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15 Reasons Why You Should Avoid Cheap SEO Services


1. Cheap SEO Services Don’t Deliver Good Results

Cheap SEO agencies take a limited number of time-critical actions in the name of SEO. Those actions will be elementary and only include basic things like keyword, tag, and content optimization.
Cheap agencies will ignore things like crawl and speed optimization, working with search console, and Mobile SEO. They also won’t work to improve your UX and Technical SEO.

They Always Use Black-hat Techniques to Give Your Rankings a Temporary Boost.


As soon as Google algorithms find out those Black-hat techniques on your website, the SERP rankings will drop.
Google will divert all those traffic to other quality websites. You would end up spending your money without achieving the desired result.

2. You cannot Earn Quality Backlinks at Cheap price

With Google’s regular algorithmic updates, link building is not quite the same as it used to be a couple of months back. Google Algorithms Are Constantly Updating.
Affordable SEO services do not offer quality backlinks or content.
Quality backlinks are always expensive because they provide long-term benefits.

Quality Content Will Naturally Acquire Quality Links from Other Sites.


Your business will fail to get the right kind of visibility with cheap SEO. Google will penalize your website for having bad backlinks.

3. They Don't Tailor-make SEO Strategies

The low-cost SEO agencies do not treat your business as unique but just as a number in their project pipeline.
Hence, they apply cookie-cutter SEO strategies to your business website.
Given the complexity of SEO, a simple copy & paste approach won’t cut it.

SEO Requires a Solid Plan, Specially Customized for Your Business.


The SEO approach that works for a washing powder manufacturing company will not work for a software development company.
Cheap SEO companies care only about their monthly payment. They won’t bother about customizing their SEO approach to give you the desired results.

4. They Provide Lousy Customer Service

Lousy customer service is a character flaw most cheap SEO companies have.
Cheap SEO agencies will ignore the requests for reports, analytics, strategy, and transparency.
To make matters worse, these agencies lack work ethic, experience, and courtesy to work with their clients.

It’s like You Are Paying Money for Their Ignorance.


Cheap SEO agencies always fail to deliver any value and cut corners. They do it to dupe you out of your money in the name of SEO service.
Also, they will infest your website with harmful Black-hat techniques.

5. They Lack Experience

Cheap SEO agencies hire ill experienced or inexperienced people at a meager cost. And for the most part, they outsource SEO work to other cheap outsourcing companies.
The resulting work that you receive from them is below average and shoddy, usually filled with expensive loopholes.
Because of the lack of budget, the cheap SEO agencies hire inexperienced people who produce bad work.
Only experienced experts must handle SEO. They must have an in-depth working knowledge of the most updated SEO tools and practices.

6. They Outsource Their Work

Most cheap SEO companies act as intermediaries. They accept a lot of business and projects from their clients. Then, they outsource the work to other agencies at a low cost.

The Companies That Accept the Outsourced Work Know Nothing About Your Business.


All they do is create low-quality content and run it through software to get it done.
Your SEO service provider should know everything about you, your business, and your values. Then only your website will get Organic Traffic through SEO.
Only then, they can bring you more value, rankings, and traffic using SEO.

7. They May Use Black-hat Techniques

Cheap SEO companies do not care about your business. They always use Black-hat SEO, like keyword stuffing, duplicate content, and content automation techniques.
They will build spammy links to achieve their objective of ranking your site higher in the organic search results.
The problem with this approach is that when Google discovers those spammy Black-hat SEO on your website, they will penalize your site. Then they will drop you in rankings.
Black-hat SEO can cause damage to a point where you might have to close your Website/Business.

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8. You will lose more money in the long run

Do not you try to save money by choosing cheap SEO agencies over quality SEO. You will end up losing more money in the longer run.
Budget SEO agencies hire inexperienced staff. They will cut corners, use system loopholes, and outdated practices to make your website rank better in the SERPs. But such rankings are short-lived.

