Top Free SEO Tools

1. Google Search Console

Pricing : Usage of the Search Console is Free of charge. However, Google imposes the following Query Per Second (QPS) usage limits:

  • Per-user limit (calls made by the same user): 1 QPS
  • Per-project limit (calls made using the same Developer Console key): 1 QPS

About : Google's search console is a suite of tools and reports that enable webmasters to measure site traffic accurately, evaluate performance, and resolve SEO issues affecting site rankings.

Salient Features :
  • Optimize site content based on detailed analytical reports.
  • Submit XML sitemaps to enable Google and other search engine index pages for better search results.
  • Use the URL inspection tool to view how Google sees your site pages and fix issues.
  • Improve site usability by testing your site's mobile compatibility by generating customized reports.
  • Automated email alerts to notify you of problems identified on the site.
  • Export data from key reports for external analysis.

2. SpyFu

Pricing :

  • No free version, but a user can evaluate site functionality without charge before subscribing.
  • Basic: $39/month; Professional: $79/month; Team: $299/month

About : SpyFu is a premium competitor analysis software for SEO dominance.
The tool lets you view the list of keywords, ad campaigns, and backlinks used by your competitors to rank higher in online searches.

Salient Features :
  • Powerful keyword research tool. Suggests profitable keywords for your domain.
  • Track and monitor your paid campaigns on platforms like Google, Yahoo, and Bing.
  • Search keywords bought by competitors on Google.
  • Monitor Pay-per-click (PPC) campaigns by knowing every domain bidding on your Google Ads.
  • Identify top keywords bought by competitors but not your website.
  • See a complete list of competitor Google Ad campaigns to strategize your Ad campaigns better.
  • Use any keyword and identify sites and backlinks that can increase your ranking.
  • Advanced reporting tools to analyze SERP and PPC campaigns for yourself and competitors.

3. Moz Keyword Explorer

Pricing :

  • Free 30-day trial
  • Standard: $99/month; Medium: $149/month; Large: $249/month; Premium: $599/month

About : Moz keyword explorer is a popular software for performing detailed keyword and SERP analysis for your website. It enables you to generate high-performing keywords using various techniques and metrics scraped from your competitor's websites.

Salient Features :
  • Predict keyword search volume with more than 90% accuracy.
  • Keyword scoring system enables you to prioritize keywords based on topic and popularity.
  • Easily export keyword suggestions into CSV format for external analysis and research.
  • Generate long-tail keywords with a high success rate based on the current set of keywords on your website.
  • Predictive keyword metrics to sort by keyword difficulty, volume, and expected click-through-rate.
  • SERP analysis using keyword filters to boost rankings.
  • Keyword difficulty score reports help you evaluate the level of difficulty in ranking each keyword.
  • Competitor keyword analysis with SEO strategies to capture higher global SEO scores.

4. Answer The Public

Pricing :

  • Free to use for a limited number of searches, depending on site user volumes.
  • Monthly: $99/month; Annual: $79/month; Enterprise: $399/month

About : AnswerThePublic is a powerful search listening and keyword research tool that always listens to autocomplete search data from top search engines such as Google and Bing. It uses this dataset to list search phrases relevant to the keywords on your domain and website.
Boost your SEO ranking and drive conversions by building great content that incorporates these search trends.

Salient Features :
  • Setup search listening alerts when people mention your keyword in new ways on the web.
  • Work on new blog and content ideas based on the insights obtained from the tool.
  • Create a solid content strategy roadmap for your site based on real-time search data.
  • Deep dive into your customer psyche by using insights generated by the tool. Leverage this data to curate winning sales campaigns.

5. Woorank

Pricing :

  • 14-day free trial
  • Pro: $59.99/month; Premium: $179.99/month; Enterprise: Contact sales for a custom quote

About : Woorank bundles powerful marketing lead generation and SEO tools on a common platform that enables users to rank higher and drive conversions faster. You gain valuable insights for your SEO marketing and sales campaigns from its detailed reports and analysis modules.

Salient Features :
  • Analyze user behavior on your website to create impactful content and user journeys.
  • Research the top keywords for your website and track their ratings over time.
  • Evaluate your competitor's SEO and marketing strategies to curate effective campaigns that drive leads faster.
  • Powerful site crawler generates a detailed report about possible technical issues on your site that impact your SEO scores.
  • Website analysis reports provide actionable advice to draw more visitors and outrank your competitors.
  • Powerful tools for sales teams to create effective online campaigns for your products and services.

