How to Build Links Using Testimonials and Reviews

Today’s fast-paced life relies on testimonials and reviews of a product/service more than word-of-mouth referrals or secondary research. 

When exposed to your genuine, high-quality reviews and testimonials, the user has a greater chance of visiting your website and can become your warm lead. 

For this, provide your name/designation, business name, and link to your website.

7 Ways to Build Links Using Testimonials and Reviews

1. Provide Testimonials and Reviews of Products/Services

Make sure – 

a. You have personally used them. It has a direct effect on the content and the quality of your testimonial/review. 

The below screenshot shows a testimonial from a user getting a link back to their site


b. Check that their target customers must be your potential leads because a digital marketer impressed by a graphic designer’s a testimonial/review of a tool is more likely to check the designer’s profile and hire him.

c. Make it more personal. State your experience using it, how it helped your business and why you would use more of their products/services in the future. 

This way, the content of your testimonials/reviews would build more traffic to your site

Follow these steps to build testimonial/review links on others’ websites – 

a. Identify and create a list of specialized products/services you regularly use in your business. 

b. Get the company’s contact details and see if you can directly post your testimonial/review on their website. If not, then email them stating your gratitude towards their service.

c. Back up with a video testimonial.

2. Post Your Testimonials/Reviews on social media

It works both ways – 

a. The company can post your testimony/review on their social media account with your details and link your site. 

Look at the screenshot below showing a mention on an organization's social channel. 


b. You post your reviews or testimonials on your social media account and tag them. 

Either way, you have done brand awareness and brand positioning for your business.

Pitch your testimonials to companies with high credibility and authority. This way, your get high-quality potential customers for your business.

Follow these steps to build testimonial/review links via social media– 

a. Pitch your testimonial/review offering for the company’s social media.

b. If accepted, create a social media post/story/reel using your brand theme if accepted. 

c. Always mention your name/designation, business name, and website link in the description and the post (if necessary). 

d. Post it on your social media account 

e. If the company wants to post it on its social media account, send text content and back it up with a video testimonial.

3. Reach Influencers in Your Niche with Your Testimonials/Reviews

Make Sure – 

a. Your testimonial/review must be highly relevant to the influencer and their audience.

b. In typical cases, linking your website would be preferred over backlinks and unlinked mentions. The only exception would be high credibility, strong authority of the influencer, or long-term B2B relationship plans with them.

Follow these steps to build testimonial/review links through influencers in your niche – 

a. Research, Identify and rank the influencers in your niche as per their reach and target audience. The below screenshot shows an influencer posting a message shared by a firm. 


b. Pitch your testimonial/review offering to them.

c. If accepted, list products/services relevant to their sub-niche.

d. Write your testimonial/review of those products/services you have personally used and appreciate.

e. Add your details along with the website link in your testimonial/review.

f. Back it up with a video testimonial.

4. Write A Testimonial/Review Blog on Your Website and Link/Backlink Them

A genuine, high-quality testimonial/review blog benefits the reviewer, reviewee, and readers. It’s a credible way to simultaneously build your B2B and B2C network. 

Make Sure – 

a. Don’t overdo it for one company. Instead, build multiple links for multiple companies in your blogs.

b. Use target keyword phrases related to your business in your blog, near your business name, or in the description. Let readers know about you as well.

c. Build a relationship with bloggers in your niche through blog commenting, blog sharing, backlinking, guest posts, etc. 

The screenshot below shows how blog commenting can build backlinks and relations with webmasters. 


Follow these steps to build testimonial/review links through blogs – 

a. Research and collect high-quality information about the product/services you want to review.

b. Use those products/services for some time and start writing your experience.

c. Link them only wherever necessary but don’t overdo them. 

d. Email them before posting your blog. Make them aware of your efforts.

5. Backlink Testimonies of Your Products/Services

This will boost your SEO as you and your client/user mention the keywords related to your business. 

Make Sure – 

a. Be intentional about choosing testimonials/reviews to backlink. Don’t choose all the testimonials/reviews you have received so far unless they add value to your site when backlinked.

b. Backlink their products/services valuable to your business. 

