20 Must-Read Blogs about Search Engine Optimization

SEO is ever-changing. We could say it is more volatile than the stock markets. The search engines keep tweaking the algorithms to provide users with quality data. The business owners and marketers develop new ways to rank higher and be more visible on the search engines.
And with SEO becoming a must for every business owner and blogger, the competition has touched the sky. The one who is up to date and knows about the latest strategies will have an advantage over others. An SEO strategy that gave fantastic results six months ago may not be as effective today. It may not even make an impact next month.
Whether you are a business owner, blogger, marketer, influencer, or SEO expert, having access to SEO’s latest information is necessary. At the same time, you’ve got to be sure of the credibility of the information.
Wouldn’t it be nice to follow some top SEO blogs? You can stay in the loop by subscribing and getting the information straight to your inbox. But with so many portals claiming to be SEO experts, whom should you trust? Here is the list of the top 20 SEO blogs you can follow. You might already be aware of some of these names, right?
Let’s know a little more about them in this post.

1. Moz Blog

Moz started as a blog and an online community called SEOmoz in 2004 by Rand Fishkin and Gillian Muessig. The duo started developing software and tools for SEO in 2007. In 2013, it became Moz and had a new CEO, Sarah Bird, a long-time member.
Moz currently provides SEO tools for:

  • Keyword research
  • SEO toolbar
  • SEO audit and crawl
  • Backlink research
  • Domain Analysis
  • Rank Tracking

The Beginner’s Guide to SEO is the best blog you can find on the internet about SEO. Moz also runs a workshop and provides SEO Essentials Certification, Technical SEO Certification, Local SEO Fundamentals, and SEO Client Prospecting and Pitch.

2. Backlinko

An internationally famous SEO expert, Brian Dean, founded Backlinko. The secret of his success is straightforward. Brian started sharing tips and tricks based on his personal experience. Whatever he learned while trying to establish his various startups, Brian shared his learning experience on his blog.
His SEO advice has been practical and made a lot of sense. It led even the topmost employees from the industry giants such as Amazon, Apple, Disney, and IBM to follow him and ask for his advice on SEO practices.
One of the leading SEO blogs has listed Backlinko as the world’s best SEO blog. Brian manages the entire Backlinko blog himself. He also provides SEO training to increase traffic to the website and bring more sales.

3. Search Engine Journal

Search Engine Journal, popularly known as SEJ, was started in 2003. It is a community blog with various SEO experts contributing posts, articles, and tips about SEO trends in the market. Jenise Uehara Henrikson is the CEO and owner of SEJ.
The platform shares subject guides for various online marketing strategies along with SEO. From PPC to social media to content marketing, SEJ has articles and guides about almost everything related to online marketing practices.
Not just blogs, you can also access eBooks, podcasts, webinars, etc., on the website. The platform has a cool team of experts who work together to share valuable digital marketing strategies for the rest of the world to learn.

4. Neil Patel

If you have dabbled in SEO, you would have heard of Neil Patel at least a couple of times. This man rose to fame with his in-depth articles and guides about various aspects of SEO.
He has been named as one of the top 10 marketers by Forbes. The Wall Street Journal called him one of the best influencers, and he has earned much recognition for his contribution to the industry.
Apart from his blogs, you can find podcasts and YouTube video tutorials related to SEO. Neil Patel started the blog in 2014 and hasn’t looked back ever since. He offers consulting services and has developed the following SEO tools-

5. Yoast

Yoast is yet another famous platform with a tagline and mission statement that says SEO for everyone. Yoast doesn’t stop at sharing blogs, articles, and guides about SEO. It also has plug-ins to help small websites attract more traffic. WordPress Yoast SEO is available for free and is one of the most used plug-ins in the market.
Yoast offers open-source software in their move to give back to the community. Despite the head office based out of the Netherlands, Yoast has experts from all parts of the world imparting their knowledge and sharing SEO tips on the platform.
If you want to learn SEO, check out the Yoast SEO Academy, where you can find free and paid courses.

6. Ahrefs

Many of you would have heard about Ahrefs when you say SEO. It was founded in 2011, though the CEO, Dmitry, had been working on the backend for a long time. His fascination with search engines made him document his findings to share with others.
Today, Ahrefs is one of the biggest and best SEO platforms in the global market. You can find articles about link building, off-page SEO, and other factors related to increasing the website reach.
Ahrefs is an excellent source of information for both beginners and experts. You can also use 22 popular SEO and digital marketing tools to understand the website and take it to the next level. Also, check out the Ahrefs Academy for video tutorials on digital marketing and blogging (for businesses).

