify store owner to upsell and cross-sell products post a purchase.
Post-purchase upsell and cross-sell offers also eliminate the risk of product abandonment. And a customer has a higher purchase intent just post a purchase.
ReConvert allows you to upsell and add cross-sell suggestions on the thank-you page. You can create and optimize the Thank You pages through drag & drop functionality.
It provides some additional features including-

  • Pop-up discount offers
  • Countdown timers for limited duration discounts
  • Reorder buttons
  • Pop-up personalized offers

Pricing Package:
One can easily get acquainted with the app by using its 30-day free trial. After that, it also offers a Free Package with a limit of 50 orders per month. The VIP package offers up to 500 orders per month at the cost of $59.99 per month.

6. Smart Search & Instant Search

It is an app that utilizes your Shopify store’s search function for upselling. It displays suggested products to customers while they type into the search bar. These suggestions add to user’s convenience, and they are more likely to make a purchase.
Smart Search & Instant Search app further allows Shopify store owners to:

  • Create suggestion blocks for upselling and cross-selling products. These blocks appear on product pages when a customer adds a product to the cart. Blocks can display add-ons to the original product, upgraded versions, or relevant products.
  • Check reports about the performance of upselling and cross-sell efforts on the store.
  • Customize the design, offers, and recommendations with a built-in style editor.

Phillips and Levi’s are two popular brands among many that use Smart Search & Instant Search.
Pricing Package:
Smart Search & Instant Search app offers a 14-day free trial. And then, you can upsell up to 25 products for the Free Version. The PRO version of the app costs $9 per month and allows upselling up to 500 products.

7. UNLIMITED Smart Upsell Offers

It is a comprehensive app that allows you to create unlimited upsells for customers. Owing to the unlimited forms feature, you can plan offers at multiple stages. And it is a way to grow the efficiency of upselling and cross-sell campaigns. You get a chance to show several kinds of suggestions without a limit.
The app sports an Auto-Pilot upsell feature that makes it easy for the app user to create offers.
You can further use the unlimited offers to promote new products or unpopular products. Further, with an unlimited upsell offer, it becomes easy to test the best campaigns.
It comes integrated with the analytics module that helps you gauge upsell performance.
Pricing Package:
One can easily familiarize with the app with its 14-day free trial. Once convinced, you can opt for the paid package. All paid plans include the same features, and the pricing varies according to the Shopify plan chosen. The Basic Plan starts at $7.49 per month.

8. Frequently Bought Together

A common tactic is to upsell product bundles for products that people usually buy together. Now, when a customer is buying a product, you can:

  • Suggest a combo deal where an add-on compliments the original product
  • Suggest the most frequently bought product adjacent to the original product

The app allows Shopify store owners to create upsell bundles of products that sell together. The users can easily customize the upsell widgets through drag & drop functionality. And decide the position of these widgets on a product page.
It employs a rich AI algorithm that allows it to make highly-relevant suggestions automatically. You might also consider creating upsell suggestions manually for each product.
Pricing Package:
You can learn to use the several features of the app by employing the 30-day free trial. Further, if you wish to continue, you just have to pay $7.99 per month.

9. Smart Bundle Upsell

Smart Bundle Upsell starts with collecting data from users’ carts and their buying behavior. The app uses this data to suggest the most relevant and personalized upsell deals to customers.
The other key features of Smart Bundle Upsell include:

  • Shopify store owners can create custom recommendations.
  • The app allows users to create upsell bundles for products that sellers usually sell together.
  • The store owner can tailor the upsell strategy to improve customer’s shopping experience.
  • The user can also use advanced customization features to gamify the experience. These can include – ‘spin the wheel’ game for discount, lucky click, scratch card, etc.
  • It comes integrated with customer reward templates that you can use for upselling.

Smart Bundle Upsell is a user-friendly app, and one can set up this app in less than a minute. Plus, you always have access to its 24-hour support team.
Pricing Package:
Smart Bundle Upsell costs you $27 per month. And before opting for the paid version, you can choose the 7-day free trial.

10. Smart Cart Upsell Bundle

The Smart Cart Upsell Bundle app helps you ramp up your upsell game with its unique features.
Key features of the Smart Cart Upsell Bundle:

  • You can custom tailor upsell and cross-sell offers for your customers.
  • You can promote the upsell and cross-sell offers on the product page and cart pages.