Follow these steps to build testimonial/review links by backlinking – 

a. You read the testimonials/reviews you have received. 

b. Classify them according to their quality and relevance to your business.

c. Choose high-quality testimonies/reviews or those from a credible user with authority in your niche.

d. Research their products/services and check if you already use them. 

e. If you haven’t used any of their products/services, buy and use those that interest you and begin to write your experience.

f. Post it on your website/blog/social media post and backlink them.

6. Search Listing Websites and Write Testimonials/Reviews 

Make Sure – 

a. The Domain Authority (DA) of the listing website is higher than your website. Look at the screenshot below showing the site's high DA. 


b. Most Importantly, mention your name/designation, business name, and a website link as a listing website. If possible, add business keyword phrases near your business name.

c. While writing a testimonial/review, have an approachable tone and simplicity in your language yet make it interesting and different from others.

Follow these steps to build testimonial/review links through listing websites.

a. Search listing websites and research their content, posts, reviewer, site visitor, and target audiences.

b. Search and study similar testimonials/reviews by others in your niche.

c. Put efforts to stand out in your testimonials/reviews by adding peculiar or interesting information about the product/service. If you know the company or its founder, add a light experience with them. If possible, use humor sensibly.

d. Again, you must add your business details along with your professional photo.

Read: 10 Tips to Get Local Reviews for Your Business

7. Use Your Professional Network 

The people in your network launching/creating new products/services will welcome your honest testimonials/reviews. Your professional network begins with your college/university friends.

Make Sure your positive testimonial/review must not be biased.

Follow these steps to build testimonial/review links through your network – 

a. Stay connected to your network through phone and social media. 

The below screenshot shows how to connect with niche professionals to offer reviews for their site. 


b.Follow their updates, new launches, and schemes, and use them as your need or sometimes as a test user.

c. Let them know your general interest in their business and whenever you have used their products through personal contact.

d. Post testimonials/reviews about their products and services and link/tag them. 

e. Sometimes do promote their products/services on your website/blogs and social media. 

f. Participate in various events, alumni meets seminars, and conferences and build your network. Write testimonials of these events and post them on their website or mail them.

g.You can also review them on your website/ social media.

Build Links With Testimonials - FAQs

1. Why Should I Build Links Through Testimonials Or Reviews?

Ans: It enhances your website’s ranking in SERPs. It will create wider brand awareness, establish brand positioning, and build long-term B2B and B2C relationships. It will also establish your credibility and build authority online. 

2. I Linked A Company’s Product In My Review, But I Am Not Backlinked.

Ans: Never ask for backlinks. It might create a negative impression. Always remember, backlinks and unlinked mentions are made out of gratitude. 

You show yours, and you will receive your products’ testimonials/reviews through other sources. 

The screenshot below shows an example on the SEMrush site, which adds reviews without a link to the testimonial provider’s site. 


3. Can I Send A Negative Testimonial With A Link To My Site?

Ans: Your disappointment or negative experience may not be true for everyone. So, honestly, don’t tear down the product/service or the company, not even anonymously. Address your grievances personally via mail. 

4. How Many Links Should I Have In My Testimonial/Review Blog?

Ans: Keep 3-5 links per blog. It also depends on the length of your blog. While zero links won’t help you in SERP, bombarding your blog with links will be highly distracting.

Key Takeaways

1. Determine your audience’s purchase decisions through your genuine testimonials/reviews. In the process, establish your own brand space online.

2. Build a succeeding testimonial/review link strategy. Study your target audience’s psychographics and merge various strategies if required.

3. Engage in authoritative and relevant link building. This may be time-consuming but will surely get you good results.

4. Maintain B2B relationships and build a professional network. This will help the online marketing of your business/ products/ services.

Rank Your Website

Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.


Brice Decker

Brice has been handling marketing projects for more than 12 years and he is providing consulting services on SEO, Social Media and PPC. He has a huge expertise in working at large corporations including Accenture Interactive & PwC Digital Services.

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