7. Semrush

Semrush was started in 2008 to create a level-playing field for everyone on the digital platform. In a little over a decade, it is one of the leading SEO blogs across the globe.
The platform has received a handful of awards for its contribution. If there is anything you need to know about SEO, you are sure to find it on Semrush. It has offices in 7 locations with more than a thousand employees.
Apart from SEO, you can find vital information about PPC, content marketing, social media marketing, and more. Semrush also offers SEO tools for market analysis and other digital marketing strategies.
You can also access Semrush API documentation to connect to API by upgrading to the business plan.

8. Search Engine Watch

Search Engine Watch is fondly called SEW. It was started in 1996 by Danny Sullivan. As the name suggests, SEW is not limited to SEO. You can find all information about search engine marketing, such as PPC, local SEO, mobile SEO, content marketing, video marketing, and much more on this platform.
There are numerous detailed articles on SEW that explain how to optimize the website for search engines, mobile phones and the ways to create successful PPC campaigns. If you want to stay updated about the changes Google makes to its algorithm and regulations, follow SEW.
The platform aims to help you understand the search engines and drive more traffic to the website.

9. Search Engine Roundtable

Search Engine Roundtable aims to be the single-source platform to find all information about search engines, SEO, and digital marketing. It was founded in 2003 by Barry Schwartz aka, Rusty Brick.
The platform has a team of experts who share their knowledge about various digital marketing strategies and approaches. You can also find guest blogs by SEP professionals from time to time.
Apart from Google, the platform also shares articles about Bing and Yahoo search engines. It’s sort of uncommon for the SEO platforms to focus on search engines other than Google. If you rely on Bing or Yahoo, this is the best place to get the required information to improve the website rank.

10. Searchmetrics

The idea for Searchmetrics originated in 2001. The platform, however, was founded in 2005 by Marcus Tober. The forum’s focus is to automate SEO actions such as crawling competitors’ websites, tracking ranks, analyzing backlinks, optimizing content, etc.
From guides to blogs to podcasts, you can find crucial SEO information and the latest trends on Searchmetrics. The platform offers software solutions to improve SEO results and services to get in-depth data insights. You can also connect to the Searchmetrics API.
Check out the knowledge hub to read articles and watch videos about SEO for beginners. Understand marketing plans and see what works and what doesn’t. There is a glossary section to help you with the meanings of the technical terms.

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11. Marketing Land

Marketing Land is the sister site of the famous SEO platforms, Search Engine Land and MarTech Today. The platform shares daily news coverage about the latest trends and updates in SEO and other digital marketing strategies.
The platform also shares tips and processes to improve SEO and internet marketing efforts and get the expected results. Danny Sullivan and Chris Sherman founded marketing Land.
Mobile marketing, data analytics, CMO, SEM, SEO, and retail are topics the platform covers in detail. You can click on the respective section to read the articles, news, and blogs related to the issue.
If you don’t want to miss out on any of the digital mg updates, subscribe to Marketing Land.

12. Clickz

Clickz is another older platform for sharing the latest digital market trends to help marketers and professionals stay updated about the industry’s current and future directions. The forum was founded in 1997 and has grown into one of the world’s leading digital marketing communities.
You can find news updates, articles, podcasts, webinars, and reports and how advanced technologies impact digital marketing.
The platform also organizes virtual events to discuss the emerging trends in the market and how businesses can become successful by following the right SEO/ internet marketing strategies.
Clickz also offers tools such as:

13. Local Search Forum

As the name suggests, Local Search Forum is a platform where you can interact with SEO experts, ask questions, participate in discussions, and get answers to your queries. The platform is owned by Sterling Sky and is located in California, US.
It focuses on Google My Business profile and how you can get the famous search engine to work in your favor. From improving your GMB listings to understanding SEO strategies, the forum has answers and tips from SEO professionals worldwide.
You can interact with other business owners, exchange ideas and share experiences. The platform also organizes webinars and online conferences on various SEO topics.

