Your Complete Guide to Creating High Conversion Landing Pages

---

A landing page is a webpage that converts traffic into potential leads or customers. It offers a product or service to visitors. Also, it creates an overall better user experience, which increases sales and conversion, and improves ROI.

Landing page optimization enhances every landing page element to increase conversions. Here are tips to optimize landing pages for conversions. 

Landing Page Optimization Checklist

---

By optimizing your landing pages, you can take your marketing endeavors ahead. People take more interest in your products or services. Landing pages redirect the visitors from the homepage to pages specifically about your business.

They can gain more information or subscribe to a newsletter for regular updates. Thus, they are better chances of being converted into potential customers of your business. 

So, here is a 10-point checklist for you to optimize your landing pages. 

1. Write Compelling Headlines

Visitors have your first impression by your landing page headline. It is either a gateway to acquiring new customers or a gatekeeper turning them away.

Look at the screenshot below showing a catchy headline of a landing page. 

Almost 80% of readers never make it past the headline. It can deeply affect your landing page conversion rates. The more polished your landing page headline is, the higher your conversion and click-through rates. 

So, write a catchy, compelling, relevant headline for your landing page using action words. It should also be concise, click-worthy, and descriptive so that a clear idea about the page is conveyed to the users and grab their attention. 

Keep it simple and within 10-20 words for the maximum impact. If your landing page is for a PPC campaign, include keywords from the ad in the headline to send traffic to it.

Tips -

Write headlines that:

• Match your message 
• Focus on benefits 
• Have power words

2. Use Bullet Points 

Always use bullet points instead of long sentences to present your features or benefits. This makes your points concise and attractive. 

Look at the screenshot below of the landing page created with bullet points. 

Let's understand why this is cardinal with an example. 

Long sentences

When you use software X for your landing page, it is convenient to design your landing page with the use of several templates as well as drag-and-drop features; so you need not have coding skills to do the same. 

Additionally, get your landing pages to your favorite marketing tools with an A/B test and make the most out of it.

If you face any problems and need assistance, count on our customer support for prompt help around the clock. 

In bulleted form: 

With Software X:

• No coding skills required
• Design easily with a drag-and-drop feature
• Use 100+ templates
• A/B test to find out what works best for you.
• Connect X with your favorite marketing tools.
• 7/24 fast online support.

So, you can see that the long sentences part is dull. It is not clear, and the reader might get confused. However, the bulleted part is effortlessly flowing. The reader can easily skim through and store the information. 

3. Optimize Page Speed

If your page loads slower than 3 seconds, people leave it, and it bounces. Chances are that they won't visit you again. 

Look at the screenshot below showing a site taking 8 seconds to load. It annoys the users, making them leave the page soon.

So, the speed of your landing page is a passive component. It is highly significant because of the following reasons:

Your precious visitors are lost if the loading speed is low. 

You have the upper hand to rank higher on Google searches.

There are tools to check your page speed. Some of the free ones are - 

• Page Speed Insights 
• AMP Pages 
• Web Page Test 

Once you have checked your landing page's speed, you can follow the suggestions of Google to make it faster.

4. Have a Mobile-Friendly Website

If there were a rulebook for creating landing pages, having a responsive and mobile-friendly website that is responsive would be among the main mandates. In 2020, 68% of web traffic worldwide was generated via mobile phones compared to 63.3% in 2019. 

As mobile usage is sky-rocketing, your landing page must be mobile-friendly. An underperforming mobile landing page would lower the business conversion rates.

Check your landing page and optimize it for your mobile visitors, as customizing it for mobile devices is instrumental in driving sales. There are several tools to check whether or not a site is mobile-friendly, as shown in the below screenshot.

To make your landing page mobile-friendly, change its layout, design, and content. 

Tips - 

To ease your efforts, here are some of the points for the landing page checklist:

• Keep the design simple
• Provide relevant information (using bullet points and short sentences)
• Keep the interesting content above the fold
• Use creative Call-to-action such as placing a call, sending a text message, or downloading the app
• Ensure that the page loads at high speed to avoid bounce rates. 

To find out how mobile-friendly your landing page is, use tools such as –

• Test My Site 
• RankWatch
• Mobi Ready mobile-friendly checker 

5. Incorporate a Call to Action

After you have mentioned your visitors' pain points and presented your offer, call them to take action. Before they leave the page, show them the next step. Blend your value proposition and call to action to make it more effective. 

Take a look at the below screenshot of the site’s landing page with CTA offering a free guide. 

It is more persuasive to write short and strong CTAs. This approach also works well as there are character limits on ads. 

Example: 

Start with a verb ('buy') and follow with an adverb ('now') or both.

Putting the above words in a sentence, two calls to action can be created - 

• Buy now! 
• Download your free eBook now! 

6. Imply Long Tail Keywords 

The benefits of highly targeted search terms packed with intent are many. Standalone broad keyword strategies are a matter of yesteryears. 

