Tips to Generate Enterprise-Level Backlinks for Your Website

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A sure shot way to increase your search engine rankings is by getting valuable backlinks.

Backlinks are links used by other websites to link back to your sites. Therefore, they are one of the major factors determining your rank on SERPs. 

Hence, enterprises like yours need to find solid ways to generate backlinks for exponential growth in your business. 

There are numerous ways to build backlinks, but the following are the easiest and the most reliable forms for generating enterprise-level backlinks. 

7 Enterprise-Level Link Building Best Practices

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1. Write Relevant And Competitive Content

Content is the king. This is true for only the original, authentic and creative content. 

Once you start generating content that impacts people's lives, no one can stop you from becoming the king of your industry. 

Therefore, your first job should be to create content worth linking for link-building. Invest time and energy in developing content that caters to the needs of your audience. 

Tips to follow:

• Follow the skyscraper technique. Build content better than the already ranking content. The below screenshot shows how it helps fetch backlinks to the site.

• Write detailed articles that give everything the readers need in a single space.
• Make compelling titles to grab the attention of the viewers. 
• Take care of the on-page and off-page SEO tactics.

2. Help Eliminate Broken Links

As an enterprise, you should always be on your toes, looking for opportunities to establish authority in the online business. 

One such way could be by checking out sites and their mentions. There are so many mentions that show 404 errors, and this could be an opportunity to approach the website owner and gain links. 

All you need to do is find broken links on the desired sites and write an email to the managers of the website sharing how your site's link could provide better information to the viewers. 

Broken links are of no use to the website as well as viewers. Therefore, the chances of getting backlinks this way are pretty high. 

Tools to use:

• Ahrefs broken link checker is a paid yet tested tool to find broken links in seconds.

• Xenu's Link Sleuth is a free desktop application to help you track broken links.
• Sitechecker is a paid online tool with various other tools and a broken link tracker. 

3. Find Unlinked Brand Mentions

Take credits for your work, always.

Keep a check of sites that have your name mentioned in their blogs/articles but haven't linked to your site. 

Unlinked brand mentions could be in the form of brand names, products, services, people, etc. As the website mentioning your name is already aware of your business, it is easier to ask for a backlink. 

You need to make a list of such sites, which you can do by creating “Google Alerts” as shown below, and contact those sites to ask for a link back. 

Tips to use:

• Look for words other than brand names too.
• Use quotation marks while you search for a keyword related to your brand.
• Narrow down your search to different types of websites. 

Tools to use:

• SEMRush is a one-stop destination for all online business needs.
• Awario is a brand monitoring tool to analyze all brand mentions.
• Hootsuite helps you track your brand mentions on social media. 

4. Get Added To The Listicles

Journalists and other writers have a way of getting the attention of their viewers. 

The cool way is by providing their audience with a list of great businesses in a particular industry. It even has great chances of appearing on top of SERPs, as shown below. 

For example,

If there is a page that lists 31 Tech Companies Setting San Diego Up for Success, you wish to be among these 31 companies. 

All you need to do is convince the writer to update the list with your name by proving how your company provides better services than one of the companies mentioned in the list. 

5. Establish Community Relationships

Building a community that supports you no matter what can change the course of your success. 

The best way to build relationships is by initiating the conversation by mentioning fellow enterprises in your content or commenting and regularly engaging with their content. 

For instance, Reddit is one of the leading places to find several community people. 

Tips To Follow:

• Engage with the community not only virtually but also face-to-face. Organize offline meetings with fellow enterprises. 
• Build an exclusive community for enterprises in your industry to have special talks and gatherings. 
• Pitch new ideas as well as appreciate ideas for better business relationships. 

Tools To Use:

• Social media is the best way to leverage community relationships.
• LinkedIn, Instagram, Twitter, and Facebook are some of the famous platforms for businesses to build strong relationships. 

6. Give Before You Ask

Before seeking backlinks, it is essential that you also provide valuable backlinks to others in your industry. Hence, this is a two-way street—link to great sites before you reach out to them for a backlink. 

The below screenshot shows a template of how it’s done. 

Tips to follow:

• Understand that backlinks help readers/viewers, so make sure it is relevant whenever you link to a website. The same goes when you ask for a backlink. 
• While asking for a backlink, always write how your content might benefit the site's viewers.

7. Write An Engaging Pitch

Who would like to read hundreds of emails each day seeking backlinks from your business site? 

After all, it takes so much time and effort to read emails every day. Besides, if one gets many useless emails, it is no less than physical torture. 

Therefore, when you write an email to a big company for backlinks, make sure it is crisp, to the point, and has everything it needs to have in brief. Instead of weaving stories, get straight to the end and save your and the receiver's time. 

Below the screenshot is an example with a catchy subject line and crisp body that doesn’t consume the reader's time. 

Tips to follow:

• Send personalized emails to every brand. Never copy-paste the same set of things as it does more harm than good to your company.
• Come up with a compelling subject line. 
• Start with an interesting question/fact/story to gain their attention. 

Tools to use:

• Voila Norbert can find anyone's email address.
• Email Hunter lets you find professional email addresses in seconds and connect with the people that matter to your business.
• Vocus.io is one of the best tools to find someone's email address.

Enterprise Link Building Best Practices - FAQs

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Q1: What's The Best Way To Approach Enterprise Link Building?

The Best way to link building is to attract natural links from businesses. When you provide authentic, valuable, and engaging content/services, this can happen. 

Q2: Why Is Link Building Important For Ranking In SEO?

Link-building is essential for ranking in SEO because it increases the overall traffic to your website, helps gain authority, helps in brand awareness, and initiates healthy community relationships. 

Q3: What Are Your Most Significant Link-Building Pain Points?

Pain points-

• Pitching the wrong websites or not being heard by the websites targeted.
• Small/new enterprises find it challenging to get linked by authoritative websites. 
• Enterprises find it challenging to form engaging and personalized pitches. 

Key Takeaways

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1. Write relevant and competitive content to make it link-worthy. 

2. Help eliminate broken links by pitching your business relevance to the targeted website. 

3. Find unlinked brand mentions and get easy backlinks in no time.

4. Get added to the listicles by contacting journalists and writers.

5. Establish community relationships to get valuable, authoritative, and helpful backlinks.

6. Give before you ask for backlinks– think about how you can provide value to the website and the viewers.

7. Write an engaging pitch to grab the attention of the website managers.