6. SEMrush

Pricing :

  • Pro: $119.95/month; Guru: $229.95/month; Business: $449.95/month

About : SEMrush is a leading SEO platform that comprises a powerful suite of tools that empower businesses to perform keyword research, analyze competition, and develop a strong marketing and content strategy. The complete suite boasts of over 40 tools and reports that boost your SEO and online marketing efforts.

Salient Features :
  • Uncover the best keywords to use in your content to target specific audiences.
  • On-page SEO audits provide insights about site performance and remedies to optimize your web pages.
  • Tips to boost your local SEO efforts and rank higher in local searches.
  • Regular rank tracking lets you keep up with changes in your keyword performance.
  • Identify opportunities to build quality backlinks using powerful backlink analysis tools.
  • Use widgets to build beautiful and insightful reports in a snap by using data filters of your choice.

7. Majestic

Pricing :

  • Light: $49.99/month; Pro: $99.99/month; API: $399.99/month

About : Majestic is an SEO tool that provides comprehensive tools for link analysis and link building. It is a powerful link-building tool that offers several unique features for building and checking quality backlinks compared to other SEO tools. They have a massive backlink index which can give you a significant advantage when building quality backlinks.

Salient Features :
  • Unique link metrics that give you deeper insights into backlinks. These include Trust Flow, Citation Flow, and Context reports, among others.
  • Detailed link charts give you a clear overview of the types of searches that eventually link to your site. Great for investigating missed link-building opportunities.
  • Backlink breakdown reports provide valuable data which can be leveraged to increase link quality.
  • Backlink analyzer plugins for Chrome and Firefox.
  • Majestic API gives developers granular control over backlink data on their website.

8. Ahrefs

Pricing :

  • 7-day paid trial priced at $7
  • Light: $99/month; Standard: $179/month; Advanced: $399/month; Agency: $999/month

About : Ahrefs is one of the most popular SEO toolsets on the web. It offers a diverse set of features that help site owners with keyword research, link building, site audits, rank tracking, and much more. It is used for online marketing by some of the leading online platforms in the world.

Salient Features :
  • It supports keyword research on multiple search platforms such as Google, Bing, Yahoo, Amazon, YouTube, etc.
  • Track the growth or reduction in backlinks on your site over time.
  • Identify content gaps at a page and sub-folder level on a website.
  • Rank tracking email alerts provide reports on the list of keywords ranking in top positions.
  • Tools like content and site explorer help you find content and pitch opportunities across millions of sites.
  • Ranking history breakdown charts over time.

9. Jaaxy

Pricing :

  • Starter trial: First 30 searches free
  • Pro: $49/month; Enterprise: $99/month

About : Jaaxy is an advanced platform for keyword and competitor research. Its rich feature set helps you uncover niche content and business opportunities online. The site rank and search analysis feature let you dig deeper into keywords within your domain to amplify your search rankings.

Salient Features :
  • Discover trending and unique keywords within your domain.
  • Brainstorm, Affiliate Search, and Alphabet Soup platforms offer rich insights into unexplored niches in your industry.
  • Great toolset for competitor analysis that includes content comparison, tag analysis, and backlink checker.
  • The domain search feature lets you discover potentially profitable domain names within your industry.
  • Search history allows you to browse through a list of previous keyword searches.
  • A traffic light visual keyword quality indicator tells you instantly if your keyword quality is great (Green) or poor (Red).

10. SEcockpit

Pricing :

  • 7-day free trial
  • Personal: $39/month; Pro: $59/month; Agency: $99/month

About : SEcockpit is a trusted keyword research and analysis tool to boost your SEO efforts. It aids webmasters in finding relevant keywords within a specific domain and tracking how they rank over time. You can get thousands of profitable keywords within a few minutes. Online marketing teams can benefit from built-in website traffic and conversion calculators.

Salient Features :
  • Specialized keyword research with support for non-western languages like Japanese and Arabic.
  • Import lists of existing keywords for a complete analysis.
  • Keyword idea generation from multiple sources: Google, YouTube, Amazon.
  • Use high-ranking competitor keywords to generate fresh ideas for new keywords.
  • Competitor URL comparison feature to identify content and page structure gaps.
  • Create folders and labels for the group and organize keyword ideas for future use.
  • Export keyword reports and analysis data easily to share with clients or team members.