The most notable feature of the Smart Cart Upsell Bundle:
The main highlight feature of the app is the video upsell feature. You can place upsell suggestions as videos on the receipt pages. Video ads generally have high conversion potential. Simultaneously, the customers have just made a purchase, and they are still warm leads. Therefore, they are likely to checkout the upsell deal or suggestion on the receipt page.

Related : Must-Have Features for Ecommerce Checkout Pages

This feature helps your upsell strategy stand-out from the other upsell tactics in the market.
Pricing Package:
You can use the Smart Cart Upsell Bundle free of cost.

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11. Also Bought - Recommendations

It is a crisp and intuitive app that offers an Amazon-like cross-sell feature. The app employs smart Artificial Intelligence capabilities to analyze a customer’s cart. The app then makes AI-based cross-sell recommendations related to original products.
It easily sets up the Amazon-like feature – “Customers Who Bought This Also Bought.” And the process is mostly automated through the sophisticated AI algorithm. Thus, it is capable of growing your revenue through successful cross-sell deals.
The app has prompt and reliable customer support, which makes it more impressive.
Pricing Package:
You can easily explore the app with its 30-day free trial option. And then, you might find it convenient to opt for the paid plan that costs $9.99 per month.

12. Product Accessories

Product Accessories is a crisp and functional app to upsell with minimum effort on Shopify.
The app enables customers to respond and add suggestions to their cart with one click.
Customers stay on the same page while they accept or decline a suggestion. And so, they are more likely to appreciate the seamless shopping experience. Thus, you can expect higher conversion rates for your upsell and cross-sell deals.
The app helps you eliminate the ‘hit and try’ sentiment around your upselling campaigns. Instead, it offers you detailed conversion analytics data. You can check the best converting products, the best time to upsell, effective cross-sells, etc. The overall analytics data will help you inform your ongoing upsell and cross-sell strategy.
Pricing Package:
Product Accessories offers a small 5-day free trial plan but has an economical pricing package. You can explore and utilize the app at just $4.99 per month.

Shopify Upselling & Cross-Selling FAQs

1. Can You Suggest to Me the Preferred Upselling Apps for Shopify?

Some of the upselling apps that Shopify store owners prefer include:

  • Personalizer by LimeSpot The right fit for personalized AI-powered upsell suggestions that attract conversions.
  • Bold Upsell One can use it to set up a funnel for multiple upselling or cross-selling rounds. Its aims at growing the conversion rate.
  • Smart Search & Instant Search It allows you to display suggested products when a customer is typing his query into the search. It also offers custom upselling blocks.
  • Candy Rack The app allows customers to accept or decline suggestions while staying on the same page. And you can create upsell bundles for items people prefer buying together.

2. Product Bundles or Add-Ons: Which Upsells Better?

Product bundles allow you to promote combo offers for products. These are the products that consumers usually buy together. Upsell bundles generally display good discounts on products, which, if bought individually, would cost more. One can use upsell bundles as a pre-purchase tactic.
Add-ons can be a part of product bundles, or one can promote them individually. You can offer discounts on add-on deals to entice a customer and take action. Add-ons work both as pre-purchase and post-purchase upsell tactics.
Both are profitable upsell tactics, and one can use their combinations.

3. How Much Revenue Growth Can Upselling Offer?

Good upselling tactics are capable of increasing your ecommerce revenue up to 200%.
For example: A successful combo offer deal itself can help you sell two products instead of one. You just have to offer a small discount on the combo deal or the second product.
Just remember the right upsell strategy:

  • Should allow a customer to accept a suggestion in a single click
  • Should be highly-relevant and personalized
  • Should add value to the customer’s shopping experience


Upselling and cross-selling are crucial to your ecommerce success. Above are the 12 best apps to upsell seamlessly on Shopify. I hope this article helps you.
Further, we can help you consult and grow your Shopify store sales up to many folds. Feel free to connect with us!

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Joseph Schneider

He has spent more than 12 Years in strategising and executing SEO campaigns. He is interested to writing Digital-marketing, PPC and Social Media Marketing related topics.


Joseph Schneider

He has spent more than 12 Years in strategising and executing SEO campaigns. He is interested to writing Digital-marketing, PPC and Social Media Marketing related topics.

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