In 2021, the combination of Google's focus on user experience and intent came to light with the rise of conversational search and applications (such as voice search). It implies that using long-tail SEO keywords is more crucial than ever.

Long-tail keywords are usually easier to rank and result in higher conversions than seed keywords.

Example: 

The keyword 'South Indian filter coffee restaurants' clearly indicates that the user is looking for a specific coffee. However, a broad search term like coffee restaurants is very open-ended and vague. 

You can use Answerthepublic free tool to find a wide number of long-tail keywords that your audience might be searching for. 

7. Make Location-Specific Landing Pages

Make the most of your location landing pages to attract more local customers to your brand's retail locations. 

Look at the below screenshot of the landing page designed to target a location-specific audience. 

Location landing pages are digital signposts for each of your company's locations.

These pages serve as a unique destination on your website and represent one real-world location. Finding your nearest location becomes easier through your website. 

Thus, location-specific landing pages are not only the best but also the most authoritative places to locate each store, restaurant, or showroom a brand owns. 

Tips -

• Incorporate location-specific keywords 
• Ensure that all images uploaded by local staff or corporate personnel are high-quality, branded, and location-specific.

8. Standardize Your Name, Address, and Phone Number (NAP)

The calling cards for your local stores are the Local landing pages. The information on your local landing page should be similar to your Google Business Profile. If not, there is a risk of confusing Google's search index and your page visitors.

Also, your name, address, phone number (NAP), and business hours should have a suitable schema markup. Schema markup is instrumental for search engines to understand the content on your pages. It also helps your content to get indexed for voice search. 

For instance, a telephone number needs the schema markup - telephone. It signifies to search engines that it is the business' phone number. If you are just beginning with schema markup, Google's Structured Data Markup Helper tool is a superb helper. 

Tip - 

Ensure that addresses, phone numbers, and store hours of every location are updated timely. You can use tools like Moz local to maintain accurate details on all local listings.

Don't give your consumers or search engines the wrong information!

Read: The Role of NAP in Local SEO

9. Add Voice Search 

More than 1 billion voice searches occur monthly through mobile and voice search devices. 

The screenshot below from the Google survey also shows that it will increase in the future. 

So, it is imperative to optimize your landing page for voice searches. In another case, you are missing out on leads and revenue generation. 

Leveraging voice search optimization is the hour's call to maximize your online potential. 

Voice searches also drive conversions. These drive over $2 billion in sales. You sell more and manifold revenue when you add voice search optimization to your strategy.

People frequently conduct voice searches to find products, services, and information. Optimizing your landing page for voice search enables your business to connect with more users to drive fruitful results.

Perficient says 55% of users do voice searches on their smartphones.

Tips -

• Understand how different people use voice search and on what type of voice-enabled device.
• Focus on conversational long-tail keywords
• Create detailed answers to common questions that solve the users' pain points.

10. Visual Focus

The background image is the first landing page visual your visitors see. As it is a precious element, refrain from using a static image here.

Match this visual with the value proposition. This empowers your message and captures your visitor's attention. 

Example:

If it is a:

• Personal brand - Show your face
• Product - Show your product to a happy customer/ show easy use or interface
• Service - Show contented customers

For example, in the below screenshot, landing pages use product images to ensure that it's relatable to what the users are looking for. 

Landing Page Optimization - FAQs

1. What Are The Best Practices For Create A Landing Page?

To create a landing page, some of the cherry-picked practices are - 

• Use the right tool designated for landing pages. 
• Go for features (like optimization, testing, and analyzing your performance) to make your landing page shine. 
• To make the users take the designated action, encourage them with relevant CTAs. 
• Focus on what's visible without scrolling. Make this part fascinating enough to tempt your users to scroll.
• Refrain from adding several pop-ups and other elements that can distract the page visitors.
• Always keep your page optimized.

2. What must every landing page have For Conversions? 

Here are some of the features that every landing page must have for conversions - 

• Promote a positive first impressionlanding page
• Go for Video landing
• Take advantage of trust elements
• Increase the conversion rate

3. How Is Social Proof Important To Improve Conversion Rates Of Your Landing Page? 

In addition to other landing page elements, Social Proof is especially important to improve your conversion rates.

Here is how:

• Social media comments are superb social proof. Highlight what your customers say about your brand, products, or services.
• Subscriber / Customer Count - Use relevant statistics like subscriber/customer count for brand credibility.
• Celebrity / Expert / Influencer Endorsements- An endorsed brand gains strong positive brand emotions.
• Ratings and Reviews - Help the audience to judge the product/service quality.
• Customer Testimonials - Realistic and credible testimonials help the audience to relate to it.

Key Takeaways

---

• Write a headline that uses action words.
• Use images and videos to help bring points home and hold attention.
• Make sure your landing page is mobile-friendly.
• Focus on long-tail keywords.
• Create location-based pages to magnetize customers.
• Go for Voice Search optimization.
• Ensure NAP consistency across all the web listings.
• Write a strong call to action and keep it straightforward. 
• Use bulleted points.
• Optimize for page speed.