How to Create a Successful Content Marketing Strategy for Enterprises?

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Enterprise firms' scale, scope, and diverse structure often obstruct successful content marketing. Enterprises have not yet used content marketing to its full potential. 

Due to their traditional structure and practices, some enterprises have resisted the change to adopt agile marketing methodologies.

This article will discuss seven proven methods to build money-making content for enterprise firms.

7 Best Enterprise Content Marketing Strategies

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1. Integrate SEO with the Content Process

Making content is easy, but driving organic traffic through content is relatively more complex. Enterprise firms usually struggle to create good-performing content for their business website. 

Successful business moguls like IBM and IKEA create content that provides value to their target customers while driving their ROI. 

SEO is an integral part of an enterprise digital marketing strategy. SEO can improve the yield of success through content marketing.

Some of the popular and useful tools to create engaging content for enterprise firms are as follows,

• SEMRush’s SEO Writing Assistant is the gold standard tool for content marketers to create audience-specific content with an engaging tone. It helps a writer with SEO recommendations, content fixes, plagiarism issues, and many more. 

• A free and fast headline analysis tool from CoSchedule is just the tool every enterprise firms need for their content headlines.
• BuzzSumo is an invaluable content research tool for enterprise firms. It will keep track of the latest trends in the market.

2. Invest In an In-house SEO Team

Enterprise firms should invest in an in-house SEO team. Given the size and structure of an enterprise firm, an in-house SEO team should have 4 to 5 members to carry out daily tasks. 

The in-house SEO team will coordinate with all the internal teams, such as technical teams, marketing teams, and PR.

Compared to outsourcing agencies, in-house teams are more suitable to handle new information on search engine algorithm changes and tactical implementation. 

Thus, most businesses hire the right talent through LinkedIn or other job platforms to grow their business consistently. 

SEO is an ever-changing digital marketing strategy. An in-house team will dedicate all the time to research, strategy, and adaptive SEO implementation for an enterprise website.

Let’s look at some software and tools enterprise firms can use to research SEO.

• Wincher is a top-shelf platform for optimizing an entire enterprise website. It has easy-to-use and adaptive features for SEO changes.
• SEMRush is an excellent advanced SEO tool used by in-house SEO teams of popular enterprise firms. 

3. Let Your Audience Guide Your Content Strategy

Businesses are turned into enterprises by their loyal customer base and engagement in the market. An enterprise firm should be customer-centric. The next step is to gain genuine customer testimonials for its existing on-site content. 

Let the in-house SEO team leverage the reviews and feedback to create a content strategy suitable only for your enterprise firm. 

Customer-centric content strategies usually yield better market results in less time. These content strategies are useful to target relevant market prospects. 

Some of the tools enterprise firms use to create customer-centric content marketing strategies are as follows,

• Evernote is an excellent content marketing research tool where your in-house SEO team can collaborate their ideas to create a performing content strategy for your enterprise firm. 

The below screenshot shows how it offers an attractive and user-friendly interface to draft your content. 

• Trello can optimize your existing content marketing ideas with boards, chats, and graphs. It will help you understand the feasibility of your content marketing strategy.

4. Monitor Your Competitors’ Strategies

Market competitors are often the best teachers for enterprise firms to curate their marketing strategies. 

Keeping a close eye on individual steps of your competitor’s strategies is a must. It will not only help you find a direction to market your content but also help you understand the market dynamics.

Guest blogging is a vital asset in content marketing. It will help your enterprise gain high-value backlinks from leading firms in the market. 

Make sure to monitor the external links of your market rivals and their performance in the market. 

Take a look at the below screenshot showing competitor backlink analysis of a site that can be leveraged to build more quality backlinks than the competition. 

You will also be able to acquire performing backlinks from websites with high domain authority.

Some of the tools enterprise firms can use to monitor their market competitors are as follows,

• NetBase Quid is an AI-based monitoring tool. Enterprise firms can use this to monitor engagement strategies and website traffic drive of market competitors.
• Google Keyword Planner lets you track your competitor’s keywords and their performance.

5. Create Industry-relevant Content

The importance of content in brand building and marketing is unmatched. Content is the king, and it is high time for enterprise firms to realize the dynamics of content marketing. 

A well-put content on-site can go viral overnight to drive organic traffic and boost market reputation. 

The audience wants relevant and value-added content for consumption. Industry-relevant content will help enterprise firms have good SEO health, site traffic, and market rankings.

Some of the useful tools for enterprise firms to create engaging content are as follows,

• RankIQ is an AI-based content marketing tool. It helps you find the lowest competitive keyword for your enterprise firm to maximize crowd drive. 

The below screenshot shows accurate competition and how soon it can rank a keyword. 

• Loomly is an excellent content scheduler that can help you generate crowd-driving content strategies for your social media postings.

• Hubspot CMS has all the helpful content creation tools for enterprise firms. It also offers result tracking and performance analysis tools.

6. Monitor SERPs Results and Rankings

Enterprise firms should monitor the intents of their target audience by searching their performing keywords. 

Make your content according to the SERP results. If your keywords display blogs on SERPs, create blogs. If it appears on videos, make video content for your enterprise firm. 

Take a look at the below example; here, the answers are shown in a listed way, so publishing your content in a listicle way is recommended. 

Relevant and niche-specific content will dictate your enterprise firm’s market rankings. Make sure to create value-based and customer-specific content on-site to engage organic prospects.

Some of the tips to monitor user intent and market performance are as follows,

• Google Search Console offers several analysis tools to track search phrases and terms on SERPs. It also helps monitor user search intent for specific keywords.
• UpCity offers a free SEO report card containing organic rank analysis.
• Bing Webmaster is a native Microsoft extension offering SEO analysis and diagnostic tools. You can review and monitor your performing keywords on SERPS using this tool.

7. Track All of The SEO Metrics

A measurable SEO audit and performance monitoring should follow a successful enterprise SEO strategy. 

Tracking your market performance and KPIs will tell you more about the feasibility of your existing enterprise SEO strategy.

Site traffic, user engagement, keywords performance, and customer retention are essential KPIs for an enterprise SEO audit. According to the audit report, ensure your in-house SEO team performs and curates your content marketing strategy. 

Some of the popular tools to track SEO metrics are as follows,

• SEOlyzer will help you track all of your enterprise website KPIs. It will also help monitor overall SEO health and market performance.
• SEOquake is a powerful Google Chrome extension for link analysis, SEO audit, and monitoring SEO metrics. It will help you understand the feasibility of your enterprise SEO strategies. Besides providing metrics of your site, it will also provide crucial metrics of all sites appearing on SERP. 

• Ahrefs is a one-stop platform to monitor enterprise website performance, keyword performance, site traffic, and SEO audit.

Key Takeaways

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1. Integrate SEO with content marketing to yield favorable results and growth in the market.

2. Have a dedicated in-house SEO team for guidance and improve your enterprise content strategy.

3. Monitor your closest competitors in the market to improve your content strategies.

4. Let customers dictate your content strategy. Give them the content of their own choice.

5. Publish industry-relevant and branded content to engage more relevant audiences in the market.

6. Let the market rankings and results reflect the functioning of your content marketing strategy. 

7. Track all the SEO metrics for your enterprise content strategy. It will allow you to improve the lacunae in time.