11. Screaming Frog

Pricing :

  • Free but limited to crawling 500 URLs.
  • Paid version with advanced features: 149 GBP

About : Screaming Frog is a reputed UK-based SEO and SEM software company that also offers other services such as PPC, Link Building, and Social Media Marketing. Their most popular software, 'The Spider,' is a bot that crawls your site and identifies SEO and technical-related issues.

Salient Features :
  • Tailor-made online marketing strategy creation based on your business objectives.
  • Comprehensive technical audit of your website with the SEO Spider software.
  • SEO consultancy services to conceptualize a strong SEO strategy for websites.
  • Penalty recovery services to offset any penalties from Google for using black hat SEO methods.
  • Schedule SEO audits and find broken links, redirects, and other site errors.
  • Generate XML sitemaps, identify duplicate content, and analyze metadata.
  • Link building and content marketing assistance with free technical support.
  • Detailed crawl path and canonical errors report improving SEO scores.

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12. GTmetrix

Pricing :

  • Basic: free; Solo: $10/month; Starter: $20/month; Growth: $40/month

About : GTmetrix is a powerful tool to evaluate site speed performance and identify optimization opportunities to enable faster loading. It allows you to test your site loading speeds in different countries, browsers, and connection speeds.
GTmetrix provides a detailed assessment of the root causes of slow site speeds, directly impacting your SEO rankings. You can test your website in over 65 test locations spread across 22 countries globally!

Salient Features :
  • The report page summarizes page performance by using key indicators responsible for site speed.
  • Schedule tests to run daily, weekly, or monthly to ensure optimal site performance at all times.
  • Test your site on mobile devices of various screen sizes.
  • Advanced analytics give you deeper insights into your site performance.
  • Record page load videos to identify the exact moment when the page behaves erratically.

13. SimilarWeb

Pricing :

  • Free version with limited features
  • Enterprise edition: Price available upon request

About : SimilarWeb is a competitive intelligence tool that benchmarks your site against top competitors. The insights generated can be used to identify gaps in your content and marketing strategy to boost SEO rankings.
You can enter your competitor's website address or select a specific category, country, or industry to generate data about the site's ranking, engagement, and reach.

Salient Features :
  • Discover competitor's SEO and marketing strategies to allocate resources wisely.
  • Monitor search traffic trends within your domain to discover traffic-generating keywords.
  • Identify keywords that rank well for competitors to formulate an effective keyword strategy.
  • Discover new partners to grow your business with new referral opportunities.
  • Compare visitor traffic and engagement for your paid campaigns to your competitors.
  • Analytics tools include reporting on page views, referrals, keywords, and more.

14. Keyword Hero

Pricing :

  • 90-day free trial of any plan
  • Big Hero: $9/month; Giant Hero: $49/month; Ultimate Hero: $149/month

About : Keyword Hero is a keyword and website traffic analysis tool. It uses Google Analytics data to pinpoint the exact keywords a user searched to land on your page.
Insights from the software assist you with content optimization for your key landing pages and drive organic ROI. Data analyzed by Keyword Hero is fed back into Google Analytics for you to explore it in a familiar setting.

Salient Features :
  • Keyword rank tracking includes keywords searched by mobile users.
  • Google Analytics integration to present processed data in a familiar layout.
  • Shows a greater number of organic keywords than those listed in Google Search Console with detailed session metrics.
  • Discover accurate metrics on traffic and conversion based on your target keywords used.
  • Shows a list of brand vs. non-brand keywords used in searches.

15. Whitespark Local Citation Finder

Pricing :

  • Starter: Free; Small Business: $20/month; Specialist: $30/month; Agency: $40/month; Enterprise: $100/month

About : The local citation finder from Whitespark is a powerful tool among its suite of software designed to help with Local SEO.
The citation finder identifies the best citation opportunities for your business based on competitor analysis. It makes quality citation building easy by finding all places on the internet where your site or company is mentioned.

Salient Features :
  • Quickly find all citation sites on the internet where your business is listed.
  • Identify new business opportunities based on competitor citations online.
  • Find an extensive list of new and trusted citation sites to submit your website.
  • Boost local SEO rankings faster than your competitors.
  • Weekly tracking to find new citation websites that are vetted by the company beforehand.

16. Buzzsumo

Pricing :

  • 30-day free trial
  • Pro: $99/month; Plus: $179/month; Large: $299/month; Enterprise: $499+

About : Buzzsumo is an SEO tool that helps with content analysis, audience engagement, and conversions.
The content insights generated from Buzzsumo can be used to create content ideas and identify key influencers to promote them. It makes it easy to research high-performing content on the web to draw more visitor traffic to your website.