Google Will Discover That Your Website Is Trying to Game the System, and You Will Get Penalized.


Your reputation also takes a hit in the process, and your website completely stops receiving traffic or leads.
In that scenario, you will end up spending a lot more money to fix the shoddy SEO done by the cheap SEO agency.

9. They won’t take any responsibility

Cheap SEO companies want to make profits for themselves. So, they will work with several clients.
But they won’t care about building lasting relationships with any of their clients, as they are aware of their substandard deliveries.
As a result of their delivered work, your business suffers and gets penalized by Google.

By the Time You Figure out the Damage done and Try to Hold These Firms Accountable, They Would Have Already Moved on with Newer Clients.


They snap their business ties with you the moment you question them on the delivered results.
You cannot hold them accountable for the shoddy work they offer for your money.

10. Your Rankings will short-live

The business landscape is highly competitive these days. Achieving positive results with well-executed and legitimate SEO takes a bit of time.
But cheap SEO companies concern only about making money.
So, they use black hat SEO techniques to give you instant results like the right amount of traffic and high rankings in organic search. But these results are short-lived.
Google penalizes sites that use Black-hat SEO tactics. It is just a matter of time, sometimes as short as 24 hours to one week before your website disappears from organic rankings.

11. They Get You Harmful Links

At present, Google only rewards high-quality links directing to your website.
Earlier the quantity mattered over quality. Cheap SEO companies still use this tactic of adding the maximum number of links to your site. They won’t care a bit about the quality of those links and sources.

These Are Unnatural and Outdated SEO Techniques.


They will produce quantities of worthless links, which are grounds for a penalty by Google algorithms.
Google will ensure that no traffic comes to your website, and your search rankings will suffer.

12. They Will Get You in Trouble

High-quality backlinks and content drive quality results for your business, and you rank higher in the organic search. But building such content and backlinks is quite a labor and capital-intensive work.

Cheap SEO Companies or Fly-by-the Night Freelancers Lack the Capital to Create High-Quality Content.


They also fail to secure links on reputable sites, and hence they use low-quality links.
Poor SEO services will cost you more in the longer run. You need to fix the mistakes that the cheap SEO Company made, and you will invite a penalty from Google.

13. They will Ruin Your Rankings

Cheap SEO agencies use Black-hat techniques to discover and exploit flaws in the system. They use loopholes to make your content rank higher in the organic searches.
But search engine algorithms are smart nowadays. Sooner or later, Google will figure out the usage of Black-hat SEO on your website.
When the SEO practices used on your website cut corners to cheat the system, you will lose your rankings dramatically. Then, you will lose your reputation, and Google will penalize your site.
Gaining that reputation and traffic back from search results is difficult and takes many months/years.

14. They Know Only Basic SEO

Cheap SEO Agencies will cover only basic SEO.
They will give colorful and enticing promises of providing you with quality SEO service and making your page ranks skyrocket.
Their SEO strategy stops at doing the basic processes like optimizing for header and title tags, and keywords.
Their services never cover your page layout information, UX design, speed, and overall user experience.
All these factors are an integral part of the rankings system Google algorithms use. So, your website naturally suffers.

15. They can't keep up with algorithmic changes

Google algorithms are getting smarter and receive regular updates to evolve further. That makes SEO an ever-evolving field.
But the cheap SEO agencies never update their techniques to match Google’s requirements.
Low-cost agencies do nothing about your website design and content marketing. Also, they won’t do content optimization, speed, and other technical SEO optimization on your website.
Your search rankings will plummet with the risk of getting banned by Google.
Avoid Cheap SEO Companies at all costs.

Get in touch with us to Skyrocket Your Website Traffic through Organic Search Engine Rankings.

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ABOUT THE AUTHOR:
Joseph Schneider
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He has spent more than 12 Years in strategising and executing SEO campaigns. He is interested to writing Digital-marketing, PPC and Social Media Marketing related topics.