14. Robbie Richards Blog

Robbie Richards started his blog in 2014. Today, he has a team that manages the platform along with him. While the posts are not too frequent, the tips he shares are so useful that you can start implementing them right away. Each blog on the website is a treasure trove.
He is one of the famous SEO experts in the market and offers his services to many businesses. We can see on his website that Robbie offers a 30-minute free session to people who want to talk to him about SEO and their businesses.
Robbie also conducts SEO classes through the website. People who register get access to 23 training modules with 14 hours of video training and more than 100+ hours on over-the-shoulder video lectures. You can also check out the SEO tools he recommends.

15. BrightEdge SEO Blog

BrightEdge was founded by Jim Yu and Lemuel Park in 2007. Today, the company has 1700+ clients worldwide and operates from more than half a dozen locations. Backed by Silicon Valley, BrightEdge mainly focuses on SEO’s best practices to help business websites gain more organic traffic.
The blog section has a lot of information about SEO categorized into:

  • Content marketing,
  • Technical SEO, and
  • Digital marketing

Check out the featured blogs for SEO’s essential topics and scroll through the vast list of blogs. The company also offers a range of products and services such as

It deals with B2B digital marketing and SEO services as well. You can check the resources section to access the webinars, case studies, research reports, white paper, videos, customer stories, ROI calculator, etc.

16. BigCommerce Blog

BigCommerce was founded in 2009. It currently operates in more than 120 countries and has over 600 employees. The company aims to help and support business owners at every stage. The entire company is dedicated to the eCommerce business.
The blog section has countless articles and posts about various ways to promote the eCommerce business on digital platforms.
The target readers of this company are:

  • Intermediary
  • Advanced SEO professionals
  • Business owners

It might be a little hard for a beginner to understand the content on BigCommerce. But we can assure you that they post some of the best strategies, tips, and eCommerce SEO processes in the industry.

17. Digital Marketing Depot

Digital Marketing Depot was founded in 2006 by Danny Sullivan, Chris Sherman, Chris Elwell, and Sean Moriarty. It started as Search Marketing Now and became Digital Marketing Depot, a complete resource center for digital marketing strategies.
You can find white papers, eBooks, research reports, webcasts, and more on various digital marketing tactics that are sure to deliver results.
The platform focuses on:

Advertising Ecommerce
Online Retail Marketing Search Engine Marketing
Campaign Management Analytics

You can register and attend the webinars listed on the website, depending on your topics of interest. The website might look a little cluttered, but it is easy to find what you want.

18. HubSpot Blog

Brian and Dharmesh founded HubSpot in 2005 based on the changing trends in marketing. The focus had shifted to inbound marketing so that businesses can continue to reach out to the target audiences without appearing intrusive or rude.
The company offers services to help businesses automate marketing, sales, and customer service and manage them from one location. The company’s blog section has articles, posts, and solutions for inbound marketing strategies, customer engagement, and sales.

19. The Raven Blog

Raven Tools was found in 2007 by two advertising executives. The company was taken over by TapClicks LLC in 2017. TapClicks LLC is famous for providing unified marketing services for various businesses.
Raven Tools or the Raven Blog is one of the leading platforms that posts various blogs and articles about SEO and digital marketing. The blogs are compact and easy to understand without too much technical jargon to confuse the beginners.
SEO beginners and professionals alike can check out these blogs to collect more information about internet marketing’s intricacies.
The company also offers marketing tools like:

20. Google Webmaster Blog

The last SEO blog on our list is the official Webmaster blog by Google. What can get better than the webmasters at Google sharing tips and tricks to enhance your SEO efforts and rank higher on the search engine?
The blogging platform first started in 2002. It is one of the most visited sites on the internet, hardly surprising. Since the blogs are updated very frequently, you don’t have to worry about missing out on any of the latest information.
This platform has tremendous information for website owners, from details about crawls to Google indexing to regulations you should not violate. If you are not sure if an SEO practice is ethical or not, check it here. You are sure to find the answer.


Learning SEO is a continuous process, just as implementing it is. You need to stay alert and be aware of the trends to make the most of them. And we should never say no to knowledge. When you can get the latest updates about SEO without putting in any effort, why not utilize the opportunity to widen your knowledge and increase your SEO experience?
If you know any other SEO blogs that share valuable information about search engine optimization and websites, let us know in the comments.
You can read these blogs to stay up-to-date with the SEO news. You can also add our blog to the list. Get in touch with our SEO experts for a free SEO consultation.

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Joseph Schneider

He has spent more than 12 Years in strategising and executing SEO campaigns. He is interested to writing Digital-marketing, PPC and Social Media Marketing related topics.