Salient Features :
  • Powerful keyword tool to generate thousands of relevant keywords.
  • Create top-rated content by combining keyword trends and search volume insights.
  • Identify trending viral content that can draw visitors when shared on your site.
  • Real-time performance reporting about newly published content.
  • Filter through geographies and create custom feeds focused on trending topics.
  • Generate hundreds of content ideas using high-traffic keywords.
  • Search reputed forums such as Reddit and Quora for relevant questions and answers to turn to content ideas.

17. Ubersuggest

Pricing :

  • 7-day free trial
  • Individual: $12/month; Business: $20/month; Enterprise: $40

About : Ubersuggest is a popular SEO tool that performs three main functions. These are keyword discovery, competitor analysis, and SEO audit of your site content.
It generates keyword ideas based on the words you enter and suggests content ideas surrounding the keyword. It can effectively analyze competitor traffic and backlinks to recommend impactful SEO strategies.

Salient Features :
  • Keyword discovery features let you find profitable keywords and analyze the volume of people searching for them online.
  • Regular rank tracking reports, including ranking on mobile device searches.
  • Extensive site audit that crawls and identifies issues on your site's pages.
  • Historical data that tells you the rise or fall in popularity of a keyword over time.
  • Convenient Google Chrome extension.
  • Find backlinks built by competitors and their referral domains.

18. Seobility

Pricing :
Basic : Free; Premium: $50/month; Agency: $200/month
About : Seobility is a suite of SEO software tools for enhanced website optimization, enabling you to rank higher than your competitors in online searches.
It encompasses all the tools required to run a successful SEO campaign on any website. This includes site auditing, rank tracking, link building, and much more.
It offers actionable insights about on-page optimization and helps weed out duplicate content detrimental to SEO ranking.

Salient Features :
  • Detailed site audit to identify errors, duplicate content, and on-page optimization problems.
  • The monitoring service notifies the user if any new issues or changes in the site are identified.
  • Rank and keyword checkers let you track keyword performance over time.
  • Backlink analysis and monitoring to identify new opportunities.

19. iSpionage

Pricing :
Starter : $59/month; Professional: $99/month; Advanced: 299/month; Enterprise: Contact sales for quote
About : iSpionage is competition research and analysis tool that helps you create unique SEO strategies to outperform your competition.
iSpionage lets you closely monitor top competitor keywords and marketing strategies while helping you sculpt a strong SEO and marketing plan for your business.

Salient Features :
  • Discover competitors marketing strategies and track their performance.
  • Discover top keywords and customer journeys competitors use to drive conversions.
  • Use competitor data analysis reports to conceptualize new campaigns and ad opportunities across the web and social media platforms.
  • Content gap analysis.
  • Monitor local paid search ad campaigns across multiple countries.
  • Track and monitor keyword rankings on both Google and Bing.
  • Uncluttered and easy-to-use interface.
  • Recommends actionable marketing strategies based on data to increase sales.

20. Serpstat

Pricing :
Lite : $69/month; Standard: $149/month; Advanced: 299/month; Enterprise: $499/month
About : Serpstat is an all-in-one SEO platform that enables you to bring visibility to your business by ranking higher on popular search engines. It is a combination of several tools that help you perform keyword research, backlink analysis, track rankings, and much more. It is designed to help digital marketing agencies and in-house SEO specialists outperform their competition.

Salient Features :
  • In-depth keyword research includes international languages.
  • Obtain long-tail keywords to drive more visitor traffic.
  • Analyze keyword trends to help you plan Ad campaigns at the right time of the year.
  • Track changes in the position of specific domains over time.
  • Uncover competitor's top-ranking keywords.
  • Detailed marketing and advertising campaign analysis of your competitors.
  • Deliver your advertising campaigns in the local language of the target country.
  • Track popular content online and uncover the number of shares of your content on Facebook.

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21. Google Analytics

Pricing : Free
About : Google Analytics is a free analytics service by Google that helps you analyze a wide range of data about your website traffic.
It displays high-level reports for casual users and in-depth information for users looking to improve their SEO scores.
It is a useful tool to identify the root cause of poor-performing pages with insights such as bounce rate, number of visitors, and their geographical location.

Salient Features :
  • Track website traffic along with details about its originating source.
  • Integration with Google Ads to review online campaign performance parameters.
  • Track key website metrics such as bounce rates, conversions, and session duration.
  • E-commerce reporting shows sales activity, conversions, and other metrics.
  • Real-time insights about users currently on your website.
  • Gain actionable SEO insights from customer journey reports.
  • Use custom report filters to handpick the parameters that mean the most to your SEO efforts.

