Importance of Project Management for Enterprise SEO

---

Are things not progressing as planned in your enterprise SEO?

You may feel that there might be a way to better organize your team and task.

The endless emails, tracking, and tools can quickly get overwhelming. And the answer to all your SEO management woes lies in SEO project management. Thus, it’s a great process to carry out SEO tasks using a project management dashboard. 

This guide will cover why project management is so crucial for enterprise SEO. We have also shared tips for implementing project management in your SEO.

9 Reasons Why Project Management is Important for Enterprise SEO

---

1. Help Set Right goals and objectives

Often; enterprises fail to achieve desired results because they targeted the wrong goals in the first place.

Enterprise SEO project management helps you achieve your goals with the following steps: 

• Understand the WHY. Why are you doing this SEO project? What will the company gain out of it?
• Scope of the project. What will be your deliverable? Quality content, progress reports, etc.
• Methodology. How will you execute the enterprise SEO strategy? 
• Team. Who will produce what deliverables?
• Schedule. When will each deliverable be completed?
• Quality. How well do you want to get results?
• Budget. How much will you spend on tools, staff, and other things? 

2. Better Communication 

Communication is as important as SEO strategy itself. Working on Enterprise SEO is an entirely different game compared to working with small businesses and startups. This is because the number of people involved grows substantially. 

Each person will develop their thoughts and ideas from the marketing team to designers and writers. And this means higher chances of miscommunication. 

However, project management can help improve communication between teams to ensure that no one feels neglected and that the strategy succeeds. 

Here’s how to promote better communication in enterprise SEO 

• Collect Feedback Regularly: This will help you understand your team members' thoughts about the project and its progress. You will understand the problem they might be facing in the strategy's execution. 
• Have A Common Communication Channel: A common communication channel will help you keep all the members up-to-date with the project's progress. For example, having slack groups to achieve specific tasks in an organization. 

This will reduce any chances of your team member missing out on critical issues and updates. Tools like Trello and Asana are among the top communication channels for many enterprise-level projects. 

3. Allocate Resources Effectively 

Before you even come up with tasks, it's important to know what resources your company has to meet the objectives. Enterprise SEO may include capacity, SEO tools, talent, and money. 

Here is how to efficiently allocate resources in enterprise SEO 

• talent resources: Enterprise SEO is not a solo task. You will have a team of writers, copywriters, researchers, marketers, etc. Know how much experience they have with their job and how much time they will need to complete the tasks.

For example, take a look at the below screenshot of how it’s assigned. 

• Money: Enterprise SEO requires a larger budget than SEO for small businesses due to its large scale. You will need SEO tools with enterprise plans so that each member has access to the right tools for doing their job. 

4. Helps Prioritize Important Things

SEO takes a whole new shape for the enterprise. Basic SEO strategies won't just work anymore when you have thousands of pages to manage.

That’s why it's important to understand what to prioritize to execute the strategies in time successfully. Project management helps prioritize important things. The below screenshot shows an example of the same. 

Here’s how to use project management principles to prioritize significant elements in enterprise SEO. 

• Know the Essential Things in Enterprise SEO: This includes internal linking, creating service pages, etc. 
• Look into the Eisenhower Matrix: In this tower, tasks are divided into four major categories, namely, urgent and important, not urgent but important, not important but urgent, not urgent, and not important. 
• Use project management features like task charts to prioritize the work. 

5. Mitigate Risk 

It’s no secret that enterprise SEO is risky. One wrong move and the entire strategy can fall apart. But project management can help mitigate these risks to a greater extent. 

Here’s how to use project management to mitigate risk in Enterprise SEO

• Document Things: As an enterprise, you will often have legal restrictions on what content you can use, what keywords you can use, etc. Document this thing such that each member of your team is aware of strictly prohibited things. This will reduce risks. So, instead of using sticky notes, document everything to keep the process transparent. 

• Avoid Making Too Many Minor Changes to the Site: Google likes fresh content. But constantly changing the content or look of your website can raise red flags and attract Google's attention. So, ensure all the changes are finalized before publishing them.
• Keep updating workflows as the project progresses. 

6. Automation of Repetitive Tasks 

Enterprise SEO is cumbersome. Tracking millions of keywords, ranking, and backlinks can quickly become overwhelming. That's where SEO automation can take some weight off your shoulders.

For example, the Google search console offers vast data about a site’s performance on search. 

While you can't automate every part of SEO, you can automate repetitive tasks like keyword tracking.

Here’s how to automate repetitive tasks in enterprise SEO.

Create a ‘Template’: If you create custom pages every single time, you are doing it wrong. 

Imagine the time and money wasted on developing thousands of custom pages from scratch. So, create a template for key pages such as blogs, products, roles, features, and use cases. 

Use this template to add new pages. Have a style guide that defines the structure of these pages. Voila! You have now saved 10,000 hours.

• Use SEO tools such as Ahrefs, Semrush, and BrightEdge to automate rank tracking, site monitoring, competition monitoring, and backlink analysis.

7. Manage Workflows 

One of the most significant reasons why many SEO projects fail is that managers throw around tasks, assignments, and deadlines with little to no rhythm. 

The result is often chaotic, including burnouts, late campaigns, and ultimately failed projects.

That’s where enterprise SEO project management helps build and manage SEO workflow that works in real life. It includes creating a content calendar, assigning tasks to a specific person, budget allocation, etc. 

Here’s a sample template that you can use.

This type of project management turns willy-nilly choices into data-driven decisions.

SEO Workflows can look like this:

8. Collaborate Across Team 

Teamwork makes the dream work. Effective SEO campaigns involve multiple teams. Even something as simple as writing a blog post requires a creative team, editors, proofreaders, writers, etc. 

Enterprises are siloed organizations. This makes it harder to collaborate with the team and work together. Getting multiple teams together with a properly aligned schedule is often easier said than done.

For example, your creative team might use Trello, the content marketing team may be using Asana, and the product engineering team may be utilizing Wrike. 

As a result, it's essential to bring all of them in one place rather than relying on 17 separate tools. It helps establish easier workflow, avoid chaos, and complete the assigned tasks successfully. 

That's where enterprise SEO project management helps bring all the team members together at a central location. 

9. Tracking and Refining Results

SEO is not a set it and forget it strategy. There will always be something to update, rankings to check, keywords to optimize, etc. 

That's the reason it is so essential to track the results. 

Since each enterprise SEO strategy is expected to generate revenue back to the company, you will need to identify what works and what does not. 

The best tool to track SEO performance for enterprise sites is Advanced Web Ranking tool. Here's how to use it.

• Market Share: Run your site through this feature and look at the graph. Are you noticing a sharp drop in traffic on any page?

If yes, you can dig into it for more information. You can even compare with competitors to see the range of differences, as shown in the screenshot. 

• Keywords Groups: Keywords are of two types: high impact traffic and low impact. If you see your rankings dropping for low-impact keywords, it's a sign of concern. Dig in the more.
• Competition Analysis: Add as many competitors as you want and see where your competitors are moving ahead. 

Key Takeaways 

---

• Track and refine enterprise results with tools like Advanced Web Rankings.
• Allocate resources effectively. 
• Set the right goals and objectives for better results. 
• Collaborate across teams with ease.
• Automate repetitive tasks such as keyword monitoring, backlinks, and rankings with tools like BrightEdge, SEMrush, etc.