Are things not progressing as planned in your enterprise SEO?
You may feel that there might be a way to better organize your team and task.
The endless emails, tracking, and tools can quickly get overwhelming. And the answer to all your SEO management woes lies in SEO project management. Thus, it’s a great process to carry out SEO tasks using a project management dashboard.
This guide will cover why project management is so crucial for enterprise SEO. We have also shared tips for implementing project management in your SEO.
Often; enterprises fail to achieve desired results because they targeted the wrong goals in the first place.
Enterprise SEO project management helps you achieve your goals with the following steps:
Communication is as important as SEO strategy itself. Working on Enterprise SEO is an entirely different game compared to working with small businesses and startups. This is because the number of people involved grows substantially.
Each person will develop their thoughts and ideas from the marketing team to designers and writers. And this means higher chances of miscommunication.
However, project management can help improve communication between teams to ensure that no one feels neglected and that the strategy succeeds.
Here’s how to promote better communication in enterprise SEO
This will reduce any chances of your team member missing out on critical issues and updates. Tools like Trello and Asana are among the top communication channels for many enterprise-level projects.
Before you even come up with tasks, it's important to know what resources your company has to meet the objectives. Enterprise SEO may include capacity, SEO tools, talent, and money.
Here is how to efficiently allocate resources in enterprise SEO
For example, take a look at the below screenshot of how it’s assigned.
SEO takes a whole new shape for the enterprise. Basic SEO strategies won't just work anymore when you have thousands of pages to manage.
That’s why it's important to understand what to prioritize to execute the strategies in time successfully. Project management helps prioritize important things. The below screenshot shows an example of the same.
Here’s how to use project management principles to prioritize significant elements in enterprise SEO.
It’s no secret that enterprise SEO is risky. One wrong move and the entire strategy can fall apart. But project management can help mitigate these risks to a greater extent.
Here’s how to use project management to mitigate risk in Enterprise SEO
Enterprise SEO is cumbersome. Tracking millions of keywords, ranking, and backlinks can quickly become overwhelming. That's where SEO automation can take some weight off your shoulders.
For example, the Google search console offers vast data about a site’s performance on search.
While you can't automate every part of SEO, you can automate repetitive tasks like keyword tracking.
Here’s how to automate repetitive tasks in enterprise SEO.
Create a ‘Template’: If you create custom pages every single time, you are doing it wrong.
Imagine the time and money wasted on developing thousands of custom pages from scratch. So, create a template for key pages such as blogs, products, roles, features, and use cases.
Use this template to add new pages. Have a style guide that defines the structure of these pages. Voila! You have now saved 10,000 hours.
One of the most significant reasons why many SEO projects fail is that managers throw around tasks, assignments, and deadlines with little to no rhythm.
The result is often chaotic, including burnouts, late campaigns, and ultimately failed projects.
That’s where enterprise SEO project management helps build and manage SEO workflow that works in real life. It includes creating a content calendar, assigning tasks to a specific person, budget allocation, etc.
Here’s a sample template that you can use.
This type of project management turns willy-nilly choices into data-driven decisions.
SEO Workflows can look like this:
Title: |
SEO Manager | Content Writer | Editorial Team | Development Web design and development team |
Responsibilities: | Develop the strategy to manage the SEO project. | Write and optimize the copy. | Copy Review. | Create branded landing pages and launch them. |
Teamwork makes the dream work. Effective SEO campaigns involve multiple teams. Even something as simple as writing a blog post requires a creative team, editors, proofreaders, writers, etc.
Enterprises are siloed organizations. This makes it harder to collaborate with the team and work together. Getting multiple teams together with a properly aligned schedule is often easier said than done.
For example, your creative team might use Trello, the content marketing team may be using Asana, and the product engineering team may be utilizing Wrike.
As a result, it's essential to bring all of them in one place rather than relying on 17 separate tools. It helps establish easier workflow, avoid chaos, and complete the assigned tasks successfully.
That's where enterprise SEO project management helps bring all the team members together at a central location.
SEO is not a set it and forget it strategy. There will always be something to update, rankings to check, keywords to optimize, etc.
That's the reason it is so essential to track the results.
Since each enterprise SEO strategy is expected to generate revenue back to the company, you will need to identify what works and what does not.
The best tool to track SEO performance for enterprise sites is Advanced Web Ranking tool. Here's how to use it.
If yes, you can dig into it for more information. You can even compare with competitors to see the range of differences, as shown in the screenshot.
Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.
Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.
How to Rebrand Your Business Without Losing SEO?