22. Google Trends

Pricing : Free
About : Google Trends offers an analysis of popular top search queries in the search engine across various geographical regions and languages.
Google Trends visualizes top trends in the form of graphs to compare search volumes of different user queries over time. An addition called 'Hot Trends' displays the top-20 rising search terms of the last hour across various countries.

Salient Features :
  • Identifying top search trends in your domain provides content ideas to help your SEO rankings.
  • Discover profitable keyword and phrase ideas to use in your content.
  • Identify potential sites and online content for backlinking as part of your SEO link-building activity.
  • Monitor the performance of your competitor's brand or your industry in general.
  • Check the pulse of a product or service across various countries. The insights obtained from Google Trends can be powerful before a new campaign or product launch.

23. Google Mobile-friendly Test

Pricing : Free
About : The premise of the Google Mobile-Friendly Test site is simply to test the ease with which a visitor can view and interact with your site on a mobile device. It analyzes a URL entered and provides a pass/fail verdict and suggestions to improve the website for maximum mobile compatibility.
The experience of visitors to your site on a mobile device is an essential factor that Google uses to rank sites.

Salient Features :
  • Provides an accurate analysis of page elements that are not mobile-friendly.
  • Identifying and fixing mobile compatibility issues gives a substantial SEO boost to your website.
  • Looks for problems with Flash, unscalable content, text issues, and viewport issues.
  • Empowers UI/UX designers to design site elements keeping mobile users in mind.
  • Identifies pages with the now-defunct horizontal scroll bar, which is mobile incompatible.

24. Yoast SEO

Pricing : $89/site
About : Yoast SEO is a dedicated WordPress plugin that enables you to draw more site traffic from search engines and social media platforms.
The plugin offers suggestions on fixing many technical gaps and content issues with your website, which are detrimental to your SEO efforts.

Salient Features :
  • Paragraph structure analysis offers tips on improving the readability of your content.
  • Measures keyword density to find the right balance of keyword usage in your content. Remember, overstuffing keywords in your content is penalized by search engines.
  • Optimize the meta descriptions on your site to boost your on-site SEO efforts.
  • Monitor performance of internal and external links on the site.
  • Keyword usage history tells you if a keyword has been used in the past.
  • Easy but powerful content editing options for sharing content over social media.
  • Available in over ten leading global languages.

25. KWFinder

Pricing :

  • 10-day free trial
  • Basic: $29.90/month; Premium: $39.90/month; Agency: $79.90/month

About : KWFinder is an SEO tool specializing in finding easy-to-rank keywords that elevate your search rankings on Google. It makes it easy to plan new content based on the historical performance of certain keywords specific to your industry.
KWFinder's local keyword search, and analysis tools amplify your local reach and SEO rankings.

Salient Features :
  • Uncover long-tail keywords hidden in your niche to give your content an SEO boost.
  • Identify top-ranking competitor keywords.
  • Local keyword research based on location and language.
  • Bulk import feature to include existing keywords from external sources.
  • Identify profitable keywords from a list and weed out those that lag in performance.
  • SERP analysis helps you identify search intent which is key to discovering relevant and profitable keywords.
  • Google Suggest integration enables you to leverage the power of Google's suggestion engine within the software.

26. Keyword Tool

Pricing :

  • Pro Basic: $69/month; Pro Plus: $79/month; Pro Business: $159/month

About : Keyword Tool is a strong contender for a keyword planning tool that can be used as an alternative to Google's Keyword Planner.
You can generate over 700 long-tail keywords just with the free version! Keyword tool used Google Autocomplete to generate long-tail keywords relevant to your industry. Choose a Google domain among 192 supported domains and 83 languages.

Salient Features :
  • Search volume data availability for all 192 countries and thousands of global locations and languages.
  • Autocomplete feature can be used to find keywords on multiple platforms such as Google, YouTube, Bing,
  • Amazon, eBay, and Instagram.
  • Uncover low competition but high search volume generating keywords.
  • Accurate search volume data that helps you plan your SEO strategy better.

Try these free SEO tools for your website and improve your search rankings. If you want to get a free consultation get in touch with our SEO experts now!

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Joseph Schneider

He has spent more than 12 Years in strategising and executing SEO campaigns. He is interested to writing Digital-marketing, PPC and Social Media Marketing related topics.